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商業 書籍摘要

Using Behavioral Science in Marketing 摘要
Using Behavioral Science in Marketing
Drive Customer Action and Loyalty by Prompting Instinctive Responses
作者: Nancy Harhut 2022 288
4.38
177 則評分
商業
心理學
商業
The Sales Development Playbook 摘要
The Sales Development Playbook
Build Repeatable Pipeline and Accelerate Growth with Inside Sales
作者: Trish Bertuzzi 2016 264
4.18
500+ 則評分
商業
專業發展
創業
How The Mighty Fall 摘要
How The Mighty Fall
And Why Some Companies Never Give In
作者: Jim Collins 2009 240
3.99
10,000+ 則評分
商業
領導力
管理
Traction 摘要
Traction
How Any Startup Can Achieve Explosive Customer Growth
作者: Gabriel Weinberg 2015 240
3.81
171 則評分
商業
創業
商業
The Anatomy of Humbug 摘要
The Anatomy of Humbug
How to Think Differently About Advertising
作者: Paul Feldwick 2015 208
4.21
376 則評分
商業
心理學
商業
Secrets of Question Based Selling 摘要
Secrets of Question Based Selling
How the Most Powerful Tool in Business Can Double Your Sales Results
作者: Thomas A. Freese 1999 270
4.11
500+ 則評分
商業
商業
商業領導
The 22 Immutable Laws Of Branding 摘要
The 22 Immutable Laws Of Branding
作者: Al Ries 1998 178
3.88
3,000+ 則評分
商業
設計
商業
Never Lose a Customer Again 摘要
Never Lose a Customer Again
Turn Any Sale into Lifelong Loyalty in 100 Days
作者: Joey Coleman 2018 368
4.18
1,000+ 則評分
商業
商業
創業
Unlocking the Customer Value Chain 摘要
Unlocking the Customer Value Chain
How Decoupling Drives Consumer Disruption
作者: Thales S. Teixeira 2019 345
4.44
434 則評分
商業
創業
管理
Pricing Creativity 摘要
Pricing Creativity
A Guide to Profit Beyond the Billable Hour
作者: Blair Enns
4.60
197 則評分
商業
設計
商業
The thank you economy 摘要
The thank you economy
作者: Gary Vaynerchuk 2010 256
3.84
13,000+ 則評分
商業
經濟學
創業
The Business of Expertise 摘要
The Business of Expertise
How Entrepreneurial Experts Convert Insight to Impact + Wealth
作者: David C. Baker 2017 266
4.31
500+ 則評分
商業
創業
個人發展
Buyer Personas 摘要
Buyer Personas
How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
作者: Adele Revella 2015 240
3.84
436 則評分
商業
商業
設計
The Sales Bible 摘要
The Sales Bible
The Ultimate Sales Resource, Revised Edition
作者: Jeffrey Gitomer 1994 336
3.98
4,000+ 則評分
商業
自我成長
創業
HBR's 10 Must Reads on Managing People 摘要
HBR's 10 Must Reads on Managing People
作者: Harvard Business Publishing 2010 240
4.00
1,000+ 則評分
商業
領導力
管理
Profit from the Core 摘要
Profit from the Core
A Return to Growth in Turbulent Times
作者: Chris Zook 2010 192
3.79
335 則評分
商業
管理
經濟學
Cold Calling Techniques {That Really Work!} 摘要
Cold Calling Techniques {That Really Work!}
作者: Stephan Schiffman 1987 148
3.90
500+ 則評分
商業
創業
溝通
Growth Hacker Marketing 摘要
Growth Hacker Marketing
A Primer on the Future of PR, Marketing, and Advertising
作者: Ryan Holiday 2013 56
3.77
11,000+ 則評分
商業
創業
創業
Am I Making Myself Clear? 摘要
Am I Making Myself Clear?
Secrets of the World's Greatest Communicators
作者: Terry Felber 2002 160
4.16
488 則評分
溝通
商業
自我成長
The 100 Best Business Books of All Time 摘要
The 100 Best Business Books of All Time
What They Say, Why They Matter, and How They Can Help You
作者: Jack Covert 2009 335
4.05
1,000+ 則評分
商業
參考書
商業
The New Rules of Marketing and PR 摘要
The New Rules of Marketing and PR
How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
作者: David Meerman Scott 2007 304
3.85
6,000+ 則評分
商業
社群媒體
參考書
The Heart of Business 摘要
The Heart of Business
Leadership Principles for the Next Era of Capitalism
作者: Hubert Joly 2021 256
4.23
1,000+ 則評分
商業
領導力
管理
Silos, Politics and Turf Wars 摘要
Silos, Politics and Turf Wars
A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors
作者: Patrick Lencioni 2006 224
4.05
4,000+ 則評分
商業
領導力
管理
The Brand Flip 摘要
The Brand Flip
Why Customers Now Run Companies and How to Profit from It
作者: Marty Neumeier 2015 9998
4.30
500+ 則評分
商業
設計
創業
King of Capital 摘要
King of Capital
The Remarkable Rise, Fall, and Rise Again of Steve Schwarzman and Blackstone
作者: David Carey 2010 400
4.04
5,000+ 則評分
商業
金融
傳記
New Business Road Test 摘要
New Business Road Test
What Entrepreneurs & Executives Should Do Before Writing a Business Plan
作者: John W. Mullins 2003 284
3.97
5,000+ 則評分
商業
創業
商業
Net Positive 摘要
Net Positive
How Courageous Companies Thrive by Giving More Than They Take
作者: Andrew S. Winston 2021 446
3.85
500+ 則評分
商業
永續發展
環境
The Nordstrom Way 摘要
The Nordstrom Way
Second Edition
作者: Robert Spector 1995 240
3.90
500+ 則評分
商業
管理
領導力
Quantum Marketing 摘要
Quantum Marketing
Mastering the New Marketing Mindset for Tomorrow's Consumers
作者: Raja Rajamannar 2021 240
3.70
372 則評分
商業
商業
The Design Thinking Playbook 摘要
The Design Thinking Playbook
Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems
作者: Michael Lewrick 2018 352
3.89
482 則評分
設計
商業
教育
The Pumpkin Plan 摘要
The Pumpkin Plan
A Simple Strategy to Grow a Remarkable Business in Any Field
作者: Mike Michalowicz 2012 240
4.10
3,000+ 則評分
商業
創業
商業
Vivid Vision 摘要
Vivid Vision
A Remarkable Tool for Aligning Your Business Around a Shared Vision of The
作者: Cameron Herold 2019 172
3.91
1,000+ 則評分
商業
領導力
商業
Business Adventures 摘要
Business Adventures
Twelve Classic Tales from the World of Wall Street
作者: John Brooks 1969 466
3.81
24,000+ 則評分
商業
金融
經濟學
Winning the Loser's Game, Seventh Edition 摘要
Winning the Loser's Game, Seventh Edition
Timeless Strategies for Successful Investing
作者: Charles D. Ellis 1985 304
3.94
1,000+ 則評分
金融
商業
經濟學
Content Design 摘要
Content Design
作者: Sarah Richards 2017 224
4.31
500+ 則評分
設計
寫作
商業
MEDDICC 摘要
MEDDICC
The ultimate guide to staying one step ahead in the complex sale
作者: Andy Whyte 2020 264
4.24
467 則評分
商業
商業
Balanced Scorecard 摘要
Balanced Scorecard
作者: Robert S. Kaplan 1996 322
3.91
5,000+ 則評分
商業
管理
領導力
Value-Based Fees 摘要
Value-Based Fees
How to Charge - and Get - What You're Worth
作者: Alan Weiss 2002 207
4.05
1,000+ 則評分
商業
創業
商業
The Alliance 摘要
The Alliance
Managing Talent in the Networked Age
作者: Reid Hoffman 2014 224
3.80
2,000+ 則評分
商業
領導力
管理
The Bezos Blueprint 摘要
The Bezos Blueprint
Communication Secrets of the World's Greatest Salesman
作者: Carmine Gallo 2022 261
4.14
500+ 則評分
商業
溝通
寫作
Inside the Tornado 摘要
Inside the Tornado
Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer Adoption
作者: Geoffrey A. Moore 1995 272
3.98
1,000+ 則評分
商業
創業
創業
The Four Obsessions of an Extraordinary Executive 摘要
The Four Obsessions of an Extraordinary Executive
A Leadership Fable
作者: Patrick Lencioni 2000 208
4.12
7,000+ 則評分
商業
領導力
管理
From Impossible To Inevitable 摘要
From Impossible To Inevitable
How Hyper-Growth Companies Create Predictable Revenue
作者: Aaron Ross 2016 320
4.19
1,000+ 則評分
商業
創業
創業
One Piece of Paper 摘要
One Piece of Paper
The Simple Approach to Powerful, Personal Leadership
作者: Mike Figliuolo 2011 256
3.77
187 則評分
領導力
商業
管理
Predictable Success 摘要
Predictable Success
Getting Your Organization on the Growth Track-and Keeping It There
作者: Les McKeown 2010 200
4.03
500+ 則評分
商業
領導力
商業
Paradigms 摘要
Paradigms
The Business of Discovering the Future
作者: Joel A. Barker 1993 240
4.04
171 則評分
商業
領導力
心理學
Process! 摘要
Process!
作者: Mike Paton 2022 192
3.97
369 則評分
商業
管理
商業
How Customers Think 摘要
How Customers Think
Essential Insights into the Mind of the Market
作者: Gerald Zaltman 2003 323
4.00
443 則評分
商業
心理學
商業
The Toyota Way Fieldbook 摘要
The Toyota Way Fieldbook
作者: Jeffrey K. Liker 2005 476
4.18
500+ 則評分
商業
管理
領導力
Six Simple Rules 摘要
Six Simple Rules
How to Manage Complexity without Getting Complicated
作者: Yves Morieux 2014 240
3.93
500+ 則評分
商業
管理
領導力
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