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The Power of a Positive No

The Power of a Positive No

How to Say No and Still Get to Yes
by William Ury 2007 277 pages
4.01
3k+ ratings
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Key Takeaways

1. Uncover Your Yes: Root Your No in a Deeper Affirmation

"The power of your No comes directly from the power of your Yes."

Discover your core values. Before saying No, identify the deeper Yes behind it – your fundamental interests, needs, and values. This process involves:

  • Self-reflection: Ask yourself "Why?" repeatedly to uncover your true motivations
  • Emotion analysis: Listen to your feelings as signals of unmet needs
  • Value identification: Clarify the principles that guide your life

By rooting your No in a positive affirmation, you transform it from a mere rejection into a powerful statement of purpose. This approach not only strengthens your resolve but also makes your No more persuasive and easier for others to accept.

2. Empower Your No: Develop Your Plan B

"Plan B is your best course of action to address your interests if the other does not accept your No."

Prepare alternatives. Developing a Plan B is crucial for empowering your No. It provides:

  • Confidence: Knowing you have options reduces fear and anxiety
  • Leverage: Having alternatives strengthens your negotiating position
  • Freedom: You're not dependent on the other's cooperation

To create an effective Plan B:

  • Brainstorm multiple options
  • Evaluate each option's feasibility
  • Choose the best alternative that meets your interests
  • Strengthen your chosen Plan B through preparation and resources

Remember, Plan B is not about punishing the other, but about protecting your interests and needs independently.

3. Respect Your Way to Yes: Show Respect While Setting Boundaries

"Respect is the key that opens the door to the other's mind and heart."

Balance assertiveness with respect. Showing respect while saying No is crucial for maintaining relationships and increasing the likelihood of acceptance. Key aspects include:

  • Listening attentively to understand the other's perspective
  • Acknowledging their point of view without necessarily agreeing
  • Using respectful language and tone

Respect doesn't mean accommodation or weakness. It means recognizing the other's dignity and humanity while still asserting your own needs. This approach creates a foundation of mutual respect, making it easier to find common ground and reach agreement.

4. Express Your Yes: Begin with Affirmation

"Your Yes is essentially a value statement."

Start positively. When delivering your No, begin by expressing your underlying Yes. This involves:

  • Affirming your intention clearly
  • Explaining the reasons behind your No
  • Using "the-statements" to focus on facts
  • Employing "I-statements" to express your feelings and needs
  • Utilizing "we-statements" to invoke shared interests or standards

By starting with affirmation, you:

  • Root your No in positive values
  • Make your position clearer and more understandable
  • Reduce the likelihood of defensive reactions

This approach sets a constructive tone for the conversation and increases the chances of a positive outcome.

5. Assert Your No: Set Clear Limits with Confidence

"No is the key word in defining your identity, your individuality, or, in organizational terms, your brand."

Be clear and firm. Asserting your No is about setting clear boundaries with confidence. Key strategies include:

  • Using simple, straightforward language
  • Maintaining a neutral, matter-of-fact tone
  • Being specific about what you're saying No to
  • Avoiding unnecessary explanations or apologies

Effective phrases for asserting No:

  • "No, thank you."
  • "I have a policy of..."
  • "I have other commitments."
  • "Not at this time."

Remember, a clear No respects both yourself and the other person by avoiding ambiguity and false hope.

6. Propose a Yes: Offer a Positive Outcome

"As you close one door with your No, you open another with your second Yes, as if to say, 'Will you come through the door with me?'"

Present alternatives. After asserting your No, propose a positive way forward. This involves:

  • Offering a third option that addresses both parties' interests
  • Making a constructive request for behavior change
  • Suggesting a problem-solving process

Effective proposals:

  • Are clear and specific
  • Address the other's interests
  • Are feasible and realistic
  • Are framed positively
  • Show respect for the other party

By proposing a Yes, you shift the focus from what can't be done to what can be done, demonstrating your commitment to finding a mutually beneficial solution.

7. Stay True to Your Yes: Manage Reactions Without Wavering

"The moment after we deliver our No is when we may be most vulnerable to wavering."

Maintain resolve. When faced with the other's reaction to your No, it's crucial to stay true to your underlying Yes. Strategies include:

  • Going to the balcony: Maintain perspective and emotional control
  • Not yielding or attacking: Avoid reactive responses
  • Listening respectfully: Allow the other to express their feelings
  • Using intentional repetition: Consistently reaffirm your position

Remember the stages of acceptance:

  1. Avoidance
  2. Denial
  3. Anxiety
  4. Anger
  5. Bargaining
  6. Sadness
  7. Acceptance

By understanding this process, you can respond appropriately at each stage, helping the other move towards acceptance of your No.

8. Underscore Your No: Use Positive Power to Reinforce Boundaries

"Don't overreact, underscore."

Reinforce respectfully. If the other continues to disrespect your No, underscore it using positive power. This involves:

  • Repeating your No consistently and persistently
  • Educating the other about the consequences of not respecting your No
  • Deploying your Plan B if necessary

Techniques for underscoring your No:

  • Using anchor phrases to stay on track
  • Asking reality-testing questions
  • Giving warnings, not threats
  • Implementing logical consequences

Remember to exercise power with restraint and respect, focusing on protecting your interests rather than punishing the other.

9. Negotiate to Yes: Build a Golden Bridge for Agreement

"Build a golden bridge for the other to advance across—toward a positive solution."

Facilitate agreement. The final step is to negotiate a mutually satisfactory agreement. Key aspects include:

  • Addressing unmet interests on both sides
  • Helping the other win approval from their constituents
  • Repairing and strengthening the relationship

Use the "Acceptance Speech Test":

  • Imagine the other explaining the agreement to their constituents
  • Anticipate potential criticisms and prepare counterarguments
  • Revise your proposal if necessary to make it more acceptable

The goal is to reach a wise agreement that satisfies your essential needs, addresses the other's interests, and preserves or enhances your relationship.

Last updated:

Review Summary

4.01 out of 5
Average of 3k+ ratings from Goodreads and Amazon.

The Power of a Positive No teaches readers how to say "no" effectively while maintaining relationships. Ury's "Yes-No-Yes" approach emphasizes affirming one's values, delivering a firm refusal, and offering alternatives. Reviewers found the book insightful and practical, though some felt it was repetitive. Many appreciated the real-life examples and straightforward advice. Critics noted its length and corporate focus but generally praised its usefulness in personal and professional settings. The book's emphasis on assertiveness and respect resonated with readers seeking to improve their communication skills.

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About the Author

William L. Ury is a renowned negotiation expert and co-founder of Harvard's Program on Negotiation. He authored several bestselling books on negotiation, including "Getting to Yes" and "The Power of a Positive No." Ury has extensive experience as a mediator and adviser in various conflicts, from corporate mergers to international disputes. He co-founded initiatives like the International Negotiation Network and the Abraham Path Initiative. Ury's work spans academia, diplomacy, and conflict resolution, earning him recognition from organizations worldwide. His anthropological background informs his approach to negotiation and conflict resolution, which he has applied in diverse settings globally.

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