29 Books like Visual Hammer

All about Them

by Bruce Turkel • 2016

Your product works. Everyone's does. Brands that win make people feel something about themselves.

3.53

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding

All about Them 98%

Your product works. Everyone's does. Brands that win make people feel something about themselves.

by Bruce Turkel 2016

3.53

74 ratings

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding

How to Launch a Brand

by Fabian Geyrhalter • 2020

Where brand names come from, how logos earn attention, and what turns a business into a brand.

3.90

191

🧭 Brand Strategy 🎨 Visual Identity 🏷️ Brand Naming

How to Launch a Brand 98%

Where brand names come from, how logos earn attention, and what turns a business into a brand.

by Fabian Geyrhalter 2020

3.90

191 ratings

🧭 Brand Strategy 🎨 Visual Identity 🏷️ Brand Naming

Brand Gap, The

by Marty Neumeier • 2003

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

3.98

6k+

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking

Brand Gap, The 97%

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

by Marty Neumeier 2003

3.98

6k+ ratings

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking

StoryBranding 2.0

by Jim Signorelli • 2011

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

3.95

216

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding

StoryBranding 2.0 97%

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

by Jim Signorelli 2011

3.95

216 ratings

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding

Obsessed

by Emily Heyward • 2020

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

3.96

976

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity

Obsessed 97%

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

by Emily Heyward 2020

3.96

976 ratings

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity

Breakthrough Branding

by Catherine Kaputa • 2012

How to own a niche, be the face, and build a machine: the small-brand playbook.

3.82

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding

Breakthrough Branding 97%

How to own a niche, be the face, and build a machine: the small-brand playbook.

by Catherine Kaputa 2012

3.82

85 ratings

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding

Hello, My Name Is Awesome

by Alexandra Watkins • 2014

A veteran namer's simple filter for brand names that charm strangers instead of confusing them.

4.13

983

🏷️ Brand Strategy ✏️ Identity Design 😊 Emotional Branding

Hello, My Name Is Awesome 97%

A veteran namer's simple filter for brand names that charm strangers instead of confusing them.

by Alexandra Watkins 2014

4.13

983 ratings

🏷️ Brand Strategy ✏️ Identity Design 😊 Emotional Branding

The 22 Immutable Laws Of Branding

by Al Ries • 1998

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

3.88

4k+

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming

The 22 Immutable Laws Of Branding Summary

The 22 Immutable Laws Of Branding 97%

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

by Al Ries 1998

3.88

4k+ ratings

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming

Conquer Your Rebrand

by Bill Kenney • 2023

Most rebrands are cosmetic. How to run one that turns identity into a growth engine.

4.28

🏷️ Brand Identity 🏢 B2b Branding 🔄 Rebranding

Conquer Your Rebrand 97%

Most rebrands are cosmetic. How to run one that turns identity into a growth engine.

by Bill Kenney 2023

4.28

32 ratings

🏷️ Brand Identity 🏢 B2b Branding 🔄 Rebranding

The Origin of Brands

by Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

The Origin of Brands 97%

The market doesn't converge. It branches, and every branch is a brand you can own.

by Al Ries 2005

3.71

436 ratings

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

The Brand Mapping Strategy

by Karen Leland • 2016

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

3.74

107

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy

The Brand Mapping Strategy 97%

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

by Karen Leland 2016

3.74

107 ratings

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy

Fascinate

by Sally Hogshead • 2016

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

3.89

712

📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics

Fascinate 96%

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

by Sally Hogshead 2016

3.89

712 ratings

📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics

Branding For Dummies

by Bill Chiaravalle • 2006

Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.

3.74

118

🧭 Brand Strategy 🎯 Market Positioning 🤝 Consumer Trust

Branding For Dummies 96%

Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.

by Bill Chiaravalle 2006

3.74

118 ratings

🧭 Brand Strategy 🎯 Market Positioning 🤝 Consumer Trust

What Great Brands Do

by Denise Lee Yohn • 2013

The best brands stop pursuing customers and start attracting them. They build from the inside out.

3.91

365

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding

What Great Brands Do 96%

The best brands stop pursuing customers and start attracting them. They build from the inside out.

by Denise Lee Yohn 2013

3.91

365 ratings

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding

Uniqueing Your Brand

by Jeff Jochum • 2016

Imperfections create fans. How to build a brand so uniquely yours it sells itself.

4.75

🎯 Brand Strategy ⚡ Brand Differentiation 📖 Brand Storytelling

Uniqueing Your Brand 96%

Imperfections create fans. How to build a brand so uniquely yours it sells itself.

by Jeff Jochum 2016

4.75

4 ratings

🎯 Brand Strategy ⚡ Brand Differentiation 📖 Brand Storytelling

Kellogg on Branding

by Alice M. Tybout • 2005

Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.

4.09

276

🏷️ Brand Management 📈 Marketing Strategy 📍 Brand Positioning

Kellogg on Branding 96%

Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.

by Alice M. Tybout 2005

4.09

276 ratings

🏷️ Brand Management 📈 Marketing Strategy 📍 Brand Positioning

Aesthetic Intelligence

by Pauline Brown • 2019

The five senses make the brand. A former LVMH leader on how to sharpen yours.

3.69

761

🖐️ Sensory Branding 💎 Luxury Industry 🏷️ Brand Identity

Aesthetic Intelligence 96%

The five senses make the brand. A former LVMH leader on how to sharpen yours.

by Pauline Brown 2019

3.69

761 ratings

🖐️ Sensory Branding 💎 Luxury Industry 🏷️ Brand Identity

The Hero and the Outlaw

by Margaret Mark • 2001

The deepest brands play a role your customer already knows; here is the full cast.

4.13

947

🏛️ Brand Identity ❤️ Emotional Branding 📖 Brand Storytelling

The Hero and the Outlaw 96%

The deepest brands play a role your customer already knows; here is the full cast.

by Margaret Mark 2001

4.13

947 ratings

🏛️ Brand Identity ❤️ Emotional Branding 📖 Brand Storytelling

Eating the Big Fish

by Adam Morgan • 1999

Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.

3.93

752

🛠️ Brand Strategy ⚔️ Competitive Positioning 💥 Market Disruption

Eating the Big Fish 96%

Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.

by Adam Morgan 1999

3.93

752 ratings

🛠️ Brand Strategy ⚔️ Competitive Positioning 💥 Market Disruption

Lean Branding

by Laura Busche • 2014

Your brand is a hypothesis, not a logo. Here is how to run the experiments.

3.71

🎯 Brand Strategy 🔄 Lean Startup 📖 Brand Storytelling

Lean Branding 96%

Your brand is a hypothesis, not a logo. Here is how to run the experiments.

by Laura Busche 2014

3.71

99 ratings

🎯 Brand Strategy 🔄 Lean Startup 📖 Brand Storytelling

The Fortune Cookie Principle

by Bernadette Jiwa • 2013

Twenty design decisions that make your brand a story worth telling and sharing.

3.88

686

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven

The Fortune Cookie Principle 96%

Twenty design decisions that make your brand a story worth telling and sharing.

by Bernadette Jiwa 2013

3.88

686 ratings

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven

Brand Now

by Nick Westergaard • 2018

Brands are DNA, not pyramids. Here is how to re-sequence yours.

3.99

138

🎯 Brand Strategy 📖 Storytelling 🤝 Customer Experience

Brand Now 96%

Brands are DNA, not pyramids. Here is how to re-sequence yours.

by Nick Westergaard 2018

3.99

138 ratings

🎯 Brand Strategy 📖 Storytelling 🤝 Customer Experience

The Brand Flip

by Marty Neumeier • 2015

The internet handed customers the controls. Most companies still haven't noticed who's driving.

4.30

673

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking

The Brand Flip 96%

The internet handed customers the controls. Most companies still haven't noticed who's driving.

by Marty Neumeier 2015

4.30

673 ratings

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking

Logos that Last

by Allan Peters • 2023

Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.

4.21

253

✏️ Logo Design 🏷️ Brand Identity ⚙️ Design Process

Logos that Last 96%

Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.

by Allan Peters 2023

4.21

253 ratings

✏️ Logo Design 🏷️ Brand Identity ⚙️ Design Process

Emotion By Design

by Greg Hoffman • 2022

The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.

3.69

769

🎨 Brand Identity 🌱 Creative Leadership ❤️ Emotional Branding

Emotion By Design 96%

The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.

by Greg Hoffman 2022

3.69

769 ratings

🎨 Brand Identity 🌱 Creative Leadership ❤️ Emotional Branding

Romancing the Brand

by Tim Halloran • 2013

Brands are partners, not products. Principles for building devotion that outlasts any campaign.

3.76

101

🏗️ Brand Strategy 🧠 Consumer Psychology 💕 Emotional Branding

Romancing the Brand 96%

Brands are partners, not products. Principles for building devotion that outlasts any campaign.

by Tim Halloran 2013

3.76

101 ratings

🏗️ Brand Strategy 🧠 Consumer Psychology 💕 Emotional Branding

Rethinking Prestige Branding

by Wolfgang Schaefer • 2013

The new luxury does not sell scarcity; it builds missions and myths that people chase.

4.05

👜 Luxury Branding 📖 Brand Storytelling 🎯 Mission-Driven Brands

Rethinking Prestige Branding 96%

The new luxury does not sell scarcity; it builds missions and myths that people chase.

by Wolfgang Schaefer 2013

4.05

82 ratings

👜 Luxury Branding 📖 Brand Storytelling 🎯 Mission-Driven Brands

Niche Down

by Christopher Lochhead • 2018

Stop competing to be best. The rules for creating a new category and owning it outright.

3.80

196

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding

Niche Down 96%

Stop competing to be best. The rules for creating a new category and owning it outright.

by Christopher Lochhead 2018

3.80

196 ratings

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding

How not to Plan

by APG Ltd • 2018

Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.

4.43

405

🎯 Marketing Strategy 🏗️ Brand Building 🧠 Consumer Psychology

How not to Plan 96%

Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.

by APG Ltd 2018

4.43

405 ratings

🎯 Marketing Strategy 🏗️ Brand Building 🧠 Consumer Psychology

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