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SoBrief
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Web Analytics 2.0
by Avinash Kaushik • 2009
Your web data is lying to you. The framework that turns page views into decisions.
4.13
2k+
Web Analytics 2.0 Summary
Web Analytics 2.0 90%
Your web data is lying to you. The framework that turns page views into decisions.
by Avinash Kaushik 2009
4.13
2k+ ratings
Big Data
by Bernard Marr • 2015
Most data projects fail because they start with data, not strategy. Five questions change that.
3.59
416
Big Data Summary
Big Data 90%
Most data projects fail because they start with data, not strategy. Five questions change that.
by Bernard Marr 2015
3.59
416 ratings
The Tyranny of Metrics
by Jerry Z. Muller • 2017
The pursuit of measurable accountability is corrupting exactly the institutions it claims to fix.
3.69
2k+
The Tyranny of Metrics Summary
The Tyranny of Metrics 90%
The pursuit of measurable accountability is corrupting exactly the institutions it claims to fix.
by Jerry Z. Muller 2017
3.69
2k+ ratings
HBR Guide to Data Analytics Basics for Managers
by Harvard Business Review • 2018
The manager's checklist: what to verify before any number shapes your next decision.
3.86
383
HBR Guide to Data Analytics Basics for Managers Summary
HBR Guide to Data Analytics Basics for Managers 89%
The manager's checklist: what to verify before any number shapes your next decision.
by Harvard Business Review 2018
3.86
383 ratings
Key Performance Indicators For Dummies
by Bernard Marr • 2014
Most companies drown in data. A guide to picking the KPIs your strategy actually needs.
3.91
55
Key Performance Indicators For Dummies Summary
Key Performance Indicators For Dummies 89%
Most companies drown in data. A guide to picking the KPIs your strategy actually needs.
by Bernard Marr 2014
3.91
55 ratings
Sports Analytics
by Benjamin C. Alamar • 2013
The playbook for installing analytics inside a sports organization, from data to decision.
3.51
130
Sports Analytics Summary
Sports Analytics 89%
The playbook for installing analytics inside a sports organization, from data to decision.
by Benjamin C. Alamar 2013
3.51
130 ratings
Key Performance Indicators
by David Parmenter • 2007
Most KPIs are decorative. How to find the 10 measures that actually move your company.
3.79
331
Key Performance Indicators Summary
Key Performance Indicators 89%
Most KPIs are decorative. How to find the 10 measures that actually move your company.
by David Parmenter 2007
3.79
331 ratings
Beyond Measure
by James Vincent • 2022
The foot, the pound, the second: none are innocent. How measurement conquered the modern world.
3.85
1k+
Beyond Measure Summary
Beyond Measure 89%
The foot, the pound, the second: none are innocent. How measurement conquered the modern world.
by James Vincent 2022
3.85
1k+ ratings
Lean Analytics
by Alistair Croll • 2013
Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.
4.11
8k+
Lean Analytics Summary
Lean Analytics 89%
Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.
by Alistair Croll 2013
4.11
8k+ ratings
How to Measure Anything
by Douglas W. Hubbard • 1985
That thing you call immeasurable? Redefine measurement; the toolkit is simpler than anyone admits.
3.90
4k+
How to Measure Anything Summary
How to Measure Anything 89%
That thing you call immeasurable? Redefine measurement; the toolkit is simpler than anyone admits.
by Douglas W. Hubbard 1985
3.90
4k+ ratings
Keeping Up with the Quants
by Thomas H. Davenport • 2013
You hired the quants. Now learn the questions that turn their numbers into decisions.
3.57
585
Keeping Up with the Quants Summary
Keeping Up with the Quants 89%
You hired the quants. Now learn the questions that turn their numbers into decisions.
by Thomas H. Davenport 2013
3.57
585 ratings
Basketball on Paper
by Dean Oliver • 2003
Basketball's scoreboard is a liar. Here is what actually decides who wins and who loses.
4.06
467
Basketball on Paper Summary
Basketball on Paper 89%
Basketball's scoreboard is a liar. Here is what actually decides who wins and who loses.
by Dean Oliver 2003
4.06
467 ratings
The Tiger That Isn't
by Michael Blastland • 2007
A 40% increase sounds alarming. Should it? The simple questions that make numbers tell the truth.
3.91
670
The Tiger That Isn't Summary
The Tiger That Isn't 89%
A 40% increase sounds alarming. Should it? The simple questions that make numbers tell the truth.
by Michael Blastland 2007
3.91
670 ratings
Behind Every Good Decision
by Piyanka Jain • 2014
Analytics problems rarely need data scientists. A five-step framework anyone with Excel can use.
3.60
144
Behind Every Good Decision Summary
Behind Every Good Decision 89%
Analytics problems rarely need data scientists. A five-step framework anyone with Excel can use.
by Piyanka Jain 2014
3.60
144 ratings
Google Analytics
by Justin Cutroni • 2007
Turn Google Analytics from a hit counter into a decision engine with the right setup.
3.72
129
Google Analytics Summary
Google Analytics 89%
Turn Google Analytics from a hit counter into a decision engine with the right setup.
by Justin Cutroni 2007
3.72
129 ratings
Competing on Analytics
by Thomas H. Davenport • 2007
Why some companies (like Amazon and Capital One) win by making bets on data, not hunches.
3.69
2k+
Competing on Analytics Summary
Competing on Analytics 89%
Why some companies (like Amazon and Capital One) win by making bets on data, not hunches.
by Thomas H. Davenport 2007
3.69
2k+ ratings
Whatever Happened to the Metric System?
by John Bemelmans Marciano • 2013
A tale of revolutions, divine measures, and why a global standard stopped at America's shores.
3.62
321
Whatever Happened to the Metric System? Summary
Whatever Happened to the Metric System? 89%
A tale of revolutions, divine measures, and why a global standard stopped at America's shores.
by John Bemelmans Marciano 2013
3.62
321 ratings
25 Need-To-Know Key Performance Indicators
by Bernard Marr • 2014
Twenty-five metrics every manager needs: what they measure, why they matter, and when to act.
3.91
35
25 Need-To-Know Key Performance Indicators Summary
25 Need-To-Know Key Performance Indicators 89%
Twenty-five metrics every manager needs: what they measure, why they matter, and when to act.
by Bernard Marr 2014
3.91
35 ratings
Data Analytics Made Accessible
by Anil Maheshwari • 2014
Every analytics technique a manager needs, from decision trees to big data, mapped and demystified.
3.76
323
Data Analytics Made Accessible Summary
Data Analytics Made Accessible 88%
Every analytics technique a manager needs, from decision trees to big data, mapped and demystified.
by Anil Maheshwari 2014
3.76
323 ratings
Project Management Metrics, KPIs, and Dashboards
by Harold R. Kerzner • 2011
Dashboards that stop projects from flying blind: the value metrics your Gantt chart leaves out.
4.01
109
Project Management Metrics, KPIs, and Dashboards Summary
Project Management Metrics, KPIs, and Dashboards 88%
Dashboards that stop projects from flying blind: the value metrics your Gantt chart leaves out.
by Harold R. Kerzner 2011
4.01
109 ratings
Data-Driven Marketing
by Mark Jeffery • 2010
Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.
3.90
889
Data-Driven Marketing Summary
Data-Driven Marketing 88%
Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.
by Mark Jeffery 2010
3.90
889 ratings
Smart Baseball
by Keith Law • 2017
Batting average, pitcher wins, RBI: why they fail, and the numbers that actually predict winning.
3.95
3k+
Smart Baseball Summary
Smart Baseball 88%
Batting average, pitcher wins, RBI: why they fail, and the numbers that actually predict winning.
by Keith Law 2017
3.95
3k+ ratings
Big Data
by Viktor Mayer-Schönberger • 2013
The era of sampling, clean data, and causal certainty is over. What replaces it is stranger.
3.69
9k+
Big Data Summary
Big Data 88%
The era of sampling, clean data, and causal certainty is over. What replaces it is stranger.
by Viktor Mayer-Schönberger 2013
3.69
9k+ ratings
Mastering Salesforce Reports and Dashboards
by David Carnes • 2023
Why most Salesforce dashboards fail: bad folder permissions, missing fields, and how to fix them.
5.00
1
Mastering Salesforce Reports and Dashboards Summary
Mastering Salesforce Reports and Dashboards 88%
Why most Salesforce dashboards fail: bad folder permissions, missing fields, and how to fix them.
by David Carnes 2023
5.00
1 ratings
The Book
by Tom M. Tango • 2006
Most baseball strategy is wrong: the numbers reveal when to bunt, steal, and use your closer.
4.07
1k+
The Book Summary
The Book 88%
Most baseball strategy is wrong: the numbers reveal when to bunt, steal, and use your closer.
by Tom M. Tango 2006
4.07
1k+ ratings
The Midrange Theory
by Seth Partnow • 2021
Analytics was going to kill the eye test. It proved why eyes still matter.
4.09
725
The Midrange Theory Summary
The Midrange Theory 88%
Analytics was going to kill the eye test. It proved why eyes still matter.
by Seth Partnow 2021
4.09
725 ratings
Damned Lies and Statistics
by Joel Best • 1998
Every statistic conceals a choice: what to count, what to ignore, and whose agenda it serves.
3.72
830
Damned Lies and Statistics Summary
Damned Lies and Statistics 88%
Every statistic conceals a choice: what to count, what to ignore, and whose agenda it serves.
by Joel Best 1998
3.72
830 ratings
Street-Fighting Mathematics
by Sanjoy Mahajan • 2010
A toolkit for rough-and-ready problem solving: estimate with units, symmetry, and clever shortcuts.
3.74
236
Street-Fighting Mathematics Summary
Street-Fighting Mathematics 88%
A toolkit for rough-and-ready problem solving: estimate with units, symmetry, and clever shortcuts.
by Sanjoy Mahajan 2010
3.74
236 ratings
Statistics 101
by David Borman • 2018
A single-volume stats class: summarize data, test hunches, and build forecasts, minus the jargon.
2.94
147
Statistics 101 Summary
Statistics 101 88%
A single-volume stats class: summarize data, test hunches, and build forecasts, minus the jargon.
by David Borman 2018
2.94
147 ratings
Six Sigma for Managers
by Greg Brue • 2002
The data-driven playbook for cutting defects to near zero and making those gains stick.
3.25
138
Six Sigma for Managers Summary
Six Sigma for Managers 88%
The data-driven playbook for cutting defects to near zero and making those gains stick.
by Greg Brue 2002
3.25
138 ratings
Understanding Analysis
by Stephen Abbott • 2000
Prove what calculus only computes: from the hole-free reals to the oddities of infinite sets.
4.49
476
Understanding Analysis Summary
Understanding Analysis 88%
Prove what calculus only computes: from the hole-free reals to the oddities of infinite sets.
by Stephen Abbott 2000
4.49
476 ratings
How to Measure Anything in Cybersecurity Risk
by Douglas W. Hubbard • 2016
Cybersecurity swears its risks defy measurement. A quantitative toolkit that says otherwise.
4.06
381
How to Measure Anything in Cybersecurity Risk Summary
How to Measure Anything in Cybersecurity Risk 88%
Cybersecurity swears its risks defy measurement. A quantitative toolkit that says otherwise.
by Douglas W. Hubbard 2016
4.06
381 ratings
Becoming a Data Head
by Alex J. Gutman • 2021
The critical thinking toolkit for anyone who works with data but never plans to code.
4.18
480
Becoming a Data Head Summary
Becoming a Data Head 88%
The critical thinking toolkit for anyone who works with data but never plans to code.
by Alex J. Gutman 2021
4.18
480 ratings
Data Strategy
by Bernard Marr • 2017
Profit from the data firehose: pick the right data, build a company that acts on it.
3.77
418
Data Strategy Summary
Data Strategy 88%
Profit from the data firehose: pick the right data, build a company that acts on it.
by Bernard Marr 2017
3.77
418 ratings
Data Science for Business
by Foster Provost • 2013
Why overfitting sinks most data projects, and the conceptual tools that stop it.
4.13
3k+
Data Science for Business Summary
Data Science for Business 88%
Why overfitting sinks most data projects, and the conceptual tools that stop it.
by Foster Provost 2013
4.13
3k+ ratings
Practical Statistics for Data Scientists
by Peter Bruce • 2017
The statistical methods data scientists use daily, from boxplots to bootstrap, minus the proofs.
4.02
545
Practical Statistics for Data Scientists Summary
Practical Statistics for Data Scientists 88%
The statistical methods data scientists use daily, from boxplots to bootstrap, minus the proofs.
by Peter Bruce 2017
4.02
545 ratings
Python Machine Learning Case Studies
by Danish Haroon • 2017
Five Python case studies in machine learning: from data cleanup to a scored model, step by step.
2.60
5
Python Machine Learning Case Studies Summary
Python Machine Learning Case Studies 88%
Five Python case studies in machine learning: from data cleanup to a scored model, step by step.
by Danish Haroon 2017
2.60
5 ratings
Introduction to Real Analysis
by Robert G. Bartle • 1982
A rigorous foundation in real numbers and limits: the proofs that make calculus unshakeable.
4.00
311
Introduction to Real Analysis Summary
Introduction to Real Analysis 88%
A rigorous foundation in real numbers and limits: the proofs that make calculus unshakeable.
by Robert G. Bartle 1982
4.00
311 ratings
Sexy Little Numbers
by Dimitri Maex • 2012
Your database hides your most profitable customers. A data-driven method for finding them.
3.80
235
Sexy Little Numbers Summary
Sexy Little Numbers 88%
Your database hides your most profitable customers. A data-driven method for finding them.
by Dimitri Maex 2012
3.80
235 ratings
The Model Thinker
by Scott E. Page • 2018
Big data without many models is just noise. The case for thinking through multiple frameworks.
3.92
955
The Model Thinker Summary
The Model Thinker 88%
Big data without many models is just noise. The case for thinking through multiple frameworks.
by Scott E. Page 2018
3.92
955 ratings
Research Methodology
by C.R. Kothari • 1985
The gap between a research question and a publishable finding, bridged step by step.
3.88
306
Research Methodology Summary
Research Methodology 88%
The gap between a research question and a publishable finding, bridged step by step.
by C.R. Kothari 1985
3.88
306 ratings
Numsense! Data Science for the Layman
by Annalyn Ng • 2017
Data science without the math: twelve techniques, what they do, and why intuition alone falls short.
4.14
622
Numsense! Data Science for the Layman Summary
Numsense! Data Science for the Layman 88%
Data science without the math: twelve techniques, what they do, and why intuition alone falls short.
by Annalyn Ng 2017
4.14
622 ratings
Data Smart
by John W. Foreman • 2013
Real machine learning inside Excel: cluster customers, forecast demand, optimize decisions. No code.
4.12
1k+
Data Smart Summary
Data Smart 88%
Real machine learning inside Excel: cluster customers, forecast demand, optimize decisions. No code.
by John W. Foreman 2013
4.12
1k+ ratings
How to Measure Anything Workbook
by Douglas W. Hubbard • 2014
Why everything is measurable and how to do it: a toolkit for turning uncertainties into dollars.
4.08
219
How to Measure Anything Workbook Summary
How to Measure Anything Workbook 88%
Why everything is measurable and how to do it: a toolkit for turning uncertainties into dollars.
by Douglas W. Hubbard 2014
4.08
219 ratings
So lügt man mit Statistik
by Walter Krämer • 1991
Precision, percentages, and pretty charts: a catalog of ways statistics are rigged to mislead you.
3.74
136
So lügt man mit Statistik Summary
So lügt man mit Statistik 88%
Precision, percentages, and pretty charts: a catalog of ways statistics are rigged to mislead you.
by Walter Krämer 1991
3.74
136 ratings
Bursts
by Albert-László Barabási • 2010
Why your email bursts, your travels repeat, and history rhymes: one hidden law of priority.
3.30
1k+
Bursts Summary
Bursts 88%
Why your email bursts, your travels repeat, and history rhymes: one hidden law of priority.
by Albert-László Barabási 2010
3.30
1k+ ratings
A Seat at the Table and The Art of Business Value
by Mark Schwartz • 2017
Shipping features isn't delivering value. A CIO on what Agile gets wrong about ROI.
4.23
785
A Seat at the Table and The Art of Business Value Summary
A Seat at the Table and The Art of Business Value 88%
Shipping features isn't delivering value. A CIO on what Agile gets wrong about ROI.
by Mark Schwartz 2017
4.23
785 ratings
The Numbers Game
by Michael Blastland • 2008
Most numbers in the news mislead you; a few mental habits reveal the real story.
3.65
344
The Numbers Game Summary
The Numbers Game 88%
Most numbers in the news mislead you; a few mental habits reveal the real story.
by Michael Blastland 2008
3.65
344 ratings
Thinking Basketball
by Ben Taylor • 2016
Championship rings say nothing about a player. Neither does points per game. The stats that do.
4.17
617
Thinking Basketball Summary
Thinking Basketball 88%
Championship rings say nothing about a player. Neither does points per game. The stats that do.
by Ben Taylor 2016
4.17
617 ratings
The Data Detective
by Tim Harford • 2020
Your emotions react to statistics before your brain does. Ten rules for getting the numbers right.
4.12
8k+
The Data Detective Summary
The Data Detective 87%
Your emotions react to statistics before your brain does. Ten rules for getting the numbers right.
by Tim Harford 2020
4.12
8k+ ratings
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