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SoBrief
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CRM at the Speed of Light
by Paul Greenberg • 2001
CRM is a business philosophy, not a technology project. The blueprint for making it real.
3.82
103
CRM at the Speed of Light Summary
CRM at the Speed of Light 94%
CRM is a business philosophy, not a technology project. The blueprint for making it real.
by Paul Greenberg 2001
3.82
103 ratings
Customer Relationship Management (CRM) for Medium and Small Enterprises
by Antonio Specchia • 2022
CRM software alone won't fix your sales. Strategy, clean data, and process design come first.
Customer Relationship Management (CRM) for Medium and Small Enterprises Summary
Customer Relationship Management (CRM) for Medium and Small Enterprises 93%
CRM software alone won't fix your sales. Strategy, clean data, and process design come first.
by Antonio Specchia 2022
The Ultimate Guide to CRM Apps
by Matthew Guay • 2014
How to pick a CRM your team won't abandon, and automate the busywork around it.
3.33
15
The Ultimate Guide to CRM Apps Summary
The Ultimate Guide to CRM Apps 92%
How to pick a CRM your team won't abandon, and automate the busywork around it.
by Matthew Guay 2014
3.33
15 ratings
The Customer Centricity Playbook
by Peter Fader • 2018
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
3.76
319
The Customer Centricity Playbook Summary
The Customer Centricity Playbook 91%
The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.
by Peter Fader 2018
3.76
319 ratings
Hug Your Haters
by Jay Baer • 2016
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
3.85
788
Hug Your Haters Summary
Hug Your Haters 90%
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
by Jay Baer 2016
3.85
788 ratings
Customer Relationship Management
by 50Minutes • 2017
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
3.50
2
Customer Relationship Management Summary
Customer Relationship Management 90%
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
by 50Minutes 2017
3.50
2 ratings
The Effortless Experience
by Matthew Dixon • 2013
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
3.94
1k+
The Effortless Experience Summary
The Effortless Experience 90%
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
by Matthew Dixon 2013
3.94
1k+ ratings
No B.S. Guide to Maximum Referrals and Customer Retention
by Dan S. Kennedy • 2016
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
4.13
84
No B.S. Guide to Maximum Referrals and Customer Retention Summary
No B.S. Guide to Maximum Referrals and Customer Retention 90%
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
by Dan S. Kennedy 2016
4.13
84 ratings
Hug Your Customers
by Jack Mitchell • 2003
A family retailer's playbook for replacing sales scripts with genuine human connection.
4.03
986
Hug Your Customers Summary
Hug Your Customers 90%
A family retailer's playbook for replacing sales scripts with genuine human connection.
by Jack Mitchell 2003
4.03
986 ratings
How to Win Customers and Keep Them for Life
by Michael LeBoeuf • 2000
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
3.9
200
How to Win Customers and Keep Them for Life Summary
How to Win Customers and Keep Them for Life 90%
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
by Michael LeBoeuf 2000
3.9
200 ratings
Never Lose a Customer Again
by Joey Coleman • 2018
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
4.18
1k+
Never Lose a Customer Again Summary
Never Lose a Customer Again 90%
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
by Joey Coleman 2018
4.18
1k+ ratings
The Seven Pillars of Customer Success
by Wayne McCulloch • 2021
Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.
4.16
245
The Seven Pillars of Customer Success Summary
The Seven Pillars of Customer Success 90%
Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.
by Wayne McCulloch 2021
4.16
245 ratings
Startup Cxo
by Matt Blumberg • 2021
Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.
4.00
68
Startup Cxo Summary
Startup Cxo 90%
Most SaaS revenue comes after the contract. A field guide for the CCO who owns it.
by Matt Blumberg 2021
4.00
68 ratings
Mastering Salesforce Reports and Dashboards
by David Carnes • 2023
Why most Salesforce dashboards fail: bad folder permissions, missing fields, and how to fix them.
5.00
1
Mastering Salesforce Reports and Dashboards Summary
Mastering Salesforce Reports and Dashboards 90%
Why most Salesforce dashboards fail: bad folder permissions, missing fields, and how to fix them.
by David Carnes 2023
5.00
1 ratings
Forget the Funnel
by Georgiana Laudi • 2023
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
4.14
159
Forget the Funnel Summary
Forget the Funnel 90%
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
by Georgiana Laudi 2023
4.14
159 ratings
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 90%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
Customer Obsessed Summary
Customer Obsessed 90%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
The thank you economy
by Gary Vaynerchuk • 2010
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
3.84
13k+
The thank you economy Summary
The thank you economy 90%
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
by Gary Vaynerchuk 2010
3.84
13k+ ratings
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
Youtility Summary
Youtility 90%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
Bright Marketing for Small Business
by Robert Craven • 2011
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
3.83
6
Bright Marketing for Small Business Summary
Bright Marketing for Small Business 90%
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
by Robert Craven 2011
3.83
6 ratings
Creating Superfans
by Brittany Hodak • 2023
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
4.37
260
Creating Superfans Summary
Creating Superfans 90%
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
by Brittany Hodak 2023
4.37
260 ratings
What Customers Crave
by Nicholas J. Webb • 2016
Good customer service is killing your business. The design-driven method that replaces it.
3.69
289
What Customers Crave Summary
What Customers Crave 90%
Good customer service is killing your business. The design-driven method that replaces it.
by Nicholas J. Webb 2016
3.69
289 ratings
The Customer Success Economy
by Nick Mehta • 2020
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
4.12
112
The Customer Success Economy Summary
The Customer Success Economy 90%
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
by Nick Mehta 2020
4.12
112 ratings
Literally
by Marnie Stockman • 2021
How smart MSPs escape the price war: by turning client management into a systematic growth engine.
4.08
13
Literally Summary
Literally 90%
How smart MSPs escape the price war: by turning client management into a systematic growth engine.
by Marnie Stockman 2021
4.08
13 ratings
Winning on Purpose
by Fred Reichheld • 2021
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
3.97
428
Winning on Purpose Summary
Winning on Purpose 90%
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
by Fred Reichheld 2021
3.97
428 ratings
Chatbots - how to master the marketing strategies of the big marketplaces
by digital world • 2024
51% of customers expect 24/7 support. The guide to chatbots that answer when you cannot.
Chatbots - how to master the marketing strategies of the big marketplaces Summary
Chatbots - how to master the marketing strategies of the big marketplaces 90%
51% of customers expect 24/7 support. The guide to chatbots that answer when you cannot.
by digital world 2024
The Best Service is No Service
by Bill Price • 2008
Stop optimizing your call center. The real fix is to destroy demand for customer service.
3.98
174
The Best Service is No Service Summary
The Best Service is No Service 90%
Stop optimizing your call center. The real fix is to destroy demand for customer service.
by Bill Price 2008
3.98
174 ratings
Invisible Selling Machine
by Ryan Deiss • 2015
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
4.18
376
Invisible Selling Machine Summary
Invisible Selling Machine 90%
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
by Ryan Deiss 2015
4.18
376 ratings
The Customer Service Revolution
by John R. DiJulius • 2015
A systematic playbook for customer experiences so good your customers stop asking about price.
4.04
279
The Customer Service Revolution Summary
The Customer Service Revolution 90%
A systematic playbook for customer experiences so good your customers stop asking about price.
by John R. DiJulius 2015
4.04
279 ratings
They Ask, You Answer
by Marcus Sheridan • 2019
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
4.22
2k+
They Ask, You Answer Summary
They Ask, You Answer 89%
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
by Marcus Sheridan 2019
4.22
2k+ ratings
Retention Point
by Robert Skrob • 2018
Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.
3.73
309
Retention Point Summary
Retention Point 89%
Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.
by Robert Skrob 2018
3.73
309 ratings
High-Tech, High-Touch Customer Service
by Micah Solomon • 2012
The personal-service secret of beloved brands, and the technology that scales it.
3.77
113
High-Tech, High-Touch Customer Service Summary
High-Tech, High-Touch Customer Service 89%
The personal-service secret of beloved brands, and the technology that scales it.
by Micah Solomon 2012
3.77
113 ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 89%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
People Love You
by Jeb Blount • 2013
How likability, trust, and proactive care make you the partner clients refuse to leave.
3.60
120
People Love You Summary
People Love You 89%
How likability, trust, and proactive care make you the partner clients refuse to leave.
by Jeb Blount 2013
3.60
120 ratings
Notes from a Friend
by Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2k+
Notes from a Friend Summary
Notes from a Friend 89%
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
by Anthony Robbins 1995
3.97
2k+ ratings
The Ultimate Question 2.0
by Fred Reichheld • 2011
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
3.87
1k+
The Ultimate Question 2.0 Summary
The Ultimate Question 2.0 89%
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
by Fred Reichheld 2011
3.87
1k+ ratings
The Ultimate Marketing Engine
by John Jantsch • 2021
Five steps to turn customer success into your marketing engine, and stop feeding the ad machine.
4.00
60
The Ultimate Marketing Engine Summary
The Ultimate Marketing Engine 89%
Five steps to turn customer success into your marketing engine, and stop feeding the ad machine.
by John Jantsch 2021
4.00
60 ratings
Customer Success
by Nick Mehta • 2016
Group your customers, score their loyalty, and build a product they cannot quit.
4.00
1k+
Customer Success Summary
Customer Success 89%
Group your customers, score their loyalty, and build a product they cannot quit.
by Nick Mehta 2016
4.00
1k+ ratings
Agents Of Change
by John M. Tate • 2017
Turn a 5% retention bump into 85% more profit. The community-driven playbook for insurance agencies.
4.12
26
Agents Of Change Summary
Agents Of Change 89%
Turn a 5% retention bump into 85% more profit. The community-driven playbook for insurance agencies.
by John M. Tate 2017
4.12
26 ratings
Marketing Rebellion
by Mark W. Schaefer • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
Marketing Rebellion Summary
Marketing Rebellion 89%
Your customers now control your marketing. Only the truly human companies survive.
by Mark W. Schaefer 2019
4.20
479 ratings
Amaze Every Customer Every Time
by Shep Hyken • 2013
How a hardware chain beats the giants on service: 52 tactics your business can steal.
3.94
192
Amaze Every Customer Every Time Summary
Amaze Every Customer Every Time 89%
How a hardware chain beats the giants on service: 52 tactics your business can steal.
by Shep Hyken 2013
3.94
192 ratings
Customers for Life
by Carl Sewell • 1990
One customer is worth half a million. Keeping them depends on the system behind the smile.
4.20
1k+
Customers for Life Summary
Customers for Life 89%
One customer is worth half a million. Keeping them depends on the system behind the smile.
by Carl Sewell 1990
4.20
1k+ ratings
Ask
by Ryan Levesque • 2015
What they don't want teaches more than what they do. One survey builds the whole funnel.
3.66
3k+
Ask Summary
Ask 89%
What they don't want teaches more than what they do. One survey builds the whole funnel.
by Ryan Levesque 2015
3.66
3k+ ratings
Endless Customers
by Marcus Sheridan • 2025
The search box is dying. A playbook for winning with transparency when clicks stop coming.
4.21
114
Endless Customers Summary
Endless Customers 89%
The search box is dying. A playbook for winning with transparency when clicks stop coming.
by Marcus Sheridan 2025
4.21
114 ratings
Outside In
by Harley Manning • 2012
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
3.93
835
Outside In Summary
Outside In 89%
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
by Harley Manning 2012
3.93
835 ratings
Email Persuasion
by Ian Brodie • 2013
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
3.76
258
Email Persuasion Summary
Email Persuasion 89%
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
by Ian Brodie 2013
3.76
258 ratings
The Customer Service Survival Kit
by Richard S. Gallagher • 2013
The exact words that defuse an angry customer: a frontline survival guide for the worst moments.
3.94
142
The Customer Service Survival Kit Summary
The Customer Service Survival Kit 89%
The exact words that defuse an angry customer: a frontline survival guide for the worst moments.
by Richard S. Gallagher 2013
3.94
142 ratings
The Invisible Touch
by Harry Beckwith • 2000
Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.
3.9
184
The Invisible Touch Summary
The Invisible Touch 89%
Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.
by Harry Beckwith 2000
3.9
184 ratings
The Membership Economy
by Robbie Kellman Baxter • 2015
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
3.73
1k+
The Membership Economy Summary
The Membership Economy 89%
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
by Robbie Kellman Baxter 2015
3.73
1k+ ratings
How to Get a Meeting with Anyone
by Stu Heinecke • 2016
A micro-targeted campaign system that opens doors to C-suites with response rates near 100 percent.
3.56
319
How to Get a Meeting with Anyone Summary
How to Get a Meeting with Anyone 89%
A micro-targeted campaign system that opens doors to C-suites with response rates near 100 percent.
by Stu Heinecke 2016
3.56
319 ratings
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