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SoBrief
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Straight Talk About Public Relations, Revised and Updated
by Robert Wynne • 2019
Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.
4.00
3
Straight Talk About Public Relations, Revised and Updated Summary
Straight Talk About Public Relations, Revised and Updated 90%
Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.
by Robert Wynne 2019
4.00
3 ratings
Journalism and PR
by John Lloyd • 2014
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
3.78
9
Journalism and PR Summary
Journalism and PR 89%
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
by John Lloyd 2014
3.78
9 ratings
Trust Me, I'm Lying
by Ryan Holiday • 2012
Blogs run on lies. A former insider shows who supplies them and why truth loses.
3.85
12k+
Trust Me, I'm Lying Summary
Trust Me, I'm Lying 88%
Blogs run on lies. A former insider shows who supplies them and why truth loses.
by Ryan Holiday 2012
3.85
12k+ ratings
The Ultimate Guide To Content Marketing & Digital PR
by Charlie Marchant • 2016
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
5.00
1
The Ultimate Guide To Content Marketing & Digital PR Summary
The Ultimate Guide To Content Marketing & Digital PR 88%
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
by Charlie Marchant 2016
5.00
1 ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 88%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
The New Rules of Marketing and PR
by David Meerman Scott • 2007
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
3.85
7k+
The New Rules of Marketing and PR Summary
The New Rules of Marketing and PR 88%
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
by David Meerman Scott 2007
3.85
7k+ ratings
You Need PR
by Jenna Guarneri • 2022
Brand identity first, coverage second: a PR system for startups that don't have an agency budget.
4.28
18
You Need PR Summary
You Need PR 88%
Brand identity first, coverage second: a PR system for startups that don't have an agency budget.
by Jenna Guarneri 2022
4.28
18 ratings
Hype Yourself
by Lucy Werner • 2020
The small business PR kit: media assets, journalist contacts, and story hooks that skip the agency.
3.91
128
Hype Yourself Summary
Hype Yourself 88%
The small business PR kit: media assets, journalist contacts, and story hooks that skip the agency.
by Lucy Werner 2020
3.91
128 ratings
Strategic Silence
by Roumen Dimitrov • 2017
How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.
Strategic Silence Summary
Strategic Silence 88%
How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.
by Roumen Dimitrov 2017
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
Killing Marketing Summary
Killing Marketing 88%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
How to Start a Home-Based Public Relations Business
by Randi Minetor • 2012
Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.
4.50
2
How to Start a Home-Based Public Relations Business Summary
How to Start a Home-Based Public Relations Business 87%
Start a PR firm from your spare room: pricing, pitching, ethics, and keeping work flowing.
by Randi Minetor 2012
4.50
2 ratings
Propaganda Blitz
by David Edwards • 2018
The news isn't broken. It's working exactly as designed: manufacturing consent for the powerful.
4.28
184
Propaganda Blitz Summary
Propaganda Blitz 87%
The news isn't broken. It's working exactly as designed: manufacturing consent for the powerful.
by David Edwards 2018
4.28
184 ratings
Public Relations
by Ron Smith • 2013
How PR builds trust, manages crises, and earns goodwill: a field guide for newcomers.
3.91
23
Public Relations Summary
Public Relations 87%
How PR builds trust, manages crises, and earns goodwill: a field guide for newcomers.
by Ron Smith 2013
3.91
23 ratings
33 Million People in the Room
by Juliette Powell • 2008
Turn your social network into a distribution channel, a talent pool, and a growth engine.
3.36
109
33 Million People in the Room Summary
33 Million People in the Room 87%
Turn your social network into a distribution channel, a talent pool, and a growth engine.
by Juliette Powell 2008
3.36
109 ratings
The Content Code
by Mark W. Schaefer • 2015
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
3.83
339
The Content Code Summary
The Content Code 87%
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
by Mark W. Schaefer 2015
3.83
339 ratings
The Kickstarter Handbook
by Don Steinberg • 2012
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
3.74
133
The Kickstarter Handbook Summary
The Kickstarter Handbook 87%
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
by Don Steinberg 2012
3.74
133 ratings
500 Social Media Marketing Tips
by Andrew Macarthy • 2012
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
3.67
950
500 Social Media Marketing Tips Summary
500 Social Media Marketing Tips 87%
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
by Andrew Macarthy 2012
3.67
950 ratings
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 87%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 87%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
United States of Distraction
by Mickey Huff • 2019
Six companies own nearly all American media. The product is a public too distracted for democracy.
3.74
114
United States of Distraction Summary
United States of Distraction 87%
Six companies own nearly all American media. The product is a public too distracted for democracy.
by Mickey Huff 2019
3.74
114 ratings
Influencer
by Brittany Hennessy • 2018
What to charge, what to sign, when to hire an agent: the business manual for influencers.
3.70
2k+
Influencer Summary
Influencer 87%
What to charge, what to sign, when to hire an agent: the business manual for influencers.
by Brittany Hennessy 2018
3.70
2k+ ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 87%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
The One Hour Content Plan
by Meera Kothand • 2017
End the idea scramble: three frameworks that plan a year of blog content in one hour.
4.05
2k+
The One Hour Content Plan Summary
The One Hour Content Plan 87%
End the idea scramble: three frameworks that plan a year of blog content in one hour.
by Meera Kothand 2017
4.05
2k+ ratings
Fast, Cheap and Viral
by Aashish Chopra • 2019
Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.
4.17
271
Fast, Cheap and Viral Summary
Fast, Cheap and Viral 87%
Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.
by Aashish Chopra 2019
4.17
271 ratings
The Art of Social Media
by Guy Kawasaki • 2014
How to optimize every profile, post, and reply so your social media earns its own audience.
3.55
3k+
The Art of Social Media Summary
The Art of Social Media 87%
How to optimize every profile, post, and reply so your social media earns its own audience.
by Guy Kawasaki 2014
3.55
3k+ ratings
Inbound PR
by Iliyana Stareva • 2018
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
3.87
46
Inbound PR Summary
Inbound PR 87%
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
by Iliyana Stareva 2018
3.87
46 ratings
Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest
by Adidas Wilson • 2020
Stop posting and start selling: the cross-platform method that drives traffic, leads, and revenue.
Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest Summary
Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest 87%
Stop posting and start selling: the cross-platform method that drives traffic, leads, and revenue.
by Adidas Wilson 2020
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 87%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
Platform
by Cynthia Johnson • 2019
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
3.74
359
Platform Summary
Platform 87%
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
by Cynthia Johnson 2019
3.74
359 ratings
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
Youtility Summary
Youtility 87%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
Mastering the New Media Landscape
by Barbara Henricks • 2016
Your social media audience isn't yours. Here is how to build one that is.
4.16
32
Mastering the New Media Landscape Summary
Mastering the New Media Landscape 87%
Your social media audience isn't yours. Here is how to build one that is.
by Barbara Henricks 2016
4.16
32 ratings
One Million Followers
by Brendan Kane • 2018
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
3.42
2k+
One Million Followers Summary
One Million Followers 87%
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
by Brendan Kane 2018
3.42
2k+ ratings
Manufacturing Consent
by Edward S. Herman • 1988
Why a free press produces propaganda as reliably as a state ministry: the structural answer.
4.23
25k+
Manufacturing Consent Summary
Manufacturing Consent 87%
Why a free press produces propaganda as reliably as a state ministry: the structural answer.
by Edward S. Herman 1988
4.23
25k+ ratings
Filmmaking for Change
by Jon Fitzgerald • 2012
Fund, shoot, edit, and distribute documentaries that turn audiences into advocates.
3.27
22
Filmmaking for Change Summary
Filmmaking for Change 87%
Fund, shoot, edit, and distribute documentaries that turn audiences into advocates.
by Jon Fitzgerald 2012
3.27
22 ratings
Managing Content Marketing
by Robert Rose • 2011
A story framework that turns your brand into a magnet for subscribers, not just viewers.
3.78
153
Managing Content Marketing Summary
Managing Content Marketing 87%
A story framework that turns your brand into a magnet for subscribers, not just viewers.
by Robert Rose 2011
3.78
153 ratings
Social Media Marketing
by Emi E Moriuchi • 2016
Consumers now run your marketing. A cross-cultural guide for leveraging what they create.
4.5
2
Social Media Marketing Summary
Social Media Marketing 87%
Consumers now run your marketing. A cross-cultural guide for leveraging what they create.
by Emi E Moriuchi 2016
4.5
2 ratings
Writing Skills for Public Relations
by John Foster • 2012
Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.
4.00
5
Writing Skills for Public Relations Summary
Writing Skills for Public Relations 87%
Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.
by John Foster 2012
4.00
5 ratings
Day Trading Attention
by Gary Vaynerchuk • 2024
Forget followers. Create content algorithms reward, then put money only behind what already works.
4.18
1k+
Day Trading Attention Summary
Day Trading Attention 87%
Forget followers. Create content algorithms reward, then put money only behind what already works.
by Gary Vaynerchuk 2024
4.18
1k+ ratings
Platform
by Michael Hyatt • 2012
The exact playbook for building an online platform from scratch: a blog that fuels a career.
4.16
13k+
Platform Summary
Platform 87%
The exact playbook for building an online platform from scratch: a blog that fuels a career.
by Michael Hyatt 2012
4.16
13k+ ratings
Hook Point
by Brendan Kane • 2020
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
3.49
1k+
Hook Point Summary
Hook Point 87%
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
by Brendan Kane 2020
3.49
1k+ ratings
Rise of the Youpreneur
by Chris Ducker • 2018
When your brand is your name, no platform algorithm or policy change can make you obsolete.
4.08
283
Rise of the Youpreneur Summary
Rise of the Youpreneur 87%
When your brand is your name, no platform algorithm or policy change can make you obsolete.
by Chris Ducker 2018
4.08
283 ratings
101 Facebook Marketing Tips and Strategies for Small Businesses
by Lasse Rouhiainen • 2016
Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline
3.63
27
101 Facebook Marketing Tips and Strategies for Small Businesses Summary
101 Facebook Marketing Tips and Strategies for Small Businesses 87%
Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline
by Lasse Rouhiainen 2016
3.63
27 ratings
Manufacturing Consent
by Mark Achbar • 1994
No conspiracy, no censorship: why the news in a free society still serves the powerful.
4.41
699
Manufacturing Consent Summary
Manufacturing Consent 87%
No conspiracy, no censorship: why the news in a free society still serves the powerful.
by Mark Achbar 1994
4.41
699 ratings
Six Pixels of Separation
by Mitch Joel • 2009
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
3.83
1k+
Six Pixels of Separation Summary
Six Pixels of Separation 87%
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
by Mitch Joel 2009
3.83
1k+ ratings
The Little Book of Campaign Etiquette
by Stephen Hess • 1998
The unwritten rules campaigns and journalists keep breaking, and the case for writing them down.
1.00
1
The Little Book of Campaign Etiquette Summary
The Little Book of Campaign Etiquette 87%
The unwritten rules campaigns and journalists keep breaking, and the case for writing them down.
by Stephen Hess 1998
1.00
1 ratings
Backstory
by Ken Auletta • 2003
Why America's best newspaper kept winning Pulitzers while its parent company kept losing money.
3.50
74
Backstory Summary
Backstory 87%
Why America's best newspaper kept winning Pulitzers while its parent company kept losing money.
by Ken Auletta 2003
3.50
74 ratings
Media Literacy
by W. James Potter • 1998
Most media influence happens below awareness. The skills for seeing what shapes you.
3.76
118
Media Literacy Summary
Media Literacy 87%
Most media influence happens below awareness. The skills for seeing what shapes you.
by W. James Potter 1998
3.76
118 ratings
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 87%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
Public Relations
by Edward L. Bernays • 1952
Public opinion is not found; it is built, and building it has rules.
3.98
175
Public Relations Summary
Public Relations 87%
Public opinion is not found; it is built, and building it has rules.
by Edward L. Bernays 1952
3.98
175 ratings
Instagram Power
by Jason Miles • 2013
The step-by-step system for reaching a thousand real Instagram followers and monetizing them.
3.76
372
Instagram Power Summary
Instagram Power 87%
The step-by-step system for reaching a thousand real Instagram followers and monetizing them.
by Jason Miles 2013
3.76
372 ratings
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