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SoBrief
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ABM is B2B.
by Sangram Vajre • 2019
Under 1% of B2B leads ever close. A system that ties every marketing dollar to revenue instead.
3.45
209
ABM is B2B. Summary
ABM is B2B. 92%
Under 1% of B2B leads ever close. A system that ties every marketing dollar to revenue instead.
by Sangram Vajre 2019
3.45
209 ratings
Category Creation
by Anthony Kennada • 2019
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
3.86
72
Category Creation Summary
Category Creation 91%
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
by Anthony Kennada 2019
3.86
72 ratings
Professional Services Marketing
by Mike Schultz • 2009
Attract clients and command premium fees. The marketing playbook for professional services firms.
3.82
177
Professional Services Marketing Summary
Professional Services Marketing 91%
Attract clients and command premium fees. The marketing playbook for professional services firms.
by Mike Schultz 2009
3.82
177 ratings
F#ck Content Marketing
by Randy Frisch • 2019
60% of B2B content goes unused. The fix: design the experience, not just the asset.
3.74
152
F#ck Content Marketing Summary
F#ck Content Marketing 91%
60% of B2B content goes unused. The fix: design the experience, not just the asset.
by Randy Frisch 2019
3.74
152 ratings
How to Grow When Markets Don't
by Adrian J. Slywotzky • 2003
Markets have stalled. The next revenue wave hides in your customer's biggest operational headaches.
3.59
87
How to Grow When Markets Don't Summary
How to Grow When Markets Don't 91%
Markets have stalled. The next revenue wave hides in your customer's biggest operational headaches.
by Adrian J. Slywotzky 2003
3.59
87 ratings
Endless Customers
by Marcus Sheridan • 2025
The search box is dying. A playbook for winning with transparency when clicks stop coming.
4.21
114
Endless Customers Summary
Endless Customers 91%
The search box is dying. A playbook for winning with transparency when clicks stop coming.
by Marcus Sheridan 2025
4.21
114 ratings
Obviously Awesome
by April Dunford • 2019
Your product landed in the wrong market without you noticing. The step-by-step fix.
4.24
4k+
Obviously Awesome Summary
Obviously Awesome 91%
Your product landed in the wrong market without you noticing. The step-by-step fix.
by April Dunford 2019
4.24
4k+ ratings
Eat Their Lunch
by Anthony Iannarino • 2018
Features and price do not unseat incumbents. Only strategic credibility earns the right to displace.
4.08
390
Eat Their Lunch Summary
Eat Their Lunch 91%
Features and price do not unseat incumbents. Only strategic credibility earns the right to displace.
by Anthony Iannarino 2018
4.08
390 ratings
Blue Ocean Strategy
by W. Chan Kim • 2005
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
4.01
89k+
Blue Ocean Strategy Summary
Blue Ocean Strategy 91%
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
by W. Chan Kim 2005
4.01
89k+ ratings
The New Power Base Selling
by Jim Holden • 2012
The deal goes to whoever reads the hidden political map inside the customer.
3.97
117
The New Power Base Selling Summary
The New Power Base Selling 91%
The deal goes to whoever reads the hidden political map inside the customer.
by Jim Holden 2012
3.97
117 ratings
Hacking Sales
by Max Altschuler • 2015
Stack the right tools, automate busywork, and build a pipeline that runs on data, not hustle.
3.65
311
Hacking Sales Summary
Hacking Sales 91%
Stack the right tools, automate busywork, and build a pipeline that runs on data, not hustle.
by Max Altschuler 2015
3.65
311 ratings
From Impossible To Inevitable
by Aaron Ross • 2016
One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.
4.19
1k+
From Impossible To Inevitable Summary
From Impossible To Inevitable 91%
One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.
by Aaron Ross 2016
4.19
1k+ ratings
42 Rules for a Web Presence That Wins (2nd Edition)
by Philippa Gamse • 2011
Who is in charge of your website? Forty-two rules for turning it into a business asset.
4.33
9
42 Rules for a Web Presence That Wins (2nd Edition) Summary
42 Rules for a Web Presence That Wins (2nd Edition) 91%
Who is in charge of your website? Forty-two rules for turning it into a business asset.
by Philippa Gamse 2011
4.33
9 ratings
Selling to Big Companies
by Jill Konrath • 2005
Big firms block pitches. Tight lists, deep research, and persistent multi-touch outreach get you in.
3.89
526
Selling to Big Companies Summary
Selling to Big Companies 91%
Big firms block pitches. Tight lists, deep research, and persistent multi-touch outreach get you in.
by Jill Konrath 2005
3.89
526 ratings
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
Brandscaping Summary
Brandscaping 91%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
Modern Marketing Using AI
by Malay A. Upadhyay • 2021
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
3.75
8
Modern Marketing Using AI Summary
Modern Marketing Using AI 91%
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
by Malay A. Upadhyay 2021
3.75
8 ratings
Lean B2B
by Étienne Garbugli • 2014
Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.
4.17
244
Lean B2B Summary
Lean B2B 91%
Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.
by Étienne Garbugli 2014
4.17
244 ratings
They Ask, You Answer
by Marcus Sheridan • 2019
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
4.22
2k+
They Ask, You Answer Summary
They Ask, You Answer 91%
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
by Marcus Sheridan 2019
4.22
2k+ ratings
Predictable Revenue
by Aaron Ross • 2011
One email system, four sales roles, and the math that makes revenue predictable.
3.97
5k+
Predictable Revenue Summary
Predictable Revenue 90%
One email system, four sales roles, and the math that makes revenue predictable.
by Aaron Ross 2011
3.97
5k+ ratings
How to Get a Meeting with Anyone
by Stu Heinecke • 2016
A micro-targeted campaign system that opens doors to C-suites with response rates near 100 percent.
3.56
319
How to Get a Meeting with Anyone Summary
How to Get a Meeting with Anyone 90%
A micro-targeted campaign system that opens doors to C-suites with response rates near 100 percent.
by Stu Heinecke 2016
3.56
319 ratings
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
Killing Marketing Summary
Killing Marketing 90%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
Sales Pitch
by April Dunford • 2023
Overwhelmed buyers default to doing nothing. The pitch framework that turns indecision into action.
4.22
538
Sales Pitch Summary
Sales Pitch 90%
Overwhelmed buyers default to doing nothing. The pitch framework that turns indecision into action.
by April Dunford 2023
4.22
538 ratings
Your Strategy Needs a Strategy
by Martin Reeves • 2015
Five environments call for five different strategies. How to diagnose yours and pick the right play.
4.01
661
Your Strategy Needs a Strategy Summary
Your Strategy Needs a Strategy 90%
Five environments call for five different strategies. How to diagnose yours and pick the right play.
by Martin Reeves 2015
4.01
661 ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 90%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
Business Strategy
by Brian Tracy • 2015
The strategic planning step most businesses skip, and why it makes everything else fall into place.
3.87
246
Business Strategy Summary
Business Strategy 90%
The strategic planning step most businesses skip, and why it makes everything else fall into place.
by Brian Tracy 2015
3.87
246 ratings
The Strategist
by Cynthia A. Montgomery • 2012
Ask what the world loses if your company disappears; the answer is your strategy.
3.86
1k+
The Strategist Summary
The Strategist 90%
Ask what the world loses if your company disappears; the answer is your strategy.
by Cynthia A. Montgomery 2012
3.86
1k+ ratings
Blue Ocean Shift
by W. Chan Kim • 2017
A field-tested system for growing by creating new demand, not fighting over what already exists.
3.90
2k+
Blue Ocean Shift Summary
Blue Ocean Shift 90%
A field-tested system for growing by creating new demand, not fighting over what already exists.
by W. Chan Kim 2017
3.90
2k+ ratings
Escape Velocity
by Geoffrey A. Moore • 2011
Last year's operating plan is a gravity well. The five-part power framework for escaping it.
3.90
676
Escape Velocity Summary
Escape Velocity 90%
Last year's operating plan is a gravity well. The five-part power framework for escaping it.
by Geoffrey A. Moore 2011
3.90
676 ratings
The SaaS Sales Method Fundamentals
by Jacco van der Kooij • 2018
From cold email to closing meeting: frameworks for SaaS sales conversations that customers welcome.
4.27
63
The SaaS Sales Method Fundamentals Summary
The SaaS Sales Method Fundamentals 90%
From cold email to closing meeting: frameworks for SaaS sales conversations that customers welcome.
by Jacco van der Kooij 2018
4.27
63 ratings
Elevate
by Rich Horwath • 2013
Daily noise buries strategy. Three disciplines for staying above it and seeing what others miss.
3.71
106
Elevate Summary
Elevate 90%
Daily noise buries strategy. Three disciplines for staying above it and seeing what others miss.
by Rich Horwath 2013
3.71
106 ratings
Better, Simpler Strategy
by Felix Oberholzer-Gee • 2021
A better strategy is simpler: make customers happier to pay and employees happier to stay.
4.06
415
Better, Simpler Strategy Summary
Better, Simpler Strategy 90%
A better strategy is simpler: make customers happier to pay and employees happier to stay.
by Felix Oberholzer-Gee 2021
4.06
415 ratings
HBR's 10 Must Reads on Strategic Marketing
by Harvard Business Review • 2013
Marketing and sales are undermining each other. The structural fix that turns friction into revenue.
3.99
595
HBR's 10 Must Reads on Strategic Marketing Summary
HBR's 10 Must Reads on Strategic Marketing 90%
Marketing and sales are undermining each other. The structural fix that turns friction into revenue.
by Harvard Business Review 2013
3.99
595 ratings
The Influence of Military Strategies to Business
by M.D. White • 2017
War strategy for business: outthink competitors, pick the right battles, and time every move.
4.07
415
The Influence of Military Strategies to Business Summary
The Influence of Military Strategies to Business 90%
War strategy for business: outthink competitors, pick the right battles, and time every move.
by M.D. White 2017
4.07
415 ratings
The Entrepreneur's Guide to the Art of War
by Mark Smith • 2021
Sun Tzu's playbook for entrepreneurs: how to outmaneuver rivals without ever going to war.
3.28
65
The Entrepreneur's Guide to the Art of War Summary
The Entrepreneur's Guide to the Art of War 90%
Sun Tzu's playbook for entrepreneurs: how to outmaneuver rivals without ever going to war.
by Mark Smith 2021
3.28
65 ratings
Jack Trout on Strategy
by Jack Trout • 2004
Competition is killing you. The cure: a simple strategy to occupy the customer's mind.
3.87
236
Jack Trout on Strategy Summary
Jack Trout on Strategy 90%
Competition is killing you. The cure: a simple strategy to occupy the customer's mind.
by Jack Trout 2004
3.87
236 ratings
Selling the Price Increase
by Jeb Blount • 2022
A repeatable system for raising prices on existing accounts without the anxiety or the attrition.
3.72
79
Selling the Price Increase Summary
Selling the Price Increase 90%
A repeatable system for raising prices on existing accounts without the anxiety or the attrition.
by Jeb Blount 2022
3.72
79 ratings
The B2B Social Media Book
by Kipp Bodnar • 2011
Turn LinkedIn, Twitter, and your blog into a lead factory that reports its own revenue.
3.60
117
The B2B Social Media Book Summary
The B2B Social Media Book 90%
Turn LinkedIn, Twitter, and your blog into a lead factory that reports its own revenue.
by Kipp Bodnar 2011
3.60
117 ratings
Focus
by Al Ries • 1996
The surest way to kill a business is to expand it. Why the market punishes generalists.
4.00
780
Focus Summary
Focus 90%
The surest way to kill a business is to expand it. Why the market punishes generalists.
by Al Ries 1996
4.00
780 ratings
Profit from the Core
by Chris Zook • 2010
80% of sustained value creators focused on one core. Diversification is the exception, not the rule.
3.79
335
Profit from the Core Summary
Profit from the Core 90%
80% of sustained value creators focused on one core. Diversification is the exception, not the rule.
by Chris Zook 2010
3.79
335 ratings
How Clients Buy
by Tom McMakin • 2018
Professional services can't be sold like products. The design-thinking guide to making the buy easy.
4.04
27
How Clients Buy Summary
How Clients Buy 90%
Professional services can't be sold like products. The design-thinking guide to making the buy easy.
by Tom McMakin 2018
4.04
27 ratings
Software as a Science
by Dan Martell • 2024
SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.
4.53
169
Software as a Science Summary
Software as a Science 90%
SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.
by Dan Martell 2024
4.53
169 ratings
Playing to Win
by A.G. Lafley • 2013
Forget the plan. Winners make a handful of choices that lock together and beat the market.
3.99
9k+
Playing to Win Summary
Playing to Win 90%
Forget the plan. Winners make a handful of choices that lock together and beat the market.
by A.G. Lafley 2013
3.99
9k+ ratings
The One-Page Content Marketing Blueprint
by P. Sharma • 2019
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
4.47
59
The One-Page Content Marketing Blueprint Summary
The One-Page Content Marketing Blueprint 90%
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
by P. Sharma 2019
4.47
59 ratings
Deep Dive
by Rich Horwath • 2008
Most managers skim the surface. Three skills that turn scattered effort into strategic advantage.
3.76
195
Deep Dive Summary
Deep Dive 90%
Most managers skim the surface. Three skills that turn scattered effort into strategic advantage.
by Rich Horwath 2008
3.76
195 ratings
Marketing Automation For Dummies
by Mathew Sweezey • 2014
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
3.90
52
Marketing Automation For Dummies Summary
Marketing Automation For Dummies 90%
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
by Mathew Sweezey 2014
3.90
52 ratings
The Ultimate Marketing Engine
by John Jantsch • 2021
Five steps to turn customer success into your marketing engine, and stop feeding the ad machine.
4.00
60
The Ultimate Marketing Engine Summary
The Ultimate Marketing Engine 90%
Five steps to turn customer success into your marketing engine, and stop feeding the ad machine.
by John Jantsch 2021
4.00
60 ratings
The Challenger Customer
by Brent Adamson • 2015
5.4 stakeholders, zero consensus. How to win the group and close premium deals.
3.90
976
The Challenger Customer Summary
The Challenger Customer 90%
5.4 stakeholders, zero consensus. How to win the group and close premium deals.
by Brent Adamson 2015
3.90
976 ratings
Marketing
by Brian Tracy • 2014
Why your product isn't selling, and the strategic playbook for making customers choose you first.
4.09
400
Marketing Summary
Marketing 90%
Why your product isn't selling, and the strategic playbook for making customers choose you first.
by Brian Tracy 2014
4.09
400 ratings
Managing Products to Deliver Solutions
by John Mansour • 2015
Stop shipping features. Uncover the B2B organizational problems your customers will pay to solve.
4.00
6
Managing Products to Deliver Solutions Summary
Managing Products to Deliver Solutions 90%
Stop shipping features. Uncover the B2B organizational problems your customers will pay to solve.
by John Mansour 2015
4.00
6 ratings
Sales Truth
by Mike Weinberg • 2019
Stop chasing sales fads. Prospect relentlessly, message to customer outcomes, master boring basics.
4.38
399
Sales Truth Summary
Sales Truth 90%
Stop chasing sales fads. Prospect relentlessly, message to customer outcomes, master boring basics.
by Mike Weinberg 2019
4.38
399 ratings
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