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SoBrief
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The Mesh
by Lisa Gansky • 2010
Selling access beats selling ownership. One product, dozens of transactions, and the customers stay.
3.66
1k+
The Mesh Summary
The Mesh 91%
Selling access beats selling ownership. One product, dozens of transactions, and the customers stay.
by Lisa Gansky 2010
3.66
1k+ ratings
Backstory
by Ken Auletta • 2003
Why America's best newspaper kept winning Pulitzers while its parent company kept losing money.
3.50
74
Backstory Summary
Backstory 91%
Why America's best newspaper kept winning Pulitzers while its parent company kept losing money.
by Ken Auletta 2003
3.50
74 ratings
The Automatic Customer
by John Warrillow • 2015
Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.
4.08
2k+
The Automatic Customer Summary
The Automatic Customer 90%
Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.
by John Warrillow 2015
4.08
2k+ ratings
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
Killing Marketing Summary
Killing Marketing 90%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
Web 2.0
by Amy Shuen • 2007
Your users are your best asset: why giving products away builds billion-dollar businesses.
3.32
149
Web 2.0 Summary
Web 2.0 90%
Your users are your best asset: why giving products away builds billion-dollar businesses.
by Amy Shuen 2007
3.32
149 ratings
The Big Picture
by Ben Fritz • 2018
How Marvel, Netflix, and the Chinese box office dismantled the movies you used to love.
4.02
2k+
The Big Picture Summary
The Big Picture 90%
How Marvel, Netflix, and the Chinese box office dismantled the movies you used to love.
by Ben Fritz 2018
4.02
2k+ ratings
The Kickstarter Handbook
by Don Steinberg • 2012
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
3.74
133
The Kickstarter Handbook Summary
The Kickstarter Handbook 90%
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
by Don Steinberg 2012
3.74
133 ratings
The People's Platform
by Astra Taylor • 2012
Digital abundance set culture free and made it cheap. Platforms got rich; creators got precarious.
4.04
610
The People's Platform Summary
The People's Platform 90%
Digital abundance set culture free and made it cheap. Platforms got rich; creators got precarious.
by Astra Taylor 2012
4.04
610 ratings
What Would Google Do?
by Jeff Jarvis • 2009
The internet's most successful company wrote a playbook, and it has nothing to do with search.
3.87
11k+
What Would Google Do? Summary
What Would Google Do? 90%
The internet's most successful company wrote a playbook, and it has nothing to do with search.
by Jeff Jarvis 2009
3.87
11k+ ratings
Netflixed
by Gina Keating • 2012
Blockbuster could have bought Netflix for $50 million. They passed. What followed took down a giant.
3.97
2k+
Netflixed Summary
Netflixed 90%
Blockbuster could have bought Netflix for $50 million. They passed. What followed took down a giant.
by Gina Keating 2012
3.97
2k+ ratings
Subprime Attention Crisis
by Tim Hwang • 2020
The internet's ad economy is a bubble of fake clicks, hidden fees, and bad incentives.
3.61
1k+
Subprime Attention Crisis Summary
Subprime Attention Crisis 90%
The internet's ad economy is a bubble of fake clicks, hidden fees, and bad incentives.
by Tim Hwang 2020
3.61
1k+ ratings
Intention Economy
by Doc Searls • 2012
The market flipped: when customers bring the data and set the terms, everybody wins.
3.71
177
Intention Economy Summary
Intention Economy 90%
The market flipped: when customers bring the data and set the terms, everybody wins.
by Doc Searls 2012
3.71
177 ratings
The Wealth of Networks
by Yochai Benkler • 2006
Free, voluntary collaboration now rivals the firm, upending the old rules of economy and democracy.
3.96
2k+
The Wealth of Networks Summary
The Wealth of Networks 90%
Free, voluntary collaboration now rivals the firm, upending the old rules of economy and democracy.
by Yochai Benkler 2006
3.96
2k+ ratings
The Forever Transaction
by Robbie Kellman Baxter • 2020
Build a subscription around an ongoing promise, and customers stop looking elsewhere.
4.01
244
The Forever Transaction Summary
The Forever Transaction 90%
Build a subscription around an ongoing promise, and customers stop looking elsewhere.
by Robbie Kellman Baxter 2020
4.01
244 ratings
Chokepoint Capitalism
by Rebecca Giblin • 2022
A few corporations hold the gates between artists and audiences. The plan to pry them open.
4.25
1k+
Chokepoint Capitalism Summary
Chokepoint Capitalism 90%
A few corporations hold the gates between artists and audiences. The plan to pry them open.
by Rebecca Giblin 2022
4.25
1k+ ratings
The Long Tail
by Chris Anderson • 2006
Digital shelves flip the economics: niche products collectively now outsell blockbusters.
3.82
30k+
The Long Tail Summary
The Long Tail 90%
Digital shelves flip the economics: niche products collectively now outsell blockbusters.
by Chris Anderson 2006
3.82
30k+ ratings
Journalism and PR
by John Lloyd • 2014
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
3.78
9
Journalism and PR Summary
Journalism and PR 90%
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
by John Lloyd 2014
3.78
9 ratings
Master Switch
by Tim Wu • 2010
Telephone, radio, film, TV: each began open and ended a monopoly. The internet is next.
3.89
8k+
Master Switch Summary
Master Switch 89%
Telephone, radio, film, TV: each began open and ended a monopoly. The internet is next.
by Tim Wu 2010
3.89
8k+ ratings
The Youtube Formula
by Derral Eves • 2021
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
4.09
996
The Youtube Formula Summary
The Youtube Formula 89%
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
by Derral Eves 2021
4.09
996 ratings
The Membership Economy
by Robbie Kellman Baxter • 2015
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
3.73
1k+
The Membership Economy Summary
The Membership Economy 89%
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
by Robbie Kellman Baxter 2015
3.73
1k+ ratings
Move Fast and Break Things
by Jonathan Taplin • 2017
How three digital monopolies gutted music and news, and why democracy is their next casualty.
3.59
2k+
Move Fast and Break Things Summary
Move Fast and Break Things 89%
How three digital monopolies gutted music and news, and why democracy is their next casualty.
by Jonathan Taplin 2017
3.59
2k+ ratings
One Up
by Joost van Dreunen • 2020
Three transformations in four decades, and each one rewarded strategy over creative genius.
4.13
213
One Up Summary
One Up 89%
Three transformations in four decades, and each one rewarded strategy over creative genius.
by Joost van Dreunen 2020
4.13
213 ratings
Content Inc.
by Joe Pulizzi • 2015
Build the audience first. The product comes later: six steps to a content business.
3.96
1k+
Content Inc. Summary
Content Inc. 89%
Build the audience first. The product comes later: six steps to a content business.
by Joe Pulizzi 2015
3.96
1k+ ratings
YouTube Black Book
by Christopher Sharpe • 2014
Forget viral stunts. The search-first playbook for building a YouTube channel that makes real money.
4.12
148
YouTube Black Book Summary
YouTube Black Book 89%
Forget viral stunts. The search-first playbook for building a YouTube channel that makes real money.
by Christopher Sharpe 2014
4.12
148 ratings
The Four
by Scott Galloway • 2017
Amazon, Apple, Facebook, Google: four companies, four instincts, one trillion-dollar playbook.
3.83
19k+
The Four Summary
The Four 89%
Amazon, Apple, Facebook, Google: four companies, four instincts, one trillion-dollar playbook.
by Scott Galloway 2017
3.83
19k+ ratings
The Platform Delusion
by Jonathan A. Knee • 2021
Not all platforms are created equal. The economic physics that separate Airbnb from Uber.
3.98
223
The Platform Delusion Summary
The Platform Delusion 89%
Not all platforms are created equal. The economic physics that separate Airbnb from Uber.
by Jonathan A. Knee 2021
3.98
223 ratings
Working in Public
by Nadia Eghbal • 2020
Open source runs on solo maintainers, not communities. The scarcest resource: attention, not code.
3.92
951
Working in Public Summary
Working in Public 89%
Open source runs on solo maintainers, not communities. The scarcest resource: attention, not code.
by Nadia Eghbal 2020
3.92
951 ratings
Reinvent Your Business Model
by Mark W. Johnson • 2018
New growth doesn't come from new products. It comes from new business models, systematically built.
3.98
108
Reinvent Your Business Model Summary
Reinvent Your Business Model 89%
New growth doesn't come from new products. It comes from new business models, systematically built.
by Mark W. Johnson 2018
3.98
108 ratings
Mood Machine
by Liz Pelly • 2025
Your favorite playlist runs on anonymous musicians and ad-tech logic; it was never a music company.
3.83
5k+
Mood Machine Summary
Mood Machine 89%
Your favorite playlist runs on anonymous musicians and ad-tech logic; it was never a music company.
by Liz Pelly 2025
3.83
5k+ ratings
Swipe to Unlock
by Parth Detroja • 2017
Why Google and Facebook give everything away free, and how you can repurpose their strategies.
4.22
3k+
Swipe to Unlock Summary
Swipe to Unlock 89%
Why Google and Facebook give everything away free, and how you can repurpose their strategies.
by Parth Detroja 2017
4.22
3k+ ratings
YouTube Secrets
by Sean Cannell • 2022
Zero subscribers, one weekly video: the YouTube playbook for building an audience that pays.
4.02
2k+
YouTube Secrets Summary
YouTube Secrets 89%
Zero subscribers, one weekly video: the YouTube playbook for building an audience that pays.
by Sean Cannell 2022
4.02
2k+ ratings
Social Media Is Bullshit
by B.J. Mendelson • 2012
Viral success is mostly fake. The boring alternative costs less and actually works.
3.40
350
Social Media Is Bullshit Summary
Social Media Is Bullshit 89%
Viral success is mostly fake. The boring alternative costs less and actually works.
by B.J. Mendelson 2012
3.40
350 ratings
The Content Trap
by Bharat Anand • 2016
Great content is a trap. Digital success goes to companies that master connections instead.
4.17
831
The Content Trap Summary
The Content Trap 89%
Great content is a trap. Digital success goes to companies that master connections instead.
by Bharat Anand 2016
4.17
831 ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 89%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
Amazon
by Natalie Berg • 2019
The company that started with books now controls the infrastructure for how America buys everything.
3.77
196
Amazon Summary
Amazon 89%
The company that started with books now controls the infrastructure for how America buys everything.
by Natalie Berg 2019
3.77
196 ratings
Platform Revolution
by Geoffrey G. Parker • 2016
The algorithm is the new assembly line, and network effects are the new economies of scale.
4.04
5k+
Platform Revolution Summary
Platform Revolution 89%
The algorithm is the new assembly line, and network effects are the new economies of scale.
by Geoffrey G. Parker 2016
4.04
5k+ ratings
Non Obvious Megatrends
by Rohit Bhargava • 2020
Most people see what's obvious. The five habits and one method for seeing what comes next.
3.56
351
Non Obvious Megatrends Summary
Non Obvious Megatrends 89%
Most people see what's obvious. The five habits and one method for seeing what comes next.
by Rohit Bhargava 2020
3.56
351 ratings
Crowdsourcing for Filmmakers
by Richard Botto • 2017
Money isn't the first ask. Build a crowd, earn their trust, then launch your campaign.
4.40
15
Crowdsourcing for Filmmakers Summary
Crowdsourcing for Filmmakers 89%
Money isn't the first ask. Build a crowd, earn their trust, then launch your campaign.
by Richard Botto 2017
4.40
15 ratings
33 Million People in the Room
by Juliette Powell • 2008
Turn your social network into a distribution channel, a talent pool, and a growth engine.
3.36
109
33 Million People in the Room Summary
33 Million People in the Room 89%
Turn your social network into a distribution channel, a talent pool, and a growth engine.
by Juliette Powell 2008
3.36
109 ratings
Free
by Chris Anderson • 2009
Free is not a price point; it's a business model built on attention, trust, and the new scarcities.
3.88
18k+
Free Summary
Free 89%
Free is not a price point; it's a business model built on attention, trust, and the new scarcities.
by Chris Anderson 2009
3.88
18k+ ratings
Social Media Marketing when you have NO CLUE!
by Gundi Gabrielle • 2017
Starting from zero? A jargon-free guide to building your brand on the five major social platforms.
3.88
126
Social Media Marketing when you have NO CLUE! Summary
Social Media Marketing when you have NO CLUE! 89%
Starting from zero? A jargon-free guide to building your brand on the five major social platforms.
by Gundi Gabrielle 2017
3.88
126 ratings
Hook Point
by Brendan Kane • 2020
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
3.49
1k+
Hook Point Summary
Hook Point 89%
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
by Brendan Kane 2020
3.49
1k+ ratings
How To Become A Digital Marketing Hero
by Rufus Lidman • 2018
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
4.50
2
How To Become A Digital Marketing Hero Summary
How To Become A Digital Marketing Hero 89%
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
by Rufus Lidman 2018
4.50
2 ratings
Competing in the Age of AI
by Marco Iansiti • 2020
AI dissolves the old limits of scale, scope, and learning, and demands a new corporate architecture.
3.82
1k+
Competing in the Age of AI Summary
Competing in the Age of AI 89%
AI dissolves the old limits of scale, scope, and learning, and demands a new corporate architecture.
by Marco Iansiti 2020
3.82
1k+ ratings
YouthNation
by Matt Britton • 2015
Eighty million young Americans dismantled marketing, work, and ownership. Most brands never noticed.
4.06
18
YouthNation Summary
YouthNation 89%
Eighty million young Americans dismantled marketing, work, and ownership. Most brands never noticed.
by Matt Britton 2015
4.06
18 ratings
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 89%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
Blue Ocean Strategy, Expanded Edition
by W. Chan Kim • 2005
Markets are not fixed. The tools for redrawing their boundaries so you compete on empty terrain.
4.01
89k+
Blue Ocean Strategy, Expanded Edition Summary
Blue Ocean Strategy, Expanded Edition 89%
Markets are not fixed. The tools for redrawing their boundaries so you compete on empty terrain.
by W. Chan Kim 2005
4.01
89k+ ratings
500 Social Media Marketing Tips
by Andrew Macarthy • 2012
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
3.67
950
500 Social Media Marketing Tips Summary
500 Social Media Marketing Tips 89%
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
by Andrew Macarthy 2012
3.67
950 ratings
The Spotify Play
by Sven Carlsson • 2019
How Spotify used a free music catalog to outmaneuver Apple, Google, and Amazon.
3.53
2k+
The Spotify Play Summary
The Spotify Play 89%
How Spotify used a free music catalog to outmaneuver Apple, Google, and Amazon.
by Sven Carlsson 2019
3.53
2k+ ratings
Filmmaking for Change
by Jon Fitzgerald • 2012
Fund, shoot, edit, and distribute documentaries that turn audiences into advocates.
3.27
22
Filmmaking for Change Summary
Filmmaking for Change 89%
Fund, shoot, edit, and distribute documentaries that turn audiences into advocates.
by Jon Fitzgerald 2012
3.27
22 ratings
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