Al Ries

Nascido em 1926 ries.com

Negócios

Al Ries é um renomado profissional de marketing e autor, amplamente conhecido por co-fundar o conceito de "posicionamento" no marketing.
Formou-se na DePauw University em 1950 e iniciou sua carreira na General Electric antes de estabelecer sua própria agência de publicidade.
Ries co-autorizou artigos influentes sobre posicionamento e escreveu vários livros de sucesso sobre marketing.
Em 1994, fundou a Ries & Ries com sua filha Laura.
Reconhecido como uma das figuras mais influentes em relações públicas do século XX, Ries continua a moldar estratégias de marketing por meio de sua empresa de consultoria e publicações.

Livros de Al Ries

As 22 Leis Imutáveis do Marketing

por Al Ries • 1993

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

4.05

22.000+

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation

As 22 Leis Imutáveis do Marketing

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

por Al Ries 1993 123 páginas

4.05

22.000+ avaliações

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation

Positioning

por Al Ries • 1980

Better products lose. The marketing war is about owning a single, simple word in the brain.

4.04

18.000+

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology

Positioning

Better products lose. The marketing war is about owning a single, simple word in the brain.

por Al Ries 1980 226 páginas

4.04

18.000+ avaliações

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology

The 22 Immutable Laws Of Branding

por Al Ries • 1998

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

3.88

3.000+

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming

The 22 Immutable Laws Of Branding

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

por Al Ries 1998 178 páginas

3.88

3.000+ avaliações

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming

The Fall of Advertising and the Rise of PR

por Al Ries • 2002

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

3.72

500+

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

The Fall of Advertising and the Rise of PR

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

por Al Ries 2002 320 páginas

3.72

500+ avaliações

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

Focus

por Al Ries • 1996

The surest way to kill a business is to expand it. Why the market punishes generalists.

4.00

500+

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

Focus

The surest way to kill a business is to expand it. Why the market punishes generalists.

por Al Ries 1996 320 páginas

4.00

500+ avaliações

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

The Origin of Brands

por Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

The Origin of Brands

The market doesn't converge. It branches, and every branch is a brand you can own.

por Al Ries 2005 320 páginas

3.71

436 avaliações

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

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Read unlimited summaries. Free users get 3 per month

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Listen to unlimited summaries in 40 languages

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📜 Unlimited History

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—

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Free users are limited to 1

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