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Winning Global Markets
by Philip Kotler • 2014
Countries are the wrong unit for global expansion. The companies winning now target cities instead.
3.83
35
Winning Global Markets Summary
Winning Global Markets 88%
Countries are the wrong unit for global expansion. The companies winning now target cities instead.
by Philip Kotler 2014
3.83
35 ratings
International Marketing
by Philip R. Cateora • 1975
The marketer's blind spot isn't the foreign market. It's the culture they brought with them.
3.61
244
International Marketing Summary
International Marketing 88%
The marketer's blind spot isn't the foreign market. It's the culture they brought with them.
by Philip R. Cateora 1975
3.61
244 ratings
Jack Trout on Strategy
by Jack Trout • 2004
Competition is killing you. The cure: a simple strategy to occupy the customer's mind.
3.87
236
Jack Trout on Strategy Summary
Jack Trout on Strategy 88%
Competition is killing you. The cure: a simple strategy to occupy the customer's mind.
by Jack Trout 2004
3.87
236 ratings
Who's Your City?
by Richard Florida • 2008
Forty regions hold two-thirds of the world's wealth. Your zip code now outweighs your resume.
3.46
2k+
Who's Your City? Summary
Who's Your City? 87%
Forty regions hold two-thirds of the world's wealth. Your zip code now outweighs your resume.
by Richard Florida 2008
3.46
2k+ ratings
Blue Ocean Strategy
by W. Chan Kim • 2005
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
4.01
89k+
Blue Ocean Strategy Summary
Blue Ocean Strategy 87%
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
by W. Chan Kim 2005
4.01
89k+ ratings
Business Over Turkish Coffee
by Zafer Parlar • 2001
Relationships before deals, meals before meetings: the unwritten rules of Turkish business.
3.89
18
Business Over Turkish Coffee Summary
Business Over Turkish Coffee 87%
Relationships before deals, meals before meetings: the unwritten rules of Turkish business.
by Zafer Parlar 2001
3.89
18 ratings
The Mind of the Strategist
by Kenichi Ohmae • 1982
The strategy playbook that powered Japan's corporate dominance: dissect, focus, exploit, disrupt.
4.01
695
The Mind of the Strategist Summary
The Mind of the Strategist 87%
The strategy playbook that powered Japan's corporate dominance: dissect, focus, exploit, disrupt.
by Kenichi Ohmae 1982
4.01
695 ratings
Competing for the Future
by Gary Hamel • 1994
Your current products matter less than your ability to create products no one has imagined yet.
4.03
3k+
Competing for the Future Summary
Competing for the Future 87%
Your current products matter less than your ability to create products no one has imagined yet.
by Gary Hamel 1994
4.03
3k+ ratings
Focus
by Al Ries • 1996
The surest way to kill a business is to expand it. Why the market punishes generalists.
4.00
780
Focus Summary
Focus 87%
The surest way to kill a business is to expand it. Why the market punishes generalists.
by Al Ries 1996
4.00
780 ratings
Market Your Way to Growth
by Philip Kotler • 2012
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
3.95
99
Market Your Way to Growth Summary
Market Your Way to Growth 87%
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
by Philip Kotler 2012
3.95
99 ratings
Improve Your Global Business English
by Fiona Talbot • 2012
Business English across borders: adapt your writing to any culture and never lose a deal.
3.81
26
Improve Your Global Business English Summary
Improve Your Global Business English 87%
Business English across borders: adapt your writing to any culture and never lose a deal.
by Fiona Talbot 2012
3.81
26 ratings
When Cultures Collide
by Richard D. Lewis • 2005
Why Germans schedule and Italians improvise: a cultural map for anyone who works across borders.
3.95
567
When Cultures Collide Summary
When Cultures Collide 87%
Why Germans schedule and Italians improvise: a cultural map for anyone who works across borders.
by Richard D. Lewis 2005
3.95
567 ratings
Your Strategy Needs a Strategy
by Martin Reeves • 2015
Five environments call for five different strategies. How to diagnose yours and pick the right play.
4.01
661
Your Strategy Needs a Strategy Summary
Your Strategy Needs a Strategy 87%
Five environments call for five different strategies. How to diagnose yours and pick the right play.
by Martin Reeves 2015
4.01
661 ratings
Content Strategy for the Web
by Kristina Halvorson • 2012
Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.
4.00
3k+
Content Strategy for the Web Summary
Content Strategy for the Web 87%
Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.
by Kristina Halvorson 2012
4.00
3k+ ratings
The Rise of the Creative Class
by Richard Florida • 2004
Jobs once followed factories. Now a class of creatives clusters in the most tolerant cities.
3.68
3k+
The Rise of the Creative Class Summary
The Rise of the Creative Class 87%
Jobs once followed factories. Now a class of creatives clusters in the most tolerant cities.
by Richard Florida 2004
3.68
3k+ ratings
Factory Man
by Beth Macy • 2014
John Bassett III bet against offshoring. The survival of his Virginia town hung on it.
3.87
3k+
Factory Man Summary
Factory Man 87%
John Bassett III bet against offshoring. The survival of his Virginia town hung on it.
by Beth Macy 2014
3.87
3k+ ratings
3hag Way
by Shannon Byrne Susko • 2018
A step-by-step system to turn your three-year vision into a concrete quarter-by-quarter plan.
4.06
123
3hag Way Summary
3hag Way 87%
A step-by-step system to turn your three-year vision into a concrete quarter-by-quarter plan.
by Shannon Byrne Susko 2018
4.06
123 ratings
Better, Simpler Strategy
by Felix Oberholzer-Gee • 2021
A better strategy is simpler: make customers happier to pay and employees happier to stay.
4.06
415
Better, Simpler Strategy Summary
Better, Simpler Strategy 87%
A better strategy is simpler: make customers happier to pay and employees happier to stay.
by Felix Oberholzer-Gee 2021
4.06
415 ratings
The Elements of Content Strategy
by Erin Kissane • 2011
Great web content does not just happen. The discipline, workflow, and standards for planning it.
3.73
2k+
The Elements of Content Strategy Summary
The Elements of Content Strategy 87%
Great web content does not just happen. The discipline, workflow, and standards for planning it.
by Erin Kissane 2011
3.73
2k+ ratings
Uncommon Service
by Frances Frei • 2012
The counterintuitive rule of service: to be great, you must first decide where to be bad.
4.01
784
Uncommon Service Summary
Uncommon Service 87%
The counterintuitive rule of service: to be great, you must first decide where to be bad.
by Frances Frei 2012
4.01
784 ratings
The New Power Base Selling
by Jim Holden • 2012
The deal goes to whoever reads the hidden political map inside the customer.
3.97
117
The New Power Base Selling Summary
The New Power Base Selling 87%
The deal goes to whoever reads the hidden political map inside the customer.
by Jim Holden 2012
3.97
117 ratings
Paint Your Town Red
by Matthew Brown • 2021
38 million to 111 million: the spending shift that rebuilt a town.
3.71
173
Paint Your Town Red Summary
Paint Your Town Red 87%
38 million to 111 million: the spending shift that rebuilt a town.
by Matthew Brown 2021
3.71
173 ratings
Certain to Win
by Chet Richards • 2004
Speed of decision, not budget, wins: a fighter pilot's framework for outmaneuvering larger rivals.
4.13
671
Certain to Win Summary
Certain to Win 87%
Speed of decision, not budget, wins: a fighter pilot's framework for outmaneuvering larger rivals.
by Chet Richards 2004
4.13
671 ratings
Geopolitics
by Klaus Dodds • 2007
Geopolitics is a contest over maps, media, and identity that decides who gets what.
3.31
578
Geopolitics Summary
Geopolitics 87%
Geopolitics is a contest over maps, media, and identity that decides who gets what.
by Klaus Dodds 2007
3.31
578 ratings
Escape Velocity
by Geoffrey A. Moore • 2011
Last year's operating plan is a gravity well. The five-part power framework for escaping it.
3.90
676
Escape Velocity Summary
Escape Velocity 87%
Last year's operating plan is a gravity well. The five-part power framework for escaping it.
by Geoffrey A. Moore 2011
3.90
676 ratings
Playing to Win
by A.G. Lafley • 2013
Forget the plan. Winners make a handful of choices that lock together and beat the market.
3.99
9k+
Playing to Win Summary
Playing to Win 87%
Forget the plan. Winners make a handful of choices that lock together and beat the market.
by A.G. Lafley 2013
3.99
9k+ ratings
The Strategist
by Cynthia A. Montgomery • 2012
Ask what the world loses if your company disappears; the answer is your strategy.
3.86
1k+
The Strategist Summary
The Strategist 87%
Ask what the world loses if your company disappears; the answer is your strategy.
by Cynthia A. Montgomery 2012
3.86
1k+ ratings
Power, Terror, Peace, and War
by Walter Russell Mead • 2004
America's soft power will not recover via Hollywood, but via microfinance in Khayelitsa.
3.67
108
Power, Terror, Peace, and War Summary
Power, Terror, Peace, and War 87%
America's soft power will not recover via Hollywood, but via microfinance in Khayelitsa.
by Walter Russell Mead 2004
3.67
108 ratings
Strategic Foresight
by Sarah Lai Cheah • 2020
An end-to-end system for turning market foresight into products your customers actually want.
Strategic Foresight Summary
Strategic Foresight 87%
An end-to-end system for turning market foresight into products your customers actually want.
by Sarah Lai Cheah 2020
Strategy That Works
by Paul Leinwand • 2016
Close the gap between strategy and execution: build a few signature capabilities.
3.88
275
Strategy That Works Summary
Strategy That Works 87%
Close the gap between strategy and execution: build a few signature capabilities.
by Paul Leinwand 2016
3.88
275 ratings
Blue Ocean Shift
by W. Chan Kim • 2017
A field-tested system for growing by creating new demand, not fighting over what already exists.
3.90
2k+
Blue Ocean Shift Summary
Blue Ocean Shift 87%
A field-tested system for growing by creating new demand, not fighting over what already exists.
by W. Chan Kim 2017
3.90
2k+ ratings
The Culture Map
by Erin Meyer • 2014
Eight hidden cultural scales explain why your brilliance in Stockholm is incompetence in Shanghai.
4.33
31k+
The Culture Map Summary
The Culture Map 87%
Eight hidden cultural scales explain why your brilliance in Stockholm is incompetence in Shanghai.
by Erin Meyer 2014
4.33
31k+ ratings
Strategic Planning for Public and Nonprofit Organizations
by John M. Bryson • 1988
How public and nonprofit leaders turn mandates and mission into strategy that gets implemented.
3.65
364
Strategic Planning for Public and Nonprofit Organizations Summary
Strategic Planning for Public and Nonprofit Organizations 87%
How public and nonprofit leaders turn mandates and mission into strategy that gets implemented.
by John M. Bryson 1988
3.65
364 ratings
Seven Strategy Questions
by Robert Simons • 2010
Seven questions that diagnose why your strategy works on paper but not in practice.
3.96
191
Seven Strategy Questions Summary
Seven Strategy Questions 87%
Seven questions that diagnose why your strategy works on paper but not in practice.
by Robert Simons 2010
3.96
191 ratings
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
The Origin of Brands Summary
The Origin of Brands 87%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
Strategy without Design
by Robert C.H. Chia • 2009
Planned strategy destroys itself. Wins that last emerge from everyday coping, not grand designs.
4.50
12
Strategy without Design Summary
Strategy without Design 87%
Planned strategy destroys itself. Wins that last emerge from everyday coping, not grand designs.
by Robert C.H. Chia 2009
4.50
12 ratings
The Next 100 Years
by George Friedman • 2008
America doesn't need to win wars, just prevent rivals from rising. The next battlefield is orbital.
3.67
11k+
The Next 100 Years Summary
The Next 100 Years 87%
America doesn't need to win wars, just prevent rivals from rising. The next battlefield is orbital.
by George Friedman 2008
3.67
11k+ ratings
Design to Grow
by David Butler • 2015
Scale and agility usually fight; Coca-Cola used design to get both at once.
3.74
369
Design to Grow Summary
Design to Grow 87%
Scale and agility usually fight; Coca-Cola used design to get both at once.
by David Butler 2015
3.74
369 ratings
Business Strategy
by Brian Tracy • 2015
The strategic planning step most businesses skip, and why it makes everything else fall into place.
3.87
246
Business Strategy Summary
Business Strategy 87%
The strategic planning step most businesses skip, and why it makes everything else fall into place.
by Brian Tracy 2015
3.87
246 ratings
50 Management Ideas You Really Need to Know
by Edward Russell-Walling • 2007
Management theories rise, peak, and fade like products. A field guide to the fifty worth keeping.
3.65
182
50 Management Ideas You Really Need to Know Summary
50 Management Ideas You Really Need to Know 86%
Management theories rise, peak, and fade like products. A field guide to the fifty worth keeping.
by Edward Russell-Walling 2007
3.65
182 ratings
Samsung Electronics and the Struggle for Leadership of the Electronics Industry
by Anthony Michell • 2010
Sony became a customer; Samsung became the supplier. The inside story of the reversal.
3.50
20
Samsung Electronics and the Struggle for Leadership of the Electronics Industry Summary
Samsung Electronics and the Struggle for Leadership of the Electronics Industry 86%
Sony became a customer; Samsung became the supplier. The inside story of the reversal.
by Anthony Michell 2010
3.50
20 ratings
Insanely Simple
by Ken Segall • 2012
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
3.91
6k+
Insanely Simple Summary
Insanely Simple 86%
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
by Ken Segall 2012
3.91
6k+ ratings
How to Get to the Top of Google Search
by Richard Conway • 2019
Outrank your competitors on Google. A practical guide to search visibility for business owners.
4.38
13
How to Get to the Top of Google Search Summary
How to Get to the Top of Google Search 86%
Outrank your competitors on Google. A practical guide to search visibility for business owners.
by Richard Conway 2019
4.38
13 ratings
Zag
by Marty Neumeier • 2006
Why different beats better, and the method for making your brand the one they remember.
3.99
4k+
Zag Summary
Zag 86%
Why different beats better, and the method for making your brand the one they remember.
by Marty Neumeier 2006
3.99
4k+ ratings
Corporate Strategy for a Sustainable Growth
by Guido Corbetta • 2020
The disciplines that earn a parent company the right to own each business in its portfolio.
Corporate Strategy for a Sustainable Growth Summary
Corporate Strategy for a Sustainable Growth 86%
The disciplines that earn a parent company the right to own each business in its portfolio.
by Guido Corbetta 2020
HBR's 10 Must Reads on Strategy
by Michael E. Porter • 2010
Strategic plans lose a third of their value after approval. Ten articles trace the leak.
4.02
3k+
HBR's 10 Must Reads on Strategy Summary
HBR's 10 Must Reads on Strategy 86%
Strategic plans lose a third of their value after approval. Ten articles trace the leak.
by Michael E. Porter 2010
4.02
3k+ ratings
Designing a Successful KM Strategy
by Stephanie Barnes • 2014
Most KM strategies collect dust. The playbook for making one leadership champions, not shelves.
4.10
29
Designing a Successful KM Strategy Summary
Designing a Successful KM Strategy 86%
Most KM strategies collect dust. The playbook for making one leadership champions, not shelves.
by Stephanie Barnes 2014
4.10
29 ratings
Content Strategy Toolkit, The
by Meghan Casey • 2015
Content audit to governance: the tools, roles, and processes for making your content earn its keep.
4.14
209
Content Strategy Toolkit, The Summary
Content Strategy Toolkit, The 86%
Content audit to governance: the tools, roles, and processes for making your content earn its keep.
by Meghan Casey 2015
4.14
209 ratings
The Network State
by Balaji S. Srinivasan • 2022
Startup companies become unicorns. What if startup communities become countries?
3.92
1k+
The Network State Summary
The Network State 86%
Startup companies become unicorns. What if startup communities become countries?
by Balaji S. Srinivasan 2022
3.92
1k+ ratings
Profit from the Core
by Chris Zook • 2010
80% of sustained value creators focused on one core. Diversification is the exception, not the rule.
3.79
335
Profit from the Core Summary
Profit from the Core 86%
80% of sustained value creators focused on one core. Diversification is the exception, not the rule.
by Chris Zook 2010
3.79
335 ratings
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