Martin Lindstrom

martinlindstrom.com

Martin Lindstrom es un autor de bestsellers y pensador empresarial conocido por su trabajo en marketing y comportamiento del consumidor.
Nacido en 1970, ha escrito varios libros populares, incluyendo "El Ministerio del Sentido Común" y "Buyology," que han sido traducidos a múltiples idiomas y han vendido millones de copias en todo el mundo.
La experiencia de Lindstrom radica en el pensamiento no convencional y en la eliminación de ineficiencias burocráticas en los negocios.
Ha sido reconocido por la revista TIME como una de las personas más influyentes del mundo y clasificado entre los 20 principales pensadores empresariales por Thinkers50.
El trabajo de Lindstrom se centra en comprender la psicología del consumidor y mejorar la efectividad organizacional a través de enfoques innovadores para la resolución de problemas y la participación del cliente.

Libros de Martin Lindstrom

Buyology

por Martin Lindstrom • 2008

Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.

3.76

14.000+

🧠 Consumer Psychology 🔬 Marketing Science 💸 Behavioral Economics 🏷️ Brand Psychology 👃 Sensory Marketing

Buyology

Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.

por Martin Lindstrom 2008 272 páginas

3.76

14.000+ valoraciones

🧠 Consumer Psychology 🔬 Marketing Science 💸 Behavioral Economics 🏷️ Brand Psychology 👃 Sensory Marketing

Brandwashed

por Martin Lindstrom • 2011

From before you were born, marketers have been shaping what you buy. The playbook, exposed.

3.81

4000+

🧠 Consumer Psychology 📊 Marketing Tactics 💡 Behavioral Economics 🎯 Persuasion Techniques 👥 Social Influence

Brandwashed

From before you were born, marketers have been shaping what you buy. The playbook, exposed.

por Martin Lindstrom 2011 304 páginas

3.81

4000+ valoraciones

🧠 Consumer Psychology 📊 Marketing Tactics 💡 Behavioral Economics 🎯 Persuasion Techniques 👥 Social Influence

Small Data

por Martin Lindstrom • 2016

Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.

3.78

2000+

🧠 Consumer Psychology 👀 Ethnographic Observation 📖 Brand Storytelling 💖 Emotional Branding 🌍 Cultural Imbalances

Small Data

Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.

por Martin Lindstrom 2016 256 páginas

3.78

2000+ valoraciones

🧠 Consumer Psychology 👀 Ethnographic Observation 📖 Brand Storytelling 💖 Emotional Branding 🌍 Cultural Imbalances

Brand Sense

por Martin Lindstrom • 2005

Activate the three senses most brands ignore, and build devotion that a logo alone never could.

3.88

500+

🏗️ Brand Strategy 🧠 Consumer Psychology ✨ Multisensory Design ❤️ Emotional Branding 🔗 Brand Loyalty

Brand Sense

Activate the three senses most brands ignore, and build devotion that a logo alone never could.

por Martin Lindstrom 2005 256 páginas

3.88

500+ valoraciones

🏗️ Brand Strategy 🧠 Consumer Psychology ✨ Multisensory Design ❤️ Emotional Branding 🔗 Brand Loyalty

The Ministry of Common Sense

por Martin Lindstrom • 2020

Bureaucracy killed common sense. The companies that fought back built a department to revive it.

3.63

456

🗄️ Corporate Bureaucracy 👥 Customer-Centricity 🛡️ Psychological Safety 🕒 Meeting Culture ⚠️ Organizational Dysfunction

The Ministry of Common Sense

Bureaucracy killed common sense. The companies that fought back built a department to revive it.

por Martin Lindstrom 2020 256 páginas

3.63

456 valoraciones

🗄️ Corporate Bureaucracy 👥 Customer-Centricity 🛡️ Psychological Safety 🕒 Meeting Culture ⚠️ Organizational Dysfunction

Clicks, Bricks & Brands

por Martin Lindstrom • 2001

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

4.15

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing 💬 Peer Influence 🌐 Virtual Economies

Clicks, Bricks & Brands

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

por Martin Lindstrom 2001 320 páginas

4.15

20 valoraciones

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing 💬 Peer Influence 🌐 Virtual Economies

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Listen to unlimited summaries in 40 languages

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