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菲利普·科特勒

出生于 1931 kotlermarketing.com

  • 菲利普·科特勒是著名的市场营销专家和教授。他的著作《市场营销管理》被全球众多研究生市场营销课程广泛采用。科特勒提出了许多市场营销理念，包括环境营销、逆向营销和大规模营销。他主张市场营销理论应涵盖创新、分销和促销体系。科特勒曾与多家大型企业合作制定市场战略和国际营销方案，并在全球范围内举办研讨会，分享最新的市场营销发展动态。由于他对市场营销领域的卓越贡献及其教材在全球市场营销教育中的广泛影响，科特勒被誉为“市场营销管理之父”。.

作品列表 · 菲利普·科特勒

Marketing Management 摘要
Marketing Management
作者 Philip Kotler 1967 729 页
4.06
6,000+ 条评分
商业
管理
教科书
营销革命4.0：从传统到数字 摘要
营销革命4.0：从传统到数字
作者 菲利普·科特勒 2016 208 页
4.06
3,000+ 条评分
商业
管理
商业
Marketing 3.0 摘要
Marketing 3.0
From Products to Customers to the Human Spirit
作者 Philip Kotler 2007 208 页
3.99
1,000+ 条评分
商业
管理
经济学
Marketing Insights from A to Z 摘要
Marketing Insights from A to Z
80 Concepts Every Manager Needs to Know
作者 Philip Kotler 2003 224 页
4.07
1,000+ 条评分
商业
管理
经济学
Marketing 5.0 摘要
Marketing 5.0
Technology for Humanity
作者 Philip Kotler 2021 206 页
4.00
1,000+ 条评分
商业
科技
Corporate Social Responsibility 摘要
Corporate Social Responsibility
Doing the Most Good for Your Company and Your Cause
作者 Philip Kotler 2004 320 页
3.90
187 条评分
商业
经济学
Market Your Way to Growth 摘要
Market Your Way to Growth
8 Ways to Win
作者 Philip Kotler 2012 240 页
3.95
99 条评分
商业
The Future of Marketing 摘要
The Future of Marketing
Growing Your Company in Global Cities
作者 Philip Kotler 2014 208 页
3.83
35 条评分
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