Сет Годин

Год рождения: 1960 sethgodin.com @ThisIsSethsBlog

Сет Годин - известный автор, предприниматель и эксперт в области маркетинга.
Он написал множество бестселлеров о бизнесе и маркетинге, включая "Фиолетовая корова" и "Все маркетологи лгут".
Годин известен своими инновационными идеями и способностью предсказывать тренды в цифровую эпоху.
Он основал Yoyodyne, интерактивную маркетинговую компанию, которую приобрела Yahoo! в 1998 году.
Годин имеет степень MBA Стэнфордского университета и признан влиятельным лидером мнений в маркетинге и предпринимательстве.
Его работа сосредоточена на вызове традиционным бизнес-практикам и поощрении компаний к принятию креативности и инноваций в их маркетинговых стратегиях.

Книги автора Сет Годин

Фиолетовая корова

— Сет Годин • 2009

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

3.78

56 000+

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets 🚀 Early Adopters ⭐ Brand Differentiation

Иммерсивные

Фиолетовая корова

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

— Сет Годин 2009 172 стр.

3.78

56 000+ оценок

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets 🚀 Early Adopters ⭐ Brand Differentiation

Linchpin

— Seth Godin • 2010

Competence makes you employable. Generosity makes you indispensable. The manual for the second one.

3.83

46 000+

🧠 Knowledge Work 💝 Emotional Labor 🧱 Creative Blocks 🎁 Generosity At Work 🔄 Career Reinvention

Linchpin

Competence makes you employable. Generosity makes you indispensable. The manual for the second one.

— Seth Godin 2010 257 стр.

3.83

46 000+ оценок

🧠 Knowledge Work 💝 Emotional Labor 🧱 Creative Blocks 🎁 Generosity At Work 🔄 Career Reinvention

Tribes

— Seth Godin • 2008

Forget titles. Real leadership is an idea, the courage to be wrong, and a tribe.

3.80

42 000+

🔄 Organizational Change 👥 Community Building 💡 Contrarian Thinking 🌐 Distributed Leadership 😨 Fear And Leadership

Tribes

Forget titles. Real leadership is an idea, the courage to be wrong, and a tribe.

— Seth Godin 2008 162 стр.

3.80

42 000+ оценок

🔄 Organizational Change 👥 Community Building 💡 Contrarian Thinking 🌐 Distributed Leadership 😨 Fear And Leadership

The Dip

— Seth Godin • 2007

The secret to winning isn't persistence. It's knowing exactly when to walk away.

3.78

38 000+

🚪 Strategic Quitting 💼 Career Strategy 🧭 Decision Frameworks 🏔️ Perseverance 🥇 Mastery And Expertise

The Dip

The secret to winning isn't persistence. It's knowing exactly when to walk away.

— Seth Godin 2007 80 стр.

3.78

38 000+ оценок

🚪 Strategic Quitting 💼 Career Strategy 🧭 Decision Frameworks 🏔️ Perseverance 🥇 Mastery And Expertise

The Icarus Deception

— Seth Godin • 2012

The economy no longer rewards playing it safe; it demands you make art, not just widgets.

4.07

19 000+

🎨 Creative Work 💸 New Economy 🧱 Creative Resistance ❤️ Emotional Courage 📢 Audience Building

The Icarus Deception

The economy no longer rewards playing it safe; it demands you make art, not just widgets.

— Seth Godin 2012 256 стр.

4.07

19 000+ оценок

🎨 Creative Work 💸 New Economy 🧱 Creative Resistance ❤️ Emotional Courage 📢 Audience Building

This Is Marketing

— Seth Godin • 2018

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

3.92

17 000+

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

This Is Marketing

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

— Seth Godin 2018 288 стр.

3.92

17 000+ оценок

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

Все маркетологи — лжецы

— Сет Годин • 2005

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

3.88

16 000+

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing 🗣️ Word Of Mouth 👀 First Impressions

Все маркетологи — лжецы

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

— Сет Годин 2005 208 стр.

3.88

16 000+ оценок

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing 🗣️ Word Of Mouth 👀 First Impressions

Permission Marketing

— Seth Godin • 2014

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

3.91

14 000+

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing 🧠 Consumer Psychology 🎯 Customer Acquisition

Permission Marketing

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

— Seth Godin 2014 256 стр.

3.91

14 000+ оценок

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing 🧠 Consumer Psychology 🎯 Customer Acquisition

Poke the Box

— Seth Godin • 2011

Stop waiting for instructions. Initiative is now the only career skill that cannot be automated.

3.77

14 000+

😰 Fear Of Failure 🧪 Experimentation 🎯 Action Over Perfection 🎨 Creative Business 📦 Finishing Projects

Poke the Box

Stop waiting for instructions. Initiative is now the only career skill that cannot be automated.

— Seth Godin 2011 96 стр.

3.77

14 000+ оценок

😰 Fear Of Failure 🧪 Experimentation 🎯 Action Over Perfection 🎨 Creative Business 📦 Finishing Projects

Unleashing the Idea Virus

— Seth Godin • 2000

Find your carriers. Arm them with a remarkable idea. The right community does the rest.

3.93

5 000+

🧬 Viral Marketing 💬 Word Of Mouth 🕸️ Network Effects 📣 Influencer Strategy 🚀 Innovation Adoption

Unleashing the Idea Virus

Find your carriers. Arm them with a remarkable idea. The right community does the rest.

— Seth Godin 2000 234 стр.

3.93

5 000+ оценок

🧬 Viral Marketing 💬 Word Of Mouth 🕸️ Network Effects 📣 Influencer Strategy 🚀 Innovation Adoption

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