Al Ries

Nato nel 1926 ries.com

Business

Al Ries è un professionista del marketing di fama mondiale e autore, noto soprattutto per aver co-fondato il concetto di "posizionamento" nel marketing.
Si è laureato alla DePauw University nel 1950 e ha iniziato la sua carriera alla General Electric, prima di fondare la propria agenzia pubblicitaria.
Ries ha co-autore di articoli influenti sul posizionamento e ha scritto diversi bestseller sul marketing.
Nel 1994, ha fondato Ries & Ries insieme a sua figlia Laura.
Riconosciuto come una delle figure più influenti nelle relazioni pubbliche del XX secolo, Ries continua a plasmare le strategie di marketing attraverso la sua società di consulenza e le sue pubblicazioni.

Libri di Al Ries

Le 22 immutabili leggi del marketing

di Al Ries • 1993

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

4.05

22.000+

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation

Le 22 immutabili leggi del marketing

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

di Al Ries 1993 123 pagine

4.05

22.000+ valutazioni

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation

Positioning

di Al Ries • 1980

Better products lose. The marketing war is about owning a single, simple word in the brain.

4.04

18.000+

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology

Positioning

Better products lose. The marketing war is about owning a single, simple word in the brain.

di Al Ries 1980 226 pagine

4.04

18.000+ valutazioni

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology

The 22 Immutable Laws Of Branding

di Al Ries • 1998

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

3.88

3.000+

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming

The 22 Immutable Laws Of Branding

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

di Al Ries 1998 178 pagine

3.88

3.000+ valutazioni

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming

The Fall of Advertising and the Rise of PR

di Al Ries • 2002

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

3.72

500+

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

The Fall of Advertising and the Rise of PR

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

di Al Ries 2002 320 pagine

3.72

500+ valutazioni

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

Focus

di Al Ries • 1996

The surest way to kill a business is to expand it. Why the market punishes generalists.

4.00

500+

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

Focus

The surest way to kill a business is to expand it. Why the market punishes generalists.

di Al Ries 1996 320 pagine

4.00

500+ valutazioni

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

The Origin of Brands

di Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

The Origin of Brands

The market doesn't converge. It branches, and every branch is a brand you can own.

di Al Ries 2005 320 pagine

3.71

436 valutazioni

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

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Read unlimited summaries. Free users get 3 per month

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Listen to unlimited summaries in 40 languages

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📜 Unlimited History

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—

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Free users are limited to 1

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