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Kenneth Roman

  • Kenneth Roman je nekdanji predsednik uprave in izvršni direktor podjetja Ogilvy & Mather Worldwide, ene vodilnih oglaševalskih agencij.

  • Skupaj z Joelom Raphaelsonom je napisal knjigo Writing That Works, ki temelji na njunih bogatih izkušnjah s področja korporativnih komunikacij.

  • Romanova ozadja v oglaševanju in poslovnem vodenju so vplivala na praktičen pristop knjige k učinkovitemu pisanju.

  • Poleg tega je avtor več drugih del o poslovanju in oglaševanju, med njimi tudi knjige "The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising." Romanovo delo poudarja pomen jasne in prepričljive komunikacije kot ključne veščine v poslovnem svetu, kar odraža njegovo strokovnost na področju marketinga in korporativne strategije.

Knjige avtorja Kenneth Roman

Writing That Works Povzetek
Writing That Works
How to Communicate Effectively in Business
avtor Kenneth Roman 1981 210 strani
3.72
1.000+ ocen
Pisanje
Poslovanje
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