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🚀 Go-To-Market

Strategic guides for launching products and services, covering the frameworks, positioning, and execution tactics that turn ideas into market traction.
Loved
by Martina Lauchengco • 2022
Product marketing isn't a support function. Four strategic roles make it the growth engine.
3.85
664
📦 Product Marketing🚀 Tech Startups🗺️ Go-To-Market Strategy🎯 Product Positioning💬 Messaging Frameworks
Loved Summary
Loved 91%
Product marketing isn't a support function. Four strategic roles make it the growth engine.
by Martina Lauchengco 2022
3.85
664 ratings
📦 Product Marketing🚀 Tech Startups🗺️ Go-To-Market Strategy🎯 Product Positioning💬 Messaging Frameworks
Inside the Tornado
by Geoffrey A. Moore • 1995
Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.
3.98
2k+
🖥️ High-Tech Marketing📈 Technology Adoption🚀 Go-To-Market Strategy🌪️ Hypergrowth Strategy♟️ Competitive Positioning
Inside the Tornado Summary
Inside the Tornado 91%
Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.
by Geoffrey A. Moore 1995
3.98
2k+ ratings
🖥️ High-Tech Marketing📈 Technology Adoption🚀 Go-To-Market Strategy🌪️ Hypergrowth Strategy♟️ Competitive Positioning
Traction
by Gabriel Weinberg • 2014
Your best growth channel is the one your competitors dismissed. A process for finding it.
4.11
10k+
🎯 Customer Acquisition🧪 Growth Hacking📈 Product-Led Growth🔄 Viral Growth🔧 Lean Startup
Traction Summary
Traction 90%
Your best growth channel is the one your competitors dismissed. A process for finding it.
by Gabriel Weinberg 2014
4.11
10k+ ratings
🎯 Customer Acquisition🧪 Growth Hacking📈 Product-Led Growth🔄 Viral Growth🔧 Lean Startup
Obviously Awesome
by April Dunford • 2019
Your product landed in the wrong market without you noticing. The step-by-step fix.
4.24
4k+
🎯 Product Positioning🏢 B2B Marketing🏷️ Category Design🔍 Customer Discovery♟️ Competitive Strategy
Obviously Awesome Summary
Obviously Awesome 90%
Your product landed in the wrong market without you noticing. The step-by-step fix.
by April Dunford 2019
4.24
4k+ ratings
🎯 Product Positioning🏢 B2B Marketing🏷️ Category Design🔍 Customer Discovery♟️ Competitive Strategy
Category Creation
by Anthony Kennada • 2019
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
3.86
72
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing👥 Community Building💡 Thought Leadership
Category Creation Summary
Category Creation 90%
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
by Anthony Kennada 2019
3.86
72 ratings
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing👥 Community Building💡 Thought Leadership
42 Rules of Product Marketing
by Phil Burton • 2012
Spot ready-to-buy signals, translate complexity into outcomes, and arm your sales team to win.
3.55
44
📦 Product Marketing💻 Tech Marketing📈 Demand Generation🛠️ Sales Enablement💬 Messaging And Positioning
42 Rules of Product Marketing Summary
42 Rules of Product Marketing 90%
Spot ready-to-buy signals, translate complexity into outcomes, and arm your sales team to win.
by Phil Burton 2012
3.55
44 ratings
📦 Product Marketing💻 Tech Marketing📈 Demand Generation🛠️ Sales Enablement💬 Messaging And Positioning
ABM is B2B.
by Sangram Vajre • 2019
Under 1% of B2B leads ever close. A system that ties every marketing dollar to revenue instead.
3.45
209
🏢 B2b Marketing🎯 Account-Based Marketing📐 Marketing Strategy📊 Revenue Operations🤝 Cross-Functional Teams
ABM is B2B. Summary
ABM is B2B. 90%
Under 1% of B2B leads ever close. A system that ties every marketing dollar to revenue instead.
by Sangram Vajre 2019
3.45
209 ratings
🏢 B2b Marketing🎯 Account-Based Marketing📐 Marketing Strategy📊 Revenue Operations🤝 Cross-Functional Teams
Lean B2B
by Étienne Garbugli • 2014
Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.
4.17
244
🏢 B2b Startups💼 Enterprise Sales📦 Product Management🔍 Customer Discovery🎯 Product-Market Fit
Lean B2B Summary
Lean B2B 90%
Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.
by Étienne Garbugli 2014
4.17
244 ratings
🏢 B2b Startups💼 Enterprise Sales📦 Product Management🔍 Customer Discovery🎯 Product-Market Fit
How To Become A Digital Marketing Hero
by Rufus Lidman • 2018
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
4.50
2
📱 Digital Marketing📋 Marketing Frameworks📊 Marketing Analytics🔄 Digital Transformation🌐 Platform Ecosystems
How To Become A Digital Marketing Hero Summary
How To Become A Digital Marketing Hero 90%
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
by Rufus Lidman 2018
4.50
2 ratings
📱 Digital Marketing📋 Marketing Frameworks📊 Marketing Analytics🔄 Digital Transformation🌐 Platform Ecosystems
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation🎯 Niche Targeting🧠 Content Strategy
Brandscaping Summary
Brandscaping 90%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation🎯 Niche Targeting🧠 Content Strategy
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy📊 Media Business Models📥 Inbound Marketing
Killing Marketing Summary
Killing Marketing 89%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy📊 Media Business Models📥 Inbound Marketing
Strategic Marketing Management
by Alexander Chernev • 2008
Five linked decisions that, when aligned, capture markets; when one slips, value erodes.
4.01
224
🎯 Marketing Strategy🏷️ Brand Management📦 Product Management🧩 Marketing Frameworks💰 Pricing Strategy
Strategic Marketing Management Summary
Strategic Marketing Management 89%
Five linked decisions that, when aligned, capture markets; when one slips, value erodes.
by Alexander Chernev 2008
4.01
224 ratings
🎯 Marketing Strategy🏷️ Brand Management📦 Product Management🧩 Marketing Frameworks💰 Pricing Strategy
The Product-Led Playbook
by Wes Bush • 2024
Your product can close deals. The system for unlocking self-serve revenue with a tiny team.
4.42
55
🧲 Product-Led Growth☁️ SaaS Go-To-Market📘 Startup Playbooks🗺️ Product Strategy🏁 Onboarding Design
The Product-Led Playbook Summary
The Product-Led Playbook 89%
Your product can close deals. The system for unlocking self-serve revenue with a tiny team.
by Wes Bush 2024
4.42
55 ratings
🧲 Product-Led Growth☁️ SaaS Go-To-Market📘 Startup Playbooks🗺️ Product Strategy🏁 Onboarding Design
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning🏷️ Brand Naming👑 Market Leadership
The Origin of Brands Summary
The Origin of Brands 89%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning🏷️ Brand Naming👑 Market Leadership
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
🎯 Content Marketing📱 Social Media Marketing🔍 Organic Search🗺️ Content Strategy👥 Audience Research
Optimize Summary
Optimize 89%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
🎯 Content Marketing📱 Social Media Marketing🔍 Organic Search🗺️ Content Strategy👥 Audience Research
Play Bigger
by Al Ramadan • 2016
76% of a market's value goes to whoever defines it. This is the manual.
3.86
2k+
🗂️ Category Strategy🎯 Brand Positioning🌐 Market Shaping📣 Business Narrative🏆 Winner-Take-All Markets
Play Bigger Summary
Play Bigger 89%
76% of a market's value goes to whoever defines it. This is the manual.
by Al Ramadan 2016
3.86
2k+ ratings
🗂️ Category Strategy🎯 Brand Positioning🌐 Market Shaping📣 Business Narrative🏆 Winner-Take-All Markets
Crossing the Chasm
by Geoffrey A. Moore • 2002
Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.
4.02
32k+
🖥️ Technology Marketing📊 Diffusion Of Innovations📚 Silicon Valley Canon🎯 Niche Domination🚀 Go-To-Market Strategy
Crossing the Chasm Summary
Crossing the Chasm 89%
Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.
by Geoffrey A. Moore 2002
4.02
32k+ ratings
🖥️ Technology Marketing📊 Diffusion Of Innovations📚 Silicon Valley Canon🎯 Niche Domination🚀 Go-To-Market Strategy
The Art of Product Management
by Rich Mironov • 2008
Product management is parenting. Sales is scouting. SaaS is cooking. The logic behind each.
3.49
280
🗺️ Product Strategy👥 Customer Development🔍 Competitive Intelligence🚀 Go-To-Market Strategy☁️ SaaS Business Models
The Art of Product Management Summary
The Art of Product Management 89%
Product management is parenting. Sales is scouting. SaaS is cooking. The logic behind each.
by Rich Mironov 2008
3.49
280 ratings
🗺️ Product Strategy👥 Customer Development🔍 Competitive Intelligence🚀 Go-To-Market Strategy☁️ SaaS Business Models
The One-Page Content Marketing Blueprint
by P. Sharma • 2019
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
4.47
59
📝 Content Marketing🔽 Marketing Funnels🧲 Lead Generation🗺️ Content Strategy📥 Inbound Methodology
The One-Page Content Marketing Blueprint Summary
The One-Page Content Marketing Blueprint 89%
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
by P. Sharma 2019
4.47
59 ratings
📝 Content Marketing🔽 Marketing Funnels🧲 Lead Generation🗺️ Content Strategy📥 Inbound Methodology
The Startup Owner's Manual
by Steve Blank • 2012
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
4.11
13k+
🌀 Lean Startup📘 Startup Playbooks🔍 Customer Research🧱 Business Model Design🎯 Product-Market Fit
The Startup Owner's Manual Summary
The Startup Owner's Manual 89%
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
by Steve Blank 2012
4.11
13k+ ratings
🌀 Lean Startup📘 Startup Playbooks🔍 Customer Research🧱 Business Model Design🎯 Product-Market Fit
They Ask, You Answer
by Marcus Sheridan • 2019
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
4.22
2k+
📝 Content Marketing🧲 Inbound Marketing🎓 Customer Education🤝 Trust-Based Sales🎬 Video Marketing
They Ask, You Answer Summary
They Ask, You Answer 89%
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
by Marcus Sheridan 2019
4.22
2k+ ratings
📝 Content Marketing🧲 Inbound Marketing🎓 Customer Education🤝 Trust-Based Sales🎬 Video Marketing
Modern Marketing Using AI
by Malay A. Upadhyay • 2021
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
3.75
8
📊 Marketing Strategy💻 Digital Marketing🏗️ Brand Building🤖 Ai In Business⚙️ Marketing Automation
Modern Marketing Using AI Summary
Modern Marketing Using AI 89%
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
by Malay A. Upadhyay 2021
3.75
8 ratings
📊 Marketing Strategy💻 Digital Marketing🏗️ Brand Building🤖 Ai In Business⚙️ Marketing Automation
Marketing
by Brian Tracy • 2014
Why your product isn't selling, and the strategic playbook for making customers choose you first.
4.09
400
🎯 Marketing Strategy🏪 Small Business Marketing📌 Market Positioning🧲 Customer Acquisition⚔️ Competitive Strategy
Marketing Summary
Marketing 89%
Why your product isn't selling, and the strategic playbook for making customers choose you first.
by Brian Tracy 2014
4.09
400 ratings
🎯 Marketing Strategy🏪 Small Business Marketing📌 Market Positioning🧲 Customer Acquisition⚔️ Competitive Strategy
Digital Marketing MBA
by David J. Bradley • 2019
Build digital strategy on intelligence you already own: the MBA playbook for marketing leaders.
3.50
12
📊 Marketing Strategy🔄 Digital Transformation🗺️ Strategic Planning🔍 Market Intelligence🕵️ Competitive Intelligence
Digital Marketing MBA Summary
Digital Marketing MBA 89%
Build digital strategy on intelligence you already own: the MBA playbook for marketing leaders.
by David J. Bradley 2019
3.50
12 ratings
📊 Marketing Strategy🔄 Digital Transformation🗺️ Strategic Planning🔍 Market Intelligence🕵️ Competitive Intelligence
Marketing Automation For Dummies
by Mathew Sweezey • 2014
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
3.90
52
🖥️ Marketing Automation📱 Digital Marketing🏢 B2B Marketing🎯 Lead Generation📝 Content Marketing
Marketing Automation For Dummies Summary
Marketing Automation For Dummies 89%
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
by Mathew Sweezey 2014
3.90
52 ratings
🖥️ Marketing Automation📱 Digital Marketing🏢 B2B Marketing🎯 Lead Generation📝 Content Marketing
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing👥 Community Building💬 Online Engagement
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 89%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing👥 Community Building💬 Online Engagement
42 Rules for a Web Presence That Wins (2nd Edition)
by Philippa Gamse • 2011
Who is in charge of your website? Forty-two rules for turning it into a business asset.
4.33
9
🌐 Digital Strategy📣 Online Marketing✍️ Content Strategy📈 Visitor Analytics💎 Value Propositions
42 Rules for a Web Presence That Wins (2nd Edition) Summary
42 Rules for a Web Presence That Wins (2nd Edition) 89%
Who is in charge of your website? Forty-two rules for turning it into a business asset.
by Philippa Gamse 2011
4.33
9 ratings
🌐 Digital Strategy📣 Online Marketing✍️ Content Strategy📈 Visitor Analytics💎 Value Propositions
10x Marketing Formula
by Garrett Moon • 2018
Ditch incremental gains. The startup method for creating content so distinct it has no competition.
4.07
110
🧱 Content Marketing🏁 Startup Marketing🎯 Content Strategy📈 Growth Hacking⚙️ Lean Methodology
10x Marketing Formula Summary
10x Marketing Formula 89%
Ditch incremental gains. The startup method for creating content so distinct it has no competition.
by Garrett Moon 2018
4.07
110 ratings
🧱 Content Marketing🏁 Startup Marketing🎯 Content Strategy📈 Growth Hacking⚙️ Lean Methodology
The Four Steps to the Epiphany
by Steve Blank • 2003
Build it and they will come is a lie. The startup playbook: learn, then build.
3.96
17k+
🧪 Startup Methodology🔄 Lean Startup🔍 Customer Research💼 Business Models🎯 Market Segmentation
The Four Steps to the Epiphany Summary
The Four Steps to the Epiphany 89%
Build it and they will come is a lie. The startup playbook: learn, then build.
by Steve Blank 2003
3.96
17k+ ratings
🧪 Startup Methodology🔄 Lean Startup🔍 Customer Research💼 Business Models🎯 Market Segmentation
Professional Services Marketing
by Mike Schultz • 2009
Attract clients and command premium fees. The marketing playbook for professional services firms.
3.82
177
🏢 Professional Services🏭 B2B Marketing🎯 Lead Generation💡 Thought Leadership💰 Pricing Strategy
Professional Services Marketing Summary
Professional Services Marketing 89%
Attract clients and command premium fees. The marketing playbook for professional services firms.
by Mike Schultz 2009
3.82
177 ratings
🏢 Professional Services🏭 B2B Marketing🎯 Lead Generation💡 Thought Leadership💰 Pricing Strategy
They Ask, You Answer
by Marcus Sheridan • 2019
Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.
4.42
12
🚀 Inbound Marketing✍️ Content Marketing🪟 Radical Transparency📚 Customer Education🤝 Sales And Marketing Alignment
They Ask, You Answer Summary
They Ask, You Answer 89%
Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.
by Marcus Sheridan 2019
4.42
12 ratings
🚀 Inbound Marketing✍️ Content Marketing🪟 Radical Transparency📚 Customer Education🤝 Sales And Marketing Alignment
Launch
by Jeff Walker • 2014
The launch formula that compresses a year of sales into one week, no existing audience required.
3.99
4k+
🚀 Product Launches📧 Email Marketing🔁 Sales Funnels🧠 Mental Triggers📦 Digital Products
Launch Summary
Launch 89%
The launch formula that compresses a year of sales into one week, no existing audience required.
by Jeff Walker 2014
3.99
4k+ ratings
🚀 Product Launches📧 Email Marketing🔁 Sales Funnels🧠 Mental Triggers📦 Digital Products
Get Scrappy
by Nick Westergaard • 2016
Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.
3.8
156
📱 Digital Marketing🏪 Small Business Marketing🧱 Brand Building✍️ Content Marketing💬 Social Media Strategy
Get Scrappy Summary
Get Scrappy 89%
Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.
by Nick Westergaard 2016
3.8
156 ratings
📱 Digital Marketing🏪 Small Business Marketing🧱 Brand Building✍️ Content Marketing💬 Social Media Strategy
49 Quick Ways to Market your Business for Free
by Sarah-Jane White • 2011
The tools are free; the customers are there. A checklist of 49 ways to reach them.
3.40
452
🏪 Small Business Marketing📱 Digital Marketing🥷 Guerrilla Marketing💬 Social Media Strategy✍️ Content Marketing
49 Quick Ways to Market your Business for Free Summary
49 Quick Ways to Market your Business for Free 89%
The tools are free; the customers are there. A checklist of 49 ways to reach them.
by Sarah-Jane White 2011
3.40
452 ratings
🏪 Small Business Marketing📱 Digital Marketing🥷 Guerrilla Marketing💬 Social Media Strategy✍️ Content Marketing
Hacking Growth
by Sean Ellis • 2017
Build a team that runs 30 growth experiments a week; here is the structure and process.
4.11
6k+
🚀 Growth Hacking🎯 Product/Market Fit🧪 Rapid Experimentation🔁 Retention Loops🚪 Onboarding Design
Hacking Growth Summary
Hacking Growth 89%
Build a team that runs 30 growth experiments a week; here is the structure and process.
by Sean Ellis 2017
4.11
6k+ ratings
🚀 Growth Hacking🎯 Product/Market Fit🧪 Rapid Experimentation🔁 Retention Loops🚪 Onboarding Design
The Inside Advantage
by Robert H. Bloom • 2007
Most growth strategies chase the next shiny thing. This one mines the gold you already own.
3.97
58
📈 Growth Strategy🎯 Value Proposition Design👤 Core Customer Focus❤️ Emotional Branding⭐ Brand Differentiation
The Inside Advantage Summary
The Inside Advantage 89%
Most growth strategies chase the next shiny thing. This one mines the gold you already own.
by Robert H. Bloom 2007
3.97
58 ratings
📈 Growth Strategy🎯 Value Proposition Design👤 Core Customer Focus❤️ Emotional Branding⭐ Brand Differentiation
The Product Manager's Survival Guide
by Steven Haines • 2013
Run your product like a business: the full playbook for strategy, customers, launch, and metrics.
3.63
449
🧭 Product Management🔍 Customer Discovery📊 Market Analysis🗺️ Product Strategy🚀 Go-To-Market Strategy
The Product Manager's Survival Guide Summary
The Product Manager's Survival Guide 89%
Run your product like a business: the full playbook for strategy, customers, launch, and metrics.
by Steven Haines 2013
3.63
449 ratings
🧭 Product Management🔍 Customer Discovery📊 Market Analysis🗺️ Product Strategy🚀 Go-To-Market Strategy
Niche Down
by Christopher Lochhead • 2018
Stop competing to be best. The rules for creating a new category and owning it outright.
3.80
196
💡 Category Creation🎯 Differentiation🏷️ Personal Branding🧠 Thought Leadership📚 Market Education
Niche Down Summary
Niche Down 89%
Stop competing to be best. The rules for creating a new category and owning it outright.
by Christopher Lochhead 2018
3.80
196 ratings
💡 Category Creation🎯 Differentiation🏷️ Personal Branding🧠 Thought Leadership📚 Market Education
Content Chemistry
by Andy Crestodina • 2012
A visual playbook for turning your blog into a customer magnet, from search to email.
4.10
118
📣 Content Marketing🗺️ Content Strategy🔍 Seo Strategies✉️ Email Marketing📱 Social Media Marketing
Content Chemistry Summary
Content Chemistry 89%
A visual playbook for turning your blog into a customer magnet, from search to email.
by Andy Crestodina 2012
4.10
118 ratings
📣 Content Marketing🗺️ Content Strategy🔍 Seo Strategies✉️ Email Marketing📱 Social Media Marketing
Blue Ocean Strategy, Expanded Edition
by W. Chan Kim • 2005
Markets are not fixed. The tools for redrawing their boundaries so you compete on empty terrain.
4.01
89k+
🌊 Market Creation🏢 Corporate Strategy🧰 Strategic Frameworks💡 Innovation Strategy🧱 Business Model Design
Blue Ocean Strategy, Expanded Edition Summary
Blue Ocean Strategy, Expanded Edition 89%
Markets are not fixed. The tools for redrawing their boundaries so you compete on empty terrain.
by W. Chan Kim 2005
4.01
89k+ ratings
🌊 Market Creation🏢 Corporate Strategy🧰 Strategic Frameworks💡 Innovation Strategy🧱 Business Model Design
Managing Content Marketing
by Robert Rose • 2011
A story framework that turns your brand into a magnet for subscribers, not just viewers.
3.78
153
📄 Content Marketing📖 Brand Storytelling🎯 Buyer Personas🌐 Multichannel Marketing📊 Marketing Measurement
Managing Content Marketing Summary
Managing Content Marketing 89%
A story framework that turns your brand into a magnet for subscribers, not just viewers.
by Robert Rose 2011
3.78
153 ratings
📄 Content Marketing📖 Brand Storytelling🎯 Buyer Personas🌐 Multichannel Marketing📊 Marketing Measurement
HBR's 10 Must Reads on Strategic Marketing
by Harvard Business Review • 2013
Marketing and sales are undermining each other. The structural fix that turns friction into revenue.
3.99
595
🎯 Marketing Strategy🤝 Sales Alignment🧱 Departmental Silos💡 Customer Centricity🏢 B2B Marketing
HBR's 10 Must Reads on Strategic Marketing Summary
HBR's 10 Must Reads on Strategic Marketing 89%
Marketing and sales are undermining each other. The structural fix that turns friction into revenue.
by Harvard Business Review 2013
3.99
595 ratings
🎯 Marketing Strategy🤝 Sales Alignment🧱 Departmental Silos💡 Customer Centricity🏢 B2B Marketing
Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
Buy Now Summary
Buy Now 89%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
The Story Engine
by Kyle Gray • 2017
Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.
3.66
223
🎯 Content Marketing📖 Brand Storytelling🧲 Inbound Marketing🎣 Lead Generation⚙️ Marketing Automation
The Story Engine Summary
The Story Engine 89%
Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.
by Kyle Gray 2017
3.66
223 ratings
🎯 Content Marketing📖 Brand Storytelling🧲 Inbound Marketing🎣 Lead Generation⚙️ Marketing Automation
Marketing 4.0
by Philip Kotler • 2016
The classic marketing playbook, rewritten for when customers trust each other more than ads.
4.06
3k+
📱 Digital Marketing🎯 Marketing Strategy🗺️ Customer Journey🏗️ Brand Building📝 Content Marketing
Marketing 4.0 Summary
Marketing 4.0 89%
The classic marketing playbook, rewritten for when customers trust each other more than ads.
by Philip Kotler 2016
4.06
3k+ ratings
📱 Digital Marketing🎯 Marketing Strategy🗺️ Customer Journey🏗️ Brand Building📝 Content Marketing
Choose
by Ryan Levesque • 2019
Market selection kills more businesses than bad products. The data-driven way to pick right.
3.97
343
🚀 Pre-Startup Strategy✅ Market Validation🎯 Niche Selection🔍 Customer Research🧩 Product-Market Fit
Choose Summary
Choose 89%
Market selection kills more businesses than bad products. The data-driven way to pick right.
by Ryan Levesque 2019
3.97
343 ratings
🚀 Pre-Startup Strategy✅ Market Validation🎯 Niche Selection🔍 Customer Research🧩 Product-Market Fit
Software as a Science
by Dan Martell • 2024
SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.
4.53
169
🚀 Saas Founders🔄 Subscription Revenue🧩 Growth Frameworks⭐ Customer Success💲 Pricing Strategy
Software as a Science Summary
Software as a Science 89%
SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.
by Dan Martell 2024
4.53
169 ratings
🚀 Saas Founders🔄 Subscription Revenue🧩 Growth Frameworks⭐ Customer Success💲 Pricing Strategy
Lean Branding
by Laura Busche • 2014
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
3.71
99
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling🎨 Visual Identity🧠 Consumer Psychology
Lean Branding Summary
Lean Branding 89%
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
by Laura Busche 2014
3.71
99 ratings
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling🎨 Visual Identity🧠 Consumer Psychology
Nail It then Scale It
by Nathan Furr • 2010
Most startups die building what nobody needs. Find a real pain, solve it tight, grow only then.
4.12
939
🛠️ Lean Startup🎙️ Customer Development📘 Startup Playbooks🎯 Product-Market Fit⚡ Rapid Prototyping
Nail It then Scale It Summary
Nail It then Scale It 89%
Most startups die building what nobody needs. Find a real pain, solve it tight, grow only then.
by Nathan Furr 2010
4.12
939 ratings
🛠️ Lean Startup🎙️ Customer Development📘 Startup Playbooks🎯 Product-Market Fit⚡ Rapid Prototyping
F#ck Content Marketing
by Randy Frisch • 2019
60% of B2B content goes unused. The fix: design the experience, not just the asset.
3.74
152
📝 Content Marketing🏢 B2b Marketing🗺️ Content Strategy🎨 Content Design👤 Personalization
F#ck Content Marketing Summary
F#ck Content Marketing 89%
60% of B2B content goes unused. The fix: design the experience, not just the asset.
by Randy Frisch 2019
3.74
152 ratings
📝 Content Marketing🏢 B2b Marketing🗺️ Content Strategy🎨 Content Design👤 Personalization
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