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商業 書籍摘要

Crossing the Chasm 摘要
Crossing the Chasm
Marketing and Selling Disruptive Products to Mainstream Customers
作者: Geoffrey A. Moore 2002 290
4.02
31,000+ 則評分
商業
創業
創業
This Is Marketing 摘要
This Is Marketing
You Can't Be Seen Until You Learn to See
作者: Seth Godin 2018 288
3.92
17,000+ 則評分
商業
創業
商業
Objections 摘要
Objections
The Ultimate Guide for Mastering The Art and Science of Getting Past No
作者: Jeb Blount 2018 240
4.21
1,000+ 則評分
商業
溝通
自我成長
Ready, Fire, Aim 摘要
Ready, Fire, Aim
Zero to $100 Million in No Time Flat
作者: Michael Masterson 2007 400
3.96
7,000+ 則評分
商業
創業
自我成長
Managing The Professional Service Firm 摘要
Managing The Professional Service Firm
作者: David H. Maister 1993 483
4.16
1,000+ 則評分
商業
管理
領導力
Margin of Safety 摘要
Margin of Safety
Risk-Averse Value Investing Strategies for the Thoughtful Investor
作者: Seth A. Klarman 1991 248
4.33
7,000+ 則評分
金融
商業
經濟學
Building Strong Brands 摘要
Building Strong Brands
作者: David A. Aaker 1995 400
3.99
500+ 則評分
商業
設計
商業
Built to Last 摘要
Built to Last
Successful Habits of Visionary Companies
作者: Jim Collins 1994 336
4.06
85,000+ 則評分
商業
領導力
管理
The Leadership Pipeline 摘要
The Leadership Pipeline
How to Build the Leadership Powered Company
作者: Ram Charan 2000 248
3.92
2,000+ 則評分
領導力
商業
管理
Conscious Capitalism 摘要
Conscious Capitalism
作者: Rajendra Sisodia 2012 344
3.78
4,000+ 則評分
商業
經濟學
領導力
The Adweek Copywriting Handbook 摘要
The Adweek Copywriting Handbook
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
作者: Joseph Sugarman 2006 368
4.14
1,000+ 則評分
商業
寫作
溝通
Leading Change 摘要
Leading Change
作者: John P. Kotter 1988 208
4.03
23,000+ 則評分
商業
領導力
管理
24 Assets 摘要
24 Assets
Create a digital, scalable, valuable and fun business that will thrive in a fast changing world
作者: Daniel Priestley 2017 210
4.17
500+ 則評分
商業
創業
商業
Data-Driven Marketing 摘要
Data-Driven Marketing
The 15 Metrics Everyone in Marketing Should Know
作者: Mark Jeffery 2010 320
3.90
500+ 則評分
商業
管理
創業
The 1-Page Marketing Plan 摘要
The 1-Page Marketing Plan
Get New Customers, Make More Money, And Stand out From The Crowd
作者: Allan Dib 2016 224
4.32
10,000+ 則評分
商業
創業
自我成長
They Ask, You Answer 摘要
They Ask, You Answer
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
作者: Marcus Sheridan 2019 352
4.22
1,000+ 則評分
商業
商業
專業發展
The Ultimate Sales Letter 摘要
The Ultimate Sales Letter
Attract New Customers. Boost your Sales.
作者: Dan S. Kennedy 1994 240
4.17
1,000+ 則評分
商業
寫作
創業
The Business Model Navigator 摘要
The Business Model Navigator
55 Models That Will Revolutionise Your Business
作者: Oliver Gassmann 2013 400
4.10
455 則評分
商業
創業
管理
Swipe to Unlock 摘要
Swipe to Unlock
The Primer on Technology and Business Strategy
作者: Parth Detroja 2017 323
4.22
3,000+ 則評分
商業
科技
創業
The Four Steps to the Epiphany 摘要
The Four Steps to the Epiphany
Successful Strategies for Products That Win
作者: Steve Blank 2003 370
3.96
16,000+ 則評分
商業
創業
創業
Zag 摘要
Zag
The Number One Strategy of High-Performance Brands
作者: Marty Neumeier 2006 192
3.99
3,000+ 則評分
商業
設計
商業
Brand Sense 摘要
Brand Sense
Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
作者: Martin Lindstrom 2005 256
3.88
500+ 則評分
商業
設計
心理學
The McKinsey Way 摘要
The McKinsey Way
作者: Ethan M. Rasiel 1999 187
3.61
6,000+ 則評分
商業
管理
領導力
Harvard Business Review Manager's Handbook 摘要
Harvard Business Review Manager's Handbook
The 17 Skills Leaders Need to Stand Out
作者: Harvard Business Review 2016 353
4.11
500+ 則評分
商業
管理
領導力
Predictable Revenue 摘要
Predictable Revenue
Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
作者: Aaron Ross 2011 213
3.97
5,000+ 則評分
商業
創業
創業
The 22 Immutable Laws of Marketing 摘要
The 22 Immutable Laws of Marketing
作者: Al Ries 1993 123
4.05
22,000+ 則評分
商業
創業
商業
Lean Marketing 摘要
Lean Marketing
More leads. More profit. Less marketing.
作者: Allan Dib 2024 236
4.31
400 則評分
商業
商業
生產力
HBR's 10 Must Reads on Change Management 摘要
HBR's 10 Must Reads on Change Management
作者: Harvard Business Publishing 2015 224
3.87
1,000+ 則評分
商業
領導力
管理
Flawless Consulting 摘要
Flawless Consulting
A Guide to Getting Your Expertise Used
作者: Peter Block 1987 323
3.87
3,000+ 則評分
商業
領導力
管理
The Advantage 摘要
The Advantage
Why Organizational Health Trumps Everything Else In Business
作者: Patrick Lencioni 2012 216
4.13
16,000+ 則評分
商業
領導力
管理
The Ultimate Sales Machine 摘要
The Ultimate Sales Machine
Turbocharge Your Business with Relentless Focus on 12 Key Strategies
作者: Chet Holmes 2007 272
3.97
9,000+ 則評分
商業
創業
管理
Play Bigger 摘要
Play Bigger
How Pirates, Dreamers, and Innovators Create and Dominate Markets
作者: Al Ramadan 2016 272
3.86
2,000+ 則評分
商業
創業
創業
The McKinsey Mind 摘要
The McKinsey Mind
Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World's Top Strategic Consulting Firm
作者: Ethan M. Rasiel 2001 272
3.65
2,000+ 則評分
商業
管理
領導力
The Mind of the Strategist 摘要
The Mind of the Strategist
The Art of Japanese Business
作者: Kenichi Ohmae 1982 304
4.01
500+ 則評分
商業
管理
商業策略
The JOLT Effect 摘要
The JOLT Effect
How High Performers Overcome Customer Indecision
作者: Matthew Dixon 2022 254
4.10
500+ 則評分
商業
自我成長
創業
The Business Case for AI 摘要
The Business Case for AI
A Leader's Guide to AI Strategies, Best Practices & Real-World Applications
作者: Kavita Ganesan 2022 316
3.92
262 則評分
人工智慧
商業
科技
The Art of the Start 摘要
The Art of the Start
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
作者: Guy Kawasaki 2004 226
3.90
29,000+ 則評分
商業
創業
創業
Business Model Generation 摘要
Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
作者: Alexander Osterwalder 2010 288
4.21
59,000+ 則評分
商業
創業
創業
New Sales. Simplified. 摘要
New Sales. Simplified.
The Essential Handbook for Prospecting and New Business Development
作者: Mike Weinberg 2012 240
4.31
2,000+ 則評分
商業
專業發展
商業
Small Giants 摘要
Small Giants
Companies That Choose to Be Great Instead of Big
作者: Bo Burlingham 2005 264
3.85
5,000+ 則評分
商業
創業
管理
Competitive Advantage 摘要
Competitive Advantage
Creating and Sustaining Superior Performance
作者: Michael E. Porter 1985 592
4.18
4,000+ 則評分
商業
管理
經濟學
Management, Revised Edition 摘要
Management, Revised Edition
作者: Peter F. Drucker 1985 609
4.29
1,000+ 則評分
商業
管理
領導力
Competition Demystified 摘要
Competition Demystified
A Radically Simplified Approach to Business Strategy
作者: Bruce C. Greenwald 2005 416
4.30
1,000+ 則評分
商業
金融
商業策略
How to Grow Your Small Business 摘要
How to Grow Your Small Business
A 6-Step Plan to Help Your Business Take Off
作者: Donald Miller 2023 271
4.33
1,000+ 則評分
商業
創業
領導力
The Sales Acceleration Formula 摘要
The Sales Acceleration Formula
Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
作者: Mark Roberge 2015 224
4.26
2,000+ 則評分
商業
創業
領導力
The Heart of Change 摘要
The Heart of Change
Real-Life Stories of How People Change Their Organizations
作者: John P. Kotter 2002 224
3.97
3,000+ 則評分
商業
領導力
管理
Financial Intelligence for Entrepreneurs 摘要
Financial Intelligence for Entrepreneurs
What You Really Need to Know About the Numbers
作者: Karen Berman 2008 364
4.19
2,000+ 則評分
商業
金融
創業
The New Strategic Selling 摘要
The New Strategic Selling
The Unique Sales System Proven Successful by the World's Best Companies
作者: Robert B. Miller 1985 448
3.90
1,000+ 則評分
商業
創業
專業發展
The Science of Selling 摘要
The Science of Selling
Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
作者: David Hoffeld 2016 288
3.99
500+ 則評分
商業
心理學
自我成長
Brainfluence 摘要
Brainfluence
100 Ways to Persuade and Convince Consumers with Neuromarketing
作者: Roger Dooley 2011 304
3.96
1,000+ 則評分
心理學
商業
神經科學
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