📊 Corporate Reputation

The fragile currency of public perception, exploring how companies build, protect, and sometimes catastrophically lose the trust that underpins their existence.

Public Relations

by Ron Smith • 2013

How PR builds trust, manages crises, and earns goodwill: a field guide for newcomers.

3.91

👥 Public Relations 🏢 Corporate Communications 🎯 Strategic Communication

Public Relations 90%

How PR builds trust, manages crises, and earns goodwill: a field guide for newcomers.

by Ron Smith 2013

3.91

23 ratings

👥 Public Relations 🏢 Corporate Communications 🎯 Strategic Communication

Journalism and PR

by John Lloyd • 2014

PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.

3.78

📢 Public Relations 📺 Media Studies 💻 Digital Disruption

Journalism and PR 90%

PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.

by John Lloyd 2014

3.78

9 ratings

📢 Public Relations 📺 Media Studies 💻 Digital Disruption

The Business Ethics Handbook

by Jack Marks • 2009

Ethics isn't a poster. Audits, hotlines, supplier contracts. One handbook, every template.

🏛️ Corporate Governance ⚖️ Business Ethics 🧭 Ethical Decision Making

The Business Ethics Handbook 89%

Ethics isn't a poster. Audits, hotlines, supplier contracts. One handbook, every template.

by Jack Marks 2009

🏛️ Corporate Governance ⚖️ Business Ethics 🧭 Ethical Decision Making

The Language of Trust

by Michael Maslansky • 2010

Why 'trust me' backfires and what to say instead: the language rules for selling to skeptics.

3.85

182

🤝 Trust Building 🗣️ Business Persuasion ✍️ Plain Language

The Language of Trust 89%

Why 'trust me' backfires and what to say instead: the language rules for selling to skeptics.

by Michael Maslansky 2010

3.85

182 ratings

🤝 Trust Building 🗣️ Business Persuasion ✍️ Plain Language

Survival of the Savvy

by Rick Brandon • 2004

Office politics: ignore it and lose, or play it dirty and self-destruct. A third way exists.

3.62

280

🏢 Corporate Politics ⚖️ Ethical Influence 🕸️ Strategic Networking

Survival of the Savvy 89%

Office politics: ignore it and lose, or play it dirty and self-destruct. A third way exists.

by Rick Brandon 2004

3.62

280 ratings

🏢 Corporate Politics ⚖️ Ethical Influence 🕸️ Strategic Networking

Corporate Social Responsibility

by Philip Kotler • 2004

The framework that turns corporate giving from a cost into a competitive lever.

3.90

187

📊 Corporate Strategy 🌍 Social Impact 🏛️ Corporate Citizenship

Corporate Social Responsibility 89%

The framework that turns corporate giving from a cost into a competitive lever.

by Philip Kotler 2004

3.90

187 ratings

📊 Corporate Strategy 🌍 Social Impact 🏛️ Corporate Citizenship

BrandingPays

by Karen Kang • 2013

A five-step system for building the personal brand that makes opportunities chase you.

3.69

178

🏷️ Personal Branding 📈 Career Development 👔 Executive Presence

BrandingPays 89%

A five-step system for building the personal brand that makes opportunities chase you.

by Karen Kang 2013

3.69

178 ratings

🏷️ Personal Branding 📈 Career Development 👔 Executive Presence

Corporate Governance

by Bob Tricker • 2009

Governance is not management: the global guide to oversight, risk, and real boardroom power.

4.06

🔍 Board Oversight ⚖️ Fiduciary Duties 🌐 Comparative Governance

Corporate Governance 89%

Governance is not management: the global guide to oversight, risk, and real boardroom power.

by Bob Tricker 2009

4.06

77 ratings

🔍 Board Oversight ⚖️ Fiduciary Duties 🌐 Comparative Governance

The Fall of Advertising and the Rise of PR

by Al Ries • 2002

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

3.72

876

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

The Fall of Advertising and the Rise of PR Summary

The Fall of Advertising and the Rise of PR 89%

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

by Al Ries 2002

3.72

876 ratings

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

The Fish Rots from the Head

by Bob Garratt • 1997

Failure starts in the boardroom. How directors create organizations that learn and last.

4.33

🏛️ Corporate Governance 🔄 Organizational Learning 🎯 Strategic Oversight

The Fish Rots from the Head 89%

Failure starts in the boardroom. How directors create organizations that learn and last.

by Bob Garratt 1997

4.33

6 ratings

🏛️ Corporate Governance 🔄 Organizational Learning 🎯 Strategic Oversight

How Boards Work

by Dambisa Moyo • 2021

Approval-only boards are dead. Co-creation, CEO ethics, and cultural oversight now define the role.

3.58

290

🏛️ Corporate Governance 🌱 ESG Oversight 📢 Shareholder Activism

How Boards Work 89%

Approval-only boards are dead. Co-creation, CEO ethics, and cultural oversight now define the role.

by Dambisa Moyo 2021

3.58

290 ratings

🏛️ Corporate Governance 🌱 ESG Oversight 📢 Shareholder Activism

Lights Out

by Thomas Gryta • 2020

GE spent decades building the world's most admired numbers. The company behind them was a mirage.

3.92

5k+

⚖️ Corporate Governance 🏢 Organizational Culture 📉 Corporate Decline

Lights Out 89%

GE spent decades building the world's most admired numbers. The company behind them was a mirage.

by Thomas Gryta 2020

3.92

5k+ ratings

⚖️ Corporate Governance 🏢 Organizational Culture 📉 Corporate Decline

Straight Talk About Public Relations, Revised and Updated

by Robert Wynne • 2019

Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.

4.00

📢 Public Relations 📰 Earned Media 🤝 Media Relations

Straight Talk About Public Relations, Revised and Updated Summary

Straight Talk About Public Relations, Revised and Updated 89%

Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.

by Robert Wynne 2019

4.00

3 ratings

📢 Public Relations 📰 Earned Media 🤝 Media Relations

Marketing 3.0

by Philip Kotler • 2010

Marketing sold products, then won customers. The next era competes for meaning.

3.99

2k+

🏷️ Brand Strategy 💝 Values-Driven Marketing 🌍 Conscious Capitalism

Marketing 3.0 89%

Marketing sold products, then won customers. The next era competes for meaning.

by Philip Kotler 2010

3.99

2k+ ratings

🏷️ Brand Strategy 💝 Values-Driven Marketing 🌍 Conscious Capitalism

What Great Brands Do

by Denise Lee Yohn • 2013

The best brands stop pursuing customers and start attracting them. They build from the inside out.

3.91

365

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding

What Great Brands Do 89%

The best brands stop pursuing customers and start attracting them. They build from the inside out.

by Denise Lee Yohn 2013

3.91

365 ratings

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding

Public Relations

by Edward L. Bernays • 1952

Public opinion is not found; it is built, and building it has rules.

3.98

175

📢 Public Relations 🎭 Propaganda Theory 🗣️ Opinion Shaping

Public Relations 89%

Public opinion is not found; it is built, and building it has rules.

by Edward L. Bernays 1952

3.98

175 ratings

📢 Public Relations 🎭 Propaganda Theory 🗣️ Opinion Shaping

The Inside Counsel Revolution

by Benjamin W. Heineman Jr. • 2016

The general counsel's impossible job: help the business win, then tell it when it can't.

3.77

🏢 In-House Legal Practice ⚖️ Corporate Ethics 🛡️ Compliance Programs

The Inside Counsel Revolution 89%

The general counsel's impossible job: help the business win, then tell it when it can't.

by Benjamin W. Heineman Jr. 2016

3.77

43 ratings

🏢 In-House Legal Practice ⚖️ Corporate Ethics 🛡️ Compliance Programs

How

by Dov Seidman • 2007

The one asset no competitor can clone: your culture and the trust your behavior earns daily.

3.59

631

🏢 Organizational Culture 🤝 Trust Building 🧭 Values-Driven Leadership

How 89%

The one asset no competitor can clone: your culture and the trust your behavior earns daily.

by Dov Seidman 2007

3.59

631 ratings

🏢 Organizational Culture 🤝 Trust Building 🧭 Values-Driven Leadership

The Firm

by Duff McDonald • 2013

The consulting firm that shaped American business from the inside, and what that secrecy bought.

3.75

3k+

🏢 Management Consulting 📜 Corporate History 🏛️ Organizational Culture

The Firm 89%

The consulting firm that shaped American business from the inside, and what that secrecy bought.

by Duff McDonald 2013

3.75

3k+ ratings

🏢 Management Consulting 📜 Corporate History 🏛️ Organizational Culture

The People's Business

by Lee Drutman • 2004

Corporations are not people, yet they won human rights and bought the democracy that created them.

4.33

🏛️ Corporate Accountability ⚖️ Corporate Personhood 💰 Money In Politics

The People's Business 88%

Corporations are not people, yet they won human rights and bought the democracy that created them.

by Lee Drutman 2004

4.33

12 ratings

🏛️ Corporate Accountability ⚖️ Corporate Personhood 💰 Money In Politics

Youtility

by Jay Baer • 2013

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

3.99

1k+

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing

Youtility 88%

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

by Jay Baer 2013

3.99

1k+ ratings

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing

Go Woke, Go Broke

by Charles Gasparino • 2024

How Disney, Budweiser, and Target lost billions betting their customers wanted progressive politics.

3.81

178

📋 Corporate Governance ✊ Corporate Activism 🏛️ Free Market Advocacy

Go Woke, Go Broke 88%

How Disney, Budweiser, and Target lost billions betting their customers wanted progressive politics.

by Charles Gasparino 2024

3.81

178 ratings

📋 Corporate Governance ✊ Corporate Activism 🏛️ Free Market Advocacy

Power Failure

by William D. Cohan • 2022

The celebrated CEO playbook that made GE an icon also programmed its collapse.

4.28

2k+

🏢 Corporate History 💰 Financial Engineering 📖 Business Biography

Power Failure 88%

The celebrated CEO playbook that made GE an icon also programmed its collapse.

by William D. Cohan 2022

4.28

2k+ ratings

🏢 Corporate History 💰 Financial Engineering 📖 Business Biography

Strategic Silence

by Roumen Dimitrov • 2017

How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.

📢 Public Relations 🎙️ Communication Strategy 📰 Media Relations

Strategic Silence 88%

How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.

by Roumen Dimitrov 2017

📢 Public Relations 🎙️ Communication Strategy 📰 Media Relations

Hug Your Haters

by Jay Baer • 2016

Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.

3.85

788

🗣️ Customer Complaints 🔄 Service Recovery 💻 Online Reputation

Hug Your Haters 88%

Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.

by Jay Baer 2016

3.85

788 ratings

🗣️ Customer Complaints 🔄 Service Recovery 💻 Online Reputation

Samsung Electronics and the Struggle for Leadership of the Electronics Industry

by Anthony Michell • 2010

Sony became a customer; Samsung became the supplier. The inside story of the reversal.

3.50

🧊 Semiconductor Industry 🔄 Corporate Turnarounds ⚠️ Crisis Management

Samsung Electronics and the Struggle for Leadership of the Electronics Industry Summary

Samsung Electronics and the Struggle for Leadership of the Electronics Industry 88%

Sony became a customer; Samsung became the supplier. The inside story of the reversal.

by Anthony Michell 2010

3.50

20 ratings

🧊 Semiconductor Industry 🔄 Corporate Turnarounds ⚠️ Crisis Management

Incorruptible

by Eric Ries • 2026

A gravitational force pulls good companies into corruption, and standard governance cannot stop it.

4.51

141

🏛️ Corporate Governance 🎯 Mission-Driven Business 🤝 Stakeholder Capitalism

Incorruptible 88%

A gravitational force pulls good companies into corruption, and standard governance cannot stop it.

by Eric Ries 2026

4.51

141 ratings

🏛️ Corporate Governance 🎯 Mission-Driven Business 🤝 Stakeholder Capitalism

Brand Failures

by Matt Haig • 2003

From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.

3.58

595

🏷️ Brand Management 📊 Marketing Strategy 💥 Business Failures

Brand Failures 88%

From Harley perfume to breakfast cola: 100 brand disasters, same few mistakes.

by Matt Haig 2003

3.58

595 ratings

🏷️ Brand Management 📊 Marketing Strategy 💥 Business Failures

Discovering the Soul of Service

by Leonard L. Berry • 1999

The sustainable success playbook from 14 companies that chose values over shortcuts.

4.05

375

🏢 Service Industry 🤝 Customer Experience 🏷️ Brand Management

Discovering the Soul of Service 88%

The sustainable success playbook from 14 companies that chose values over shortcuts.

by Leonard L. Berry 1999

4.05

375 ratings

🏢 Service Industry 🤝 Customer Experience 🏷️ Brand Management

The Unpublished David Ogilvy

by David Ogilvy • 1987

The advertising legend's private memos: how to hire, lead, write, and build brands that last.

4.14

541

🏢 Advertising Agencies 🏛️ Corporate Culture ✍️ Copywriting

The Unpublished David Ogilvy 88%

The advertising legend's private memos: how to hire, lead, write, and build brands that last.

by David Ogilvy 1987

4.14

541 ratings

🏢 Advertising Agencies 🏛️ Corporate Culture ✍️ Copywriting

The Origin of Brands

by Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

The Origin of Brands 88%

The market doesn't converge. It branches, and every branch is a brand you can own.

by Al Ries 2005

3.71

436 ratings

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

The Greatest Business Decisions of All Time

by Fortune Magazine • 2012

From Boeing's jet bet to Intel's chip campaign: how a handful of decisions reshaped business.

3.87

605

🏛️ Business History 📋 Corporate Case Studies 🏢 Company Culture

The Greatest Business Decisions of All Time Summary

The Greatest Business Decisions of All Time 88%

From Boeing's jet bet to Intel's chip campaign: how a handful of decisions reshaped business.

by Fortune Magazine 2012

3.87

605 ratings

🏛️ Business History 📋 Corporate Case Studies 🏢 Company Culture

Trust Me, I'm Lying

by Ryan Holiday • 2012

Blogs run on lies. A former insider shows who supplies them and why truth loses.

3.85

12k+

📰 Media Manipulation 📈 Attention Economy 🔍 Misinformation

Trust Me, I'm Lying 88%

Blogs run on lies. A former insider shows who supplies them and why truth loses.

by Ryan Holiday 2012

3.85

12k+ ratings

📰 Media Manipulation 📈 Attention Economy 🔍 Misinformation

Trump

by Donald J. Trump • 2004

The things money can't buy, from a man who's lost and rebuilt more than most.

3.34

436

👔 Executive Leadership 🎲 Risk Taking 🛡️ Reputation Management

Trump 88%

The things money can't buy, from a man who's lost and rebuilt more than most.

by Donald J. Trump 2004

3.34

436 ratings

👔 Executive Leadership 🎲 Risk Taking 🛡️ Reputation Management

The Fund

by Rob Copeland • 2023

Ray Dalio sold a philosophy of truth. The billion-dollar reality was a surveillance machine.

3.97

7k+

🏦 Hedge Funds 🏢 Corporate Culture 🔍 Investigative Journalism

The Fund 88%

Ray Dalio sold a philosophy of truth. The billion-dollar reality was a surveillance machine.

by Rob Copeland 2023

3.97

7k+ ratings

🏦 Hedge Funds 🏢 Corporate Culture 🔍 Investigative Journalism

Platform

by Cynthia Johnson • 2019

Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.

3.74

359

🏷️ Personal Branding 🔍 Digital Reputation 📱 Social Media Strategy

Platform 88%

Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.

by Cynthia Johnson 2019

3.74

359 ratings

🏷️ Personal Branding 🔍 Digital Reputation 📱 Social Media Strategy

Market Your Way to Growth

by Philip Kotler • 2012

A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.

3.95

🎯 Strategic Marketing 📈 Corporate Growth 🗺️ Market Positioning

Market Your Way to Growth 88%

A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.

by Philip Kotler 2012

3.95

99 ratings

🎯 Strategic Marketing 📈 Corporate Growth 🗺️ Market Positioning

Deep Purpose

by Ranjay Gulati • 2022

Most companies treat purpose as branding. The ones that outperform make it their reason to exist.

3.92

233

🏛️ Organizational Purpose 🤝 Stakeholder Capitalism 🏢 Organizational Culture

Deep Purpose 88%

Most companies treat purpose as branding. The ones that outperform make it their reason to exist.

by Ranjay Gulati 2022

3.92

233 ratings

🏛️ Organizational Purpose 🤝 Stakeholder Capitalism 🏢 Organizational Culture

Net Positive

by Andrew S. Winston • 2021

What if the most profitable companies leave more than they take from the world?

3.85

910

🤝 Corporate Responsibility 💼 Stakeholder Capitalism 📊 ESG Integration

Net Positive 88%

What if the most profitable companies leave more than they take from the world?

by Andrew S. Winston 2021

3.85

910 ratings

🤝 Corporate Responsibility 💼 Stakeholder Capitalism 📊 ESG Integration

What Clients Love

by Harry Beckwith • 2003

Clients choose who they like. A field guide for turning that fact into faster growth.

4.00

354

🤝 Client Relationships 🏢 Service Businesses 🏗️ Brand Building

What Clients Love 88%

Clients choose who they like. A field guide for turning that fact into faster growth.

by Harry Beckwith 2003

4.00

354 ratings

🤝 Client Relationships 🏢 Service Businesses 🏗️ Brand Building

Private Empire

by Steve Coll • 2012

How ExxonMobil became a nation-like force, with its own intelligence, foreign policy, and security.

4.00

4k+

🛢️ Oil Industry 🏢 Corporate History 🔍 Investigative Journalism

Private Empire 88%

How ExxonMobil became a nation-like force, with its own intelligence, foreign policy, and security.

by Steve Coll 2012

4.00

4k+ ratings

🛢️ Oil Industry 🏢 Corporate History 🔍 Investigative Journalism

How The Mighty Fall

by Jim Collins • 2009

Success plants the seeds of collapse: five stages from arrogance to bankruptcy.

3.99

10k+

🏚️ Corporate Decline 📊 Business Case Studies 😤 Hubris And Overreach

How The Mighty Fall 88%

Success plants the seeds of collapse: five stages from arrogance to bankruptcy.

by Jim Collins 2009

3.99

10k+ ratings

🏚️ Corporate Decline 📊 Business Case Studies 😤 Hubris And Overreach

The Invisible Touch

by Harry Beckwith • 2000

Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.

3.9

184

🏢 Service Businesses 🏷️ Brand Perception 🤝 Client Relationships

The Invisible Touch 88%

Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.

by Harry Beckwith 2000

3.9

184 ratings

🏢 Service Businesses 🏷️ Brand Perception 🤝 Client Relationships

Talk Triggers

by Jay Baer • 2018

Most word of mouth is accidental. The formula for engineering it on purpose.

4.02

434

🗣️ Word Of Mouth 💡 Brand Differentiation 🤝 Customer Experience

Talk Triggers 88%

Most word of mouth is accidental. The formula for engineering it on purpose.

by Jay Baer 2018

4.02

434 ratings

🗣️ Word Of Mouth 💡 Brand Differentiation 🤝 Customer Experience

Brand Now

by Nick Westergaard • 2018

Brands are DNA, not pyramids. Here is how to re-sequence yours.

3.99

138

🎯 Brand Strategy 📖 Storytelling 🤝 Customer Experience

Brand Now 88%

Brands are DNA, not pyramids. Here is how to re-sequence yours.

by Nick Westergaard 2018

3.99

138 ratings

🎯 Brand Strategy 📖 Storytelling 🤝 Customer Experience

Category Creation

by Anthony Kennada • 2019

Don't disrupt an old market. Invent a new one, then build the brand that owns it.

3.86

🏗️ Market Creation 🎯 Brand Strategy 💼 B2B Marketing

Category Creation 88%

Don't disrupt an old market. Invent a new one, then build the brand that owns it.

by Anthony Kennada 2019

3.86

72 ratings

🏗️ Market Creation 🎯 Brand Strategy 💼 B2B Marketing

Competing for the Future

by Gary Hamel • 1994

Your current products matter less than your ability to create products no one has imagined yet.

4.03

3k+

🏢 Corporate Strategy 🔭 Strategic Foresight 🏗️ Capability Building

Competing for the Future 88%

Your current products matter less than your ability to create products no one has imagined yet.

by Gary Hamel 1994

4.03

3k+ ratings

🏢 Corporate Strategy 🔭 Strategic Foresight 🏗️ Capability Building

33 Million People in the Room

by Juliette Powell • 2008

Turn your social network into a distribution channel, a talent pool, and a growth engine.

3.36

109

📱 Social Media Marketing 🔄 Digital Transformation 💎 Brand Authenticity

33 Million People in the Room 88%

Turn your social network into a distribution channel, a talent pool, and a growth engine.

by Juliette Powell 2008

3.36

109 ratings

📱 Social Media Marketing 🔄 Digital Transformation 💎 Brand Authenticity

The Brand Mapping Strategy

by Karen Leland • 2016

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

3.74

107

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy

The Brand Mapping Strategy 88%

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

by Karen Leland 2016

3.74

107 ratings

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy

Purpose

by Nikos Mourkogiannis • 2006

Strategy and profit do not build great companies. Moral purpose does, and philosophy shows why.

4.01

4k+

🎯 Corporate Purpose ⚖️ Moral Leadership 🏆 Competitive Advantage

Purpose 88%

Strategy and profit do not build great companies. Moral purpose does, and philosophy shows why.

by Nikos Mourkogiannis 2006

4.01

4k+ ratings

🎯 Corporate Purpose ⚖️ Moral Leadership 🏆 Competitive Advantage

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