Al Ries

Rok urodzenia: 1926 ries.com

Biznes

Al Ries to uznany specjalista w dziedzinie marketingu oraz autor, najbardziej znany z współtworzenia koncepcji „pozycjonowania” w marketingu.
Ukończył Uniwersytet DePauw w 1950 roku, a swoją karierę rozpoczął w firmie General Electric, zanim założył własną agencję reklamową.
Ries jest współautorem wpływowych artykułów na temat pozycjonowania oraz autorem kilku bestsellerowych książek dotyczących marketingu.
W 1994 roku założył firmę Ries & Ries wraz z córką Laurą.
Uznawany za jedną z najbardziej wpływowych postaci w public relations XX wieku, Ries nadal kształtuje strategie marketingowe poprzez swoją firmę doradczą oraz publikacje.

Książki autora Al Ries

22 niezmienne prawa marketingu

autor: Al Ries • 1993

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

4.05

22 000+

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation

22 niezmienne prawa marketingu

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

autor: Al Ries 1993 123 stron

4.05

22 000+ ocen

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation

Positioning

autor: Al Ries • 1980

Better products lose. The marketing war is about owning a single, simple word in the brain.

4.04

18 000+

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology

Positioning

Better products lose. The marketing war is about owning a single, simple word in the brain.

autor: Al Ries 1980 226 stron

4.04

18 000+ ocen

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology

The 22 Immutable Laws Of Branding

autor: Al Ries • 1998

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

3.88

3000+

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming

The 22 Immutable Laws Of Branding

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

autor: Al Ries 1998 178 stron

3.88

3000+ ocen

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming

The Fall of Advertising and the Rise of PR

autor: Al Ries • 2002

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

3.72

500+

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

The Fall of Advertising and the Rise of PR

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

autor: Al Ries 2002 320 stron

3.72

500+ ocen

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

Focus

autor: Al Ries • 1996

The surest way to kill a business is to expand it. Why the market punishes generalists.

4.00

500+

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

Focus

The surest way to kill a business is to expand it. Why the market punishes generalists.

autor: Al Ries 1996 320 stron

4.00

500+ ocen

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

The Origin of Brands

autor: Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

The Origin of Brands

The market doesn't converge. It branches, and every branch is a brand you can own.

autor: Al Ries 2005 320 stron

3.71

436 ocen

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

Compare Features	Free	Pro
📖 Read Summaries Read unlimited summaries. Free users get 3 per month
🎧 Listen to Summaries Listen to unlimited summaries in 40 languages	—
❤️ Unlimited Bookmarks Free users are limited to 4	—
📜 Unlimited History Free users are limited to 4	—
📥 Unlimited Downloads Free users are limited to 1	—

Compare Features

Free

Pro

📖 Read Summaries

Read unlimited summaries. Free users get 3 per month

🎧 Listen to Summaries

Listen to unlimited summaries in 40 languages

—

❤️ Unlimited Bookmarks

Free users are limited to 4

—

📜 Unlimited History

Free users are limited to 4

—

📥 Unlimited Downloads

Free users are limited to 1

—

People love SoBrief

Join our global community of 600,000+ readers

★★★★★

This site is a total game-changer. I've been flying through book summaries like never before. Highly, highly recommend.

— Dave G

Worth my money and time, and really well made. I've never seen this quality of summaries on other websites. Very helpful!

— Em

Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.

— Greg M