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SoBrief
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The Human Element
by David Schonthal • 2021
Great ideas fail not from weak features, but from the psychological friction nobody removes.
4.14
581
The Human Element Summary
The Human Element 96%
Great ideas fail not from weak features, but from the psychological friction nobody removes.
by David Schonthal 2021
4.14
581 ratings
Create the Future + The Innovation Handbook
by Jeremy Gutsche • 2020
Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.
3.93
289
Create the Future + The Innovation Handbook Summary
Create the Future + The Innovation Handbook 96%
Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.
by Jeremy Gutsche 2020
3.93
289 ratings
Overcrowded
by Roberto Verganti • 2016
Ideas are everywhere; meaning is scarce. Winning requires love, not just better answers.
3.83
122
Overcrowded Summary
Overcrowded 95%
Ideas are everywhere; meaning is scarce. Winning requires love, not just better answers.
by Roberto Verganti 2016
3.83
122 ratings
Subtract
by Leidy Klotz • 2021
We add to fix things; subtraction works better. The cognitive bias that hides the shorter path.
3.40
2k+
Subtract Summary
Subtract 95%
We add to fix things; subtraction works better. The cognitive bias that hides the shorter path.
by Leidy Klotz 2021
3.40
2k+ ratings
Iconoclast
by Gregory Berns • 2008
Three brain systems keep you from thinking differently. A neuroscientist maps the override.
3.71
903
Iconoclast Summary
Iconoclast 95%
Three brain systems keep you from thinking differently. A neuroscientist maps the override.
by Gregory Berns 2008
3.71
903 ratings
Innovation
by Mark Dodgson • 2010
Most innovations fail, and the pattern of those failures is not a bug but a design feature.
3.28
190
Innovation Summary
Innovation 95%
Most innovations fail, and the pattern of those failures is not a bug but a design feature.
by Mark Dodgson 2010
3.28
190 ratings
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage
by Roger Dooley • 2019
The hidden force that decides what you buy, what you quit, and what you never start.
4.09
119
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage Summary
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage 95%
The hidden force that decides what you buy, what you quit, and what you never start.
by Roger Dooley 2019
4.09
119 ratings
Red Thread Thinking
by Debra Kaye • 2013
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
3.74
201
Red Thread Thinking Summary
Red Thread Thinking 95%
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
by Debra Kaye 2013
3.74
201 ratings
Sur/petition
by Edward de Bono • 1992
Competition keeps you alive. The real money is in building value no one else can offer.
4.01
81
Sur/petition Summary
Sur/petition 95%
Competition keeps you alive. The real money is in building value no one else can offer.
by Edward de Bono 1992
4.01
81 ratings
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
The Advertising Effect Summary
The Advertising Effect 95%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
A New Way to Think
by Roger L. Martin • 2022
Eight pieces of management wisdom that hold you back, and what actually works instead.
4.02
580
A New Way to Think Summary
A New Way to Think 95%
Eight pieces of management wisdom that hold you back, and what actually works instead.
by Roger L. Martin 2022
4.02
580 ratings
The Power of Experiments
by Michael Luca • 2020
eBay's experiment killed $50 million in ads. Here's how to run yours.
3.46
246
The Power of Experiments Summary
The Power of Experiments 95%
eBay's experiment killed $50 million in ads. Here's how to run yours.
by Michael Luca 2020
3.46
246 ratings
Think Like a Rocket Scientist
by Ozan Varol • 2020
Nine rocket-science rules that turn uncertainty, failure, and impossible goals into your advantage.
4.17
5k+
Think Like a Rocket Scientist Summary
Think Like a Rocket Scientist 95%
Nine rocket-science rules that turn uncertainty, failure, and impossible goals into your advantage.
by Ozan Varol 2020
4.17
5k+ ratings
When Coffee and Kale Compete
by Alan Klement • 2018
Stop asking what features to add. Ask what progress your customer is trying to make.
4.01
696
When Coffee and Kale Compete Summary
When Coffee and Kale Compete 95%
Stop asking what features to add. Ask what progress your customer is trying to make.
by Alan Klement 2018
4.01
696 ratings
Where Good Ideas Come From
by Steven Johnson • 2010
Breakthroughs come from networks, borrowed parts, and gradual insights, not lone geniuses.
3.99
16k+
Where Good Ideas Come From Summary
Where Good Ideas Come From 95%
Breakthroughs come from networks, borrowed parts, and gradual insights, not lone geniuses.
by Steven Johnson 2010
3.99
16k+ ratings
Non-Obvious
by Rohit Bhargava • 2012
Trends are curated, not predicted: how to spot what's next by gathering what's already here.
3.53
1k+
Non-Obvious Summary
Non-Obvious 95%
Trends are curated, not predicted: how to spot what's next by gathering what's already here.
by Rohit Bhargava 2012
3.53
1k+ ratings
The Great Mental Models Volume 2
by Shane Parrish • 2019
The best mental tools come from physics, chemistry, and biology, not business books.
4.16
2k+
The Great Mental Models Volume 2 Summary
The Great Mental Models Volume 2 95%
The best mental tools come from physics, chemistry, and biology, not business books.
by Shane Parrish 2019
4.16
2k+ ratings
What's Your Problem?
by Thomas Wedell-Wedellsborg • 2020
Your problem-solving instinct is your biggest obstacle. A method for seeing the real problem first.
4.23
669
What's Your Problem? Summary
What's Your Problem? 95%
Your problem-solving instinct is your biggest obstacle. A method for seeing the real problem first.
by Thomas Wedell-Wedellsborg 2020
4.23
669 ratings
Obliquity
by John Kay • 2010
The goals that matter most are best achieved by aiming for something else entirely.
3.62
1k+
Obliquity Summary
Obliquity 95%
The goals that matter most are best achieved by aiming for something else entirely.
by John Kay 2010
3.62
1k+ ratings
Paradigms
by Joel A. Barker • 1993
Your expertise can blind you: why outsiders see the next big shift while industry leaders miss it.
4.04
171
Paradigms Summary
Paradigms 95%
Your expertise can blind you: why outsiders see the next big shift while industry leaders miss it.
by Joel A. Barker 1993
4.04
171 ratings
Innovate Like Edison
by Michael J. Gelb • 2007
Edison's genius was not a gift. It was five deliberate practices any team can learn.
3.83
168
Innovate Like Edison Summary
Innovate Like Edison 95%
Edison's genius was not a gift. It was five deliberate practices any team can learn.
by Michael J. Gelb 2007
3.83
168 ratings
The Power of Little Ideas
by David C. Robertson • 2017
The real innovation wins come not from disruption but from complementing your strongest product.
3.88
229
The Power of Little Ideas Summary
The Power of Little Ideas 95%
The real innovation wins come not from disruption but from complementing your strongest product.
by David C. Robertson 2017
3.88
229 ratings
How to Fly a Horse
by Kevin Ashton • 2014
'Lone genius' never existed. The real story of invention is step-by-step, and anyone can follow it.
4.01
2k+
How to Fly a Horse Summary
How to Fly a Horse 95%
'Lone genius' never existed. The real story of invention is step-by-step, and anyone can follow it.
by Kevin Ashton 2014
4.01
2k+ ratings
Why Greatness Cannot Be Planned
by Kenneth O. Stanley • 2015
Ambitious objectives blind you to the very discoveries that make them obsolete.
3.98
1k+
Why Greatness Cannot Be Planned Summary
Why Greatness Cannot Be Planned 95%
Ambitious objectives blind you to the very discoveries that make them obsolete.
by Kenneth O. Stanley 2015
3.98
1k+ ratings
Creativity Rules
by Tina Seelig • 2017
Most ideas die between imagination and launch. A four-part cycle fixes that.
3.64
421
Creativity Rules Summary
Creativity Rules 95%
Most ideas die between imagination and launch. A four-part cycle fixes that.
by Tina Seelig 2017
3.64
421 ratings
The Smarter Screen
by Shlomo Benartzi • 2015
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
3.96
365
The Smarter Screen Summary
The Smarter Screen 95%
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
by Shlomo Benartzi 2015
3.96
365 ratings
Uncharted
by Margaret Heffernan • 2020
Why the best leaders swap predictions for experiments, scenarios, and collective preparation.
3.64
458
Uncharted Summary
Uncharted 95%
Why the best leaders swap predictions for experiments, scenarios, and collective preparation.
by Margaret Heffernan 2020
3.64
458 ratings
Designing for Behavior Change
by Stephen Wendel • 2013
Build products that change real-world behavior: a system grounded in how the mind actually decides.
4.09
414
Designing for Behavior Change Summary
Designing for Behavior Change 94%
Build products that change real-world behavior: a system grounded in how the mind actually decides.
by Stephen Wendel 2013
4.09
414 ratings
Start at the End
by Matt Wallaert • 2019
Most products try to motivate. The ones that stick remove what's in the way.
3.81
433
Start at the End Summary
Start at the End 94%
Most products try to motivate. The ones that stick remove what's in the way.
by Matt Wallaert 2019
3.81
433 ratings
How Customers Think
by Gerald Zaltman • 2003
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
4.00
443
How Customers Think Summary
How Customers Think 94%
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
by Gerald Zaltman 2003
4.00
443 ratings
The Origin of Wealth
by Eric D. Beinhocker • 2006
Traditional economics assumed equilibrium. Actually, economies evolve through trial and error.
4.27
2k+
The Origin of Wealth Summary
The Origin of Wealth 94%
Traditional economics assumed equilibrium. Actually, economies evolve through trial and error.
by Eric D. Beinhocker 2006
4.27
2k+ ratings
The Buying Brain
by A.K. Pradeep • 2010
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
3.71
357
The Buying Brain Summary
The Buying Brain 94%
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
by A.K. Pradeep 2010
3.71
357 ratings
Ideaflow
by Jeremy Utley • 2022
Every winner hides behind 1,999 failures. A daily quota and rapid-test pipeline for closing the gap.
4.08
410
Ideaflow Summary
Ideaflow 94%
Every winner hides behind 1,999 failures. A daily quota and rapid-test pipeline for closing the gap.
by Jeremy Utley 2022
4.08
410 ratings
Branding Between the Ears
by Sandeep Dayal • 2021
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
3.89
38
Branding Between the Ears Summary
Branding Between the Ears 94%
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
by Sandeep Dayal 2021
3.89
38 ratings
Design Driven Innovation
by Roberto Verganti • 2009
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
4.00
498
Design Driven Innovation Summary
Design Driven Innovation 94%
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
by Roberto Verganti 2009
4.00
498 ratings
Designing for Growth
by JeanneLiedtka • 2011
Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.
3.99
952
Designing for Growth Summary
Designing for Growth 94%
Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.
by JeanneLiedtka 2011
3.99
952 ratings
The Great Mental Models, Volume 4
by Shane Parrish • 2024
Economics shows you the trade-off. Art shows you the story. Together they retrain what you notice.
3.92
298
The Great Mental Models, Volume 4 Summary
The Great Mental Models, Volume 4 94%
Economics shows you the trade-off. Art shows you the story. Together they retrain what you notice.
by Shane Parrish 2024
3.92
298 ratings
Webs of Influence
by Nathalie Nahai • 2012
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
3.74
307
Webs of Influence Summary
Webs of Influence 94%
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
by Nathalie Nahai 2012
3.74
307 ratings
The Voltage Effect
by John A. List • 2022
Why ideas win small but fail big: the psychological and economic traps that derail scaling.
3.93
1k+
The Voltage Effect Summary
The Voltage Effect 94%
Why ideas win small but fail big: the psychological and economic traps that derail scaling.
by John A. List 2022
3.93
1k+ ratings
Insight Out
by Tina Seelig • 2015
Four stages carry an idea from imagination to impact. Skip the first, and nothing else follows.
3.78
432
Insight Out Summary
Insight Out 94%
Four stages carry an idea from imagination to impact. Skip the first, and nothing else follows.
by Tina Seelig 2015
3.78
432 ratings
Design a Better Business
by Patrick van der Pijl • 2016
Replace business plans with business experiments: the visual toolkit for strategy and innovation.
4.14
318
Design a Better Business Summary
Design a Better Business 94%
Replace business plans with business experiments: the visual toolkit for strategy and innovation.
by Patrick van der Pijl 2016
4.14
318 ratings
The Innovator's DNA
by Jeffrey H. Dyer • 2011
One twin study says creativity is 70 percent learned. The five skills that change the odds.
3.97
5k+
The Innovator's DNA Summary
The Innovator's DNA 94%
One twin study says creativity is 70 percent learned. The five skills that change the odds.
by Jeffrey H. Dyer 2011
3.97
5k+ ratings
Bottlenecks
by David C. Evans • 2017
Why users ignore you: invisible psychological filters that every digital product must survive.
4.14
175
Bottlenecks Summary
Bottlenecks 94%
Why users ignore you: invisible psychological filters that every digital product must survive.
by David C. Evans 2017
4.14
175 ratings
Gamify
by Brian Burke • 2014
Stop adding badges to everything. Real gamification starts with what the player wants to achieve.
3.44
521
Gamify Summary
Gamify 94%
Stop adding badges to everything. Real gamification starts with what the player wants to achieve.
by Brian Burke 2014
3.44
521 ratings
How to Get People to Do Stuff
by Susan M. Weinschenk • 2013
Seven motivations that override logic, and how to ethically build them into everything you design.
3.82
712
How to Get People to Do Stuff Summary
How to Get People to Do Stuff 94%
Seven motivations that override logic, and how to ethically build them into everything you design.
by Susan M. Weinschenk 2013
3.82
712 ratings
The Art of Innovation
by Tom Kelley • 2001
How the firm behind Apple's first mouse systematized innovation into a repeatable process.
3.95
8k+
The Art of Innovation Summary
The Art of Innovation 94%
How the firm behind Apple's first mouse systematized innovation into a repeatable process.
by Tom Kelley 2001
3.95
8k+ ratings
The Ten Faces of Innovation
by Tom Kelley • 2005
When every new idea gets shot down, ten specific roles can rescue innovation.
3.98
5k+
The Ten Faces of Innovation Summary
The Ten Faces of Innovation 94%
When every new idea gets shot down, ten specific roles can rescue innovation.
by Tom Kelley 2005
3.98
5k+ ratings
Using Behavioral Science in Marketing
by Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
Using Behavioral Science in Marketing Summary
Using Behavioral Science in Marketing 94%
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
by Nancy Harhut 2022
4.38
177 ratings
Open Innovation Results
by Henry Chesbrough • 2019
Breakthrough tech, stalled productivity. Open innovation's architect explains what must change.
4.09
46
Open Innovation Results Summary
Open Innovation Results 94%
Breakthrough tech, stalled productivity. Open innovation's architect explains what must change.
by Henry Chesbrough 2019
4.09
46 ratings
Badass
by Kathy Sierra • 2015
Better users beat better features. A method for designing skill into the first 30 minutes.
4.17
1k+
Badass Summary
Badass 94%
Better users beat better features. A method for designing skill into the first 30 minutes.
by Kathy Sierra 2015
4.17
1k+ ratings
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