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SoBrief
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Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 91%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
Straight Talk About Public Relations, Revised and Updated
by Robert Wynne • 2019
Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.
4.00
3
Straight Talk About Public Relations, Revised and Updated Summary
Straight Talk About Public Relations, Revised and Updated 91%
Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.
by Robert Wynne 2019
4.00
3 ratings
Managing Content Marketing
by Robert Rose • 2011
A story framework that turns your brand into a magnet for subscribers, not just viewers.
3.78
153
Managing Content Marketing Summary
Managing Content Marketing 91%
A story framework that turns your brand into a magnet for subscribers, not just viewers.
by Robert Rose 2011
3.78
153 ratings
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 91%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 91%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
Ogilvy on Advertising
by David Ogilvy • 1983
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
4.15
12k+
Ogilvy on Advertising Summary
Ogilvy on Advertising 91%
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
by David Ogilvy 1983
4.15
12k+ ratings
Strategic Silence
by Roumen Dimitrov • 2017
How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.
Strategic Silence Summary
Strategic Silence 90%
How not speaking, being boring, and off-the-record whispers let PR pros shape what the media asks.
by Roumen Dimitrov 2017
Public Relations
by Ron Smith • 2013
How PR builds trust, manages crises, and earns goodwill: a field guide for newcomers.
3.91
23
Public Relations Summary
Public Relations 90%
How PR builds trust, manages crises, and earns goodwill: a field guide for newcomers.
by Ron Smith 2013
3.91
23 ratings
Content Chemistry
by Andy Crestodina • 2012
A visual playbook for turning your blog into a customer magnet, from search to email.
4.10
118
Content Chemistry Summary
Content Chemistry 90%
A visual playbook for turning your blog into a customer magnet, from search to email.
by Andy Crestodina 2012
4.10
118 ratings
Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
Buy Now Summary
Buy Now 90%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 90%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
Content Rules
by Ann Handley • 2010
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
3.91
4k+
Content Rules Summary
Content Rules 90%
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
by Ann Handley 2010
3.91
4k+ ratings
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 90%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
Changing the Channel
by Michael Masterson • 2008
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
3.75
59
Changing the Channel Summary
Changing the Channel 90%
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
by Michael Masterson 2008
3.75
59 ratings
Frenemies
by Ken Auletta • 2018
Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.
3.42
592
Frenemies Summary
Frenemies 90%
Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.
by Ken Auletta 2018
3.42
592 ratings
The Marketing Blueprint
by Jules Marcoux • 2015
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
3.97
288
The Marketing Blueprint Summary
The Marketing Blueprint 90%
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
by Jules Marcoux 2015
3.97
288 ratings
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
Brandscaping Summary
Brandscaping 90%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
Strategic Marketing Management
by Alexander Chernev • 2008
Five linked decisions that, when aligned, capture markets; when one slips, value erodes.
4.01
224
Strategic Marketing Management Summary
Strategic Marketing Management 90%
Five linked decisions that, when aligned, capture markets; when one slips, value erodes.
by Alexander Chernev 2008
4.01
224 ratings
Email Persuasion
by Ian Brodie • 2013
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
3.76
258
Email Persuasion Summary
Email Persuasion 90%
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
by Ian Brodie 2013
3.76
258 ratings
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
Killing Marketing Summary
Killing Marketing 90%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
You Need PR
by Jenna Guarneri • 2022
Brand identity first, coverage second: a PR system for startups that don't have an agency budget.
4.28
18
You Need PR Summary
You Need PR 90%
Brand identity first, coverage second: a PR system for startups that don't have an agency budget.
by Jenna Guarneri 2022
4.28
18 ratings
Killer Facebook Ads
by Marty Weintraub • 2011
Turn Facebook's social data into a precision ad pipeline that costs less and converts more.
3.63
65
Killer Facebook Ads Summary
Killer Facebook Ads 90%
Turn Facebook's social data into a precision ad pipeline that costs less and converts more.
by Marty Weintraub 2011
3.63
65 ratings
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 90%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
Marketing Made Simple
by Donald Miller • 2020
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
4.24
3k+
Marketing Made Simple Summary
Marketing Made Simple 90%
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
by Donald Miller 2020
4.24
3k+ ratings
The One Hour Content Plan
by Meera Kothand • 2017
End the idea scramble: three frameworks that plan a year of blog content in one hour.
4.05
2k+
The One Hour Content Plan Summary
The One Hour Content Plan 90%
End the idea scramble: three frameworks that plan a year of blog content in one hour.
by Meera Kothand 2017
4.05
2k+ ratings
Social Media ROI
by Olivier A. Blanchard • 2011
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
3.96
530
Social Media ROI Summary
Social Media ROI 90%
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
by Olivier A. Blanchard 2011
3.96
530 ratings
Six Pixels of Separation
by Mitch Joel • 2009
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
3.83
1k+
Six Pixels of Separation Summary
Six Pixels of Separation 90%
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
by Mitch Joel 2009
3.83
1k+ ratings
The New Email Revolution
by Robert W. Bly • 2018
Most business emails are deleted unread. The playbook for getting yours opened and read.
3.00
23
The New Email Revolution Summary
The New Email Revolution 90%
Most business emails are deleted unread. The playbook for getting yours opened and read.
by Robert W. Bly 2018
3.00
23 ratings
Understanding Digital Marketing
by Damian Ryan • 2009
Your website is your most valuable asset: how to build a digital marketing engine around it.
3.78
343
Understanding Digital Marketing Summary
Understanding Digital Marketing 90%
Your website is your most valuable asset: how to build a digital marketing engine around it.
by Damian Ryan 2009
3.78
343 ratings
How To Become A Digital Marketing Hero
by Rufus Lidman • 2018
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
4.50
2
How To Become A Digital Marketing Hero Summary
How To Become A Digital Marketing Hero 90%
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
by Rufus Lidman 2018
4.50
2 ratings
Invisible Selling Machine
by Ryan Deiss • 2015
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
4.18
376
Invisible Selling Machine Summary
Invisible Selling Machine 90%
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
by Ryan Deiss 2015
4.18
376 ratings
Marketing 4.0
by Philip Kotler • 2016
The classic marketing playbook, rewritten for when customers trust each other more than ads.
4.06
3k+
Marketing 4.0 Summary
Marketing 4.0 90%
The classic marketing playbook, rewritten for when customers trust each other more than ads.
by Philip Kotler 2016
4.06
3k+ ratings
Go Mobile
by Jeanne Hopkins • 2011
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
3.55
60
Go Mobile Summary
Go Mobile 90%
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
by Jeanne Hopkins 2011
3.55
60 ratings
Scientific Advertising
by Claude C. Hopkins • 1923
Why the best ads are not creative gambles but salesmanship measured to the penny.
4.06
4k+
Scientific Advertising Summary
Scientific Advertising 90%
Why the best ads are not creative gambles but salesmanship measured to the penny.
by Claude C. Hopkins 1923
4.06
4k+ ratings
The New Rules of Marketing and PR
by David Meerman Scott • 2007
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
3.85
7k+
The New Rules of Marketing and PR Summary
The New Rules of Marketing and PR 90%
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
by David Meerman Scott 2007
3.85
7k+ ratings
Journalism and PR
by John Lloyd • 2014
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
3.78
9
Journalism and PR Summary
Journalism and PR 90%
PR is bypassing the newsroom and speaking directly to you. Journalism hasn't caught up.
by John Lloyd 2014
3.78
9 ratings
500 Social Media Marketing Tips
by Andrew Macarthy • 2012
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
3.67
950
500 Social Media Marketing Tips Summary
500 Social Media Marketing Tips 90%
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
by Andrew Macarthy 2012
3.67
950 ratings
Epic Content Marketing
by Joe Pulizzi • 2013
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
3.96
1k+
Epic Content Marketing Summary
Epic Content Marketing 90%
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
by Joe Pulizzi 2013
3.96
1k+ ratings
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 90%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest
by Adidas Wilson • 2020
Stop posting and start selling: the cross-platform method that drives traffic, leads, and revenue.
Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest Summary
Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest 90%
Stop posting and start selling: the cross-platform method that drives traffic, leads, and revenue.
by Adidas Wilson 2020
Marketing Automation For Dummies
by Mathew Sweezey • 2014
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
3.90
52
Marketing Automation For Dummies Summary
Marketing Automation For Dummies 90%
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
by Mathew Sweezey 2014
3.90
52 ratings
49 Quick Ways to Market your Business for Free
by Sarah-Jane White • 2011
The tools are free; the customers are there. A checklist of 49 ways to reach them.
3.40
452
49 Quick Ways to Market your Business for Free Summary
49 Quick Ways to Market your Business for Free 90%
The tools are free; the customers are there. A checklist of 49 ways to reach them.
by Sarah-Jane White 2011
3.40
452 ratings
Marketing Insights from A to Z
by Philip Kotler • 2003
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
4.07
1k+
Marketing Insights from A to Z Summary
Marketing Insights from A to Z 90%
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
by Philip Kotler 2003
4.07
1k+ ratings
Guerrilla Marketing
by Jay Conrad Levinson • 1984
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
3.92
7k+
Guerrilla Marketing Summary
Guerrilla Marketing 90%
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
by Jay Conrad Levinson 1984
3.92
7k+ ratings
Inbound PR
by Iliyana Stareva • 2018
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
3.87
46
Inbound PR Summary
Inbound PR 90%
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
by Iliyana Stareva 2018
3.87
46 ratings
101 Facebook Marketing Tips and Strategies for Small Businesses
by Lasse Rouhiainen • 2016
Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline
3.63
27
101 Facebook Marketing Tips and Strategies for Small Businesses Summary
101 Facebook Marketing Tips and Strategies for Small Businesses 90%
Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline
by Lasse Rouhiainen 2016
3.63
27 ratings
They Ask, You Answer
by Marcus Sheridan • 2019
Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.
4.42
12
They Ask, You Answer Summary
They Ask, You Answer 90%
Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.
by Marcus Sheridan 2019
4.42
12 ratings
The Ultimate Guide To Content Marketing & Digital PR
by Charlie Marchant • 2016
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
5.00
1
The Ultimate Guide To Content Marketing & Digital PR Summary
The Ultimate Guide To Content Marketing & Digital PR 90%
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
by Charlie Marchant 2016
5.00
1 ratings
Digital Marketing Strategy
by Simon Kingsnorth • 2019
How to build a digital strategy that spans channels, respects data, and survives the boardroom.
3.79
289
Digital Marketing Strategy Summary
Digital Marketing Strategy 90%
How to build a digital strategy that spans channels, respects data, and survives the boardroom.
by Simon Kingsnorth 2019
3.79
289 ratings
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
Youtility Summary
Youtility 90%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
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