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SoBrief
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What Great Brands Do
by Denise Lee Yohn • 2013
The best brands stop pursuing customers and start attracting them. They build from the inside out.
3.91
365
What Great Brands Do Summary
What Great Brands Do 89%
The best brands stop pursuing customers and start attracting them. They build from the inside out.
by Denise Lee Yohn 2013
3.91
365 ratings
The Brand Mapping Strategy
by Karen Leland • 2016
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
3.74
107
The Brand Mapping Strategy Summary
The Brand Mapping Strategy 89%
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
by Karen Leland 2016
3.74
107 ratings
Breakthrough Branding
by Catherine Kaputa • 2012
How to own a niche, be the face, and build a machine: the small-brand playbook.
3.82
85
Breakthrough Branding Summary
Breakthrough Branding 89%
How to own a niche, be the face, and build a machine: the small-brand playbook.
by Catherine Kaputa 2012
3.82
85 ratings
Brand Now
by Nick Westergaard • 2018
Brands are DNA, not pyramids. Here is how to re-sequence yours.
3.99
138
Brand Now Summary
Brand Now 89%
Brands are DNA, not pyramids. Here is how to re-sequence yours.
by Nick Westergaard 2018
3.99
138 ratings
Personal Branding for Dummies
by Susan Chritton • 2012
Being the best-kept secret in your industry is a career killer. The fix.
3.79
135
Personal Branding for Dummies Summary
Personal Branding for Dummies 89%
Being the best-kept secret in your industry is a career killer. The fix.
by Susan Chritton 2012
3.79
135 ratings
You Are a Brand!
by Catherine Kaputa • 2005
Brand your career like a product: a step-by-step guide to packaging your skills, look, and story.
3.65
231
You Are a Brand! Summary
You Are a Brand! 89%
Brand your career like a product: a step-by-step guide to packaging your skills, look, and story.
by Catherine Kaputa 2005
3.65
231 ratings
The Fortune Cookie Principle
by Bernadette Jiwa • 2013
Twenty design decisions that make your brand a story worth telling and sharing.
3.88
686
The Fortune Cookie Principle Summary
The Fortune Cookie Principle 89%
Twenty design decisions that make your brand a story worth telling and sharing.
by Bernadette Jiwa 2013
3.88
686 ratings
BrandingPays
by Karen Kang • 2013
A five-step system for building the personal brand that makes opportunities chase you.
3.69
178
BrandingPays Summary
BrandingPays 89%
A five-step system for building the personal brand that makes opportunities chase you.
by Karen Kang 2013
3.69
178 ratings
Bigger Than This
by Fabian Geyrhalter • 2018
Commodity brands become icons not by invention but by the eight traits that make them matter.
4.17
213
Bigger Than This Summary
Bigger Than This 89%
Commodity brands become icons not by invention but by the eight traits that make them matter.
by Fabian Geyrhalter 2018
4.17
213 ratings
Be The Brand
by Jules Marcoux • 2016
Turn your reputation into revenue: the playbook for building a personal brand that pays.
3.75
72
Be The Brand Summary
Be The Brand 89%
Turn your reputation into revenue: the playbook for building a personal brand that pays.
by Jules Marcoux 2016
3.75
72 ratings
StoryBranding 2.0
by Jim Signorelli • 2011
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
3.95
216
StoryBranding 2.0 Summary
StoryBranding 2.0 88%
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
by Jim Signorelli 2011
3.95
216 ratings
How to Launch a Brand
by Fabian Geyrhalter • 2020
Where brand names come from, how logos earn attention, and what turns a business into a brand.
3.90
191
How to Launch a Brand Summary
How to Launch a Brand 88%
Where brand names come from, how logos earn attention, and what turns a business into a brand.
by Fabian Geyrhalter 2020
3.90
191 ratings
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
The Origin of Brands Summary
The Origin of Brands 88%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
Be Your Own Brand
by David McNally • 2002
Your brand already exists in the minds of others. A system for shaping it deliberately.
3.46
112
Be Your Own Brand Summary
Be Your Own Brand 88%
Your brand already exists in the minds of others. A system for shaping it deliberately.
by David McNally 2002
3.46
112 ratings
Platform
by Cynthia Johnson • 2019
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
3.74
359
Platform Summary
Platform 88%
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
by Cynthia Johnson 2019
3.74
359 ratings
The Hero and the Outlaw
by Margaret Mark • 2001
The deepest brands play a role your customer already knows; here is the full cast.
4.13
947
The Hero and the Outlaw Summary
The Hero and the Outlaw 88%
The deepest brands play a role your customer already knows; here is the full cast.
by Margaret Mark 2001
4.13
947 ratings
Social Networking for Career Success
by Miriam Salpeter • 2011
Turn LinkedIn, Twitter, and a blog into a career magnet that pulls opportunities toward you.
3.53
40
Social Networking for Career Success Summary
Social Networking for Career Success 88%
Turn LinkedIn, Twitter, and a blog into a career magnet that pulls opportunities toward you.
by Miriam Salpeter 2011
3.53
40 ratings
Category Creation
by Anthony Kennada • 2019
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
3.86
72
Category Creation Summary
Category Creation 88%
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
by Anthony Kennada 2019
3.86
72 ratings
From Poop To Gold
by Chris Jones • 2018
The agency behind viral toilet humor reveals its real secret: culture, not creative genius.
3.85
156
From Poop To Gold Summary
From Poop To Gold 88%
The agency behind viral toilet humor reveals its real secret: culture, not creative genius.
by Chris Jones 2018
3.85
156 ratings
All about Them
by Bruce Turkel • 2016
Your product works. Everyone's does. Brands that win make people feel something about themselves.
3.53
74
All about Them Summary
All about Them 88%
Your product works. Everyone's does. Brands that win make people feel something about themselves.
by Bruce Turkel 2016
3.53
74 ratings
Visual Hammer
by Laura Ries • 2012
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
3.88
161
Visual Hammer Summary
Visual Hammer 88%
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
by Laura Ries 2012
3.88
161 ratings
The Nordstrom Way
by Robert Spector • 1995
How a Seattle shoe store became a retail empire by making employees think like owners.
3.90
794
The Nordstrom Way Summary
The Nordstrom Way 88%
How a Seattle shoe store became a retail empire by making employees think like owners.
by Robert Spector 1995
3.90
794 ratings
Talent Management of Knowledge Workers
by Vlad Vaiman • 2010
Managing knowledge workers means managing minds, not bodies. The playbook that does it.
4.50
2
Talent Management of Knowledge Workers Summary
Talent Management of Knowledge Workers 88%
Managing knowledge workers means managing minds, not bodies. The playbook that does it.
by Vlad Vaiman 2010
4.50
2 ratings
Building Strong Brands
by David A. Aaker • 1995
A brand is an asset hiding inside your marketing budget. The system for unlocking it.
3.99
657
Building Strong Brands Summary
Building Strong Brands 88%
A brand is an asset hiding inside your marketing budget. The system for unlocking it.
by David A. Aaker 1995
3.99
657 ratings
Smart and Gets Things Done
by Spolsky • 2007
Why great engineers are worth ten times the average, and the interview tactics that reveal them.
4.00
1k+
Smart and Gets Things Done Summary
Smart and Gets Things Done 88%
Why great engineers are worth ten times the average, and the interview tactics that reveal them.
by Spolsky 2007
4.00
1k+ ratings
Niche Down
by Christopher Lochhead • 2018
Stop competing to be best. The rules for creating a new category and owning it outright.
3.80
196
Niche Down Summary
Niche Down 88%
Stop competing to be best. The rules for creating a new category and owning it outright.
by Christopher Lochhead 2018
3.80
196 ratings
Branding
by Michael Johnson • 2016
Why most brands look the same and the disciplined process that makes yours the exception.
4.32
294
Branding Summary
Branding 88%
Why most brands look the same and the disciplined process that makes yours the exception.
by Michael Johnson 2016
4.32
294 ratings
Obsessed
by Emily Heyward • 2020
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
3.96
976
Obsessed Summary
Obsessed 88%
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
by Emily Heyward 2020
3.96
976 ratings
Brand Gap, The
by Marty Neumeier • 2003
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
3.98
6k+
Brand Gap, The Summary
Brand Gap, The 88%
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
by Marty Neumeier 2003
3.98
6k+ ratings
Linked
by Omar Garriott • 2022
Recruiters reject 99% of applicants. The LinkedIn playbook for becoming the one they hire instead.
4.17
239
Linked Summary
Linked 88%
Recruiters reject 99% of applicants. The LinkedIn playbook for becoming the one they hire instead.
by Omar Garriott 2022
4.17
239 ratings
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 88%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
The Essential HR Handbook
by Sharon Armstrong • 2008
Every HR question a manager faces, from hiring to firing, in one desk reference.
3.62
460
The Essential HR Handbook Summary
The Essential HR Handbook 88%
Every HR question a manager faces, from hiring to firing, in one desk reference.
by Sharon Armstrong 2008
3.62
460 ratings
Tell Me About Yourself
by Holley M. Murchison • 2017
Stop reciting your resume when someone says 'tell me about yourself.' There's a better script.
3.30
107
Tell Me About Yourself Summary
Tell Me About Yourself 88%
Stop reciting your resume when someone says 'tell me about yourself.' There's a better script.
by Holley M. Murchison 2017
3.30
107 ratings
Conquer Your Rebrand
by Bill Kenney • 2023
Most rebrands are cosmetic. How to run one that turns identity into a growth engine.
4.28
32
Conquer Your Rebrand Summary
Conquer Your Rebrand 88%
Most rebrands are cosmetic. How to run one that turns identity into a growth engine.
by Bill Kenney 2023
4.28
32 ratings
The Employee Experience Advantage
by Jacob Morgan • 2017
4x profit, 40% less turnover: the data behind treating employees as customers, not workers.
3.83
432
The Employee Experience Advantage Summary
The Employee Experience Advantage 88%
4x profit, 40% less turnover: the data behind treating employees as customers, not workers.
by Jacob Morgan 2017
3.83
432 ratings
Rethinking Prestige Branding
by Wolfgang Schaefer • 2013
The new luxury does not sell scarcity; it builds missions and myths that people chase.
4.05
82
Rethinking Prestige Branding Summary
Rethinking Prestige Branding 88%
The new luxury does not sell scarcity; it builds missions and myths that people chase.
by Wolfgang Schaefer 2013
4.05
82 ratings
Culture Wins
by William Vanderbloemen • 2018
A culture-first hiring and leadership playbook: build a workplace people refuse to leave.
3.69
534
Culture Wins Summary
Culture Wins 88%
A culture-first hiring and leadership playbook: build a workplace people refuse to leave.
by William Vanderbloemen 2018
3.69
534 ratings
Designing Brand Identity
by Alina Wheeler • 2003
The complete playbook for turning abstract company values into a brand people trust on sight.
4.12
3k+
Designing Brand Identity Summary
Designing Brand Identity 88%
The complete playbook for turning abstract company values into a brand people trust on sight.
by Alina Wheeler 2003
4.12
3k+ ratings
Discovering the Soul of Service
by Leonard L. Berry • 1999
The sustainable success playbook from 14 companies that chose values over shortcuts.
4.05
375
Discovering the Soul of Service Summary
Discovering the Soul of Service 88%
The sustainable success playbook from 14 companies that chose values over shortcuts.
by Leonard L. Berry 1999
4.05
375 ratings
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
Customer Obsessed Summary
Customer Obsessed 88%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
How the World Sees You
by Sally Hogshead • 2014
Find your standout trait, build a personal tagline, and make your weaknesses irrelevant.
3.63
1k+
How the World Sees You Summary
How the World Sees You 88%
Find your standout trait, build a personal tagline, and make your weaknesses irrelevant.
by Sally Hogshead 2014
3.63
1k+ ratings
Rise of the Youpreneur
by Chris Ducker • 2018
When your brand is your name, no platform algorithm or policy change can make you obsolete.
4.08
283
Rise of the Youpreneur Summary
Rise of the Youpreneur 88%
When your brand is your name, no platform algorithm or policy change can make you obsolete.
by Chris Ducker 2018
4.08
283 ratings
Knock 'em Dead 2011
by Martin Yate • 1958
See the job hunt through the employer's eyes: a field manual for outsmarting the hiring game.
3.97
491
Knock 'em Dead 2011 Summary
Knock 'em Dead 2011 88%
See the job hunt through the employer's eyes: a field manual for outsmarting the hiring game.
by Martin Yate 1958
3.97
491 ratings
Brand You50
by Tom Peters • 1999
The career ladder is obsolete. Rules for building a personal brand companies compete to hire.
3.74
708
Brand You50 Summary
Brand You50 88%
The career ladder is obsolete. Rules for building a personal brand companies compete to hire.
by Tom Peters 1999
3.74
708 ratings
Fascinate
by Sally Hogshead • 2016
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
3.89
712
Fascinate Summary
Fascinate 88%
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
by Sally Hogshead 2016
3.89
712 ratings
Cracking the Code to a Successful Interview
by Evan Pellett • 2016
A recruiter's playbook: the 90-second opener, the questions that flip the room, and the close.
3.32
542
Cracking the Code to a Successful Interview Summary
Cracking the Code to a Successful Interview 88%
A recruiter's playbook: the 90-second opener, the questions that flip the room, and the close.
by Evan Pellett 2016
3.32
542 ratings
People Strategy
by Jack Altman • 2021
Culture isn't a perk. It's the feedback, data, and growth path system that outperforms competitors.
3.63
167
People Strategy Summary
People Strategy 88%
Culture isn't a perk. It's the feedback, data, and growth path system that outperforms competitors.
by Jack Altman 2021
3.63
167 ratings
Digital HR Strategy
by Soumyasanto Sen • 2020
HR is stalled in admin. The framework to turn it into a data-driven, human-centric strategy unit.
4.00
7
Digital HR Strategy Summary
Digital HR Strategy 88%
HR is stalled in admin. The framework to turn it into a data-driven, human-centric strategy unit.
by Soumyasanto Sen 2020
4.00
7 ratings
Lovemarks The Future Beyond Brands
by Kevin Roberts • 2005
Brands lost their mystery. Three buried instincts are the only way to get it back.
3.86
1k+
Lovemarks The Future Beyond Brands Summary
Lovemarks The Future Beyond Brands 88%
Brands lost their mystery. Three buried instincts are the only way to get it back.
by Kevin Roberts 2005
3.86
1k+ ratings
Wait, How Do I Write This Email?
by Danny Rubin • 2015
The email that lands the interview is half the length you think it should be.
3.92
168
Wait, How Do I Write This Email? Summary
Wait, How Do I Write This Email? 88%
The email that lands the interview is half the length you think it should be.
by Danny Rubin 2015
3.92
168 ratings
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