🎯 Behavioral Targeting

How companies use data about your past actions to predict and influence your future ones, raising urgent questions about privacy and manipulation.

Everybody Lies

by Seth Stephens-Davidowitz • 2017

Google searches expose the racism, fear, and desire that surveys and social media carefully hide.

3.91

43k+

📊 Big Data 🖥️ Digital Behavior 🙈 Hidden Bias

Everybody Lies 89%

Google searches expose the racism, fear, and desire that surveys and social media carefully hide.

by Seth Stephens-Davidowitz 2017

3.91

43k+ ratings

📊 Big Data 🖥️ Digital Behavior 🙈 Hidden Bias

The Advertising Effect

by Adam Ferrier • 2014

Most ads try to change minds. The ones that work change what people do first.

4.24

352

📊 Advertising Strategy 🧠 Consumer Psychology 📈 Behavioral Economics

The Advertising Effect 89%

Most ads try to change minds. The ones that work change what people do first.

by Adam Ferrier 2014

4.24

352 ratings

📊 Advertising Strategy 🧠 Consumer Psychology 📈 Behavioral Economics

Mindmasters

by Sandra Matz • 2025

Algorithms read personality from digital traces. The fix isn't privacy; it's collective ownership.

3.96

399

💻 Digital Psychology ⚖️ Tech Ethics 🏭 Surveillance Capitalism

Mindmasters 89%

Algorithms read personality from digital traces. The fix isn't privacy; it's collective ownership.

by Sandra Matz 2025

3.96

399 ratings

💻 Digital Psychology ⚖️ Tech Ethics 🏭 Surveillance Capitalism

Paid Attention

by Faris Yakob • 2015

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

3.86

224

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics

Paid Attention 89%

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

by Faris Yakob 2015

3.86

224 ratings

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics

Mindf*ck

by Christopher Wylie • 2019

Fifty million profiles. Two elections. One whistleblower who built the weapon and then broke it.

4.36

8k+

🔒 Data Privacy 👁️ Surveillance Capitalism 🗳️ Electoral Interference

Mindf*ck 89%

Fifty million profiles. Two elections. One whistleblower who built the weapon and then broke it.

by Christopher Wylie 2019

4.36

8k+ ratings

🔒 Data Privacy 👁️ Surveillance Capitalism 🗳️ Electoral Interference

Marketing to Mindstates

by Will Leach • 2018

Swap customer surveys for brain science: four levers that sell to the automatic mind.

4.13

182

🛒 Consumer Behavior 🧠 Behavioral Economics 🧪 Neuromarketing

Marketing to Mindstates 89%

Swap customer surveys for brain science: four levers that sell to the automatic mind.

by Will Leach 2018

4.13

182 ratings

🛒 Consumer Behavior 🧠 Behavioral Economics 🧪 Neuromarketing

The Brain Sell

by David R. Lewis • 2013

Brain scans, store scents, data trails: the invisible science of turning you into a buyer.

3.88

138

🧠 Consumer Psychology 🧬 Neuromarketing 🛒 Retail Psychology

The Brain Sell 88%

Brain scans, store scents, data trails: the invisible science of turning you into a buyer.

by David R. Lewis 2013

3.88

138 ratings

🧠 Consumer Psychology 🧬 Neuromarketing 🛒 Retail Psychology

Seducing the Subconscious

by Robert Heath • 2012

Looking away from an ad may make it work better: low attention bypasses your mental defenses.

3.98

181

🧠 Advertising Psychology 🫥 Subconscious Influence ❤️ Emotional Persuasion

Seducing the Subconscious 88%

Looking away from an ad may make it work better: low attention bypasses your mental defenses.

by Robert Heath 2012

3.98

181 ratings

🧠 Advertising Psychology 🫥 Subconscious Influence ❤️ Emotional Persuasion

Ultimate Guide to Facebook Advertising

by Perry Marshall • 2011

Precision targeting, not scale, wins on Facebook. The rules for finding your exact customer.

4.04

394

🎯 Facebook Advertising 📱 Digital Advertising 👥 Ad Targeting

Ultimate Guide to Facebook Advertising Summary

Ultimate Guide to Facebook Advertising 88%

Precision targeting, not scale, wins on Facebook. The rules for finding your exact customer.

by Perry Marshall 2011

4.04

394 ratings

🎯 Facebook Advertising 📱 Digital Advertising 👥 Ad Targeting

Decoding the New Consumer Mind

by Kit Yarrow • 2014

The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.

3.76

325

🧠 Consumer Psychology 📱 Digital Marketing ❤️ Emotional Branding

Decoding the New Consumer Mind 88%

The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.

by Kit Yarrow 2014

3.76

325 ratings

🧠 Consumer Psychology 📱 Digital Marketing ❤️ Emotional Branding

Webs of Influence

by Nathalie Nahai • 2012

The brain's shortcuts decide every online purchase. Design for those rules, not for logic.

3.74

307

🎯 Conversion Optimization 🎨 Design Psychology 🧠 Cognitive Biases

Webs of Influence 88%

The brain's shortcuts decide every online purchase. Design for those rules, not for logic.

by Nathalie Nahai 2012

3.74

307 ratings

🎯 Conversion Optimization 🎨 Design Psychology 🧠 Cognitive Biases

Subprime Attention Crisis

by Tim Hwang • 2020

The internet's ad economy is a bubble of fake clicks, hidden fees, and bad incentives.

3.61

1k+

🌐 Internet Economy 👀 Attention Economy 💥 Market Bubbles

Subprime Attention Crisis 88%

The internet's ad economy is a bubble of fake clicks, hidden fees, and bad incentives.

by Tim Hwang 2020

3.61

1k+ ratings

🌐 Internet Economy 👀 Attention Economy 💥 Market Bubbles

The Age of Surveillance Capitalism

by Shoshana Zuboff • 2018

Your private moments are now raw data, harvested without consent to predict and sell your future.

4.05

14k+

👁️ Corporate Surveillance 📊 Data Economy 🔍 Tech Industry Critique

The Age of Surveillance Capitalism Summary

The Age of Surveillance Capitalism 88%

Your private moments are now raw data, harvested without consent to predict and sell your future.

by Shoshana Zuboff 2018

4.05

14k+ ratings

👁️ Corporate Surveillance 📊 Data Economy 🔍 Tech Industry Critique

The Attention Merchants

by Tim Wu • 2016

Your attention has been for sale since 1833. The hidden industry that trades in it.

4.07

5k+

🎯 Attention Economy 📺 Media History 👁️ Surveillance Capitalism

The Attention Merchants 88%

Your attention has been for sale since 1833. The hidden industry that trades in it.

by Tim Wu 2016

4.07

5k+ ratings

🎯 Attention Economy 📺 Media History 👁️ Surveillance Capitalism

Frenemies

by Ken Auletta • 2018

Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.

3.42

592

📢 Advertising Industry 📉 Media Disruption 💻 Digital Advertising

Frenemies 88%

Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.

by Ken Auletta 2018

3.42

592 ratings

📢 Advertising Industry 📉 Media Disruption 💻 Digital Advertising

Killer Facebook Ads

by Marty Weintraub • 2011

Turn Facebook's social data into a precision ad pipeline that costs less and converts more.

3.63

📱 Social Media Marketing 🎯 Ad Targeting 📈 Campaign Optimization

Killer Facebook Ads 88%

Turn Facebook's social data into a precision ad pipeline that costs less and converts more.

by Marty Weintraub 2011

3.63

65 ratings

📱 Social Media Marketing 🎯 Ad Targeting 📈 Campaign Optimization

Targeted

by Brittany Kaiser • 2019

87 million stolen Facebook profiles, two elections, and one whistleblower's confession.

3.58

1k+

📊 Data-Driven Campaigning 🕵️ Surveillance Capitalism ⚖️ Tech Ethics

Targeted 88%

87 million stolen Facebook profiles, two elections, and one whistleblower's confession.

by Brittany Kaiser 2019

3.58

1k+ ratings

📊 Data-Driven Campaigning 🕵️ Surveillance Capitalism ⚖️ Tech Ethics

Clicks, Bricks & Brands

by Martin Lindstrom • 2001

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

4.15

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing

Clicks, Bricks & Brands 88%

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

by Martin Lindstrom 2001

4.15

20 ratings

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing

The Smarter Screen

by Shlomo Benartzi • 2015

Screens nudge you in 50 milliseconds. The rules for making that moment work for you.

3.96

365

🧪 Behavioral Economics 🧠 Cognitive Biases 🏗️ Choice Architecture

The Smarter Screen 88%

Screens nudge you in 50 milliseconds. The rules for making that moment work for you.

by Shlomo Benartzi 2015

3.96

365 ratings

🧪 Behavioral Economics 🧠 Cognitive Biases 🏗️ Choice Architecture

Brandwashed

by Martin Lindstrom • 2011

From before you were born, marketers have been shaping what you buy. The playbook, exposed.

3.81

4k+

🧠 Consumer Psychology 📊 Marketing Tactics 💡 Behavioral Economics

Brandwashed 88%

From before you were born, marketers have been shaping what you buy. The playbook, exposed.

by Martin Lindstrom 2011

3.81

4k+ ratings

🧠 Consumer Psychology 📊 Marketing Tactics 💡 Behavioral Economics

Advertising and Psychology

by Leslie Ernest Gill • 2013

Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.

3.50

🧠 Advertising Psychology 🛒 Consumer Behavior ✍️ Copywriting

Advertising and Psychology 88%

Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.

by Leslie Ernest Gill 2013

3.50

2 ratings

🧠 Advertising Psychology 🛒 Consumer Behavior ✍️ Copywriting

Captivology

by Ben Parr • 2015

Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.

3.79

391

👁 Attention Economy 📊 Marketing Psychology 🧠 Behavioral Economics

Captivology 88%

Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.

by Ben Parr 2015

3.79

391 ratings

👁 Attention Economy 📊 Marketing Psychology 🧠 Behavioral Economics

The Loop

by Jacob Ward • 2022

Algorithms have learned your blind spots. Now they decide while you feel in control.

3.76

508

⚖️ Tech Ethics 🏛️ Ai Governance 🧠 Cognitive Biases

The Loop 88%

Algorithms have learned your blind spots. Now they decide while you feel in control.

by Jacob Ward 2022

3.76

508 ratings

⚖️ Tech Ethics 🏛️ Ai Governance 🧠 Cognitive Biases

Hacking the Electorate

by Eitan D. Hersh • 2015

Campaigns see you through public records, not profiles. State data laws decide who gets mobilized.

3.84

🗳️ Campaign Strategy 🧠 Voter Behavior 📊 Data-Driven Campaigns

Hacking the Electorate 88%

Campaigns see you through public records, not profiles. State data laws decide who gets mobilized.

by Eitan D. Hersh 2015

3.84

55 ratings

🗳️ Campaign Strategy 🧠 Voter Behavior 📊 Data-Driven Campaigns

Predictive Analytics

by Eric Siegel • 2013

Companies know whether you'll leave, buy, or default before you've decided. Here's how.

3.66

2k+

📊 Data Science 🔮 Predictive Analytics 📈 Big Data

Predictive Analytics 88%

Companies know whether you'll leave, buy, or default before you've decided. Here's how.

by Eric Siegel 2013

3.66

2k+ ratings

📊 Data Science 🔮 Predictive Analytics 📈 Big Data

Neuro Web Design

by Susan M. Weinschenk • 2008

The conscious mind is your site's last reader. Design for the ones that decide first.

3.85

989

🖥️ Web Design 📱 User Experience 📈 Behavioral Economics

Neuro Web Design 88%

The conscious mind is your site's last reader. Design for the ones that decide first.

by Susan M. Weinschenk 2008

3.85

989 ratings

🖥️ Web Design 📱 User Experience 📈 Behavioral Economics

Unthinking

by Harry Beckwith • 2011

What really makes consumers buy: the invisible forces no focus group will ever reveal.

3.46

355

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building

Unthinking 88%

What really makes consumers buy: the invisible forces no focus group will ever reveal.

by Harry Beckwith 2011

3.46

355 ratings

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building

Liquid Surveillance

by Zygmunt Bauman • 2012

Surveillance has gone from prison tower to loyalty card: fluid, seductive, and nearly invisible.

3.80

490

👁️ Surveillance Studies 🔒 Digital Privacy 🏛️ Post-Panoptic Theory

Liquid Surveillance 88%

Surveillance has gone from prison tower to loyalty card: fluid, seductive, and nearly invisible.

by Zygmunt Bauman 2012

3.80

490 ratings

👁️ Surveillance Studies 🔒 Digital Privacy 🏛️ Post-Panoptic Theory

Ogilvy on Advertising in the Digital Age

by Miles Young • 2019

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

3.59

268

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building

Ogilvy on Advertising in the Digital Age Summary

Ogilvy on Advertising in the Digital Age 88%

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

by Miles Young 2019

3.59

268 ratings

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building

Dragnet Nation

by Julia Angwin • 2014

A journalist tried to opt out of digital surveillance for a year. The system refused.

3.68

659

🛡️ Digital Surveillance 🔒 Data Privacy 👁️ Mass Surveillance

Dragnet Nation 88%

A journalist tried to opt out of digital surveillance for a year. The system refused.

by Julia Angwin 2014

3.68

659 ratings

🛡️ Digital Surveillance 🔒 Data Privacy 👁️ Mass Surveillance

Marketing to Gen Z

by Jeff Fromm • 2018

The next consumer majority trusts peers over ads, speaks visually, and buys based on values.

3.78

121

🧬 Generational Marketing 🧠 Consumer Behavior 📱 Digital Marketing

Marketing to Gen Z 88%

The next consumer majority trusts peers over ads, speaks visually, and buys based on values.

by Jeff Fromm 2018

3.78

121 ratings

🧬 Generational Marketing 🧠 Consumer Behavior 📱 Digital Marketing

Brainfluence

by Roger Dooley • 2011

One hundred brain-science tactics for the subconscious level where most buying decisions happen.

3.96

1k+

🧠 Neuromarketing 🛒 Consumer Psychology 👃 Sensory Marketing

Brainfluence 88%

One hundred brain-science tactics for the subconscious level where most buying decisions happen.

by Roger Dooley 2011

3.96

1k+ ratings

🧠 Neuromarketing 🛒 Consumer Psychology 👃 Sensory Marketing

Buyology

by Martin Lindstrom • 2008

Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.

3.76

14k+

🧠 Consumer Psychology 🔬 Marketing Science 💸 Behavioral Economics

Buyology 88%

Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.

by Martin Lindstrom 2008

3.76

14k+ ratings

🧠 Consumer Psychology 🔬 Marketing Science 💸 Behavioral Economics

The Buying Brain

by A.K. Pradeep • 2010

Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.

3.71

357

🧠 Neuromarketing 🧬 Evolutionary Psychology 💰 Behavioral Economics

The Buying Brain 88%

Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.

by A.K. Pradeep 2010

3.71

357 ratings

🧠 Neuromarketing 🧬 Evolutionary Psychology 💰 Behavioral Economics

Nudge

by Richard H. Thaler • 2008

Why you stick with defaults: the invisible forces shaping every decision, and how to steer them.

3.84

95k+

🧠 Behavioral Economics 🧩 Cognitive Biases 🎛️ Behavioral Design

Nudge 88%

Why you stick with defaults: the invisible forces shaping every decision, and how to steer them.

by Richard H. Thaler 2008

3.84

95k+ ratings

🧠 Behavioral Economics 🧩 Cognitive Biases 🎛️ Behavioral Design

Filterworld

by Kyle Chayka • 2024

Your Netflix queue reshapes what artists make: the global aesthetic is now algorithm-friendly.

3.62

5k+

🔄 Algorithmic Curation 🏛️ Cultural Homogenization 👀 Attention Economy

Filterworld 88%

Your Netflix queue reshapes what artists make: the global aesthetic is now algorithm-friendly.

by Kyle Chayka 2024

3.62

5k+ ratings

🔄 Algorithmic Curation 🏛️ Cultural Homogenization 👀 Attention Economy

Bottlenecks

by David C. Evans • 2017

Why users ignore you: invisible psychological filters that every digital product must survive.

4.14

175

🎨 Ux Design 🧠 Cognitive Psychology 🧬 Memetic Theory

Bottlenecks 88%

Why users ignore you: invisible psychological filters that every digital product must survive.

by David C. Evans 2017

4.14

175 ratings

🎨 Ux Design 🧠 Cognitive Psychology 🧬 Memetic Theory

Ultimate Guide to Google AdWords

by Perry Marshall • 2016

A million visitors while you sleep: the Google ad formula that prizes relevance over budget.

4.07

779

🔍 Search Engine Marketing 📬 Direct Response Marketing ⚙️ Campaign Optimization

Ultimate Guide to Google AdWords Summary

Ultimate Guide to Google AdWords 88%

A million visitors while you sleep: the Google ad formula that prizes relevance over budget.

by Perry Marshall 2016

4.07

779 ratings

🔍 Search Engine Marketing 📬 Direct Response Marketing ⚙️ Campaign Optimization

Go Mobile

by Jeanne Hopkins • 2011

Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.

3.55

📱 Mobile Marketing 📊 Digital Strategy 🧠 Consumer Behavior

Go Mobile 88%

Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.

by Jeanne Hopkins 2011

3.55

60 ratings

📱 Mobile Marketing 📊 Digital Strategy 🧠 Consumer Behavior

The Choice Factory

by Richard Shotton • 2018

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

4.11

2k+

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior

The Choice Factory 88%

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

by Richard Shotton 2018

4.11

2k+ ratings

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior

Permission Marketing

by Seth Godin • 2014

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

3.91

15k+

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing

Permission Marketing 88%

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

by Seth Godin 2014

3.91

15k+ ratings

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing

Consumerology

by Philip Graves • 2010

Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.

3.50

264

📊 Market Research 🛒 Consumer Behavior 🧠 Behavioral Economics

Consumerology 87%

Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.

by Philip Graves 2010

3.50

264 ratings

📊 Market Research 🛒 Consumer Behavior 🧠 Behavioral Economics

Hooked

by Nir Eyal • 2013

The psychology behind every habit-forming app, distilled into a four-step product design cycle.

4.12

50k+

🎨 Product Design 🔄 Habit Formation 🧠 Behavioral Design

Hooked 87%

The psychology behind every habit-forming app, distilled into a four-step product design cycle.

by Nir Eyal 2013

4.12

50k+ ratings

🎨 Product Design 🔄 Habit Formation 🧠 Behavioral Design

Start at the End

by Matt Wallaert • 2019

Most products try to motivate. The ones that stick remove what's in the way.

3.81

433

🧠 Behavioral Design 🗺️ Product Strategy 📊 Behavioral Economics

Start at the End 87%

Most products try to motivate. The ones that stick remove what's in the way.

by Matt Wallaert 2019

3.81

433 ratings

🧠 Behavioral Design 🗺️ Product Strategy 📊 Behavioral Economics

Addiction by Design

by Natasha Dow Schüll • 2012

Machine gambling is engineered to dissolve the self. Winning is just a chance to keep playing.

4.18

1k+

🎰 Machine Gambling 🏛️ Casino Design 🧠 Addiction Studies

Addiction by Design 87%

Machine gambling is engineered to dissolve the self. Winning is just a chance to keep playing.

by Natasha Dow Schüll 2012

4.18

1k+ ratings

🎰 Machine Gambling 🏛️ Casino Design 🧠 Addiction Studies

Using Behavioral Science in Marketing

by Nancy Harhut • 2022

Seventeen cognitive biases that make customers click and buy, and the words to trigger each.

4.38

177

🧠 Marketing Psychology 📉 Behavioral Economics 🛒 Consumer Behavior

Using Behavioral Science in Marketing Summary

Using Behavioral Science in Marketing 87%

Seventeen cognitive biases that make customers click and buy, and the words to trigger each.

by Nancy Harhut 2022

4.38

177 ratings

🧠 Marketing Psychology 📉 Behavioral Economics 🛒 Consumer Behavior

The Victory Lab

by Sasha Issenberg • 2012

How data scientists toppled campaign gurus and built the modern, data-driven political machine.

3.78

2k+

🗳️ Political Campaigns 📊 Data-Driven Politics 🧪 Field Experiments

The Victory Lab 87%

How data scientists toppled campaign gurus and built the modern, data-driven political machine.

by Sasha Issenberg 2012

3.78

2k+ ratings

🗳️ Political Campaigns 📊 Data-Driven Politics 🧪 Field Experiments

Unconscious Branding

by Douglas Van Praet • 2012

The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.

3.94

342

🧠 Neuromarketing 🛒 Consumer Psychology 🏷️ Brand Strategy

Unconscious Branding 87%

The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.

by Douglas Van Praet 2012

3.94

342 ratings

🧠 Neuromarketing 🛒 Consumer Psychology 🏷️ Brand Strategy

How To Become A Digital Marketing Hero

by Rufus Lidman • 2018

A digital marketing system that matches the right tool to the right goal, every time, and proves it.

4.50

📱 Digital Marketing 📋 Marketing Frameworks 📊 Marketing Analytics

How To Become A Digital Marketing Hero Summary

How To Become A Digital Marketing Hero 87%

A digital marketing system that matches the right tool to the right goal, every time, and proves it.

by Rufus Lidman 2018

4.50

2 ratings

📱 Digital Marketing 📋 Marketing Frameworks 📊 Marketing Analytics

The Illusion of Choice

by Richard Shotton • 2023

The cognitive shortcuts that steer purchases, each backed by experiment and ready to ship by Friday.

3.96

435

🧠 Behavioral Economics 🛍️ Consumer Psychology 🧩 Cognitive Biases

The Illusion of Choice 87%

The cognitive shortcuts that steer purchases, each backed by experiment and ready to ship by Friday.

by Richard Shotton 2023

3.96

435 ratings

🧠 Behavioral Economics 🛍️ Consumer Psychology 🧩 Cognitive Biases

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