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SoBrief
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The Jobs To Be Done Playbook
by Jim Kalbach • 2020
Products get hired, not bought. The playbook for discovering the job your customers need done.
4.06
419
The Jobs To Be Done Playbook Summary
The Jobs To Be Done Playbook 94%
Products get hired, not bought. The playbook for discovering the job your customers need done.
by Jim Kalbach 2020
4.06
419 ratings
What Customers Want
by Anthony W. Ulwick • 2005
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
4.03
617
What Customers Want Summary
What Customers Want 93%
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
by Anthony W. Ulwick 2005
4.03
617 ratings
Notes from a Friend
by Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2k+
Notes from a Friend Summary
Notes from a Friend 93%
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
by Anthony Robbins 1995
3.97
2k+ ratings
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
The Brand Flip Summary
The Brand Flip 93%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
Jobs to be Done
by Anthony W. Ulwick • 2016
Customers measure success with metrics they never say aloud. Map them and build what actually wins.
3.73
985
Jobs to be Done Summary
Jobs to be Done 93%
Customers measure success with metrics they never say aloud. Map them and build what actually wins.
by Anthony W. Ulwick 2016
3.73
985 ratings
The Innovator's Solut!on
by Clayton M. Christensen • 2003
The exact playbook for making your next growth initiative a 37% winner, not a 6% also-ran.
4.06
14k+
The Innovator's Solut!on Summary
The Innovator's Solut!on 93%
The exact playbook for making your next growth initiative a 37% winner, not a 6% also-ran.
by Clayton M. Christensen 2003
4.06
14k+ ratings
Competing Against Luck
by Clayton M. Christensen • 2016
People buy progress, not products. The progress they seek reveals what competitors never see.
4.15
6k+
Competing Against Luck Summary
Competing Against Luck 92%
People buy progress, not products. The progress they seek reveals what competitors never see.
by Clayton M. Christensen 2016
4.15
6k+ ratings
The Power of Little Ideas
by David C. Robertson • 2017
The real innovation wins come not from disruption but from complementing your strongest product.
3.88
229
The Power of Little Ideas Summary
The Power of Little Ideas 92%
The real innovation wins come not from disruption but from complementing your strongest product.
by David C. Robertson 2017
3.88
229 ratings
What Customers Crave
by Nicholas J. Webb • 2016
Good customer service is killing your business. The design-driven method that replaces it.
3.69
289
What Customers Crave Summary
What Customers Crave 92%
Good customer service is killing your business. The design-driven method that replaces it.
by Nicholas J. Webb 2016
3.69
289 ratings
Democratizing Innovation
by Eric von Hippel • 2005
Innovation's hidden engine isn't corporate R&D. It's users, and companies that ignore them lose out.
3.62
617
Democratizing Innovation Summary
Democratizing Innovation 92%
Innovation's hidden engine isn't corporate R&D. It's users, and companies that ignore them lose out.
by Eric von Hippel 2005
3.62
617 ratings
Disruptive Innovation
by Clayton M. Christensen • 2011
Leaders fall not to better products, but to simpler, cheaper ones their best customers rejected.
4.46
67
Disruptive Innovation Summary
Disruptive Innovation 92%
Leaders fall not to better products, but to simpler, cheaper ones their best customers rejected.
by Clayton M. Christensen 2011
4.46
67 ratings
Mapping Innovation
by Greg Satell • 2017
Not every innovation problem needs disruption. The map for picking the strategy yours does.
3.90
240
Mapping Innovation Summary
Mapping Innovation 92%
Not every innovation problem needs disruption. The map for picking the strategy yours does.
by Greg Satell 2017
3.90
240 ratings
Design Driven Innovation
by Roberto Verganti • 2009
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
4.00
498
Design Driven Innovation Summary
Design Driven Innovation 92%
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
by Roberto Verganti 2009
4.00
498 ratings
Superconsumers
by Eddie Yoon • 2016
Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.
3.72
112
Superconsumers Summary
Superconsumers 92%
Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.
by Eddie Yoon 2016
3.72
112 ratings
The Experience Economy
by James H. Gilmore • 1999
Goods became services. Now services are becoming experiences. The next step: transformations.
3.80
3k+
The Experience Economy Summary
The Experience Economy 92%
Goods became services. Now services are becoming experiences. The next step: transformations.
by James H. Gilmore 1999
3.80
3k+ ratings
Strategic Management of Technological Innovation
by Melissa A. Schilling • 2000
Where breakthroughs originate, when to jump in, and why sharing tech sometimes beats protecting it.
3.83
236
Strategic Management of Technological Innovation Summary
Strategic Management of Technological Innovation 92%
Where breakthroughs originate, when to jump in, and why sharing tech sometimes beats protecting it.
by Melissa A. Schilling 2000
3.83
236 ratings
The Innovator's Method
by Nathan Furr • 2014
Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.
4.12
716
The Innovator's Method Summary
The Innovator's Method 92%
Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.
by Nathan Furr 2014
4.12
716 ratings
The Entrepreneurial Mindset
by Rita Gunther McGrath • 2000
Build a venture pipeline from uncertainty: spot, test lean, and seize before competitors react.
4.19
264
The Entrepreneurial Mindset Summary
The Entrepreneurial Mindset 92%
Build a venture pipeline from uncertainty: spot, test lean, and seize before competitors react.
by Rita Gunther McGrath 2000
4.19
264 ratings
Designing for Growth
by JeanneLiedtka • 2011
Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.
3.99
952
Designing for Growth Summary
Designing for Growth 92%
Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.
by JeanneLiedtka 2011
3.99
952 ratings
The Business Model Navigator
by Oliver Gassmann • 2013
Nearly every breakthrough business model remixes the same 55 patterns. A method for finding yours.
4.10
455
The Business Model Navigator Summary
The Business Model Navigator 92%
Nearly every breakthrough business model remixes the same 55 patterns. A method for finding yours.
by Oliver Gassmann 2013
4.10
455 ratings
When Coffee and Kale Compete
by Alan Klement • 2018
Stop asking what features to add. Ask what progress your customer is trying to make.
4.01
696
When Coffee and Kale Compete Summary
When Coffee and Kale Compete 92%
Stop asking what features to add. Ask what progress your customer is trying to make.
by Alan Klement 2018
4.01
696 ratings
Overcrowded
by Roberto Verganti • 2016
Ideas are everywhere; meaning is scarce. Winning requires love, not just better answers.
3.83
122
Overcrowded Summary
Overcrowded 92%
Ideas are everywhere; meaning is scarce. Winning requires love, not just better answers.
by Roberto Verganti 2016
3.83
122 ratings
The Innovation Secrets of Steve Jobs
by Carmine Gallo • 2010
Jobs reduced 350 products to 10. The seven principles behind every breakthrough decision.
4.08
2k+
The Innovation Secrets of Steve Jobs Summary
The Innovation Secrets of Steve Jobs 92%
Jobs reduced 350 products to 10. The seven principles behind every breakthrough decision.
by Carmine Gallo 2010
4.08
2k+ ratings
Insanely Simple
by Ken Segall • 2012
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
3.91
6k+
Insanely Simple Summary
Insanely Simple 92%
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
by Ken Segall 2012
3.91
6k+ ratings
The Road to Reinvention
by Josh Linkner • 2014
A playbook for reinventing your business and your career before the market forces your hand.
3.72
134
The Road to Reinvention Summary
The Road to Reinvention 92%
A playbook for reinventing your business and your career before the market forces your hand.
by Josh Linkner 2014
3.72
134 ratings
Winning At New Products
by Robert G. Cooper • 2011
One in seven product ideas succeeds. A disciplined, gated system for flipping those odds.
3.75
154
Winning At New Products Summary
Winning At New Products 92%
One in seven product ideas succeeds. A disciplined, gated system for flipping those odds.
by Robert G. Cooper 2011
3.75
154 ratings
The Startup Way
by Eric Ries • 2017
Startup speed inside slow giants: turning divisions into labs and failure into fuel.
3.98
4k+
The Startup Way Summary
The Startup Way 92%
Startup speed inside slow giants: turning divisions into labs and failure into fuel.
by Eric Ries 2017
3.98
4k+ ratings
Unlocking the Customer Value Chain
by Thales S. Teixeira • 2019
Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.
4.44
434
Unlocking the Customer Value Chain Summary
Unlocking the Customer Value Chain 92%
Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.
by Thales S. Teixeira 2019
4.44
434 ratings
The Invincible Company
by Alexander Osterwalder • 2020
Lasting companies win on business models, not products, and disrupt themselves before rivals can.
4.29
656
The Invincible Company Summary
The Invincible Company 92%
Lasting companies win on business models, not products, and disrupt themselves before rivals can.
by Alexander Osterwalder 2020
4.29
656 ratings
Innovation and Entrepreneurship
by Peter F. Drucker • 1985
The seven sources of innovation and four strategies that turn your business into a market leader.
4.08
11k+
Innovation and Entrepreneurship Summary
Innovation and Entrepreneurship 92%
The seven sources of innovation and four strategies that turn your business into a market leader.
by Peter F. Drucker 1985
4.08
11k+ ratings
Creating Superfans
by Brittany Hodak • 2023
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
4.37
260
Creating Superfans Summary
Creating Superfans 92%
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
by Brittany Hodak 2023
4.37
260 ratings
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
Customer Obsessed Summary
Customer Obsessed 92%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
Design a Better Business
by Patrick van der Pijl • 2016
Replace business plans with business experiments: the visual toolkit for strategy and innovation.
4.14
318
Design a Better Business Summary
Design a Better Business 92%
Replace business plans with business experiments: the visual toolkit for strategy and innovation.
by Patrick van der Pijl 2016
4.14
318 ratings
The Amazon Management System
by Ram Charan • 2019
The practices, from hiring to metrics, that keep Amazon sprinting while other giants slow.
4.04
399
The Amazon Management System Summary
The Amazon Management System 92%
The practices, from hiring to metrics, that keep Amazon sprinting while other giants slow.
by Ram Charan 2019
4.04
399 ratings
The Innovation Mindset
by Lorraine Hudson Marchand • 2022
The difference between a failed idea and a market-changing innovation is eight repeatable steps.
4.18
28
The Innovation Mindset Summary
The Innovation Mindset 92%
The difference between a failed idea and a market-changing innovation is eight repeatable steps.
by Lorraine Hudson Marchand 2022
4.18
28 ratings
The Effortless Experience
by Matthew Dixon • 2013
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
3.94
1k+
The Effortless Experience Summary
The Effortless Experience 92%
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
by Matthew Dixon 2013
3.94
1k+ ratings
Red Thread Thinking
by Debra Kaye • 2013
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
3.74
201
Red Thread Thinking Summary
Red Thread Thinking 92%
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
by Debra Kaye 2013
3.74
201 ratings
The Customer Service Revolution
by John R. DiJulius • 2015
A systematic playbook for customer experiences so good your customers stop asking about price.
4.04
279
The Customer Service Revolution Summary
The Customer Service Revolution 92%
A systematic playbook for customer experiences so good your customers stop asking about price.
by John R. DiJulius 2015
4.04
279 ratings
Unlocking the Customer Value Chain
by Thales S Teixeira • 2019
Disruption follows the customer chain, not the technology curve. The next break is predictable.
4.05
22
Unlocking the Customer Value Chain Summary
Unlocking the Customer Value Chain 92%
Disruption follows the customer chain, not the technology curve. The next break is predictable.
by Thales S Teixeira 2019
4.05
22 ratings
Value Proposition Design
by Alexander Osterwalder • 2013
Map customer needs to product features with a single canvas, and kill the offerings nobody wants.
4.21
7k+
Value Proposition Design Summary
Value Proposition Design 92%
Map customer needs to product features with a single canvas, and kill the offerings nobody wants.
by Alexander Osterwalder 2013
4.21
7k+ ratings
The Innovation Stack
by Jim McKelvey • 2020
Great companies don't disrupt. They layer innovations into interlocking systems no rival can copy.
4.22
2k+
The Innovation Stack Summary
The Innovation Stack 92%
Great companies don't disrupt. They layer innovations into interlocking systems no rival can copy.
by Jim McKelvey 2020
4.22
2k+ ratings
Dual Transformation
by Scott D. Anthony • 2017
Disruption demands two transformations: save the core, build the future, and the bridge between.
4.06
254
Dual Transformation Summary
Dual Transformation 92%
Disruption demands two transformations: save the core, build the future, and the bridge between.
by Scott D. Anthony 2017
4.06
254 ratings
The Designful Company
by Marty Neumeier • 2008
Your management model is obsolete. Design thinking as the operating system for nonstop innovation.
4.00
527
The Designful Company Summary
The Designful Company 92%
Your management model is obsolete. Design thinking as the operating system for nonstop innovation.
by Marty Neumeier 2008
4.00
527 ratings
Brick by Brick
by David C. Robertson • 2013
Innovation nearly killed LEGO. The rules it wrote to survive rewrote the playbook.
3.85
2k+
Brick by Brick Summary
Brick by Brick 92%
Innovation nearly killed LEGO. The rules it wrote to survive rewrote the playbook.
by David C. Robertson 2013
3.85
2k+ ratings
The Innovator's Dilemma
by Clayton M. Christensen • 1997
Good management blinds firms to the cheaper, simpler technologies that eventually replace them.
4.04
61k+
The Innovator's Dilemma Summary
The Innovator's Dilemma 92%
Good management blinds firms to the cheaper, simpler technologies that eventually replace them.
by Clayton M. Christensen 1997
4.04
61k+ ratings
Forget the Funnel
by Georgiana Laudi • 2023
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
4.14
159
Forget the Funnel Summary
Forget the Funnel 92%
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
by Georgiana Laudi 2023
4.14
159 ratings
Uncommon Service
by Frances Frei • 2012
The counterintuitive rule of service: to be great, you must first decide where to be bad.
4.01
784
Uncommon Service Summary
Uncommon Service 92%
The counterintuitive rule of service: to be great, you must first decide where to be bad.
by Frances Frei 2012
4.01
784 ratings
Seeing Around Corners
by Rita McGrath • 2019
Disruption announces itself at the edges first. A system for reading the signals before they arrive.
3.80
581
Seeing Around Corners Summary
Seeing Around Corners 91%
Disruption announces itself at the edges first. A system for reading the signals before they arrive.
by Rita McGrath 2019
3.80
581 ratings
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
Rocket Summary
Rocket 91%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
Create the Future + The Innovation Handbook
by Jeremy Gutsche • 2020
Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.
3.93
289
Create the Future + The Innovation Handbook Summary
Create the Future + The Innovation Handbook 91%
Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.
by Jeremy Gutsche 2020
3.93
289 ratings
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