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🐣 Nudge Marketing

Explorations of how subtle design choices and behavioral insights steer consumer decisions, revealing the invisible architecture behind everyday purchases.
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
The Advertising Effect Summary
The Advertising Effect 91%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
The small BIG
by Robert B. Cialdini • 2014
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
3.78
1k+
🤓 Behavioral Economics🧠 Social Psychology🧪 Persuasion Science🤏 Nudge Theory👥 Social Proof
The small BIG Summary
The small BIG 91%
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
by Robert B. Cialdini 2014
3.78
1k+ ratings
🤓 Behavioral Economics🧠 Social Psychology🧪 Persuasion Science🤏 Nudge Theory👥 Social Proof
Using Behavioral Science in Marketing
by Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Using Behavioral Science in Marketing Summary
Using Behavioral Science in Marketing 91%
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
by Nancy Harhut 2022
4.38
177 ratings
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Decoded
by Phil P. Barden • 2013
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
4.18
1k+
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics🏗️ Decision Architecture🎯 Brand Strategy
Decoded Summary
Decoded 91%
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
by Phil P. Barden 2013
4.18
1k+ ratings
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics🏗️ Decision Architecture🎯 Brand Strategy
Behavioural Economics
by Michelle Baddeley • 2017
Standard economics assumes rational choice. Real decisions run on bias, impulse, and social forces.
3.75
253
🧠 Behavioral Economics🔍 Cognitive Biases🚶 Nudge Theory👥 Social Norms💰 Behavioral Finance
Behavioural Economics Summary
Behavioural Economics 91%
Standard economics assumes rational choice. Real decisions run on bias, impulse, and social forces.
by Michelle Baddeley 2017
3.75
253 ratings
🧠 Behavioral Economics🔍 Cognitive Biases🚶 Nudge Theory👥 Social Norms💰 Behavioral Finance
Nudge
by Richard H. Thaler • 2008
Why you stick with defaults: the invisible forces shaping every decision, and how to steer them.
3.84
95k+
🧠 Behavioral Economics🧩 Cognitive Biases🎛️ Behavioral Design👥 Social Norms🏛️ Public Policy
Nudge Summary
Nudge 91%
Why you stick with defaults: the invisible forces shaping every decision, and how to steer them.
by Richard H. Thaler 2008
3.84
95k+ ratings
🧠 Behavioral Economics🧩 Cognitive Biases🎛️ Behavioral Design👥 Social Norms🏛️ Public Policy
How not to Plan
by APG Ltd • 2018
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
4.43
405
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology📈 Behavioral Economics✨ Brand Distinctiveness
How not to Plan Summary
How not to Plan 91%
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
by APG Ltd 2018
4.43
405 ratings
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology📈 Behavioral Economics✨ Brand Distinctiveness
The Choice Factory
by Richard Shotton • 2018
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
4.11
2k+
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
The Choice Factory Summary
The Choice Factory 91%
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
by Richard Shotton 2018
4.11
2k+ ratings
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
Consumerology
by Philip Graves • 2010
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
3.50
264
📊 Market Research🛒 Consumer Behavior🧠 Behavioral Economics👁️ Observational Research🔬 Live Testing
Consumerology Summary
Consumerology 91%
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
by Philip Graves 2010
3.50
264 ratings
📊 Market Research🛒 Consumer Behavior🧠 Behavioral Economics👁️ Observational Research🔬 Live Testing
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage
by Roger Dooley • 2019
The hidden force that decides what you buy, what you quit, and what you never start.
4.09
119
🧠 Behavioral Economics🛒 Customer Experience🧱 Habit Design💻 User Experience👆 Nudge Theory
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage Summary
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage 91%
The hidden force that decides what you buy, what you quit, and what you never start.
by Roger Dooley 2019
4.09
119 ratings
🧠 Behavioral Economics🛒 Customer Experience🧱 Habit Design💻 User Experience👆 Nudge Theory
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion🔍 Cognitive Biases📊 Behavioral Economics
Seducing the Subconscious Summary
Seducing the Subconscious 91%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion🔍 Cognitive Biases📊 Behavioral Economics
The Illusion of Choice
by Richard Shotton • 2023
The cognitive shortcuts that steer purchases, each backed by experiment and ready to ship by Friday.
3.96
435
🧠 Behavioral Economics🛍️ Consumer Psychology🧩 Cognitive Biases🏛️ Choice Architecture🗣️ Persuasion Techniques
The Illusion of Choice Summary
The Illusion of Choice 91%
The cognitive shortcuts that steer purchases, each backed by experiment and ready to ship by Friday.
by Richard Shotton 2023
3.96
435 ratings
🧠 Behavioral Economics🛍️ Consumer Psychology🧩 Cognitive Biases🏛️ Choice Architecture🗣️ Persuasion Techniques
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
Paid Attention Summary
Paid Attention 91%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics🧠 Behavioral Economics🛒 Consumer Psychology
The Smarter Screen
by Shlomo Benartzi • 2015
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
3.96
365
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
The Smarter Screen Summary
The Smarter Screen 90%
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
by Shlomo Benartzi 2015
3.96
365 ratings
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
Positioning
by Al Ries • 1980
Better products lose. The marketing war is about owning a single, simple word in the brain.
4.04
19k+
📈 Marketing Strategy🏷️ Brand Strategy🧠 Consumer Psychology🆕 Category Creation🔍 Cognitive Biases
Positioning Summary
Positioning 90%
Better products lose. The marketing war is about owning a single, simple word in the brain.
by Al Ries 1980
4.04
19k+ ratings
📈 Marketing Strategy🏷️ Brand Strategy🧠 Consumer Psychology🆕 Category Creation🔍 Cognitive Biases
The Housefly Effect
by Eva van den Broek • 2024
A painted fly cut spillage 80 percent. The same invisible nudges steer your behavior every day.
3.84
50
📊 Behavioral Economics🧠 Cognitive Biases🪰 Nudge Theory🌱 Environmental Design🛒 Marketing Psychology
The Housefly Effect Summary
The Housefly Effect 90%
A painted fly cut spillage 80 percent. The same invisible nudges steer your behavior every day.
by Eva van den Broek 2024
3.84
50 ratings
📊 Behavioral Economics🧠 Cognitive Biases🪰 Nudge Theory🌱 Environmental Design🛒 Marketing Psychology
The Power of Experiments
by Michael Luca • 2020
eBay's experiment killed $50 million in ads. Here's how to run yours.
3.46
246
🧪 Experimental Methods🧠 Behavioral Economics📊 A/B Testing🔍 Causal Inference🤝 Nudge Theory
The Power of Experiments Summary
The Power of Experiments 90%
eBay's experiment killed $50 million in ads. Here's how to run yours.
by Michael Luca 2020
3.46
246 ratings
🧪 Experimental Methods🧠 Behavioral Economics📊 A/B Testing🔍 Causal Inference🤝 Nudge Theory
Marketing to Mindstates
by Will Leach • 2018
Swap customer surveys for brain science: four levers that sell to the automatic mind.
4.13
182
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Marketing to Mindstates Summary
Marketing to Mindstates 90%
Swap customer surveys for brain science: four levers that sell to the automatic mind.
by Will Leach 2018
4.13
182 ratings
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
7 Secrets of Persuasion
by James C. Crimmins • 2016
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
4.07
166
🧠 Neuromarketing🗣️ Persuasion Techniques⚡ Automatic Thinking🔄 Behavior Change❤️ Emotional Appeals
7 Secrets of Persuasion Summary
7 Secrets of Persuasion 90%
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
by James C. Crimmins 2016
4.07
166 ratings
🧠 Neuromarketing🗣️ Persuasion Techniques⚡ Automatic Thinking🔄 Behavior Change❤️ Emotional Appeals
Neuro Web Design
by Susan M. Weinschenk • 2008
The conscious mind is your site's last reader. Design for the ones that decide first.
3.85
989
🖥️ Web Design📱 User Experience📈 Behavioral Economics🧠 Behavioral Psychology🔍 Cognitive Biases
Neuro Web Design Summary
Neuro Web Design 90%
The conscious mind is your site's last reader. Design for the ones that decide first.
by Susan M. Weinschenk 2008
3.85
989 ratings
🖥️ Web Design📱 User Experience📈 Behavioral Economics🧠 Behavioral Psychology🔍 Cognitive Biases
The New Positioning
by Jack Trout • 1995
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
3.71
222
🗺️ Marketing Strategy🧠 Consumer Psychology✂️ Simplicity In Business📣 Public Relations🧩 Cognitive Biases
The New Positioning Summary
The New Positioning 90%
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
by Jack Trout 1995
3.71
222 ratings
🗺️ Marketing Strategy🧠 Consumer Psychology✂️ Simplicity In Business📣 Public Relations🧩 Cognitive Biases
I'm Afraid Debbie From Marketing Has Left for the Day
by Morten Münster • 2019
Why motivation fails and how environment design wins: the playbook for real-world behavior change.
4.08
2k+
🎛️ Behavioral Design🧠 Behavioral Economics🧩 Nudge Theory🔄 Habit Formation🏢 Change Management
I'm Afraid Debbie From Marketing Has Left for the Day Summary
I'm Afraid Debbie From Marketing Has Left for the Day 90%
Why motivation fails and how environment design wins: the playbook for real-world behavior change.
by Morten Münster 2019
4.08
2k+ ratings
🎛️ Behavioral Design🧠 Behavioral Economics🧩 Nudge Theory🔄 Habit Formation🏢 Change Management
Fascinate
by Sally Hogshead • 2010
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
3.78
3k+
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
Fascinate Summary
Fascinate 90%
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
by Sally Hogshead 2010
3.78
3k+ ratings
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
Brandwashed
by Martin Lindstrom • 2011
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
3.81
4k+
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics🎯 Persuasion Techniques👥 Social Influence
Brandwashed Summary
Brandwashed 90%
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
by Martin Lindstrom 2011
3.81
4k+ ratings
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics🎯 Persuasion Techniques👥 Social Influence
Advertising and Psychology
by Leslie Ernest Gill • 2013
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
3.50
2
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
Advertising and Psychology Summary
Advertising and Psychology 90%
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
by Leslie Ernest Gill 2013
3.50
2 ratings
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
Captivology
by Ben Parr • 2015
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
3.79
391
👁 Attention Economy📊 Marketing Psychology🧠 Behavioral Economics🎯 Persuasion Science🤔 Cognitive Biases
Captivology Summary
Captivology 90%
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
by Ben Parr 2015
3.79
391 ratings
👁 Attention Economy📊 Marketing Psychology🧠 Behavioral Economics🎯 Persuasion Science🤔 Cognitive Biases
Contagious
by Jonah Berger • 2013
The science of why people share: research-backed levers for making your ideas spread.
3.98
33k+
🦠 Viral Marketing🧠 Consumer Psychology💬 Word Of Mouth📊 Behavioral Economics🎯 Persuasion
Contagious Summary
Contagious 90%
The science of why people share: research-backed levers for making your ideas spread.
by Jonah Berger 2013
3.98
33k+ ratings
🦠 Viral Marketing🧠 Consumer Psychology💬 Word Of Mouth📊 Behavioral Economics🎯 Persuasion
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Unthinking Summary
Unthinking 90%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
The Brain Sell
by David R. Lewis • 2013
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
3.88
138
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology❤️ Emotional Branding👃 Sensory Marketing
The Brain Sell Summary
The Brain Sell 90%
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
by David R. Lewis 2013
3.88
138 ratings
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology❤️ Emotional Branding👃 Sensory Marketing
The Brain Audit
by Sean D'Souza • 2009
Seven checks a customer's brain makes before buying, and the script for passing each.
4.46
604
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections👥 Social Proof🛡️ Risk Reversal
The Brain Audit Summary
The Brain Audit 90%
Seven checks a customer's brain makes before buying, and the script for passing each.
by Sean D'Souza 2009
4.46
604 ratings
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections👥 Social Proof🛡️ Risk Reversal
Sludge
by Cass R. Sunstein • 2021
Confusing forms and long waits aren't just annoying. They're a design failure with a name.
3.34
354
🧠 Behavioral Economics📑 Administrative Burdens🏗️ Choice Architecture🪤 Poverty Traps🧩 Cognitive Biases
Sludge Summary
Sludge 90%
Confusing forms and long waits aren't just annoying. They're a design failure with a name.
by Cass R. Sunstein 2021
3.34
354 ratings
🧠 Behavioral Economics📑 Administrative Burdens🏗️ Choice Architecture🪤 Poverty Traps🧩 Cognitive Biases
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 90%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting🎯 Audience Targeting🧾 Social Proof
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 90%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting🎯 Audience Targeting🧾 Social Proof
The Irresistible Offer
by Mark Joyner • 2005
Three seconds to win a buyer. The offer design rules that make your product sell itself.
3.85
448
🎯 Marketing Strategy🧠 Sales Psychology🗣️ Persuasion Techniques💬 Marketing Messaging📦 Offer Design
The Irresistible Offer Summary
The Irresistible Offer 90%
Three seconds to win a buyer. The offer design rules that make your product sell itself.
by Mark Joyner 2005
3.85
448 ratings
🎯 Marketing Strategy🧠 Sales Psychology🗣️ Persuasion Techniques💬 Marketing Messaging📦 Offer Design
Fast, Cheap and Viral
by Aashish Chopra • 2019
Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.
4.17
271
🔥 Viral Marketing🥷 Guerrilla Marketing📝 Content Marketing📱 Social Media Strategy👥 Community Marketing
Fast, Cheap and Viral Summary
Fast, Cheap and Viral 90%
Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.
by Aashish Chopra 2019
4.17
271 ratings
🔥 Viral Marketing🥷 Guerrilla Marketing📝 Content Marketing📱 Social Media Strategy👥 Community Marketing
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 90%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Simpler
by Cass R. Sunstein • 2013
Regulation doesn't need more weight; it needs simplicity, smarter defaults, and behavioral insight.
3.58
535
🧠 Behavioral Economics📜 Regulatory Reform📊 Cost-Benefit Analysis👥 Social Norms🏛️ Government Bureaucracy
Simpler Summary
Simpler 90%
Regulation doesn't need more weight; it needs simplicity, smarter defaults, and behavioral insight.
by Cass R. Sunstein 2013
3.58
535 ratings
🧠 Behavioral Economics📜 Regulatory Reform📊 Cost-Benefit Analysis👥 Social Norms🏛️ Government Bureaucracy
R.E.D. Marketing
by Greg Creed • 2021
Taco Bell added four billion in sales. The framework that did it has only three parts.
3.90
182
🏗️ Brand Strategy🧠 Behavioral Economics✨ Brand Distinctiveness🧹 Friction Reduction🎭 Cultural Branding
R.E.D. Marketing Summary
R.E.D. Marketing 90%
Taco Bell added four billion in sales. The framework that did it has only three parts.
by Greg Creed 2021
3.90
182 ratings
🏗️ Brand Strategy🧠 Behavioral Economics✨ Brand Distinctiveness🧹 Friction Reduction🎭 Cultural Branding
Catalyst
by Jonah Berger • 2020
Pushing harder makes people dig in. Real persuasion works by removing the obstacles in their path.
3.92
3k+
🧠 Behavioral Economics🔄 Change Management🗣️ Persuasion Psychology🧹 Friction Reduction⚓ Status Quo Bias
Catalyst Summary
Catalyst 90%
Pushing harder makes people dig in. Real persuasion works by removing the obstacles in their path.
by Jonah Berger 2020
3.92
3k+ ratings
🧠 Behavioral Economics🔄 Change Management🗣️ Persuasion Psychology🧹 Friction Reduction⚓ Status Quo Bias
Unconscious Branding
by Douglas Van Praet • 2012
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
3.94
342
🧠 Neuromarketing🛒 Consumer Psychology🏷️ Brand Strategy🧬 Evolutionary Psychology🌀 Unconscious Influence
Unconscious Branding Summary
Unconscious Branding 90%
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
by Douglas Van Praet 2012
3.94
342 ratings
🧠 Neuromarketing🛒 Consumer Psychology🏷️ Brand Strategy🧬 Evolutionary Psychology🌀 Unconscious Influence
Brainfluence
by Roger Dooley • 2011
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
3.96
1k+
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Brainfluence Summary
Brainfluence 90%
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
by Roger Dooley 2011
3.96
1k+ ratings
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation🎯 Niche Targeting🧠 Content Strategy
Brandscaping Summary
Brandscaping 90%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation🎯 Niche Targeting🧠 Content Strategy
Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
Buy Now Summary
Buy Now 90%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
The Elements of Choice
by Eric J. Johnson • 2021
Your choices feel free. But someone arranged the options, and that arrangement is doing the work.
3.91
523
🧠 Behavioral Economics🔬 Decision Science🪤 Cognitive Biases🎛️ Choice Design🛒 Consumer Psychology
The Elements of Choice Summary
The Elements of Choice 90%
Your choices feel free. But someone arranged the options, and that arrangement is doing the work.
by Eric J. Johnson 2021
3.91
523 ratings
🧠 Behavioral Economics🔬 Decision Science🪤 Cognitive Biases🎛️ Choice Design🛒 Consumer Psychology
Clicks, Bricks & Brands
by Martin Lindstrom • 2001
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
4.15
20
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing💬 Peer Influence🌐 Virtual Economies
Clicks, Bricks & Brands Summary
Clicks, Bricks & Brands 90%
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
by Martin Lindstrom 2001
4.15
20 ratings
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing💬 Peer Influence🌐 Virtual Economies
Irrationally yours
by Dan Ariely • 2015
Missing socks, bad dates, and impulse buys: a behavioral economist decodes your irrational life.
3.48
2k+
🧠 Behavioral Economics🔍 Cognitive Biases🏗️ Choice Architecture🔄 Hedonic Adaptation👥 Social Norms
Irrationally yours Summary
Irrationally yours 90%
Missing socks, bad dates, and impulse buys: a behavioral economist decodes your irrational life.
by Dan Ariely 2015
3.48
2k+ ratings
🧠 Behavioral Economics🔍 Cognitive Biases🏗️ Choice Architecture🔄 Hedonic Adaptation👥 Social Norms
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling👁️ Attention Economy🧠 Cognitive Psychology
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 90%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling👁️ Attention Economy🧠 Cognitive Psychology
Alchemy
by Rory Sutherland • 2019
Why the best business moves seem wrong: the hidden psychology that makes irrational choices work.
4.21
9k+
🧠 Behavioral Economics📈 Marketing Psychology🏷️ Brand Strategy🤪 Irrational Behavior💡 Counterintuitive Thinking
Alchemy Summary
Alchemy 90%
Why the best business moves seem wrong: the hidden psychology that makes irrational choices work.
by Rory Sutherland 2019
4.21
9k+ ratings
🧠 Behavioral Economics📈 Marketing Psychology🏷️ Brand Strategy🤪 Irrational Behavior💡 Counterintuitive Thinking
Cashvertising
by Drew Eric Whitman • 2008
Ad agency psychology: write headlines that get read, copy that sells, and prices no one resists.
4.35
3k+
✍️ Copywriting🧠 Consumer Psychology🗣️ Persuasion Psychology📰 Headline Formulas👥 Social Proof
Cashvertising Summary
Cashvertising 90%
Ad agency psychology: write headlines that get read, copy that sells, and prices no one resists.
by Drew Eric Whitman 2008
4.35
3k+ ratings
✍️ Copywriting🧠 Consumer Psychology🗣️ Persuasion Psychology📰 Headline Formulas👥 Social Proof
El libro negro de la persuasión
by Alejandro Llantada • 2013
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
3.88
1k+
🧠 Persuasion Psychology👥 Social Influence📈 Behavioral Economics🤔 Cognitive Biases🤝 Sales And Negotiation
El libro negro de la persuasión Summary
El libro negro de la persuasión 90%
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
by Alejandro Llantada 2013
3.88
1k+ ratings
🧠 Persuasion Psychology👥 Social Influence📈 Behavioral Economics🤔 Cognitive Biases🤝 Sales And Negotiation
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