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SoBrief
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Notes from a Friend
by Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2k+
Notes from a Friend Summary
Notes from a Friend 92%
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
by Anthony Robbins 1995
3.97
2k+ ratings
The Effortless Experience
by Matthew Dixon • 2013
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
3.94
1k+
The Effortless Experience Summary
The Effortless Experience 92%
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
by Matthew Dixon 2013
3.94
1k+ ratings
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
The Brand Flip Summary
The Brand Flip 92%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
The Customer Centricity Playbook
by Peter Fader • 2018
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
3.76
319
The Customer Centricity Playbook Summary
The Customer Centricity Playbook 92%
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
by Peter Fader 2018
3.76
319 ratings
Winning on Purpose
by Fred Reichheld • 2021
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
3.97
428
Winning on Purpose Summary
Winning on Purpose 92%
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
by Fred Reichheld 2021
3.97
428 ratings
The thank you economy
by Gary Vaynerchuk • 2010
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
3.84
13k+
The thank you economy Summary
The thank you economy 92%
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
by Gary Vaynerchuk 2010
3.84
13k+ ratings
Bright Marketing for Small Business
by Robert Craven • 2011
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
3.83
6
Bright Marketing for Small Business Summary
Bright Marketing for Small Business 92%
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
by Robert Craven 2011
3.83
6 ratings
How to Win Customers and Keep Them for Life
by Michael LeBoeuf • 2000
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
3.9
200
How to Win Customers and Keep Them for Life Summary
How to Win Customers and Keep Them for Life 92%
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
by Michael LeBoeuf 2000
3.9
200 ratings
Outside In
by Harley Manning • 2012
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
3.93
835
Outside In Summary
Outside In 92%
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
by Harley Manning 2012
3.93
835 ratings
Creating Superfans
by Brittany Hodak • 2023
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
4.37
260
Creating Superfans Summary
Creating Superfans 92%
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
by Brittany Hodak 2023
4.37
260 ratings
What Customers Crave
by Nicholas J. Webb • 2016
Good customer service is killing your business. The design-driven method that replaces it.
3.69
289
What Customers Crave Summary
What Customers Crave 92%
Good customer service is killing your business. The design-driven method that replaces it.
by Nicholas J. Webb 2016
3.69
289 ratings
Never Lose a Customer Again
by Joey Coleman • 2018
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
4.18
1k+
Never Lose a Customer Again Summary
Never Lose a Customer Again 92%
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
by Joey Coleman 2018
4.18
1k+ ratings
Forget the Funnel
by Georgiana Laudi • 2023
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
4.14
159
Forget the Funnel Summary
Forget the Funnel 92%
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
by Georgiana Laudi 2023
4.14
159 ratings
The Customer Success Economy
by Nick Mehta • 2020
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
4.12
112
The Customer Success Economy Summary
The Customer Success Economy 92%
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
by Nick Mehta 2020
4.12
112 ratings
The Customer Service Revolution
by John R. DiJulius • 2015
A systematic playbook for customer experiences so good your customers stop asking about price.
4.04
279
The Customer Service Revolution Summary
The Customer Service Revolution 92%
A systematic playbook for customer experiences so good your customers stop asking about price.
by John R. DiJulius 2015
4.04
279 ratings
Customer Relationship Management
by 50Minutes • 2017
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
3.50
2
Customer Relationship Management Summary
Customer Relationship Management 92%
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
by 50Minutes 2017
3.50
2 ratings
The Ultimate Question 2.0
by Fred Reichheld • 2011
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
3.87
1k+
The Ultimate Question 2.0 Summary
The Ultimate Question 2.0 92%
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
by Fred Reichheld 2011
3.87
1k+ ratings
Uncommon Service
by Frances Frei • 2012
The counterintuitive rule of service: to be great, you must first decide where to be bad.
4.01
784
Uncommon Service Summary
Uncommon Service 92%
The counterintuitive rule of service: to be great, you must first decide where to be bad.
by Frances Frei 2012
4.01
784 ratings
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
Customer Obsessed Summary
Customer Obsessed 92%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
Rocket Summary
Rocket 92%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
Customer Success
by Nick Mehta • 2016
Group your customers, score their loyalty, and build a product they cannot quit.
4.00
1k+
Customer Success Summary
Customer Success 92%
Group your customers, score their loyalty, and build a product they cannot quit.
by Nick Mehta 2016
4.00
1k+ ratings
Hug Your Customers
by Jack Mitchell • 2003
A family retailer's playbook for replacing sales scripts with genuine human connection.
4.03
986
Hug Your Customers Summary
Hug Your Customers 92%
A family retailer's playbook for replacing sales scripts with genuine human connection.
by Jack Mitchell 2003
4.03
986 ratings
The Experience Economy
by James H. Gilmore • 1999
Goods became services. Now services are becoming experiences. The next step: transformations.
3.80
3k+
The Experience Economy Summary
The Experience Economy 91%
Goods became services. Now services are becoming experiences. The next step: transformations.
by James H. Gilmore 1999
3.80
3k+ ratings
Buyer Personas
by Adele Revella • 2015
Most marketers guess why customers buy. The answer is in a handful of interviews, done right.
3.84
436
Buyer Personas Summary
Buyer Personas 91%
Most marketers guess why customers buy. The answer is in a handful of interviews, done right.
by Adele Revella 2015
3.84
436 ratings
The Jobs To Be Done Playbook
by Jim Kalbach • 2020
Products get hired, not bought. The playbook for discovering the job your customers need done.
4.06
419
The Jobs To Be Done Playbook Summary
The Jobs To Be Done Playbook 91%
Products get hired, not bought. The playbook for discovering the job your customers need done.
by Jim Kalbach 2020
4.06
419 ratings
Startup Cxo
by Matt Blumberg • 2021
Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.
4.00
68
Startup Cxo Summary
Startup Cxo 91%
Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.
by Matt Blumberg 2021
4.00
68 ratings
The Best Service is No Service
by Bill Price • 2008
Stop optimizing your call center. The real fix is to destroy demand for customer service.
3.98
174
The Best Service is No Service Summary
The Best Service is No Service 91%
Stop optimizing your call center. The real fix is to destroy demand for customer service.
by Bill Price 2008
3.98
174 ratings
The Seven Pillars of Customer Success
by Wayne McCulloch • 2021
Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.
4.16
245
The Seven Pillars of Customer Success Summary
The Seven Pillars of Customer Success 91%
Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.
by Wayne McCulloch 2021
4.16
245 ratings
Better, Simpler Strategy
by Felix Oberholzer-Gee • 2021
A better strategy is simpler: make customers happier to pay and employees happier to stay.
4.06
415
Better, Simpler Strategy Summary
Better, Simpler Strategy 91%
A better strategy is simpler: make customers happier to pay and employees happier to stay.
by Felix Oberholzer-Gee 2021
4.06
415 ratings
Superconsumers
by Eddie Yoon • 2016
Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.
3.72
112
Superconsumers Summary
Superconsumers 91%
Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.
by Eddie Yoon 2016
3.72
112 ratings
The Pumpkin Plan
by Mike Michalowicz • 2012
Fire your worst clients, spoil your best, and build systems so you don't have to run the show.
4.10
4k+
The Pumpkin Plan Summary
The Pumpkin Plan 91%
Fire your worst clients, spoil your best, and build systems so you don't have to run the show.
by Mike Michalowicz 2012
4.10
4k+ ratings
The Inside Advantage
by Robert H. Bloom • 2007
Most growth strategies chase the next shiny thing. This one mines the gold you already own.
3.97
58
The Inside Advantage Summary
The Inside Advantage 91%
Most growth strategies chase the next shiny thing. This one mines the gold you already own.
by Robert H. Bloom 2007
3.97
58 ratings
CRM at the Speed of Light
by Paul Greenberg • 2001
CRM is a business philosophy, not a technology project. The blueprint for making it real.
3.82
103
CRM at the Speed of Light Summary
CRM at the Speed of Light 91%
CRM is a business philosophy, not a technology project. The blueprint for making it real.
by Paul Greenberg 2001
3.82
103 ratings
The Bezos Letters
by Steve Anderson • 2019
Fourteen principles from Bezos's shareholder letters that turned a bookstore into a global empire.
3.95
965
The Bezos Letters Summary
The Bezos Letters 91%
Fourteen principles from Bezos's shareholder letters that turned a bookstore into a global empire.
by Steve Anderson 2019
3.95
965 ratings
The Membership Economy
by Robbie Kellman Baxter • 2015
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
3.73
1k+
The Membership Economy Summary
The Membership Economy 91%
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
by Robbie Kellman Baxter 2015
3.73
1k+ ratings
Marketing Rebellion
by Mark W. Schaefer • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
Marketing Rebellion Summary
Marketing Rebellion 91%
Your customers now control your marketing. Only the truly human companies survive.
by Mark W. Schaefer 2019
4.20
479 ratings
The Ultimate Marketing Engine
by John Jantsch • 2021
Five steps to turn customer success into your marketing engine, and stop feeding the ad machine.
4.00
60
The Ultimate Marketing Engine Summary
The Ultimate Marketing Engine 91%
Five steps to turn customer success into your marketing engine, and stop feeding the ad machine.
by John Jantsch 2021
4.00
60 ratings
What Customers Want
by Anthony W. Ulwick • 2005
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
4.03
617
What Customers Want Summary
What Customers Want 91%
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
by Anthony W. Ulwick 2005
4.03
617 ratings
Blue Ocean Strategy
by W. Chan Kim • 2005
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
4.01
89k+
Blue Ocean Strategy Summary
Blue Ocean Strategy 91%
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
by W. Chan Kim 2005
4.01
89k+ ratings
All about Them
by Bruce Turkel • 2016
Your product works. Everyone's does. Brands that win make people feel something about themselves.
3.53
74
All about Them Summary
All about Them 91%
Your product works. Everyone's does. Brands that win make people feel something about themselves.
by Bruce Turkel 2016
3.53
74 ratings
How to Grow When Markets Don't
by Adrian J. Slywotzky • 2003
Markets have stalled. The next revenue wave hides in your customer's biggest operational headaches.
3.59
87
How to Grow When Markets Don't Summary
How to Grow When Markets Don't 91%
Markets have stalled. The next revenue wave hides in your customer's biggest operational headaches.
by Adrian J. Slywotzky 2003
3.59
87 ratings
High-Tech, High-Touch Customer Service
by Micah Solomon • 2012
The personal-service secret of beloved brands, and the technology that scales it.
3.77
113
High-Tech, High-Touch Customer Service Summary
High-Tech, High-Touch Customer Service 91%
The personal-service secret of beloved brands, and the technology that scales it.
by Micah Solomon 2012
3.77
113 ratings
The Retail Revival
by Doug Stephens • 2013
Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.
3.87
110
The Retail Revival Summary
The Retail Revival 91%
Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.
by Doug Stephens 2013
3.87
110 ratings
Zag
by Marty Neumeier • 2006
Why different beats better, and the method for making your brand the one they remember.
3.99
4k+
Zag Summary
Zag 91%
Why different beats better, and the method for making your brand the one they remember.
by Marty Neumeier 2006
3.99
4k+ ratings
Focus
by Al Ries • 1996
The surest way to kill a business is to expand it. Why the market punishes generalists.
4.00
780
Focus Summary
Focus 91%
The surest way to kill a business is to expand it. Why the market punishes generalists.
by Al Ries 1996
4.00
780 ratings
The Forever Transaction
by Robbie Kellman Baxter • 2020
Build a subscription around an ongoing promise, and customers stop looking elsewhere.
4.01
244
The Forever Transaction Summary
The Forever Transaction 91%
Build a subscription around an ongoing promise, and customers stop looking elsewhere.
by Robbie Kellman Baxter 2020
4.01
244 ratings
Shut Up and Listen!
by Tilman Fertitta • 2019
A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.
3.89
1k+
Shut Up and Listen! Summary
Shut Up and Listen! 91%
A billionaire's blunt playbook: why niceness, tiny details, and bad timing create empires.
by Tilman Fertitta 2019
3.89
1k+ ratings
The Grid
by Matt Watkinson • 2017
Nine forces shape every business choice. A single framework for seeing them all before they collide.
4.10
343
The Grid Summary
The Grid 91%
Nine forces shape every business choice. A single framework for seeing them all before they collide.
by Matt Watkinson 2017
4.10
343 ratings
The Amazon Management System
by Ram Charan • 2019
The practices, from hiring to metrics, that keep Amazon sprinting while other giants slow.
4.04
399
The Amazon Management System Summary
The Amazon Management System 91%
The practices, from hiring to metrics, that keep Amazon sprinting while other giants slow.
by Ram Charan 2019
4.04
399 ratings
Discovering the Soul of Service
by Leonard L. Berry • 1999
The sustainable success playbook from 14 companies that chose values over shortcuts.
4.05
375
Discovering the Soul of Service Summary
Discovering the Soul of Service 91%
The sustainable success playbook from 14 companies that chose values over shortcuts.
by Leonard L. Berry 1999
4.05
375 ratings
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