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Al Ries

Født i 1926 ries.com
Business

  • Alfred Paul Ries var en fremtrædende amerikansk marketingprofessionel og forfatter, der havde en betydelig indflydelse på marketingområdet.

  • Han grundlagde det Atlanta-baserede konsulentfirma Ries & Ries sammen med sin datter, Laura Ries.

  • Ries er bedst kendt for at genoplive konceptet "positionering" i marketing, som han udviklede sammen med Jack Trout.

  • Hans arbejde fokuserede på brandstrategi og psykologien bag forbrugeropfattelser.

  • Ries forfattede adskillige indflydelsesrige bøger om marketing og branding, hvor han delte sin ekspertise opnået gennem mange års erfaring i branchen.

  • Hans idéer fortsætter med at forme marketingpraksis og brandudviklingsstrategier verden over.

Bøger af Al Ries

The 22 Immutable Laws of Marketing Resumé
The 22 Immutable Laws of Marketing
af Al Ries 1993 123 sider
4.05
22.000+ bedømmelser
Business
Iværksætteri
Forretning
Positioning Resumé
Positioning
The Battle for Your Mind
af Al Ries 1980 226 sider
4.04
18.000+ bedømmelser
Business
Psykologi
Iværksætteri
The 22 Immutable Laws Of Branding Resumé
The 22 Immutable Laws Of Branding
af Al Ries 1998 178 sider
3.88
3.000+ bedømmelser
Business
Design
Forretning
The Fall of Advertising and the Rise of PR Resumé
The Fall of Advertising and the Rise of PR
af Al Ries 2002 320 sider
3.72
500+ bedømmelser
Business
Kommunikation
The Origin of Brands Resumé
The Origin of Brands
How Product Evolution Creates Endless Possibilities for New Brands
af Al Ries 2005 320 sider
3.71
436 bedømmelser
Business
Design
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