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Too High to Fail

Too High to Fail

Cannabis and the New Green Economic Revolution
by Doug Fine 2012 368 pages
3.75
100+ ratings
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Key Takeaways

1. Cannabis is America's Largest Cash Crop with Massive Economic Potential

"ABC News says its $35.8 billion annual revenue already exceeds the combined value of corn ($23.3 billion) and wheat ($7.5 billion)."

Economic Game Changer. Cannabis represents an untapped economic powerhouse with potential far beyond traditional agricultural commodities. The plant's economic value extends across multiple sectors, including agriculture, medicine, energy, and manufacturing.

Diverse Revenue Streams:

  • Agricultural sales
  • Medicinal applications
  • Industrial hemp production
  • Textile manufacturing
  • Biofuel development

Untapped Potential. The current prohibition artificially constrains a multi-billion dollar industry that could provide jobs, tax revenue, and economic revitalization for struggling communities across the United States.

2. The War on Drugs is a Trillion-Dollar Failure

"Our incomprehensible policy, our nation's longest war, has done more than cost you and me (as American taxpayers) a trillion dollars just since Richard Nixon declared a War on Drugs on June 17, 1971."

Massive Economic Waste. The War on Drugs represents an extraordinary misallocation of public resources, focusing on criminalization instead of regulation, treatment, and economic development.

Devastating Consequences:

  • 2.3 million Americans incarcerated
  • Disproportionate impact on minority communities
  • Billions spent on enforcement
  • Limited effectiveness in reducing drug use

Systemic Failure. The drug war has created more problems than it has solved, enriching private prison industries and drug cartels while devastating communities and individual lives.

3. Medical Cannabis Provides Genuine Relief for Patients

"I feel the most mobile I can remember feeling in thirty years. It's such a huge pain reducer. And even if it wan't, if it just got me off the Vicodin, then I'd be ahead of the game."

Therapeutic Potential. Medical cannabis offers genuine relief for patients suffering from a wide range of conditions, often with fewer side effects than traditional pharmaceutical treatments.

Patient Benefits:

  • Pain management
  • Appetite stimulation
  • Mental health support
  • Alternative to addictive painkillers
  • Potential cancer treatment support

Medical Community Support. Increasing medical research and professional organizations are recognizing cannabis's legitimate medical applications, challenging long-standing stigmas.

4. Local Regulation and Sustainable Farming are the Future of Cannabis

"We're endeavoring to make Mendocino synonymous with fine, sustainable cannabis and farm tours the way Napa is with fine wine and vineyard tours."

Sustainable Agriculture Model. Local regulation creates frameworks for responsible cannabis cultivation, emphasizing environmental sustainability, quality control, and community integration.

Regulatory Innovations:

  • Local permitting systems
  • Sustainable cultivation standards
  • Community-based economic development
  • Transparent cultivation practices
  • Quality assurance programs

Community Empowerment. Local regulation transforms cannabis from an underground economy to a transparent, taxpaying agricultural sector that benefits entire communities.

5. Cannabis Prohibition Disproportionately Harms Marginalized Communities

"Some Western state politicos feared Latino political influence and decided to demonize what they characterized as a Mexican herb."

Historical Discrimination. Cannabis prohibition has roots in racist policies designed to marginalize specific communities, particularly Latino and African American populations.

Systemic Impacts:

  • Disproportionate arrest rates
  • Economic barriers
  • Cultural stigmatization
  • Loss of individual and community opportunities
  • Perpetuation of systemic inequalities

Social Justice Imperative. Ending prohibition represents not just an economic opportunity, but a critical step toward addressing historical injustices.

6. Federal and State Laws Create a Complex Legal Landscape

"When it comes to distribution, there is no uniformity in cannabis legal interpretation now."

Legal Complexity. Conflicting federal and state regulations create a challenging environment for cannabis businesses and patients.

Legal Challenges:

  • Federal vs. state jurisdiction conflicts
  • Inconsistent enforcement
  • Banking and financial service restrictions
  • Varying state-level regulations
  • Ongoing legal uncertainties

Transition Period. The current legal landscape represents a complex transition from prohibition to potential nationwide legalization.

7. Cannabis Has Diverse Uses Beyond Recreational Consumption

"Cannabis is one of the primary components in a British construction material company's 'Hemcrete: Carbon Negative Hemp Walls.'"

Multi-Dimensional Utility. Cannabis offers applications far beyond recreational or medicinal use, including industrial, nutritional, and environmental solutions.

Diverse Applications:

  • Construction materials
  • Textile production
  • Nutritional supplements
  • Biofuel development
  • Paper and packaging

Innovative Potential. The plant's versatility represents a significant opportunity for sustainable technological and industrial innovation.

8. Personal Responsibility and Healthy Use are Key to Cannabis Integration

"Most cannabis farmers desperately seeking legitimacy would gladly contribute yet another tax toward treatment for what they consider the very small percentage of people who will abuse the herb."

Responsible Consumption. Successful cannabis integration requires a nuanced approach emphasizing personal responsibility, education, and harm reduction.

Key Principles:

  • Individual accountability
  • Medical supervision
  • Responsible consumption
  • Age-appropriate regulation
  • Comprehensive education

Cultural Shift. Normalizing cannabis requires moving beyond stigma toward a balanced, health-focused perspective.

9. The Cannabis Industry Represents a Significant Economic Opportunity

"The value of their inventory presents a danger that the stores will become a magnet for crime, which jeopardizes the safety of nearby children."

Emerging Industry. Cannabis represents a rapidly growing economic sector with potential for job creation, innovation, and economic revitalization.

Economic Potential:

  • Job creation
  • Tax revenue generation
  • Small business opportunities
  • Agricultural innovation
  • Technology and service development

Investment Landscape. Venture capitalists and entrepreneurs are increasingly recognizing cannabis's transformative economic potential.

10. Changing Cannabis Policy Requires Grassroots Activism and Cultural Shift

"We're already showing how you can live openly when it's officially over. There will soon be federal legalization and regulation."

Cultural Transformation. Changing cannabis policy requires sustained grassroots efforts, public education, and challenging long-standing cultural narratives.

Activism Strategies:

  • Public education
  • Political engagement
  • Personal storytelling
  • Community organizing
  • Policy advocacy

Generational Change. Younger generations are driving policy shifts through increased understanding, reduced stigma, and political activism.

Last updated:

Review Summary

3.75 out of 5
Average of 100+ ratings from Goodreads and Amazon.

Too High to Fail explores the medical marijuana industry in Mendocino County, California, following the cultivation process from seed to patient. Readers found it informative but repetitive, praising Fine's humor and research while criticizing its length and occasional lack of focus. The book examines the economic potential of cannabis legalization and the failures of the War on Drugs. Many reviewers appreciated the insider perspective on the industry but felt the arguments became redundant. Overall, it was considered a worthwhile read for those interested in cannabis policy and economics.

Your rating:

About the Author

Doug Fine is a journalist and author known for his adventurous reporting style. After graduating from Stanford, he traveled extensively, reporting from remote locations worldwide for NPR and PRI. His work has appeared in major publications like the Washington Post and Outside Magazine. Fine's writing often focuses on unconventional topics and lifestyles, blending humor with insightful commentary. Originally from Long Island, he now resides in a remote area of Southern New Mexico, where he lives alongside goats and coyotes. His unique experiences and perspective inform his approach to storytelling and journalism.

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