🧭 Onboarding Strategy

Books focused on designing intentional, effective onboarding programs that accelerate new hire engagement, retention, and long-term success.

The Customer Education Playbook

by Daniel Quick • 2022

Build a customer education function that drives growth, reduces churn, and proves its ROI.

4.29

🎓 Customer Education 🧠 Instructional Design 💻 Saas Playbooks

The Customer Education Playbook 88%

Build a customer education function that drives growth, reduces churn, and proves its ROI.

by Daniel Quick 2022

4.29

35 ratings

🎓 Customer Education 🧠 Instructional Design 💻 Saas Playbooks

Hacking Growth

by Sean Ellis • 2017

Build a team that runs 30 growth experiments a week; here is the structure and process.

4.11

6k+

🚀 Growth Hacking 🎯 Product/Market Fit 🧪 Rapid Experimentation

Hacking Growth 88%

Build a team that runs 30 growth experiments a week; here is the structure and process.

by Sean Ellis 2017

4.11

6k+ ratings

🚀 Growth Hacking 🎯 Product/Market Fit 🧪 Rapid Experimentation

CTO Excellence in 100 Days

by Etienne de Bruin • 2023

100 days to earn trust, build strategy, and lead technology: the CTO playbook.

3.72

👷 Engineering Leadership 🚪 Executive Onboarding 📊 Technology Strategy

CTO Excellence in 100 Days 88%

100 days to earn trust, build strategy, and lead technology: the CTO playbook.

by Etienne de Bruin 2023

3.72

71 ratings

👷 Engineering Leadership 🚪 Executive Onboarding 📊 Technology Strategy

The Product-Led Playbook

by Wes Bush • 2024

Your product can close deals. The system for unlocking self-serve revenue with a tiny team.

4.42

🧲 Product-Led Growth ☁️ SaaS Go-To-Market 📘 Startup Playbooks

The Product-Led Playbook 88%

Your product can close deals. The system for unlocking self-serve revenue with a tiny team.

by Wes Bush 2024

4.42

55 ratings

🧲 Product-Led Growth ☁️ SaaS Go-To-Market 📘 Startup Playbooks

Knock 'em Dead Hiring the Best

by Martin Yate • 1987

A bad hire costs more than a slow hire. Here is the system that prevents both.

3.62

135

🧑‍💼 Hiring And Recruiting 🎙️ Interviewing Techniques 📊 Performance Management

Knock 'em Dead Hiring the Best 88%

A bad hire costs more than a slow hire. Here is the system that prevents both.

by Martin Yate 1987

3.62

135 ratings

🧑‍💼 Hiring And Recruiting 🎙️ Interviewing Techniques 📊 Performance Management

Never Lose a Customer Again

by Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

1k+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding

Never Lose a Customer Again 88%

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

by Joey Coleman 2018

4.18

1k+ ratings

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding

The New Leader's 100-Day Action Plan

by George B. Bradt • 2006

Start before Day One. Align your team, secure early wins, and own the quarter in 100 days.

3.99

6k+

🚀 Executive Onboarding 👔 New Managers 🧭 Team Alignment

The New Leader's 100-Day Action Plan Summary

The New Leader's 100-Day Action Plan 88%

Start before Day One. Align your team, secure early wins, and own the quarter in 100 days.

by George B. Bradt 2006

3.99

6k+ ratings

🚀 Executive Onboarding 👔 New Managers 🧭 Team Alignment

The Startup Owner's Manual

by Steve Blank • 2012

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

4.11

13k+

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research

The Startup Owner's Manual 88%

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

by Steve Blank 2012

4.11

13k+ ratings

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research

Radical Focus

by Christina Wodtke • 2016

The OKR playbook: one qualitative goal, a few measured results, a weekly cadence that forces focus.

3.96

5k+

🗺️ Strategic Planning 👥 Team Management 📅 Weekly Planning

Radical Focus 88%

The OKR playbook: one qualitative goal, a few measured results, a weekly cadence that forces focus.

by Christina Wodtke 2016

3.96

5k+ ratings

🗺️ Strategic Planning 👥 Team Management 📅 Weekly Planning

Retention Point

by Robert Skrob • 2018

Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.

3.73

309

🎯 Customer Retention 🔄 Membership Economy 🤝 Member Engagement

Retention Point 88%

Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.

by Robert Skrob 2018

3.73

309 ratings

🎯 Customer Retention 🔄 Membership Economy 🤝 Member Engagement

Zag

by Marty Neumeier • 2006

Why different beats better, and the method for making your brand the one they remember.

3.99

4k+

🔖 Brand Strategy ⚡ Radical Differentiation 🎨 Design Thinking

Zag 88%

Why different beats better, and the method for making your brand the one they remember.

by Marty Neumeier 2006

3.99

4k+ ratings

🔖 Brand Strategy ⚡ Radical Differentiation 🎨 Design Thinking

Traction

by Gabriel Weinberg • 2014

Your best growth channel is the one your competitors dismissed. A process for finding it.

4.11

10k+

🎯 Customer Acquisition 🚀 Go-To-Market 🧪 Growth Hacking

Traction 88%

Your best growth channel is the one your competitors dismissed. A process for finding it.

by Gabriel Weinberg 2014

4.11

10k+ ratings

🎯 Customer Acquisition 🚀 Go-To-Market 🧪 Growth Hacking

Jack Trout on Strategy

by Jack Trout • 2004

Competition is killing you. The cure: a simple strategy to occupy the customer's mind.

3.87

236

🏆 Competitive Strategy 🎯 Brand Positioning 🏹 Niche Strategy

Jack Trout on Strategy 88%

Competition is killing you. The cure: a simple strategy to occupy the customer's mind.

by Jack Trout 2004

3.87

236 ratings

🏆 Competitive Strategy 🎯 Brand Positioning 🏹 Niche Strategy

The Membership Economy

by Robbie Kellman Baxter • 2015

Why the smartest companies don't sell you a thing anymore: they enroll you in something.

3.73

1k+

🧾 Subscription Economy 🧲 Customer Retention 🚪 Customer Onboarding

The Membership Economy 88%

Why the smartest companies don't sell you a thing anymore: they enroll you in something.

by Robbie Kellman Baxter 2015

3.73

1k+ ratings

🧾 Subscription Economy 🧲 Customer Retention 🚪 Customer Onboarding

Design to Grow

by David Butler • 2015

Scale and agility usually fight; Coca-Cola used design to get both at once.

3.74

369

🎨 Strategic Design 🕸️ Systems Thinking 🔄 Lean Methodology

Design to Grow 88%

Scale and agility usually fight; Coca-Cola used design to get both at once.

by David Butler 2015

3.74

369 ratings

🎨 Strategic Design 🕸️ Systems Thinking 🔄 Lean Methodology

Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy

by Robert Peters • 2014

Forty companies, minimal ad spend: the repeatable growth tactics that actually worked.

3.45

🚀 Growth Hacking 📗 Startup Playbooks 🦠 Viral Marketing

Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy Summary

Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy 88%

Forty companies, minimal ad spend: the repeatable growth tactics that actually worked.

by Robert Peters 2014

3.45

67 ratings

🚀 Growth Hacking 📗 Startup Playbooks 🦠 Viral Marketing

What I Didn't Learn in Business School

by Jay B. Barney • 2010

He aced every business school case. His first real case has no answer key.

3.77

759

🏢 Business Novel 📊 Corporate Strategy 🏛️ Office Politics

What I Didn't Learn in Business School Summary

What I Didn't Learn in Business School 88%

He aced every business school case. His first real case has no answer key.

by Jay B. Barney 2010

3.77

759 ratings

🏢 Business Novel 📊 Corporate Strategy 🏛️ Office Politics

The Zen of Social Media Marketing

by Shama Hyder • 2010

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

3.74

2k+

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing

The Zen of Social Media Marketing Summary

The Zen of Social Media Marketing 88%

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

by Shama Hyder 2010

3.74

2k+ ratings

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing

Blue Ocean Strategy

by W. Chan Kim • 2005

Stop fighting over existing markets. Create a new one where the competition simply does not matter.

4.01

89k+

💼 Business Strategy 📊 Strategic Management 🏗️ Market Creation

Blue Ocean Strategy 88%

Stop fighting over existing markets. Create a new one where the competition simply does not matter.

by W. Chan Kim 2005

4.01

89k+ ratings

💼 Business Strategy 📊 Strategic Management 🏗️ Market Creation

Content Strategy for the Web

by Kristina Halvorson • 2012

Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.

4.00

3k+

🧱 Content Strategy ✍️ Web Writing ♻️ Content Lifecycle

Content Strategy for the Web 88%

Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.

by Kristina Halvorson 2012

4.00

3k+ ratings

🧱 Content Strategy ✍️ Web Writing ♻️ Content Lifecycle

Culture Wins

by William Vanderbloemen • 2018

A culture-first hiring and leadership playbook: build a workplace people refuse to leave.

3.69

534

🏢 Organizational Culture 🧩 Talent Management 🧱 Culture Building

Culture Wins 88%

A culture-first hiring and leadership playbook: build a workplace people refuse to leave.

by William Vanderbloemen 2018

3.69

534 ratings

🏢 Organizational Culture 🧩 Talent Management 🧱 Culture Building

Scaling Teams

by Alexander Grosse • 2017

Loose management stops working at 25 people. A practical guide to the transition that saves teams.

4.18

171

🚀 Startup Scaling 🏗️ Organizational Design 🔄 Management Transitions

Scaling Teams 87%

Loose management stops working at 25 people. A practical guide to the transition that saves teams.

by Alexander Grosse 2017

4.18

171 ratings

🚀 Startup Scaling 🏗️ Organizational Design 🔄 Management Transitions

Smart and Gets Things Done

by Spolsky • 2007

Why great engineers are worth ten times the average, and the interview tactics that reveal them.

4.00

1k+

🖥️ Tech Hiring 🛠️ Engineering Management 🎙️ Interviewing Techniques

Smart and Gets Things Done 87%

Why great engineers are worth ten times the average, and the interview tactics that reveal them.

by Spolsky 2007

4.00

1k+ ratings

🖥️ Tech Hiring 🛠️ Engineering Management 🎙️ Interviewing Techniques

Insanely Simple

by Ken Segall • 2012

Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.

3.91

6k+

📱 Product Design 🏢 Corporate Culture 👥 Small Teams

Insanely Simple 87%

Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.

by Ken Segall 2012

3.91

6k+ ratings

📱 Product Design 🏢 Corporate Culture 👥 Small Teams

Strategic Foresight

by Sarah Lai Cheah • 2020

An end-to-end system for turning market foresight into products your customers actually want.

🏢 Corporate Strategy ⚙️ Technology Management 🔭 Strategic Foresight

Strategic Foresight 87%

An end-to-end system for turning market foresight into products your customers actually want.

by Sarah Lai Cheah 2020

🏢 Corporate Strategy ⚙️ Technology Management 🔭 Strategic Foresight

3hag Way

by Shannon Byrne Susko • 2018

A step-by-step system to turn your three-year vision into a concrete quarter-by-quarter plan.

4.06

123

🎯 Strategic Execution 📈 Growth Strategy 🤝 Team Alignment

3hag Way 87%

A step-by-step system to turn your three-year vision into a concrete quarter-by-quarter plan.

by Shannon Byrne Susko 2018

4.06

123 ratings

🎯 Strategic Execution 📈 Growth Strategy 🤝 Team Alignment

High Growth Handbook

by Elad Gil • 2018

The playbook for scaling from ten to ten thousand without the usual breakdowns.

4.08

3k+

📈 Startup Scaling 🤝 Hiring Playbooks 🏗️ Organizational Design

High Growth Handbook 87%

The playbook for scaling from ten to ten thousand without the usual breakdowns.

by Elad Gil 2018

4.08

3k+ ratings

📈 Startup Scaling 🤝 Hiring Playbooks 🏗️ Organizational Design

Lean B2B

by Étienne Garbugli • 2014

Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.

4.17

244

🏢 B2b Startups 💼 Enterprise Sales 📦 Product Management

Lean B2B 87%

Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.

by Étienne Garbugli 2014

4.17

244 ratings

🏢 B2b Startups 💼 Enterprise Sales 📦 Product Management

The Strategist

by Cynthia A. Montgomery • 2012

Ask what the world loses if your company disappears; the answer is your strategy.

3.86

1k+

🏢 Corporate Strategy 🧭 Strategic Leadership 💡 Business Purpose

The Strategist 87%

Ask what the world loses if your company disappears; the answer is your strategy.

by Cynthia A. Montgomery 2012

3.86

1k+ ratings

🏢 Corporate Strategy 🧭 Strategic Leadership 💡 Business Purpose

Product Management in Practice

by Matt Lemay • 2017

The product manager's real job is connecting people and navigating chaos, not choosing frameworks.

4.35

1k+

📱 Product Management 🧑‍💻 New Product Managers 🧑‍🎨 User-Centric Design

Product Management in Practice 87%

The product manager's real job is connecting people and navigating chaos, not choosing frameworks.

by Matt Lemay 2017

4.35

1k+ ratings

📱 Product Management 🧑‍💻 New Product Managers 🧑‍🎨 User-Centric Design

Lean Analytics

by Alistair Croll • 2013

Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.

4.11

8k+

🚀 Startup Strategy 📊 Business Metrics 🔄 Lean Methodology

Lean Analytics 87%

Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.

by Alistair Croll 2013

4.11

8k+ ratings

🚀 Startup Strategy 📊 Business Metrics 🔄 Lean Methodology

The Great CEO Within

by Matt Mochary • 2019

A CEO coach's tactical playbook: inbox to org chart, the systems that build a real company.

4.34

2k+

🏭 Startup Operations ⚡ Founder Productivity 🏗️ Organizational Design

The Great CEO Within 87%

A CEO coach's tactical playbook: inbox to org chart, the systems that build a real company.

by Matt Mochary 2019

4.34

2k+ ratings

🏭 Startup Operations ⚡ Founder Productivity 🏗️ Organizational Design

Optimize

by Lee Odden • 2012

Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.

3.78

264

🎯 Content Marketing 📱 Social Media Marketing 🔍 Organic Search

Optimize 87%

Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.

by Lee Odden 2012

3.78

264 ratings

🎯 Content Marketing 📱 Social Media Marketing 🔍 Organic Search

Escape Velocity

by Geoffrey A. Moore • 2011

Last year's operating plan is a gravity well. The five-part power framework for escaping it.

3.90

676

📊 Corporate Strategy 💻 Technology Adoption 📈 Portfolio Management

Escape Velocity 87%

Last year's operating plan is a gravity well. The five-part power framework for escaping it.

by Geoffrey A. Moore 2011

3.90

676 ratings

📊 Corporate Strategy 💻 Technology Adoption 📈 Portfolio Management

Paid to Think

by David Goldsmith • 2012

The thinking before the doing is your real job. A toolkit for making it your edge.

3.76

159

🏢 Executive Management 🗺️ Strategic Planning ✅ Priority Management

Paid to Think 87%

The thinking before the doing is your real job. A toolkit for making it your edge.

by David Goldsmith 2012

3.76

159 ratings

🏢 Executive Management 🗺️ Strategic Planning ✅ Priority Management

The Lean Entrepreneur

by Brant Cooper • 2012

Your vision is worthless until tested. Find real customers, build what sells.

4.11

2k+

🔄 Lean Startup Movement 🚀 Startup Playbooks 🎯 Customer Development

The Lean Entrepreneur 87%

Your vision is worthless until tested. Find real customers, build what sells.

by Brant Cooper 2012

4.11

2k+ ratings

🔄 Lean Startup Movement 🚀 Startup Playbooks 🎯 Customer Development

Loved

by Martina Lauchengco • 2022

Product marketing isn't a support function. Four strategic roles make it the growth engine.

3.85

664

📦 Product Marketing 🚀 Tech Startups 🗺️ Go-To-Market Strategy

Loved 87%

Product marketing isn't a support function. Four strategic roles make it the growth engine.

by Martina Lauchengco 2022

3.85

664 ratings

📦 Product Marketing 🚀 Tech Startups 🗺️ Go-To-Market Strategy

Obviously Awesome

by April Dunford • 2019

Your product landed in the wrong market without you noticing. The step-by-step fix.

4.24

4k+

🎯 Product Positioning 🏢 B2B Marketing 🏷️ Category Design

Obviously Awesome 87%

Your product landed in the wrong market without you noticing. The step-by-step fix.

by April Dunford 2019

4.24

4k+ ratings

🎯 Product Positioning 🏢 B2B Marketing 🏷️ Category Design

Strategy That Works

by Paul Leinwand • 2016

Close the gap between strategy and execution: build a few signature capabilities.

3.88

275

🏢 Corporate Strategy 🎯 Strategic Execution 🛠️ Capability Building

Strategy That Works 87%

Close the gap between strategy and execution: build a few signature capabilities.

by Paul Leinwand 2016

3.88

275 ratings

🏢 Corporate Strategy 🎯 Strategic Execution 🛠️ Capability Building

Niche Down

by Christopher Lochhead • 2018

Stop competing to be best. The rules for creating a new category and owning it outright.

3.80

196

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding

Niche Down 87%

Stop competing to be best. The rules for creating a new category and owning it outright.

by Christopher Lochhead 2018

3.80

196 ratings

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding

The Origin of Brands

by Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

The Origin of Brands 87%

The market doesn't converge. It branches, and every branch is a brand you can own.

by Al Ries 2005

3.71

436 ratings

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

Blue Ocean Shift

by W. Chan Kim • 2017

A field-tested system for growing by creating new demand, not fighting over what already exists.

3.90

2k+

🧠 Strategic Innovation 🌊 Market Creation 📈 Growth Strategy

Blue Ocean Shift 87%

A field-tested system for growing by creating new demand, not fighting over what already exists.

by W. Chan Kim 2017

3.90

2k+ ratings

🧠 Strategic Innovation 🌊 Market Creation 📈 Growth Strategy

Your Strategy Needs a Strategy

by Martin Reeves • 2015

Five environments call for five different strategies. How to diagnose yours and pick the right play.

4.01

661

🏢 Corporate Strategy 🏆 Competitive Advantage ⚡ Strategic Agility

Your Strategy Needs a Strategy 87%

Five environments call for five different strategies. How to diagnose yours and pick the right play.

by Martin Reeves 2015

4.01

661 ratings

🏢 Corporate Strategy 🏆 Competitive Advantage ⚡ Strategic Agility

Seven Strategy Questions

by Robert Simons • 2010

Seven questions that diagnose why your strategy works on paper but not in practice.

3.96

191

🎯 Strategy Execution 📊 Performance Measurement 🔍 Strategic Focus

Seven Strategy Questions 87%

Seven questions that diagnose why your strategy works on paper but not in practice.

by Robert Simons 2010

3.96

191 ratings

🎯 Strategy Execution 📊 Performance Measurement 🔍 Strategic Focus

Competing on the Edge

by Shona L. Brown • 1998

In fast markets, the only sustainable advantage is the ability to keep finding temporary ones.

3.53

🏢 Corporate Strategy 🏗️ Organizational Design 🌱 Emergent Strategy

Competing on the Edge 87%

In fast markets, the only sustainable advantage is the ability to keep finding temporary ones.

by Shona L. Brown 1998

3.53

75 ratings

🏢 Corporate Strategy 🏗️ Organizational Design 🌱 Emergent Strategy

The Minimalist Entrepreneur

by Sahil Lavingia • 2021

Community first, product second: the art of building a profitable startup without venture capital.

4.20

2k+

🥾 Bootstrapping 📐 Lean Methodology 🗣️ Customer Development

The Minimalist Entrepreneur 87%

Community first, product second: the art of building a profitable startup without venture capital.

by Sahil Lavingia 2021

4.20

2k+ ratings

🥾 Bootstrapping 📐 Lean Methodology 🗣️ Customer Development

Lean Inception

by Paulo Caroli • 2018

The workshop recipe that aligns a team and defines the right MVP, no code needed.

4.07

446

🧱 Product Management 🚀 Lean Startup 🔄 Agile Development

Lean Inception 87%

The workshop recipe that aligns a team and defines the right MVP, no code needed.

by Paulo Caroli 2018

4.07

446 ratings

🧱 Product Management 🚀 Lean Startup 🔄 Agile Development

42 Rules for a Web Presence That Wins (2nd Edition)

by Philippa Gamse • 2011

Who is in charge of your website? Forty-two rules for turning it into a business asset.

4.33

🌐 Digital Strategy 📣 Online Marketing ✍️ Content Strategy

42 Rules for a Web Presence That Wins (2nd Edition) Summary

42 Rules for a Web Presence That Wins (2nd Edition) 87%

Who is in charge of your website? Forty-two rules for turning it into a business asset.

by Philippa Gamse 2011

4.33

9 ratings

🌐 Digital Strategy 📣 Online Marketing ✍️ Content Strategy

Product-Led SEO

by Eli Schwartz • 2021

Revenue, not rankings: why the best SEO starts with your product, not your keywords.

3.89

390

🎯 Seo Strategy 🚀 Product-Led Growth ✍️ Content Strategy

Product-Led SEO 87%

Revenue, not rankings: why the best SEO starts with your product, not your keywords.

by Eli Schwartz 2021

3.89

390 ratings

🎯 Seo Strategy 🚀 Product-Led Growth ✍️ Content Strategy

The Amazon Management System

by Ram Charan • 2019

The practices, from hiring to metrics, that keep Amazon sprinting while other giants slow.

4.04

399

🎯 Customer Centricity 👥 Talent And Hiring 📊 Data Driven Management

The Amazon Management System 87%

The practices, from hiring to metrics, that keep Amazon sprinting while other giants slow.

by Ram Charan 2019

4.04

399 ratings

🎯 Customer Centricity 👥 Talent And Hiring 📊 Data Driven Management

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