Al Ries

Nacido en 1926 ries.com

Negocios

Al Ries es un reconocido profesional del marketing y autor, mejor conocido por co-fundar el concepto de "posicionamiento" en marketing.
Se graduó de la Universidad DePauw en 1950 y comenzó su carrera en General Electric antes de establecer su propia agencia de publicidad.
Ries co-escribió artículos influyentes sobre posicionamiento y escribió varios libros de gran éxito en marketing.
En 1994, fundó Ries & Ries con su hija Laura.
Reconocido como una de las figuras más influyentes en relaciones públicas del siglo XX, Ries continúa moldeando estrategias de marketing a través de su firma de consultoría y publicaciones.

Libros de Al Ries

Las 22 leyes inmutables del marketing

por Al Ries • 1993

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

4.05

22.000+

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation

Las 22 leyes inmutables del marketing

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

por Al Ries 1993 123 páginas

4.05

22.000+ valoraciones

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation

Posicionamiento

por Al Ries • 1980

Better products lose. The marketing war is about owning a single, simple word in the brain.

4.04

18.000+

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology

Posicionamiento

Better products lose. The marketing war is about owning a single, simple word in the brain.

por Al Ries 1980 226 páginas

4.04

18.000+ valoraciones

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology

The 22 Immutable Laws Of Branding

por Al Ries • 1998

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

3.88

3000+

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming

The 22 Immutable Laws Of Branding

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

por Al Ries 1998 178 páginas

3.88

3000+ valoraciones

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming

The Fall of Advertising and the Rise of PR

por Al Ries • 2002

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

3.72

500+

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

The Fall of Advertising and the Rise of PR

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

por Al Ries 2002 320 páginas

3.72

500+ valoraciones

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

Focus

por Al Ries • 1996

The surest way to kill a business is to expand it. Why the market punishes generalists.

4.00

500+

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

Focus

The surest way to kill a business is to expand it. Why the market punishes generalists.

por Al Ries 1996 320 páginas

4.00

500+ valoraciones

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

El origen de las marcas

por Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

El origen de las marcas

The market doesn't converge. It branches, and every branch is a brand you can own.

por Al Ries 2005 320 páginas

3.71

436 valoraciones

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

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