💬 Messaging And Positioning

Strategic frameworks for how brands and ideas claim space in crowded markets, shaping perception through carefully crafted language and differentiation.

Loved

by Martina Lauchengco • 2022

Product marketing isn't a support function. Four strategic roles make it the growth engine.

3.85

664

📦 Product Marketing 🚀 Tech Startups 🗺️ Go-To-Market Strategy 🎯 Product Positioning 💬 Messaging Frameworks

Loved 89%

Product marketing isn't a support function. Four strategic roles make it the growth engine.

by Martina Lauchengco 2022

3.85

664 ratings

📦 Product Marketing 🚀 Tech Startups 🗺️ Go-To-Market Strategy 🎯 Product Positioning 💬 Messaging Frameworks

The Origin of Brands

by Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

The Origin of Brands 89%

The market doesn't converge. It branches, and every branch is a brand you can own.

by Al Ries 2005

3.71

436 ratings

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

Jack Trout on Strategy

by Jack Trout • 2004

Competition is killing you. The cure: a simple strategy to occupy the customer's mind.

3.87

236

🏆 Competitive Strategy 🎯 Brand Positioning 🏹 Niche Strategy 💡 Simplicity Strategy 🗺️ Positioning Theory

Jack Trout on Strategy 89%

Competition is killing you. The cure: a simple strategy to occupy the customer's mind.

by Jack Trout 2004

3.87

236 ratings

🏆 Competitive Strategy 🎯 Brand Positioning 🏹 Niche Strategy 💡 Simplicity Strategy 🗺️ Positioning Theory

Building a Storybrand

by Donald Miller • 2017

Stop making your brand the hero. A story framework that clears the fog so customers buy.

4.26

27k+

📣 Brand Messaging 🎯 Marketing Strategy 🧭 Customer Journey 🦸 Hero's Journey 💡 Message Clarity

Building a Storybrand 89%

Stop making your brand the hero. A story framework that clears the fog so customers buy.

by Donald Miller 2017

4.26

27k+ ratings

📣 Brand Messaging 🎯 Marketing Strategy 🧭 Customer Journey 🦸 Hero's Journey 💡 Message Clarity

Words That Work

by Frank Luntz • 2006

Your audience hears their own version. A pollster's method for making your words land as intended.

3.62

3k+

🗳️ Political Messaging 🏢 Business Messaging 🖼️ Message Framing 🖊️ Plain Language 🗣️ Persuasive Language

Words That Work 88%

Your audience hears their own version. A pollster's method for making your words land as intended.

by Frank Luntz 2006

3.62

3k+ ratings

🗳️ Political Messaging 🏢 Business Messaging 🖼️ Message Framing 🖊️ Plain Language 🗣️ Persuasive Language

The Fall of Advertising and the Rise of PR

by Al Ries • 2002

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

3.72

876

🎤 Public Relations 📢 Advertising 🏗️ Category Creation ✏️ Brand Naming 📍 Positioning Strategy

The Fall of Advertising and the Rise of PR Summary

The Fall of Advertising and the Rise of PR 88%

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

by Al Ries 2002

3.72

876 ratings

🎤 Public Relations 📢 Advertising 🏗️ Category Creation ✏️ Brand Naming 📍 Positioning Strategy

Building a StoryBrand 2.0

by Donald Miller • 2025

Marketing fails when brands try to be the hero. A storytelling framework that ends marketing waste.

4.27

2k+

📋 Marketing Strategy 💬 Brand Messaging 📖 Business Storytelling 🧠 Customer Psychology 🎯 Message Clarity

Building a StoryBrand 2.0 88%

Marketing fails when brands try to be the hero. A storytelling framework that ends marketing waste.

by Donald Miller 2025

4.27

2k+ ratings

📋 Marketing Strategy 💬 Brand Messaging 📖 Business Storytelling 🧠 Customer Psychology 🎯 Message Clarity

Niche Down

by Christopher Lochhead • 2018

Stop competing to be best. The rules for creating a new category and owning it outright.

3.80

196

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding 🧠 Thought Leadership 📚 Market Education

Niche Down 88%

Stop competing to be best. The rules for creating a new category and owning it outright.

by Christopher Lochhead 2018

3.80

196 ratings

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding 🧠 Thought Leadership 📚 Market Education

Obviously Awesome

by April Dunford • 2019

Your product landed in the wrong market without you noticing. The step-by-step fix.

4.24

4k+

🎯 Product Positioning 🏢 B2B Marketing 🏷️ Category Design 🔍 Customer Discovery ♟️ Competitive Strategy

Obviously Awesome 88%

Your product landed in the wrong market without you noticing. The step-by-step fix.

by April Dunford 2019

4.24

4k+ ratings

🎯 Product Positioning 🏢 B2B Marketing 🏷️ Category Design 🔍 Customer Discovery ♟️ Competitive Strategy

Focus

by Al Ries • 1996

The surest way to kill a business is to expand it. Why the market punishes generalists.

4.00

780

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus 🔬 Niche Specialization 🏷️ Category Design

Focus 88%

The surest way to kill a business is to expand it. Why the market punishes generalists.

by Al Ries 1996

4.00

780 ratings

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus 🔬 Niche Specialization 🏷️ Category Design

Zag

by Marty Neumeier • 2006

Why different beats better, and the method for making your brand the one they remember.

3.99

4k+

🔖 Brand Strategy ⚡ Radical Differentiation 🎨 Design Thinking 🛎️ Customer Experience 🗺️ Market Positioning

Zag 88%

Why different beats better, and the method for making your brand the one they remember.

by Marty Neumeier 2006

3.99

4k+ ratings

🔖 Brand Strategy ⚡ Radical Differentiation 🎨 Design Thinking 🛎️ Customer Experience 🗺️ Market Positioning

Differentiate or Die

by Jack Trout • 2001

Good products die every day. The survivors own one idea nobody else can touch.

4.02

2k+

🎯 Brand Strategy ⚔️ Competitive Strategy 📍 Market Positioning 🧠 Consumer Psychology 🎯 Niche Marketing

Differentiate or Die 88%

Good products die every day. The survivors own one idea nobody else can touch.

by Jack Trout 2001

4.02

2k+ ratings

🎯 Brand Strategy ⚔️ Competitive Strategy 📍 Market Positioning 🧠 Consumer Psychology 🎯 Niche Marketing

Managing Content Marketing

by Robert Rose • 2011

A story framework that turns your brand into a magnet for subscribers, not just viewers.

3.78

153

📄 Content Marketing 📖 Brand Storytelling 🎯 Buyer Personas 🌐 Multichannel Marketing 📊 Marketing Measurement

Managing Content Marketing 88%

A story framework that turns your brand into a magnet for subscribers, not just viewers.

by Robert Rose 2011

3.78

153 ratings

📄 Content Marketing 📖 Brand Storytelling 🎯 Buyer Personas 🌐 Multichannel Marketing 📊 Marketing Measurement

Optimize

by Lee Odden • 2012

Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.

3.78

264

🎯 Content Marketing 📱 Social Media Marketing 🔍 Organic Search 🗺️ Content Strategy 👥 Audience Research

Optimize 88%

Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.

by Lee Odden 2012

3.78

264 ratings

🎯 Content Marketing 📱 Social Media Marketing 🔍 Organic Search 🗺️ Content Strategy 👥 Audience Research

Inbound PR

by Iliyana Stareva • 2018

Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.

3.87

📢 Public Relations 📝 Content Marketing 🧲 Inbound Methodology 💻 Digital Transformation 🏢 Agency Business

Inbound PR 88%

Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.

by Iliyana Stareva 2018

3.87

46 ratings

📢 Public Relations 📝 Content Marketing 🧲 Inbound Methodology 💻 Digital Transformation 🏢 Agency Business

Eating the Big Fish

by Adam Morgan • 1999

Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.

3.93

752

🛠️ Brand Strategy ⚔️ Competitive Positioning 💥 Market Disruption 🗺️ Category Design 🏷️ Brand Identity

Eating the Big Fish 88%

Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.

by Adam Morgan 1999

3.93

752 ratings

🛠️ Brand Strategy ⚔️ Competitive Positioning 💥 Market Disruption 🗺️ Category Design 🏷️ Brand Identity

Marketing Made Simple

by Donald Miller • 2020

Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.

4.24

3k+

🏪 Small Business Marketing 💬 Brand Messaging 📖 Business Storytelling 🔽 Sales Funnels 📧 Email Marketing

Marketing Made Simple 88%

Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.

by Donald Miller 2020

4.24

3k+ ratings

🏪 Small Business Marketing 💬 Brand Messaging 📖 Business Storytelling 🔽 Sales Funnels 📧 Email Marketing

Positioning

by Al Ries • 1980

Better products lose. The marketing war is about owning a single, simple word in the brain.

4.04

19k+

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology 🆕 Category Creation 🔍 Cognitive Biases

Positioning 88%

Better products lose. The marketing war is about owning a single, simple word in the brain.

by Al Ries 1980

4.04

19k+ ratings

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology 🆕 Category Creation 🔍 Cognitive Biases

Play Bigger

by Al Ramadan • 2016

76% of a market's value goes to whoever defines it. This is the manual.

3.86

2k+

🗂️ Category Strategy 🎯 Brand Positioning 🌐 Market Shaping 📣 Business Narrative 🏆 Winner-Take-All Markets

Play Bigger 87%

76% of a market's value goes to whoever defines it. This is the manual.

by Al Ramadan 2016

3.86

2k+ ratings

🗂️ Category Strategy 🎯 Brand Positioning 🌐 Market Shaping 📣 Business Narrative 🏆 Winner-Take-All Markets

Straight Talk About Public Relations, Revised and Updated

by Robert Wynne • 2019

Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.

4.00

📢 Public Relations 📰 Earned Media 🤝 Media Relations 🚨 Crisis Communications ✍️ Content Marketing

Straight Talk About Public Relations, Revised and Updated Summary

Straight Talk About Public Relations, Revised and Updated 87%

Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.

by Robert Wynne 2019

4.00

3 ratings

📢 Public Relations 📰 Earned Media 🤝 Media Relations 🚨 Crisis Communications ✍️ Content Marketing

The New Positioning

by Jack Trout • 1995

A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.

3.71

222

🗺️ Marketing Strategy 🧠 Consumer Psychology ✂️ Simplicity In Business 📣 Public Relations 🧩 Cognitive Biases

The New Positioning 87%

A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.

by Jack Trout 1995

3.71

222 ratings

🗺️ Marketing Strategy 🧠 Consumer Psychology ✂️ Simplicity In Business 📣 Public Relations 🧩 Cognitive Biases

Killing Marketing

by Joe Pulizzi • 2013

The smartest brands no longer rent attention. They own audiences and charge for access instead.

3.90

232

📝 Content Marketing 👥 Audience Building 🎯 Marketing Strategy 📊 Media Business Models 📥 Inbound Marketing

Killing Marketing 87%

The smartest brands no longer rent attention. They own audiences and charge for access instead.

by Joe Pulizzi 2013

3.90

232 ratings

📝 Content Marketing 👥 Audience Building 🎯 Marketing Strategy 📊 Media Business Models 📥 Inbound Marketing

Brandscaping

by Andrew M. Davis • 2012

Fund content from creators with the audience: build demand without the publishing overhead.

4.09

103

📝 Content Marketing 🤝 Brand Partnerships 📈 Demand Generation 🎯 Niche Targeting 🧠 Content Strategy

Brandscaping 87%

Fund content from creators with the audience: build demand without the publishing overhead.

by Andrew M. Davis 2012

4.09

103 ratings

📝 Content Marketing 🤝 Brand Partnerships 📈 Demand Generation 🎯 Niche Targeting 🧠 Content Strategy

Branding For Dummies

by Bill Chiaravalle • 2006

Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.

3.74

118

🧭 Brand Strategy 🎯 Market Positioning 🤝 Consumer Trust 🎨 Visual Identity 🏛️ Traditional Branding

Branding For Dummies 87%

Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.

by Bill Chiaravalle 2006

3.74

118 ratings

🧭 Brand Strategy 🎯 Market Positioning 🤝 Consumer Trust 🎨 Visual Identity 🏛️ Traditional Branding

Made to Stick (Chapter 4

by Chip Heath • 2008

Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.

4.21

126

🧠 Cognitive Biases 📖 Business Storytelling 💬 Memorable Messaging 🧪 Persuasion Science ✂️ Simple Messaging

Made to Stick (Chapter 4 87%

Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.

by Chip Heath 2008

4.21

126 ratings

🧠 Cognitive Biases 📖 Business Storytelling 💬 Memorable Messaging 🧪 Persuasion Science ✂️ Simple Messaging

Excellence in Business Communication

by John V. Thill • 1990

Why your first draft should wait: a planning-first method for business writing that actually lands.

3.83

206

🏢 Business Writing ✍️ Writing Process 🎯 Audience Analysis 💬 Persuasive Messaging 🏗️ Message Structure

Excellence in Business Communication Summary

Excellence in Business Communication 87%

Why your first draft should wait: a planning-first method for business writing that actually lands.

by John V. Thill 1990

3.83

206 ratings

🏢 Business Writing ✍️ Writing Process 🎯 Audience Analysis 💬 Persuasive Messaging 🏗️ Message Structure

The Zen of Social Media Marketing

by Shama Hyder • 2010

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

3.74

2k+

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing 👥 Community Building 💬 Online Engagement

The Zen of Social Media Marketing Summary

The Zen of Social Media Marketing 87%

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

by Shama Hyder 2010

3.74

2k+ ratings

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing 👥 Community Building 💬 Online Engagement

Platform

by Michael Hyatt • 2012

The exact playbook for building an online platform from scratch: a blog that fuels a career.

4.16

13k+

🌐 Personal Branding 📱 Social Media Marketing 📝 Blogging 📧 Email Marketing 👥 Audience Building

Platform 87%

The exact playbook for building an online platform from scratch: a blog that fuels a career.

by Michael Hyatt 2012

4.16

13k+ ratings

🌐 Personal Branding 📱 Social Media Marketing 📝 Blogging 📧 Email Marketing 👥 Audience Building

27 Powers of Persuasion

by Chris St. Hilaire • 2010

A political strategist's 27 rules: align the room, soothe the egos, and control the story.

3.78

161

🗣️ Persuasion Tactics 📢 Political Messaging 🪞 Ego Management 🖼️ Strategic Framing 📖 Emotional Storytelling

27 Powers of Persuasion 87%

A political strategist's 27 rules: align the room, soothe the egos, and control the story.

by Chris St. Hilaire 2010

3.78

161 ratings

🗣️ Persuasion Tactics 📢 Political Messaging 🪞 Ego Management 🖼️ Strategic Framing 📖 Emotional Storytelling

Rise of the Youpreneur

by Chris Ducker • 2018

When your brand is your name, no platform algorithm or policy change can make you obsolete.

4.08

283

🎯 Personal Branding 🚀 Solopreneurship 🏆 Expert Positioning 📧 Email Marketing 📣 Launch Marketing

Rise of the Youpreneur 87%

When your brand is your name, no platform algorithm or policy change can make you obsolete.

by Chris Ducker 2018

4.08

283 ratings

🎯 Personal Branding 🚀 Solopreneurship 🏆 Expert Positioning 📧 Email Marketing 📣 Launch Marketing

Kellogg on Branding

by Alice M. Tybout • 2005

Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.

4.09

276

🏷️ Brand Management 📈 Marketing Strategy 📍 Brand Positioning 💎 Brand Equity 🏗️ Brand Architecture

Kellogg on Branding 87%

Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.

by Alice M. Tybout 2005

4.09

276 ratings

🏷️ Brand Management 📈 Marketing Strategy 📍 Brand Positioning 💎 Brand Equity 🏗️ Brand Architecture

The Presentation Secrets of Steve Jobs

by Carmine Gallo • 2009

Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.

4.09

7k+

🎤 Public Speaking 📖 Business Storytelling 🖼️ Slide Design 👁️ Visual Communication ✂️ Message Simplification

The Presentation Secrets of Steve Jobs Summary

The Presentation Secrets of Steve Jobs 87%

Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.

by Carmine Gallo 2009

4.09

7k+ ratings

🎤 Public Speaking 📖 Business Storytelling 🖼️ Slide Design 👁️ Visual Communication ✂️ Message Simplification

Jab, Jab, Jab, Right Hook

by Gary Vaynerchuk • 2013

Give value long before you sell, and make every post feel native to its platform.

3.95

9k+

📲 Social Media Marketing 📋 Content Strategy 📖 Brand Storytelling 🤝 Community Engagement 🎨 Visual Branding

Jab, Jab, Jab, Right Hook 87%

Give value long before you sell, and make every post feel native to its platform.

by Gary Vaynerchuk 2013

3.95

9k+ ratings

📲 Social Media Marketing 📋 Content Strategy 📖 Brand Storytelling 🤝 Community Engagement 🎨 Visual Branding

How to Launch a Brand

by Fabian Geyrhalter • 2020

Where brand names come from, how logos earn attention, and what turns a business into a brand.

3.90

191

🧭 Brand Strategy 🎨 Visual Identity 🏷️ Brand Naming 🎯 Brand Positioning 🚀 Startup Branding

How to Launch a Brand 87%

Where brand names come from, how logos earn attention, and what turns a business into a brand.

by Fabian Geyrhalter 2020

3.90

191 ratings

🧭 Brand Strategy 🎨 Visual Identity 🏷️ Brand Naming 🎯 Brand Positioning 🚀 Startup Branding

Small Message, Big Impact

by Terri L. Sjodin • 2011

Thirty seconds is all you get. Make it open a door instead of close a deal.

3.49

275

🛗 Elevator Pitches 🎤 Persuasive Speaking 🎯 Presentation Skills ✍️ Message Crafting 💼 Sales Pitches

Small Message, Big Impact 87%

Thirty seconds is all you get. Make it open a door instead of close a deal.

by Terri L. Sjodin 2011

3.49

275 ratings

🛗 Elevator Pitches 🎤 Persuasive Speaking 🎯 Presentation Skills ✍️ Message Crafting 💼 Sales Pitches

Content Rules

by Ann Handley • 2010

Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.

3.91

4k+

🛠️ Content Marketing 🗣️ Brand Voice 🔥 Audience Engagement 📋 Content Strategy 📖 Authentic Storytelling

Content Rules 87%

Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.

by Ann Handley 2010

3.91

4k+ ratings

🛠️ Content Marketing 🗣️ Brand Voice 🔥 Audience Engagement 📋 Content Strategy 📖 Authentic Storytelling

The Power of Visual Storytelling

by Ekaterina Walter • 2014

The brain reads pictures 60,000 times faster than words. How to make your marketing stick.

3.67

287

📋 Content Marketing 📱 Social Media Platforms 📖 Brand Storytelling 👁️ Attention Economy 🧠 Cognitive Psychology

The Power of Visual Storytelling Summary

The Power of Visual Storytelling 87%

The brain reads pictures 60,000 times faster than words. How to make your marketing stick.

by Ekaterina Walter 2014

3.67

287 ratings

📋 Content Marketing 📱 Social Media Platforms 📖 Brand Storytelling 👁️ Attention Economy 🧠 Cognitive Psychology

Category Creation

by Anthony Kennada • 2019

Don't disrupt an old market. Invent a new one, then build the brand that owns it.

3.86

🏗️ Market Creation 🎯 Brand Strategy 💼 B2B Marketing 👥 Community Building 💡 Thought Leadership

Category Creation 87%

Don't disrupt an old market. Invent a new one, then build the brand that owns it.

by Anthony Kennada 2019

3.86

72 ratings

🏗️ Market Creation 🎯 Brand Strategy 💼 B2B Marketing 👥 Community Building 💡 Thought Leadership

Marketing

by Brian Tracy • 2014

Why your product isn't selling, and the strategic playbook for making customers choose you first.

4.09

400

🎯 Marketing Strategy 🏪 Small Business Marketing 📌 Market Positioning 🧲 Customer Acquisition ⚔️ Competitive Strategy

Marketing 87%

Why your product isn't selling, and the strategic playbook for making customers choose you first.

by Brian Tracy 2014

4.09

400 ratings

🎯 Marketing Strategy 🏪 Small Business Marketing 📌 Market Positioning 🧲 Customer Acquisition ⚔️ Competitive Strategy

The New Rules of Marketing and PR

by David Meerman Scott • 2007

Stop pitching journalists. Start publishing directly for your customers: the complete playbook.

3.85

7k+

📝 Content Marketing 💻 Digital Marketing 📣 Public Relations 📱 Social Media Strategy 🔍 Search Engines

The New Rules of Marketing and PR Summary

The New Rules of Marketing and PR 87%

Stop pitching journalists. Start publishing directly for your customers: the complete playbook.

by David Meerman Scott 2007

3.85

7k+ ratings

📝 Content Marketing 💻 Digital Marketing 📣 Public Relations 📱 Social Media Strategy 🔍 Search Engines

Mastering the New Media Landscape

by Barbara Henricks • 2016

Your social media audience isn't yours. Here is how to build one that is.

4.16

📣 Content Marketing 🎯 Personal Branding 📰 Public Relations 👥 Audience Building 📱 Social Media Strategy

Mastering the New Media Landscape Summary

Mastering the New Media Landscape 87%

Your social media audience isn't yours. Here is how to build one that is.

by Barbara Henricks 2016

4.16

32 ratings

📣 Content Marketing 🎯 Personal Branding 📰 Public Relations 👥 Audience Building 📱 Social Media Strategy

Visual Hammer

by Laura Ries • 2012

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

3.88

161

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

Visual Hammer 87%

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

by Laura Ries 2012

3.88

161 ratings

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

The 22 Immutable Laws Of Branding

by Al Ries • 1998

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

3.88

4k+

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

The 22 Immutable Laws Of Branding Summary

The 22 Immutable Laws Of Branding 87%

Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.

by Al Ries 1998

3.88

4k+ ratings

🎯 Brand Positioning 🏗️ Category Creation 🏷️ Brand Naming 🧠 Consumer Psychology 📢 Publicity Strategy

Public Relations

by Ron Smith • 2013

How PR builds trust, manages crises, and earns goodwill: a field guide for newcomers.

3.91

👥 Public Relations 🏢 Corporate Communications 🎯 Strategic Communication ✍️ Business Writing 📰 Media Relations

Public Relations 87%

How PR builds trust, manages crises, and earns goodwill: a field guide for newcomers.

by Ron Smith 2013

3.91

23 ratings

👥 Public Relations 🏢 Corporate Communications 🎯 Strategic Communication ✍️ Business Writing 📰 Media Relations

Got Your Attention?

by Sam Horn • 2015

Curiosity beats credentials. Open any conversation so people lean in and ask for more.

3.92

250

💼 Business Communication 👁️ Attention Economics 👋 First Impressions 📖 Storytelling Technique ✍️ Message Design

Got Your Attention? 87%

Curiosity beats credentials. Open any conversation so people lean in and ask for more.

by Sam Horn 2015

3.92

250 ratings

💼 Business Communication 👁️ Attention Economics 👋 First Impressions 📖 Storytelling Technique ✍️ Message Design

Be The Brand

by Jules Marcoux • 2016

Turn your reputation into revenue: the playbook for building a personal brand that pays.

3.75

🧑‍💼 Personal Branding 📝 Content Marketing 👥 Audience Building 💰 Brand Monetization 🌐 Online Presence

Be The Brand 87%

Turn your reputation into revenue: the playbook for building a personal brand that pays.

by Jules Marcoux 2016

3.75

72 ratings

🧑‍💼 Personal Branding 📝 Content Marketing 👥 Audience Building 💰 Brand Monetization 🌐 Online Presence

How To Become A Digital Marketing Hero

by Rufus Lidman • 2018

A digital marketing system that matches the right tool to the right goal, every time, and proves it.

4.50

📱 Digital Marketing 📋 Marketing Frameworks 📊 Marketing Analytics 🔄 Digital Transformation 🌐 Platform Ecosystems

How To Become A Digital Marketing Hero Summary

How To Become A Digital Marketing Hero 87%

A digital marketing system that matches the right tool to the right goal, every time, and proves it.

by Rufus Lidman 2018

4.50

2 ratings

📱 Digital Marketing 📋 Marketing Frameworks 📊 Marketing Analytics 🔄 Digital Transformation 🌐 Platform Ecosystems

42 Rules of Product Marketing

by Phil Burton • 2012

Spot ready-to-buy signals, translate complexity into outcomes, and arm your sales team to win.

3.55

📦 Product Marketing 💻 Tech Marketing 📈 Demand Generation 🛠️ Sales Enablement 📊 Data-Driven Marketing

42 Rules of Product Marketing 87%

Spot ready-to-buy signals, translate complexity into outcomes, and arm your sales team to win.

by Phil Burton 2012

3.55

44 ratings

📦 Product Marketing 💻 Tech Marketing 📈 Demand Generation 🛠️ Sales Enablement 📊 Data-Driven Marketing

Ogilvy on Advertising in the Digital Age

by Miles Young • 2019

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

3.59

268

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building 💡 Meaning Creation 🧠 Consumer Psychology

Ogilvy on Advertising in the Digital Age Summary

Ogilvy on Advertising in the Digital Age 87%

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

by Miles Young 2019

3.59

268 ratings

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building 💡 Meaning Creation 🧠 Consumer Psychology

The One Hour Content Plan

by Meera Kothand • 2017

End the idea scramble: three frameworks that plan a year of blog content in one hour.

4.05

2k+

🚀 Content Marketing 💼 Solopreneurship 📝 Content Planning 🗣️ Brand Voice 📣 Content Promotion

The One Hour Content Plan 87%

End the idea scramble: three frameworks that plan a year of blog content in one hour.

by Meera Kothand 2017

4.05

2k+ ratings

🚀 Content Marketing 💼 Solopreneurship 📝 Content Planning 🗣️ Brand Voice 📣 Content Promotion

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