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Chasing the Bright Side

Chasing the Bright Side

Embrace Optimism, Activate Your Purpose, and Write Your Own Story
by Jess Ekstrom 2019 222 pages
4.33
1k+ ratings
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Key Takeaways

1. Embrace Optimism as a Catalyst for Change

Optimism is this rooted belief that there's something good on the other side.

Optimism fuels action. It's not about blind positivity, but rather the ability to see potential good even in difficult situations. Optimism enables us to envision better possibilities and motivates us to work towards them. It's the foundation for any great movement, change, or innovation.

  • Benefits of optimism:
    • Reduced risk of cardiovascular problems
    • Less depression
    • Increased life span
    • Better coping with adversity

Optimists are significantly more successful in achieving important life goals. By cultivating optimism, we open ourselves to new opportunities and become more resilient in the face of challenges.

2. Turn "Yes, But..." into "Yes, And..."

If we listen in those moments, it's easy to get knocked off track. So what happens when we choose to change the story?

Embrace possibility thinking. The "yes, and..." principle from improv comedy can be applied to life and business. Instead of shutting down ideas with "yes, but...," build upon them with "yes, and..." This approach opens doors to new opportunities and collaborations.

  • Benefits of "yes, and..." thinking:
    • Encourages creativity
    • Builds on ideas
    • Creates momentum
    • Fosters a positive mindset

By adopting this mindset, we become more open to new experiences and opportunities. It allows us to see potential where others might see obstacles, leading to unexpected and often rewarding outcomes.

3. Create Opportunities When They Don't Exist

If it isn't there, create it.

Be proactive in problem-solving. When faced with a gap or a problem, instead of waiting for someone else to solve it, take the initiative to create a solution. This entrepreneurial mindset can lead to innovative ideas and successful ventures.

Examples of creating opportunities:

  • Jess Ekstrom creating Headbands of Hope
  • Blake Mycoskie founding TOMS shoes

By identifying needs and taking action to fill them, we can create meaningful change and build successful enterprises. This approach requires courage and creativity, but it often leads to the most impactful and rewarding outcomes.

4. Take Small Steps Towards Big Goals

Baby steps are still steps.

Progress, not perfection. When pursuing big dreams, it's easy to feel overwhelmed. The key is to break down large goals into smaller, manageable tasks. Each small step forward is progress and builds momentum towards the larger goal.

Strategies for taking baby steps:

  • Set daily or weekly mini-goals
  • Celebrate small victories
  • Focus on what's immediately in front of you
  • Use available resources creatively

By focusing on small, achievable tasks, we build confidence and create a pattern of success. This approach helps overcome inertia and fear, making seemingly impossible goals attainable over time.

5. Learn from Failures and Keep Moving Forward

Failure will always feel better than regret.

Embrace failure as a learning opportunity. Failure is not the opposite of success; it's a part of it. Every setback provides valuable lessons and helps build resilience. The key is to view failures as temporary and focus on what can be learned from them.

Ways to reframe failure:

  • Ask "What can I learn from this?"
  • Identify what went wrong and how to improve
  • Share your experiences to help others
  • Use failure as motivation to try again

By changing our perspective on failure, we become more willing to take risks and pursue our goals. This resilience and willingness to learn from mistakes are crucial traits for long-term success.

6. Believe in Your Ability to Figure Things Out

The people who do great things are the ones with the confidence that they will figure it out, no matter what.

Cultivate self-confidence. Success often comes not from having all the answers, but from the belief that you can find them. This confidence allows you to take on challenges and persist through difficulties.

Ways to build confidence:

  • Celebrate past successes
  • Learn from role models
  • Practice positive self-talk
  • Take on small challenges to build momentum

By believing in your ability to figure things out, you open yourself up to new opportunities and experiences. This mindset allows you to take calculated risks and push beyond your comfort zone, leading to growth and achievement.

7. Find and Fill the White Space in Your Industry

Excellence is not about following what's always been done; it's about finding the white space that hasn't been touched yet.

Innovate through differentiation. Success often comes from identifying gaps in the market and filling them with unique solutions. Look for opportunities to do things differently or address unmet needs in your industry.

Strategies for finding white space:

  • Analyze customer pain points
  • Look for inefficiencies in current solutions
  • Combine ideas from different industries
  • Question established norms

By focusing on differentiation, you can create unique value propositions that set you apart from competitors. This approach often leads to more meaningful and impactful innovations.

8. Practice Small Acts of Kindness for Big Impact

Giving back doesn't require a big fat check; it requires a big fat heart.

Kindness amplifies impact. Small acts of kindness can have a ripple effect, creating positive change far beyond the initial action. These acts don't have to be grand gestures; even simple actions can make a significant difference.

Ideas for small acts of kindness:

  • Offer a sincere compliment
  • Help a stranger with a task
  • Volunteer your skills
  • Donate small amounts regularly

By incorporating kindness into our daily lives, we not only improve others' lives but also enhance our own well-being. These acts create a positive cycle of goodwill and can lead to unexpected opportunities and connections.

9. Reframe Your Internal Dialogue for Success

The voice in your head that gives us the green light to chase our dreams.

Harness the power of positive self-talk. Our internal dialogue shapes our beliefs, actions, and ultimately, our outcomes. By consciously reframing negative thoughts into positive ones, we can boost our confidence and motivation.

Techniques for positive self-talk:

  • Challenge negative thoughts with evidence
  • Use affirmations
  • Speak to yourself as you would a friend
  • Focus on solutions rather than problems

By cultivating a positive internal dialogue, we become more resilient in the face of challenges and more likely to pursue our goals with confidence. This mindset shift can have a profound impact on our overall success and well-being.

10. Recognize the Value in Struggle and Adversity

Sometimes optimism can be hard because we have to progressively think about things that haven't even happened yet.

Growth through challenges. Difficult experiences, while uncomfortable, often lead to significant personal growth and new opportunities. Embracing these challenges with an optimistic mindset can transform them from obstacles into stepping stones.

Benefits of embracing struggle:

  • Builds resilience
  • Develops problem-solving skills
  • Increases empathy and understanding
  • Reveals hidden strengths

By reframing struggles as opportunities for growth, we can maintain a positive outlook even in difficult times. This perspective allows us to learn from adversity and use it as a catalyst for positive change.

11. Prioritize Alignment Over External Validation

Meaningful moments do not need to be validated with likes and comments. They just need to be felt with purpose and passion.

Focus on intrinsic fulfillment. True success comes from aligning our actions with our values and purpose, not from external accolades. While recognition can be gratifying, it shouldn't be the primary driver of our efforts.

Ways to prioritize alignment:

  • Regularly reflect on your core values
  • Set goals based on personal growth, not external metrics
  • Celebrate small, meaningful victories
  • Seek feedback from those you respect, not just public opinion

By prioritizing alignment over attention, we create a more sustainable and fulfilling path to success. This approach leads to greater satisfaction and resilience, as our sense of accomplishment comes from within rather than external validation.

Last updated:

Review Summary

4.33 out of 5
Average of 1k+ ratings from Goodreads and Amazon.

Chasing the Bright Side receives mostly positive reviews, with readers praising its optimistic message, relatable stories, and practical advice. Many find Jess Ekstrom's writing style engaging and humorous. The book is described as inspiring, encouraging readers to pursue their dreams and find positivity in difficult situations. Some critics note similarities to other self-help books, while others appreciate its fresh perspective. Overall, readers appreciate Ekstrom's honesty about her experiences and find the book uplifting and motivational.

Your rating:

About the Author

Jess Ekstrom is an entrepreneur and author who founded Headbands of Hope in 2012 while still in college. The company donates headbands to children with cancer for every purchase made. Headbands of Hope has gained national recognition, appearing on various TV shows and in popular magazines. Ekstrom's philanthropic efforts have resulted in over half a million headband donations across the United States and 15 other countries. In addition to her business ventures, she is a professional speaker and author of "Chasing the Bright Side." Ekstrom currently lives a nomadic lifestyle, traveling in an Airstream with her husband and dog.

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