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Unscripted

Unscripted

Life, Liberty, and the Pursuit of Entrepreneurship
作者 M.J. DeMarco 2017 432 页数
4.41
4k+ 评分
8 分钟
Listen to Summary (8 分钟)

重点摘要

1. 摆脱剧本:识别并拒绝社会编程

剧本是真实存在的。如果你认为我是在模仿亚历克斯·琼斯,那我猜是因为你还没有感受到足够的压力。

剧本是一个无处不在的系统,由社会期望和规范组成,将人们困在平庸和不满足的循环中。它包括:

  • 教育灌输:遵循预定的路径(大学、工作、退休)
  • 消费文化:重视物质财富而非体验和个人成长
  • 时间出卖:用宝贵的生命时间换取薪水
  • 超现实:接受关于成功和幸福的虚假叙述

要摆脱剧本,必须:

  • 质疑传统智慧
  • 识别媒体、广告和社会压力的影响
  • 寻找成功和满足的替代路径
  • 优先考虑个人成长和自主权,而非社会认可

2. 拥抱非剧本生活:通过创业实现自主

非剧本生活是通过排除和断绝关系实现的自我实现的自由。

非剧本生活意味着掌控自己的生活,创造自己的成功和满足之路。关键方面包括:

  • 财务独立:通过创业积累财富
  • 时间自由:摆脱朝九晚五的束缚,按照自己的方式生活
  • 个人成长:不断学习和进化
  • 影响力:在世界上产生有意义的影响

非剧本生活的好处:

  • 能够对不想要的情况说“不”
  • 自由追求自己的激情和兴趣
  • 控制自己的时间和日程
  • 有机会创造持久的价值和遗产

3. 发展产品统治:创造自我销售的价值

产品统治将金钱吸引到价值创造者那里,这些企业通过口碑推荐和回头客自然增长,依靠的是独特的产品或服务。

产品统治是一种商业模式,产品或服务的价值如此之高,以至于通过口碑和客户满意度自我销售。关键要素包括:

  • 解决实际问题:满足真正的市场需求
  • 卓越质量:提供优质的产品或服务
  • 以客户为中心:优先考虑客户满意度
  • 有机增长:依靠推荐而非大量广告

要创建产品统治:

  • 识别市场中的未满足需求
  • 开发创新解决方案
  • 专注于客户体验和满意度
  • 根据反馈不断改进和迭代

4. 掌握CENTS框架:控制、进入、需求、时间和规模

将CENTS框架视为产品统治和非剧本生活的黄砖路的支架。

CENTS框架提供了一个蓝图,用于创建成功的非剧本企业:

  • 控制:拥有和影响你的业务运营
  • 进入:为竞争对手设置进入壁垒
  • 需求:满足真正的市场需求
  • 时间:建立无需持续时间投入的系统
  • 规模:复制和扩展你的业务以实现最大影响

应用CENTS框架:

  • 开发独特的知识产权或系统
  • 创建难以复制的商业模式
  • 专注于解决重大问题
  • 建立自动化或可委派的流程
  • 目标是具有高增长潜力的业务

5. 专注于解决问题:识别和满足市场需求

企业家是问题解决者。每当你说“我找不到创意”时,你实际上是在说,世界是完美的,不需要任何东西。

成功的企业家识别并解决市场中的问题。寻找机会:

  • 倾听客户的抱怨和挫折
  • 观察现有产品或服务中的低效之处
  • 寻找市场中的空白
  • 关注新兴趋势和技术

解决问题的策略:

  • 进行市场研究和调查
  • 分析竞争对手的弱点
  • 利用个人经验和专业知识
  • 了解行业发展动态
  • 试验潜在解决方案

6. 构建遗产价值系统:创建被动收入流

遗产价值系统几乎可以从任何东西中成长:产品发明、游戏、连锁餐厅、智能手机应用、网站、人力资源系统、一系列书籍,或任何作为概念实体存在的系统,与时间无关。

遗产价值系统生成持续收入,无需持续时间投入。遗产系统的类型:

  1. 金钱系统(投资、股息)
  2. 数字产品系统(电子书、在线课程)
  3. 软件/互联网系统(应用程序、SaaS)
  4. 产品系统(实物商品)
  5. 租赁系统(房地产、设备)
  6. 人力资源系统(特许经营、服务业务)

构建遗产价值系统:

  • 专注于创建长期、可扩展的解决方案
  • 开发可以独立运行的系统
  • 前期投入时间以创造持续价值
  • 利用技术和自动化
  • 不断优化和改进你的系统

7. 扩大影响力:瞄准大规模或大众市场

扩大指示遗产价值系统必须通过大规模或大幅度复制,同时产生有利可图的影响。

扩大业务规模对于实现显著的成功和影响至关重要。两种扩大方法:

  1. 大众市场:覆盖大量客户
  2. 大幅度:对较小市场产生重大影响

扩大时需要考虑的因素:

  • 市场规模和潜力
  • 产品或服务的可复制性
  • 扩大规模时的盈利能力
  • 所需的基础设施和资源

扩大规模的策略:

  • 开发可复制的系统和流程
  • 利用技术实现自动化和效率
  • 扩展到新市场或客户群
  • 创建合作伙伴关系或许可协议
  • 不断创新和改进你的产品

8. 培养正确的心态:克服限制性信念和偏见

人不是命运的囚徒,而只是自己思想的囚徒。

你的心态对非剧本创业的成功至关重要。关键的心态转变包括:

  • 拥抱成长心态:相信自己有能力学习和改进
  • 挑战限制性信念:识别并克服自我设限的障碍
  • 培养韧性:从失败和挫折中反弹
  • 培养好奇心:不断寻求新知识和机会

心态发展的策略:

  • 进行自我反思和意识培养
  • 寻求多样化的经验和视角
  • 与积极、成长导向的人为伍
  • 设定挑战性的目标并庆祝小胜利
  • 从失败中学习,并将其作为成功的垫脚石

9. 尊重过程:致力于长期努力和成长

一切重要的事情都是从微不足道开始的。

创业成功需要长期致力于成长和改进的过程。尊重过程的关键方面:

  • 拥抱旅程:专注于进步而非立即结果
  • 持续努力:每天坚持并付出努力
  • 持续学习:获取新技能和知识
  • 坚持不懈:克服障碍和挫折

尊重过程的策略:

  • 设定短期和长期目标
  • 养成支持目标的日常习惯和例行
  • 庆祝小胜利和里程碑
  • 从失败中学习并调整方法
  • 即使进展缓慢,也要坚持你的愿景

10. 优先考虑价值创造:通过服务他人实现成功

伟大的价值先于伟大的财富。

为他人创造价值是创业可持续成功的基础。价值创造的关键原则:

  • 解决实际问题:满足市场中的真正需求
  • 专注于客户满意度:优先考虑客户体验
  • 持续改进:不断提升你的产品
  • 道德商业实践:建立信任和长期关系

价值创造的策略:

  • 进行彻底的市场研究以了解客户需求
  • 开发超出客户期望的产品或服务
  • 收集并根据客户反馈采取行动
  • 创新并保持市场趋势的领先地位
  • 建立基于信任和质量的强大品牌
  • 在组织内部培养服务文化

最后更新日期:

FAQ

What's Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship about?

  • Focus on Entrepreneurship: The book emphasizes entrepreneurship as a path to financial freedom and personal fulfillment, challenging traditional employment paths.
  • Critique of Conventional Wisdom: It critiques societal norms, referred to as the "SCRIPT," which often lead to a life of mediocrity and dissatisfaction.
  • Framework for Success: M.J. DeMarco introduces frameworks like the UNSCRIPTED model and CENTS framework to guide aspiring entrepreneurs.

Why should I read Unscripted by M.J. DeMarco?

  • Transformative Insights: The book offers a fresh perspective on breaking free from societal expectations to pursue a life of passion and purpose.
  • Practical Advice: DeMarco provides actionable insights and strategies applicable to real-world business scenarios.
  • Empowerment: It empowers readers to challenge their beliefs, take risks, and pursue their dreams without fear of failure.

What are the key takeaways of Unscripted?

  • Reject the SCRIPT: The book encourages rejecting societal norms that lead to dissatisfaction and embracing entrepreneurship for personal fulfillment.
  • Value Creation: Emphasizes creating value in the marketplace as the path to true wealth, rather than merely chasing money.
  • Discipline and Execution: Highlights the importance of discipline and taking consistent action towards achieving one's goals.

What is the "SCRIPT" in Unscripted?

  • Cultural Conditioning: The "SCRIPT" refers to societal norms dictating a conventional life path, often leading to mediocrity.
  • Involuntary Slavery: Described as a form of involuntary slavery, where individuals work jobs they dislike for financial security.
  • Awareness and Rejection: Encourages readers to become aware of the SCRIPT and actively reject it to pursue their own dreams.

What is the "UNSCRIPTED Entrepreneurial Framework"?

  • Five Phases of Action: It consists of five phases guiding individuals in their entrepreneurial journey, focusing on mindset and actions.
  • Intersection of Concepts: Combines beliefs, biases, and entrepreneurship processes for a comprehensive approach to an UNSCRIPTED life.
  • Path to Self-Actualization: Aims to lead individuals to self-actualization, aligning their lives with true values and desires.

What is the CENTS framework in Unscripted?

  • Control: Emphasizes having control over business and financial decisions, advocating for autonomy and flexibility.
  • Entry: Focuses on identifying opportunities with minimal competition and high success potential.
  • Need: Highlights the necessity of fulfilling real market needs, building businesses on solving genuine problems.

How does M.J. DeMarco define entrepreneurship in Unscripted?

  • Problem Solving: Entrepreneurship is about identifying problems and creating solutions to address market needs.
  • Value Creation: It's not just about making money but creating value for others, leading to sustainable success.
  • Freedom and Independence: Seen as a pathway to personal freedom, allowing individuals to live life on their own terms.

What are the "5 'Fuck You' Freedoms" mentioned in Unscripted?

  • Freedom from Work: Allows individuals to choose whether or not to work, not being bound by job necessity.
  • Freedom from Scarcity: Represents living without financial constraints, free from debt or obligations.
  • Freedom from Hyperrealistic Influence: Being immune to societal pressures that derail focus on personal goals.

What are the "8 Belief Scams" in Unscripted?

  • Shortcut Scam: Belief in achieving extraordinary results through shortcuts rather than hard work.
  • Special Scam: Notion that some are inherently talented, leading to a fixed mindset.
  • Consumption Scam: Idea that consumption is independent of production, ignoring true spending costs.

How does Unscripted address the concept of passive income?

  • Passive Income Definition: Defined as income generated without direct involvement, emphasizing system creation for ongoing revenue.
  • Money Systems: Discusses investing in assets that produce regular income, crucial for financial independence.
  • Long-Term Strategy: Building passive income requires upfront effort but provides long-term financial security.

What is kinetic execution in Unscripted?

  • Action-Oriented Approach: Involves taking meaningful action before having all answers, learning through experience.
  • Act, Assess, Adjust: Process of acting on ideas, assessing results, and adjusting strategies based on feedback.
  • Incremental Problem Solving: Focuses on solving one problem at a time, building towards larger solutions.

How can I start living an UNSCRIPTED life according to M.J. DeMarco?

  • Identify Your FTE: Recognize your "fuck this" event, compelling you to change your situation and pursue dreams.
  • Challenge Your Beliefs: Reflect on societal norms shaping your life and actively work to reprogram them.
  • Take Action: Implement the UNSCRIPTED Entrepreneurial Framework by setting goals, creating a plan, and taking consistent action.

评论

4.41 满分 5
平均评分来自 4k+ 来自Goodreads和亚马逊的评分.

《UNSCRIPTED》获得了褒贬不一的评价,许多人称赞其在创业和财富构建方面的颠覆性理念。读者欣赏DeMarco对财务自由的非传统方法,强调价值创造和自动化商业系统。批评者认为这本书内容重复、篇幅过长,有时语气令人反感。一些人喜欢作者直言不讳的风格,而另一些人则觉得令人不快。尽管意见两极分化,许多读者认为这本书是有志创业者的必读书,提供了关于摆脱传统职业道路的宝贵见解。

Your rating:

关于作者

MJ DeMarco是一位半退休的企业家、投资者和畅销书作家,以挑战传统财富创造观念而闻名。他创立了Limos.com,将其发展成一家市值数百万美元的公司,并两次出售。DeMarco还创立了Viperion Publishing Corp.和The Fastlane Forum,一个为企业家提供的在线社区。他的书籍被翻译成超过15种语言,提倡通过创业而非传统就业和投资来实现财务成功。DeMarco年轻时就退休了,现在住在亚利桑那州的斯科茨代尔,继续写作、为他的论坛做贡献,并享受包括公路旅行和沙漠探险在内的各种爱好。

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