Al Ries

เกิดปี 1926 ries.com

ธุรกิจ

Al Ries is a renowned marketing professional and author, best known for co-founding the concept of "positioning" in marketing.
He graduated from DePauw University in 1950 and began his career at General Electric before establishing his own advertising agency.
Ries co-authored influential articles on positioning and wrote several bestselling books on marketing.
In 1994, he founded Ries & Ries with his daughter Laura.
Recognized as one of the most influential figures in public relations in the 20th century, Ries continues to shape marketing strategies through his consulting firm and publications.

หนังสือโดย Al Ries

The 22 Immutable Laws of Marketing

โดย Al Ries • 1993

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

4.05

22,000+

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation

The 22 Immutable Laws of Marketing

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

โดย Al Ries 1993 123 หน้า

4.05

22,000+ คะแนน

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation

Positioning

โดย Al Ries • 1980

Better products lose. The marketing war is about owning a single, simple word in the brain.

4.04

18,000+

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology

Positioning

Better products lose. The marketing war is about owning a single, simple word in the brain.

โดย Al Ries 1980 226 หน้า

4.04

18,000+ คะแนน

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology

The 22 Immutable Laws Of Branding

โดย Al Ries • 1998

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

3.88

3,000+

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming

The 22 Immutable Laws Of Branding

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

โดย Al Ries 1998 178 หน้า

3.88

3,000+ คะแนน

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming

The Fall of Advertising and the Rise of PR

โดย Al Ries • 2002

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

3.72

500+

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

The Fall of Advertising and the Rise of PR

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

โดย Al Ries 2002 320 หน้า

3.72

500+ คะแนน

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

Focus

โดย Al Ries • 1996

The surest way to kill a business is to expand it. Why the market punishes generalists.

4.00

500+

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

Focus

The surest way to kill a business is to expand it. Why the market punishes generalists.

โดย Al Ries 1996 320 หน้า

4.00

500+ คะแนน

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

The Origin of Brands

โดย Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

The Origin of Brands

The market doesn't converge. It branches, and every branch is a brand you can own.

โดย Al Ries 2005 320 หน้า

3.71

436 คะแนน

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

Compare Features	Free	Pro
📖 Read Summaries Read unlimited summaries. Free users get 3 per month
🎧 Listen to Summaries Listen to unlimited summaries in 40 languages	—
❤️ Unlimited Bookmarks Free users are limited to 4	—
📜 Unlimited History Free users are limited to 4	—
📥 Unlimited Downloads Free users are limited to 1	—

Compare Features

Free

Pro

📖 Read Summaries

Read unlimited summaries. Free users get 3 per month

🎧 Listen to Summaries

Listen to unlimited summaries in 40 languages

—

❤️ Unlimited Bookmarks

Free users are limited to 4

—

📜 Unlimited History

Free users are limited to 4

—

📥 Unlimited Downloads

Free users are limited to 1

—

People love SoBrief

Join our global community of 600,000+ readers

★★★★★

This site is a total game-changer. I've been flying through book summaries like never before. Highly, highly recommend.

— Dave G

Worth my money and time, and really well made. I've never seen this quality of summaries on other websites. Very helpful!

— Em

Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.

— Greg M