29 Books like Lean Marketing

The Personal MBA

by Josh Kaufman

An MBA's worth of insight, without the tuition: the mental models every business depends on.

4.16

1k+

🧱 Business Fundamentals 💎 Value Creation 🧠 Marketing Psychology

The Personal MBA 97%

An MBA's worth of insight, without the tuition: the mental models every business depends on.

by Josh Kaufman

4.16

1k+ ratings

🧱 Business Fundamentals 💎 Value Creation 🧠 Marketing Psychology

The E-myth Revisited

by Michael E. Gerber • 1985

Why the skill that makes you a great baker sinks your bakery, and how to escape.

4.07

98k+

🧱 Business Design ⚙️ Small Business Systems 🧠 Entrepreneurial Mindset

The E-myth Revisited 97%

Why the skill that makes you a great baker sinks your bakery, and how to escape.

by Michael E. Gerber 1985

4.07

98k+ ratings

🧱 Business Design ⚙️ Small Business Systems 🧠 Entrepreneurial Mindset

The Entrepreneur Roller Coaster

by Darren Hardy • 2015

Sales, hiring, focus, fear: master these four controls and the roller coaster becomes a thrill ride.

4.32

3k+

🚀 Entrepreneurial Mindset 📋 Startup Playbooks 😨 Fear Management

The Entrepreneur Roller Coaster 97%

Sales, hiring, focus, fear: master these four controls and the roller coaster becomes a thrill ride.

by Darren Hardy 2015

4.32

3k+ ratings

🚀 Entrepreneurial Mindset 📋 Startup Playbooks 😨 Fear Management

Shark Tank Jump Start Your Business

by Michael Parrish DuDell • 2013

Launch a business that survives, wins customers, and gets investors, guided by Shark Tank lessons.

3.62

600

🏢 Startup Playbooks 💰 Small Business Finance 🎤 Investor Pitching

Shark Tank Jump Start Your Business Summary

Shark Tank Jump Start Your Business 97%

Launch a business that survives, wins customers, and gets investors, guided by Shark Tank lessons.

by Michael Parrish DuDell 2013

3.62

600 ratings

🏢 Startup Playbooks 💰 Small Business Finance 🎤 Investor Pitching

The Minimalist Entrepreneur

by Sahil Lavingia • 2021

Community first, product second: the art of building a profitable startup without venture capital.

4.20

2k+

🥾 Bootstrapping 📐 Lean Methodology 🗣️ Customer Development

The Minimalist Entrepreneur 97%

Community first, product second: the art of building a profitable startup without venture capital.

by Sahil Lavingia 2021

4.20

2k+ ratings

🥾 Bootstrapping 📐 Lean Methodology 🗣️ Customer Development

Starting a Business QuickStart Guide

by Ken Colwell • 2019

The step-by-step launch road map: test your idea, build your team, get funded, and sell.

4.07

298

🚀 Startup Guides 👶 First-Time Founders 🧠 Entrepreneurial Mindset

Starting a Business QuickStart Guide Summary

Starting a Business QuickStart Guide 97%

The step-by-step launch road map: test your idea, build your team, get funded, and sell.

by Ken Colwell 2019

4.07

298 ratings

🚀 Startup Guides 👶 First-Time Founders 🧠 Entrepreneurial Mindset

10x Marketing Formula

by Garrett Moon • 2018

Ditch incremental gains. The startup method for creating content so distinct it has no competition.

4.07

110

🧱 Content Marketing 🏁 Startup Marketing 🎯 Content Strategy

10x Marketing Formula 97%

Ditch incremental gains. The startup method for creating content so distinct it has no competition.

by Garrett Moon 2018

4.07

110 ratings

🧱 Content Marketing 🏁 Startup Marketing 🎯 Content Strategy

The Reluctant Entrepreneur

by Michael Masterson • 2012

Keep your job, start a side business, test cheaply, and let cash flow replace your salary.

3.61

174

💼 Side Business 🌱 Bootstrapping 🔬 Lean Startups

The Reluctant Entrepreneur 97%

Keep your job, start a side business, test cheaply, and let cash flow replace your salary.

by Michael Masterson 2012

3.61

174 ratings

💼 Side Business 🌱 Bootstrapping 🔬 Lean Startups

Opportunity

by Eben Pagan • 2018

Opportunity isn't luck. It's a skill you can learn, and this book installs the operating system.

3.99

121

🔍 Opportunity Recognition 💻 Digital Entrepreneurship 🧠 Mental Models

Opportunity 97%

Opportunity isn't luck. It's a skill you can learn, and this book installs the operating system.

by Eben Pagan 2018

3.99

121 ratings

🔍 Opportunity Recognition 💻 Digital Entrepreneurship 🧠 Mental Models

Pilot to Profit

by Lisa Larter • 2016

The solo playbook for turning content and email into a profitable, predictable business.

4.28

👤 Solopreneurship 🖥️ Online Business 📝 Content Marketing

Pilot to Profit 96%

The solo playbook for turning content and email into a profitable, predictable business.

by Lisa Larter 2016

4.28

25 ratings

👤 Solopreneurship 🖥️ Online Business 📝 Content Marketing

Company of One

by Paul Jarvis • 2019

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

3.91

6k+

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses

Company of One 96%

The best businesses stay small on purpose. Scale systems, not headcount, and let profit grow.

by Paul Jarvis 2019

3.91

6k+ ratings

🧑‍💻 Solo Entrepreneurship 🏪 Small Business Strategy 🏝️ Lifestyle Businesses

The E-Myth Enterprise

by Michael E. Gerber • 2009

A good idea isn't enough. Four ideals a business must get right before it ever opens.

3.59

612

🚀 Startup Playbooks 🏪 Small Business Strategy ⚙️ Business Systems Design

The E-Myth Enterprise 96%

A good idea isn't enough. Four ideals a business must get right before it ever opens.

by Michael E. Gerber 2009

3.59

612 ratings

🚀 Startup Playbooks 🏪 Small Business Strategy ⚙️ Business Systems Design

Failing Fast?

by Luv Tulsidas • 2024

Skip failing fast. Read market timing, build one standout feature, pick the customer who spreads it.

4.02

🚀 Startup Playbooks 🧠 Founder Mindset 🔄 Lean Startup

Failing Fast? 96%

Skip failing fast. Read market timing, build one standout feature, pick the customer who spreads it.

by Luv Tulsidas 2024

4.02

45 ratings

🚀 Startup Playbooks 🧠 Founder Mindset 🔄 Lean Startup

80/20 Sales and Marketing

by Perry Marshall • 2013

You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.

4.19

2k+

💼 Sales Methodology 📊 Customer Segmentation 📬 Direct Marketing

80/20 Sales and Marketing 96%

You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.

by Perry Marshall 2013

4.19

2k+ ratings

💼 Sales Methodology 📊 Customer Segmentation 📬 Direct Marketing

The Nuclear Effect

by Scott Oldford • 2020

Six systems hold up a seven-figure online business. Ignore one, and more money creates more chaos.

3.64

226

🌐 Online Business ⚙️ Business Systems 💰 High-Ticket Sales

The Nuclear Effect 96%

Six systems hold up a seven-figure online business. Ignore one, and more money creates more chaos.

by Scott Oldford 2020

3.64

226 ratings

🌐 Online Business ⚙️ Business Systems 💰 High-Ticket Sales

Posts to Profits

by Simon Mitchell • 2023

Proven systems for converting followers into customers, from bio optimization to closing in the DMs.

🧭 Social Media Marketing 🌐 Online Business 📝 Content Strategy

Posts to Profits 96%

Proven systems for converting followers into customers, from bio optimization to closing in the DMs.

by Simon Mitchell 2023

🧭 Social Media Marketing 🌐 Online Business 📝 Content Strategy

E-Myth Mastery

by Michael E. Gerber • 2004

Most business owners are trapped doing the work. The system for escaping the daily grind.

4.03

2k+

🏗️ Small Business Systems ⚙️ Business Process Design 🧠 Entrepreneurial Mindset

E-Myth Mastery 96%

Most business owners are trapped doing the work. The system for escaping the daily grind.

by Michael E. Gerber 2004

4.03

2k+ ratings

🏗️ Small Business Systems ⚙️ Business Process Design 🧠 Entrepreneurial Mindset

The Entrepreneur Mind

by Kevin D. Johnson • 2013

The 100 specific beliefs and habits that separate elite entrepreneurs from everyone else.

3.98

987

🚀 Startup Mindset 💼 Business Fundamentals 💰 Financial Strategy

The Entrepreneur Mind 96%

The 100 specific beliefs and habits that separate elite entrepreneurs from everyone else.

by Kevin D. Johnson 2013

3.98

987 ratings

🚀 Startup Mindset 💼 Business Fundamentals 💰 Financial Strategy

Now, Build a Great Business! 7 Ways to Maximize Your Profits in Any Market

by Mark C. Thompson • 2010

Seven operational pillars that align your team, delight customers, and keep the profits coming.

3.88

118

🏪 Small Business Guides 🧭 Leadership Development 🧑‍💼 Hiring Frameworks

Now, Build a Great Business! 7 Ways to Maximize Your Profits in Any Market Summary

Now, Build a Great Business! 7 Ways to Maximize Your Profits in Any Market 96%

Seven operational pillars that align your team, delight customers, and keep the profits coming.

by Mark C. Thompson 2010

3.88

118 ratings

🏪 Small Business Guides 🧭 Leadership Development 🧑‍💼 Hiring Frameworks

Disciplined Entrepreneurship

by Bill Aulet • 2013

Replace startup guesswork with a repeatable system for finding customers and proving they will pay.

4.27

2k+

🚀 Startup Methodology 👤 Customer Development 📋 Business Model Design

Disciplined Entrepreneurship 96%

Replace startup guesswork with a repeatable system for finding customers and proving they will pay.

by Bill Aulet 2013

4.27

2k+ ratings

🚀 Startup Methodology 👤 Customer Development 📋 Business Model Design

THE MINDFUL ENTREPRENEUR

by Joel Gerschman • 2017

A morning ritual and five systems: how to build a business that runs without running you.

4.42

128

🛠️ Small Business Systems 🧠 Entrepreneurial Mindset 🧭 Business Purpose

THE MINDFUL ENTREPRENEUR 96%

A morning ritual and five systems: how to build a business that runs without running you.

by Joel Gerschman 2017

4.42

128 ratings

🛠️ Small Business Systems 🧠 Entrepreneurial Mindset 🧭 Business Purpose

Levers

by Amos Schwartzfarb • 2021

Replace intuition with math: a founder's framework for building a predictable, repeatable business.

4.19

166

🕵️ Customer Discovery 🔄 Lean Methodology 📊 Data-Driven Decisions

Levers 96%

Replace intuition with math: a founder's framework for building a predictable, repeatable business.

by Amos Schwartzfarb 2021

4.19

166 ratings

🕵️ Customer Discovery 🔄 Lean Methodology 📊 Data-Driven Decisions

Awakening the Entrepreneur Within

by Michael E. Gerber • 2008

Dream, story, system: the path anyone can follow to build a business that scales without them.

3.59

461

🧠 Entrepreneurial Mindset 🚀 Startup Methodology 💡 Business Storytelling

Awakening the Entrepreneur Within Summary

Awakening the Entrepreneur Within 96%

Dream, story, system: the path anyone can follow to build a business that scales without them.

by Michael E. Gerber 2008

3.59

461 ratings

🧠 Entrepreneurial Mindset 🚀 Startup Methodology 💡 Business Storytelling

Rework

by Jason Fried • 2010

Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.

3.97

176k+

🚀 Bootstrapping 🔧 Lean Methodology ✂️ Minimalist Business

Rework 96%

Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.

by Jason Fried 2010

3.97

176k+ ratings

🚀 Bootstrapping 🔧 Lean Methodology ✂️ Minimalist Business

The Business Coach

by Bradley J. Sugars • 2006

Build a business that runs without you: the systems, team, and profit formula.

3.86

139

🏢 Small Business Coaching ⚙️ Business Systems 🔓 Owner Independence

The Business Coach 96%

Build a business that runs without you: the systems, team, and profit formula.

by Bradley J. Sugars 2006

3.86

139 ratings

🏢 Small Business Coaching ⚙️ Business Systems 🔓 Owner Independence

How To Start a Business without Any Money

by Rachel Bridge • 2012

Find a gap, get paid first, and use the free tools: the zero-capital startup formula.

3.55

190

🥾 Startup Bootstrapping 🔄 Lean Startup Methods 📣 Guerrilla Marketing

How To Start a Business without Any Money Summary

How To Start a Business without Any Money 96%

Find a gap, get paid first, and use the free tools: the zero-capital startup formula.

by Rachel Bridge 2012

3.55

190 ratings

🥾 Startup Bootstrapping 🔄 Lean Startup Methods 📣 Guerrilla Marketing

Getting Everything You Can Out of All You've Got

by Jay Abraham • 2000

Most businesses chase new customers while ignoring two faster, cheaper paths to growth.

3.95

8k+

🚀 Business Growth 📬 Direct Response Marketing 🎯 Customer Acquisition

Getting Everything You Can Out of All You've Got Summary

Getting Everything You Can Out of All You've Got 96%

Most businesses chase new customers while ignoring two faster, cheaper paths to growth.

by Jay Abraham 2000

3.95

8k+ ratings

🚀 Business Growth 📬 Direct Response Marketing 🎯 Customer Acquisition

Growth Hacking

by Raymond Fong • 2017

An automated system that finds, sells, and keeps customers around the clock, no big team required.

3.81

305

🚀 Growth Marketing 🤖 Sales Automation 🎯 Conversion Optimization

Growth Hacking 96%

An automated system that finds, sells, and keeps customers around the clock, no big team required.

by Raymond Fong 2017

3.81

305 ratings

🚀 Growth Marketing 🤖 Sales Automation 🎯 Conversion Optimization

The Most Successful Small Business in The World

by Michael E. Gerber • 2009

Dream bigger than your industry: the playbook for a small business that scales and endures.

3.09

281

🏢 Small Business 📈 Scaling Startups ⚙️ Business Systems

The Most Successful Small Business in The World Summary

The Most Successful Small Business in The World 96%

Dream bigger than your industry: the playbook for a small business that scales and endures.

by Michael E. Gerber 2009

3.09

281 ratings

🏢 Small Business 📈 Scaling Startups ⚙️ Business Systems

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