New Startup Mindset

1. Embrace the Beginner's Mindset to Drive Innovation

If I had known more then, I would've never started my company.

Beginner's advantages. The beginner's mindset allows entrepreneurs to approach challenges with curiosity, humility, and patience. This perspective frees you from the constraints of expertise, enabling creative problem-solving and innovative thinking. Beginners are:

• Curious and open to learning
• Humble and respectful of the process
• Patient with temporary failures
• Free from the pressure of expectations
• Comfortable asking for help

Overcoming self-doubt. To silence your inner critic and embrace the beginner's mindset:

1. Acknowledge that you're just starting out
2. Reframe failure as an opportunity to learn
3. Focus on the process of learning rather than immediate results
4. Surround yourself with supportive people who believe in your potential

2. Cultivate Single Deep Focus for Maximum Productivity

Your creation depends on your attention like you depend on air.

Eliminate distractions. Single deep focus is the ability to concentrate intensely on one critical task without interruption. This state of flow maximizes creativity, quality, and productivity. To achieve single deep focus:

• Create a distraction-free environment
• Turn off notifications and close unnecessary apps
• Set a clear intention for your work session
• Establish a time limit to maintain focus and avoid burnout

Overcome internal obstacles. Address common internal distractions:

• Fear: Acknowledge it, then refocus on the task
• Lack of interest: Remind yourself of the work's importance
• Self-doubt: Recognize it as a natural part of the process
• Perfectionism: Accept that progress is more important than perfection

3. Keep Moving Forward: The Flow Is Always Ahead

The flow is forward, and so I started using as many off-the-shelf tools as possible to keep meeting customer demand, until we came to the final need, for a patient lead management system.

Maintain momentum. Consistent forward progress is crucial for startup success. To keep moving forward:

1. Ask yourself daily: "What is the best next action I can take today?"
2. Focus on solving customer problems and meeting their evolving needs
3. Be willing to adapt and pivot as necessary
4. Embrace challenges as opportunities for growth and innovation

Overcome obstacles. When faced with difficulties:

• Differentiate between temporary obstacles and closed doors
• Learn from setbacks and use them to refine your approach
• Stay focused on your long-term vision and goals
• Seek advice from mentors, but trust your instincts for final decisions

4. Prioritize Paying Customers Over Venture Capital

I didn't need investor money. Because I had started Seeker Health by providing digital media campaigns and had five paying customers, I was not only collecting significant revenue but making a profit, which allowed me to pay for software development.

Focus on revenue. Prioritizing paying customers over venture capital offers several advantages:

• Maintains full ownership and control of the company
• Provides valuable customer feedback for product development
• Generates sustainable revenue and profitability
• Avoids the pressure of unrealistic growth expectations

Bootstrap strategies. To grow your startup without external funding:

1. Start with a minimal viable product (MVP) that solves a specific problem
2. Focus on acquiring early-paying customers to validate your business model
3. Reinvest profits into product development and scaling operations
4. Leverage customer relationships for referrals and testimonials

5. Serve Customers' Deepest Needs for Impactful Transformation

Patients need a medicine that will transform an unbearable condition into a bearable one. Biopharmaceutical companies want to fully enroll their clinical trials, to transform into a company with an (or another) approved treatment.

Understand customer needs. To create a truly impactful product or service:

1. Deeply empathize with your customers' pain points
2. Identify the transformation they seek
3. Develop solutions that address their core needs
4. Continuously refine your offerings based on customer feedback

Create value. Focus on serving your customers' deepest needs by:

• Conducting thorough market research and customer interviews
• Developing a product that solves a significant problem
• Providing excellent customer support and follow-up
• Measuring and communicating the impact of your solution

6. Position Your Startup Strategically in a Competitive Landscape

Competition is fundamental to business. The most attractive markets with a problem to solve will have multiple companies attempting to solve it.

Analyze competitors. To position your startup effectively:

1. Study your competitors' strengths and weaknesses
2. Identify gaps in the market that your product can fill
3. Develop a unique value proposition that sets you apart
4. Craft a clear positioning statement that communicates your differentiation

Refine your focus. Avoid trying to please everyone by:

• Segmenting your market to identify your ideal customers
• Choosing a specific niche or problem to solve
• Continuously refining your product and messaging based on market feedback
• Staying focused on your core strengths and unique offerings

7. Hire Capable "Blank Slates" with Growth Mindset and Mission Alignment

At the core of our work, what we were doing at Seeker Health was so new that there really weren't experienced people to hire. And if they were, they were too expensive and risk-averse to join a fragile startup.

Seek growth potential. When hiring for your startup, prioritize:

1. Growth mindset: Willingness to learn and adapt
2. Mission alignment: Passion for your company's purpose
3. Grit: Ability to persevere through challenges
4. Empathy: Capacity to understand and relate to customers

Balance the team. Create a well-rounded team by:

• Hiring for complementary skills and personalities
• Using tools like DiSC® profiles to understand behavioral styles
• Seeking candidates with centered energy, neither spilling nor withholding
• Keeping the team small to maximize efficiency and engagement

8. Learn from Setbacks: Closed Doors Show the Way Forward

These closed doors were helpful because they redirected me back to the clinical trial product that was working well, without cease-and-desist letters, disappointed customers, or bruises on my face.

Embrace challenges. Setbacks and closed doors can provide valuable insights:

• Differentiate between temporary obstacles and fundamental roadblocks
• Use setbacks as opportunities to refine your strategy and focus
• Learn from negative experiences to improve your product and processes
• Stay resilient and maintain a long-term perspective

Redirect efforts. When faced with closed doors:

1. Analyze the underlying reasons for the setback
2. Identify alternative paths or opportunities
3. Refocus on areas of strength and proven success
4. Use the experience to build resilience and adaptability

9. Avoid Burnout by Honoring Your Body and Mind

I went on to start and build. The days were busy, my brain was filling up fast, and my shoulders and jaw were beginning to lock up. It didn't take long for me to flirt with burnout: just one more client meeting, one more review of the patent filing, one more look at résumés.

Prioritize self-care. To avoid burnout and maintain long-term success:

1. Recognize the signs of impending burnout
2. Establish healthy boundaries between work and personal life
3. Practice regular self-care routines (sleep, exercise, nutrition)
4. Cultivate supportive relationships and seek help when needed

Manage stress. Develop strategies to cope with the high-pressure startup environment:

• Practice mindfulness and meditation
• Take regular breaks and vacations to recharge
• Delegate tasks and build a strong support system
• Prioritize tasks and learn to say no to non-essential commitments

10. Ask for What You Want and Deserve in Business Negotiations

I WANT THE REALLY GOOD STUFF.

Know your worth. When negotiating business deals or acquisitions:

1. Clearly define your goals and non-negotiables
2. Research industry standards and comparable deals
3. Be prepared to walk away from unfavorable terms
4. Seek professional advice (lawyers, accountants, coaches) when needed

Advocate for yourself. Strategies for successful negotiations:

• Articulate your value proposition confidently
• Present a clear list of "must-haves" in any deal
• Be willing to explore multiple options and potential partners
• Maintain a long-term perspective on your business and personal goals

By focusing on these key takeaways, entrepreneurs can navigate the challenges of starting and growing a successful business while maintaining their personal well-being and integrity.

Last updated: August 9, 2024