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Pricing Strategies
by Craig Martelle • 2019
What if charging more sells more? A pricing playbook for authors who want readers and revenue.
4.38
121
Pricing Strategies Summary
Pricing Strategies 89%
What if charging more sells more? A pricing playbook for authors who want readers and revenue.
by Craig Martelle 2019
4.38
121 ratings
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
Killing Marketing Summary
Killing Marketing 89%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
The Elements of Content Strategy
by Erin Kissane • 2011
Great web content does not just happen. The discipline, workflow, and standards for planning it.
3.73
2k+
The Elements of Content Strategy Summary
The Elements of Content Strategy 89%
Great web content does not just happen. The discipline, workflow, and standards for planning it.
by Erin Kissane 2011
3.73
2k+ ratings
Write Useful Books
by Rob Fitzpatrick • 2021
The product-design method that turns nonfiction books into recommendations, not just purchases.
4.54
769
Write Useful Books Summary
Write Useful Books 89%
The product-design method that turns nonfiction books into recommendations, not just purchases.
by Rob Fitzpatrick 2021
4.54
769 ratings
Content Strategy for the Web
by Kristina Halvorson • 2012
Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.
4.00
3k+
Content Strategy for the Web Summary
Content Strategy for the Web 89%
Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.
by Kristina Halvorson 2012
4.00
3k+ ratings
Snow Leopard
by Category Pirates • 2022
What 444 bestsellers teach about owning your category instead of competing in crowded genres.
4.35
210
Snow Leopard Summary
Snow Leopard 89%
What 444 bestsellers teach about owning your category instead of competing in crowded genres.
by Category Pirates 2022
4.35
210 ratings
Make A Killing On Kindle
by Michael Alvear • 2012
Skip the blog, forget Twitter: guerrilla tactics for selling ebooks on Amazon's own turf.
3.92
313
Make A Killing On Kindle Summary
Make A Killing On Kindle 89%
Skip the blog, forget Twitter: guerrilla tactics for selling ebooks on Amazon's own turf.
by Michael Alvear 2012
3.92
313 ratings
How to Write, Format, Publish and Promote your Book
by Derek Murphy • 2014
From choosing a profitable genre to earning reviews that count: the indie author's full playbook.
4.05
116
How to Write, Format, Publish and Promote your Book Summary
How to Write, Format, Publish and Promote your Book 89%
From choosing a profitable genre to earning reviews that count: the indie author's full playbook.
by Derek Murphy 2014
4.05
116 ratings
Strangers To Superfans
by David Gaughran • 2018
Five hidden stages decide every reader sale; most authors misdiagnose which one is broken.
4.40
569
Strangers To Superfans Summary
Strangers To Superfans 89%
Five hidden stages decide every reader sale; most authors misdiagnose which one is broken.
by David Gaughran 2018
4.40
569 ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 89%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
Publishing E-Books For Dummies
by Ali Luke • 2012
How to write, format, price, and promote an e-book that sells, no publisher required.
4.23
162
Publishing E-Books For Dummies Summary
Publishing E-Books For Dummies 89%
How to write, format, price, and promote an e-book that sells, no publisher required.
by Ali Luke 2012
4.23
162 ratings
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
Brandscaping Summary
Brandscaping 89%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
How I Sold 1 Million eBooks in 5 Months
by John Locke • 2011
Why your writing should offend some readers: the polarizing strategy behind a million eBooks sold.
3.68
942
How I Sold 1 Million eBooks in 5 Months Summary
How I Sold 1 Million eBooks in 5 Months 89%
Why your writing should offend some readers: the polarizing strategy behind a million eBooks sold.
by John Locke 2011
3.68
942 ratings
The New Rules of Marketing and PR
by David Meerman Scott • 2007
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
3.85
7k+
The New Rules of Marketing and PR Summary
The New Rules of Marketing and PR 89%
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
by David Meerman Scott 2007
3.85
7k+ ratings
Jack Trout on Strategy
by Jack Trout • 2004
Competition is killing you. The cure: a simple strategy to occupy the customer's mind.
3.87
236
Jack Trout on Strategy Summary
Jack Trout on Strategy 89%
Competition is killing you. The cure: a simple strategy to occupy the customer's mind.
by Jack Trout 2004
3.87
236 ratings
The Content Fuel Framework
by Melanie Deziel • 2020
A two-part matrix turns any topic into one hundred distinct pieces of content.
4.12
205
The Content Fuel Framework Summary
The Content Fuel Framework 89%
A two-part matrix turns any topic into one hundred distinct pieces of content.
by Melanie Deziel 2020
4.12
205 ratings
Content Strategy Toolkit, The
by Meghan Casey • 2015
Content audit to governance: the tools, roles, and processes for making your content earn its keep.
4.14
209
Content Strategy Toolkit, The Summary
Content Strategy Toolkit, The 89%
Content audit to governance: the tools, roles, and processes for making your content earn its keep.
by Meghan Casey 2015
4.14
209 ratings
Inbound PR
by Iliyana Stareva • 2018
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
3.87
46
Inbound PR Summary
Inbound PR 89%
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
by Iliyana Stareva 2018
3.87
46 ratings
Newsletter Ninja 2
by Tammi Labrecque • 2022
Most author giveaways only hook half the audience. Build one that catches fans and newcomers alike.
4.50
352
Newsletter Ninja 2 Summary
Newsletter Ninja 2 89%
Most author giveaways only hook half the audience. Build one that catches fans and newcomers alike.
by Tammi Labrecque 2022
4.50
352 ratings
Content Chemistry
by Andy Crestodina • 2012
A visual playbook for turning your blog into a customer magnet, from search to email.
4.10
118
Content Chemistry Summary
Content Chemistry 89%
A visual playbook for turning your blog into a customer magnet, from search to email.
by Andy Crestodina 2012
4.10
118 ratings
Managing Content Marketing
by Robert Rose • 2011
A story framework that turns your brand into a magnet for subscribers, not just viewers.
3.78
153
Managing Content Marketing Summary
Managing Content Marketing 89%
A story framework that turns your brand into a magnet for subscribers, not just viewers.
by Robert Rose 2011
3.78
153 ratings
500 Social Media Marketing Tips
by Andrew Macarthy • 2012
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
3.67
950
500 Social Media Marketing Tips Summary
500 Social Media Marketing Tips 89%
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
by Andrew Macarthy 2012
3.67
950 ratings
Newsletter Ninja
by Tammi Labrecque • 2018
Your mailing list is not a megaphone. The relationship-first playbook for authors who hate selling.
4.57
2k+
Newsletter Ninja Summary
Newsletter Ninja 88%
Your mailing list is not a megaphone. The relationship-first playbook for authors who hate selling.
by Tammi Labrecque 2018
4.57
2k+ ratings
Growth Hacking With Content Marketing
by Mike Fishbein • 2014
Your blog, videos, and slide decks can attract thousands of visitors without a single ad.
3.29
35
Growth Hacking With Content Marketing Summary
Growth Hacking With Content Marketing 88%
Your blog, videos, and slide decks can attract thousands of visitors without a single ad.
by Mike Fishbein 2014
3.29
35 ratings
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
The Origin of Brands Summary
The Origin of Brands 88%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 88%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
How to Write & Sell Simple Information for Fun and Profit
by Robert W. Bly • 2010
Turn a niche expertise into income: the blueprint for selling simple how-to content across formats.
3.80
185
How to Write & Sell Simple Information for Fun and Profit Summary
How to Write & Sell Simple Information for Fun and Profit 88%
Turn a niche expertise into income: the blueprint for selling simple how-to content across formats.
by Robert W. Bly 2010
3.80
185 ratings
Your First 1000 Copies
by Tim Grahl • 2013
Sell 1,000 copies without the sleaze: an email list, free content, and genuine reader relationships.
4.14
2k+
Your First 1000 Copies Summary
Your First 1000 Copies 88%
Sell 1,000 copies without the sleaze: an email list, free content, and genuine reader relationships.
by Tim Grahl 2013
4.14
2k+ ratings
Mastering the New Media Landscape
by Barbara Henricks • 2016
Your social media audience isn't yours. Here is how to build one that is.
4.16
32
Mastering the New Media Landscape Summary
Mastering the New Media Landscape 88%
Your social media audience isn't yours. Here is how to build one that is.
by Barbara Henricks 2016
4.16
32 ratings
Create Your Writer Platform
by Chuck Sambuchino • 2012
Your book deal depends less on your manuscript and more on the audience you bring to the table.
4.07
356
Create Your Writer Platform Summary
Create Your Writer Platform 88%
Your book deal depends less on your manuscript and more on the audience you bring to the table.
by Chuck Sambuchino 2012
4.07
356 ratings
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 88%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
ADVANTAGE
by Joe Solari • 2020
Your best marketer is your last reader. A system for making every launch bigger than the last.
4.56
52
ADVANTAGE Summary
ADVANTAGE 88%
Your best marketer is your last reader. A system for making every launch bigger than the last.
by Joe Solari 2020
4.56
52 ratings
Platform
by Michael Hyatt • 2012
The exact playbook for building an online platform from scratch: a blog that fuels a career.
4.16
13k+
Platform Summary
Platform 88%
The exact playbook for building an online platform from scratch: a blog that fuels a career.
by Michael Hyatt 2012
4.16
13k+ ratings
Epic Content Marketing
by Joe Pulizzi • 2013
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
3.96
1k+
Epic Content Marketing Summary
Epic Content Marketing 88%
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
by Joe Pulizzi 2013
3.96
1k+ ratings
Blue Ocean Strategy
by W. Chan Kim • 2005
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
4.01
89k+
Blue Ocean Strategy Summary
Blue Ocean Strategy 88%
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
by W. Chan Kim 2005
4.01
89k+ ratings
Content Marketing Strategies For Dummies
by Stephanie Diamond • 2016
Turn scattered blog posts into a content system that attracts, converts, and keeps customers.
3.80
10
Content Marketing Strategies For Dummies Summary
Content Marketing Strategies For Dummies 88%
Turn scattered blog posts into a content system that attracts, converts, and keeps customers.
by Stephanie Diamond 2016
3.80
10 ratings
The One Hour Content Plan
by Meera Kothand • 2017
End the idea scramble: three frameworks that plan a year of blog content in one hour.
4.05
2k+
The One Hour Content Plan Summary
The One Hour Content Plan 88%
End the idea scramble: three frameworks that plan a year of blog content in one hour.
by Meera Kothand 2017
4.05
2k+ ratings
Your Strategy Needs a Strategy
by Martin Reeves • 2015
Five environments call for five different strategies. How to diagnose yours and pick the right play.
4.01
661
Your Strategy Needs a Strategy Summary
Your Strategy Needs a Strategy 88%
Five environments call for five different strategies. How to diagnose yours and pick the right play.
by Martin Reeves 2015
4.01
661 ratings
The Strategist
by Cynthia A. Montgomery • 2012
Ask what the world loses if your company disappears; the answer is your strategy.
3.86
1k+
The Strategist Summary
The Strategist 88%
Ask what the world loses if your company disappears; the answer is your strategy.
by Cynthia A. Montgomery 2012
3.86
1k+ ratings
Focus
by Al Ries • 1996
The surest way to kill a business is to expand it. Why the market punishes generalists.
4.00
780
Focus Summary
Focus 88%
The surest way to kill a business is to expand it. Why the market punishes generalists.
by Al Ries 1996
4.00
780 ratings
The Ultimate Guide To Content Marketing & Digital PR
by Charlie Marchant • 2016
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
5.00
1
The Ultimate Guide To Content Marketing & Digital PR Summary
The Ultimate Guide To Content Marketing & Digital PR 88%
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
by Charlie Marchant 2016
5.00
1 ratings
The Kickstarter Handbook
by Don Steinberg • 2012
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
3.74
133
The Kickstarter Handbook Summary
The Kickstarter Handbook 88%
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
by Don Steinberg 2012
3.74
133 ratings
Different
by Youngme Moon • 2010
Why the world's most competitive markets deliver sameness, and the three ways to break free.
3.98
2k+
Different Summary
Different 88%
Why the world's most competitive markets deliver sameness, and the three ways to break free.
by Youngme Moon 2010
3.98
2k+ ratings
Blue Ocean Shift
by W. Chan Kim • 2017
A field-tested system for growing by creating new demand, not fighting over what already exists.
3.90
2k+
Blue Ocean Shift Summary
Blue Ocean Shift 88%
A field-tested system for growing by creating new demand, not fighting over what already exists.
by W. Chan Kim 2017
3.90
2k+ ratings
The One-Page Content Marketing Blueprint
by P. Sharma • 2019
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
4.47
59
The One-Page Content Marketing Blueprint Summary
The One-Page Content Marketing Blueprint 88%
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
by P. Sharma 2019
4.47
59 ratings
The Complete Guide to Self-Publishing
by Marilyn Ross • 1989
From rough draft to royalties: the complete guide to writing, publishing, and selling your own book.
3.91
268
The Complete Guide to Self-Publishing Summary
The Complete Guide to Self-Publishing 88%
From rough draft to royalties: the complete guide to writing, publishing, and selling your own book.
by Marilyn Ross 1989
3.91
268 ratings
Content Inc.
by Joe Pulizzi • 2015
Build the audience first. The product comes later: six steps to a content business.
3.96
1k+
Content Inc. Summary
Content Inc. 88%
Build the audience first. The product comes later: six steps to a content business.
by Joe Pulizzi 2015
3.96
1k+ ratings
Writing Nonfiction
by Dan Poynter • 2000
Turn expertise into a book that pays, from validating your idea to cover design and self-publishing.
3.79
126
Writing Nonfiction Summary
Writing Nonfiction 88%
Turn expertise into a book that pays, from validating your idea to cover design and self-publishing.
by Dan Poynter 2000
3.79
126 ratings
Niche Down
by Christopher Lochhead • 2018
Stop competing to be best. The rules for creating a new category and owning it outright.
3.80
196
Niche Down Summary
Niche Down 88%
Stop competing to be best. The rules for creating a new category and owning it outright.
by Christopher Lochhead 2018
3.80
196 ratings
Become A Better Business Blogger in 30 Days!
by Sarah Arrow • 2014
The 30-day challenge that turns sporadic business blogging into a consistent source of leads.
3.49
51
Become A Better Business Blogger in 30 Days! Summary
Become A Better Business Blogger in 30 Days! 88%
The 30-day challenge that turns sporadic business blogging into a consistent source of leads.
by Sarah Arrow 2014
3.49
51 ratings
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