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SoBrief
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Market Research in Practice
by Paul N. Hague • 1992
Why most market research gathers dust and how to produce findings that managers actually use.
3.93
15
Market Research in Practice Summary
Market Research in Practice 91%
Why most market research gathers dust and how to produce findings that managers actually use.
by Paul N. Hague 1992
3.93
15 ratings
Research Methodology
by C.R. Kothari • 1985
The gap between a research question and a publishable finding, bridged step by step.
3.88
306
Research Methodology Summary
Research Methodology 90%
The gap between a research question and a publishable finding, bridged step by step.
by C.R. Kothari 1985
3.88
306 ratings
Focus Groups
by Richard A. Krueger • 1988
How to plan, moderate, and analyze focus groups that yield real insights, not polite conversation.
3.84
128
Focus Groups Summary
Focus Groups 89%
How to plan, moderate, and analyze focus groups that yield real insights, not polite conversation.
by Richard A. Krueger 1988
3.84
128 ratings
Research Design
by John W. Creswell • 1994
Align your philosophy, design, and methods into a single coherent research blueprint.
3.82
3k+
Research Design Summary
Research Design 89%
Align your philosophy, design, and methods into a single coherent research blueprint.
by John W. Creswell 1994
3.82
3k+ ratings
Qualitative Research Methods
by Sarah J. Tracy • 2012
From first interview to final write-up, the methods, ethics, and craft of research that matters.
3.94
69
Qualitative Research Methods Summary
Qualitative Research Methods 89%
From first interview to final write-up, the methods, ethics, and craft of research that matters.
by Sarah J. Tracy 2012
3.94
69 ratings
Doing Rapid Qualitative Research
by Cecilia Vindrola-Padros • 2021
Fast enough for policy, deep enough for skeptics: qualitative methods that deliver both.
5.00
1
Doing Rapid Qualitative Research Summary
Doing Rapid Qualitative Research 88%
Fast enough for policy, deep enough for skeptics: qualitative methods that deliver both.
by Cecilia Vindrola-Padros 2021
5.00
1 ratings
Research methods and Statistics in Psychology
by Hugh Coolican • 1990
How to move from hunches to evidence: the full cycle of psychological research, statistics and all.
3.84
194
Research methods and Statistics in Psychology Summary
Research methods and Statistics in Psychology 88%
How to move from hunches to evidence: the full cycle of psychological research, statistics and all.
by Hugh Coolican 1990
3.84
194 ratings
Where Research Begins
by Thomas S. Mullaney • 2022
Most research guides skip the hardest part: figuring out what problem is yours to solve.
3.86
157
Where Research Begins Summary
Where Research Begins 88%
Most research guides skip the hardest part: figuring out what problem is yours to solve.
by Thomas S. Mullaney 2022
3.86
157 ratings
SPSS Survival Manual
by Julie Pallant • 2001
Your SPSS survival guide: plain-English steps from data entry to ANOVA, no stats panic required.
4.11
372
SPSS Survival Manual Summary
SPSS Survival Manual 88%
Your SPSS survival guide: plain-English steps from data entry to ANOVA, no stats panic required.
by Julie Pallant 2001
4.11
372 ratings
Interviewing Users
by Steve Portigal • 2013
Your assumptions about users are wrong. A systematic way to find out what they actually need.
4.13
1k+
Interviewing Users Summary
Interviewing Users 88%
Your assumptions about users are wrong. A systematic way to find out what they actually need.
by Steve Portigal 2013
4.13
1k+ ratings
Rational Choice and Security Studies
by Michael E. Brown • 2000
Two visions of political science: one builds mathematical temples, the other wants to stop war.
3.78
9
Rational Choice and Security Studies Summary
Rational Choice and Security Studies 87%
Two visions of political science: one builds mathematical temples, the other wants to stop war.
by Michael E. Brown 2000
3.78
9 ratings
Ask
by Ryan Levesque • 2015
What they don't want teaches more than what they do. One survey builds the whole funnel.
3.66
3k+
Ask Summary
Ask 87%
What they don't want teaches more than what they do. One survey builds the whole funnel.
by Ryan Levesque 2015
3.66
3k+ ratings
Research Strategies
by William B. Badke • 2000
Most student papers summarize. A real research paper argues. The shift starts with the question.
3.79
392
Research Strategies Summary
Research Strategies 87%
Most student papers summarize. A real research paper argues. The shift starts with the question.
by William B. Badke 2000
3.79
392 ratings
The Seven Deadly Sins of Psychology
by Chris Chambers • 2017
How psychology's methods enable bias, fraud, and shaky results, and the reform that could fix them.
4.41
268
The Seven Deadly Sins of Psychology Summary
The Seven Deadly Sins of Psychology 87%
How psychology's methods enable bias, fraud, and shaky results, and the reform that could fix them.
by Chris Chambers 2017
4.41
268 ratings
Tricks of the Trade
by Howard S. Becker • 1998
How master researchers turn the cases that break their theories into their best proof.
4.06
405
Tricks of the Trade Summary
Tricks of the Trade 87%
How master researchers turn the cases that break their theories into their best proof.
by Howard S. Becker 1998
4.06
405 ratings
The Rational Public
by Benjamin I. Page • 1992
One voter's opinion is noise. Combine millions, and a different story about democracy emerges.
3.58
33
The Rational Public Summary
The Rational Public 87%
One voter's opinion is noise. Combine millions, and a different story about democracy emerges.
by Benjamin I. Page 1992
3.58
33 ratings
Case Studies And Theory Development In The Social Sciences
by Alexander L. George • 2005
A single case, properly analyzed, reveals what regressions miss: the causal mechanism.
3.81
176
Case Studies And Theory Development In The Social Sciences Summary
Case Studies And Theory Development In The Social Sciences 87%
A single case, properly analyzed, reveals what regressions miss: the causal mechanism.
by Alexander L. George 2005
3.81
176 ratings
Whole Numbers and Half Truths
by Rukmini S. • 2021
India's official numbers tell a story so inconvenient the government stopped publishing them.
4.21
1k+
Whole Numbers and Half Truths Summary
Whole Numbers and Half Truths 87%
India's official numbers tell a story so inconvenient the government stopped publishing them.
by Rukmini S. 2021
4.21
1k+ ratings
So lügt man mit Statistik
by Walter Krämer • 1991
Precision, percentages, and pretty charts: a catalog of ways statistics are rigged to mislead you.
3.74
136
So lügt man mit Statistik Summary
So lügt man mit Statistik 87%
Precision, percentages, and pretty charts: a catalog of ways statistics are rigged to mislead you.
by Walter Krämer 1991
3.74
136 ratings
Practical Statistics for Data Scientists
by Peter Bruce • 2017
The statistical methods data scientists use daily, from boxplots to bootstrap, minus the proofs.
4.02
545
Practical Statistics for Data Scientists Summary
Practical Statistics for Data Scientists 87%
The statistical methods data scientists use daily, from boxplots to bootstrap, minus the proofs.
by Peter Bruce 2017
4.02
545 ratings
Sex by Numbers
by David Spiegelhalter • 2015
Sex surveys are performances. A statistician reveals what the data hides about modern desire.
3.84
213
Sex by Numbers Summary
Sex by Numbers 87%
Sex surveys are performances. A statistician reveals what the data hides about modern desire.
by David Spiegelhalter 2015
3.84
213 ratings
Culture War? The Myth of a Polarized America
by Morris P. Fiorina • 2004
Fifty years of polling data show a moderate public, sidelined by a polarized political class.
3.46
420
Culture War? The Myth of  a Polarized America Summary
Culture War? The Myth of a Polarized America 87%
Fifty years of polling data show a moderate public, sidelined by a polarized political class.
by Morris P. Fiorina 2004
3.46
420 ratings
Qualitative Research in Practice
by Sharan B. Merriam • 2002
Qualitative research, taught through real human stories that reveal what methods chapters leave out.
3.87
61
Qualitative Research in Practice Summary
Qualitative Research in Practice 86%
Qualitative research, taught through real human stories that reveal what methods chapters leave out.
by Sharan B. Merriam 2002
3.87
61 ratings
Liquid Surveillance
by Zygmunt Bauman • 2012
Surveillance has gone from prison tower to loyalty card: fluid, seductive, and nearly invisible.
3.80
490
Liquid Surveillance Summary
Liquid Surveillance 86%
Surveillance has gone from prison tower to loyalty card: fluid, seductive, and nearly invisible.
by Zygmunt Bauman 2012
3.80
490 ratings
The People's Choice
by Paul F. Lazarsfeld • 1968
Elections hinge on opinion leaders, not ads. Friends pass the news; their word outweighs the media.
3.79
43
The People's Choice Summary
The People's Choice 86%
Elections hinge on opinion leaders, not ads. Friends pass the news; their word outweighs the media.
by Paul F. Lazarsfeld 1968
3.79
43 ratings
Chief Culture Officer
by Grant McCracken • 2009
Your competitors treat culture like weather. One C-suite role can read it first.
3.76
254
Chief Culture Officer Summary
Chief Culture Officer 86%
Your competitors treat culture like weather. One C-suite role can read it first.
by Grant McCracken 2009
3.76
254 ratings
Ignorance
by Stuart Firestein • 2012
Science runs on ignorance not facts and the real skill is knowing which question to chase.
3.86
1k+
Ignorance Summary
Ignorance 86%
Science runs on ignorance not facts and the real skill is knowing which question to chase.
by Stuart Firestein 2012
3.86
1k+ ratings
Damned Lies and Statistics
by Joel Best • 1998
Every statistic conceals a choice: what to count, what to ignore, and whose agenda it serves.
3.72
830
Damned Lies and Statistics Summary
Damned Lies and Statistics 86%
Every statistic conceals a choice: what to count, what to ignore, and whose agenda it serves.
by Joel Best 1998
3.72
830 ratings
Information Is Beautiful
by David McCandless • 2001
Concept is the secret: why a simple, clever data drawing can reveal more than a supercomputer.
4.12
4k+
Information Is Beautiful Summary
Information Is Beautiful 86%
Concept is the secret: why a simple, clever data drawing can reveal more than a supercomputer.
by David McCandless 2001
4.12
4k+ ratings
The Victory Lab
by Sasha Issenberg • 2012
How data scientists toppled campaign gurus and built the modern, data-driven political machine.
3.78
2k+
The Victory Lab Summary
The Victory Lab 86%
How data scientists toppled campaign gurus and built the modern, data-driven political machine.
by Sasha Issenberg 2012
3.78
2k+ ratings
How to Read Numbers
by Tom Chivers • 2021
Missing denominators, tiny samples, and the WWII plane error that bends every news stat.
4.32
478
How to Read Numbers Summary
How to Read Numbers 86%
Missing denominators, tiny samples, and the WWII plane error that bends every news stat.
by Tom Chivers 2021
4.32
478 ratings
UX Research
by Brad Nunnally • 2016
What to ask, who to ask, and how to turn their answers into better products.
3.68
263
UX Research Summary
UX Research 86%
What to ask, who to ask, and how to turn their answers into better products.
by Brad Nunnally 2016
3.68
263 ratings
Sensemaking
by Christian Madsbjerg • 2017
Algorithms cannot read a room. The humanities, not more data, unlock what people actually mean.
3.67
680
Sensemaking Summary
Sensemaking 86%
Algorithms cannot read a room. The humanities, not more data, unlock what people actually mean.
by Christian Madsbjerg 2017
3.67
680 ratings
Dataclysm
by Christian Rudder • 2014
Big data from dating sites and social media exposes the uncomfortable truths we hide from ourselves.
3.73
12k+
Dataclysm Summary
Dataclysm 86%
Big data from dating sites and social media exposes the uncomfortable truths we hide from ourselves.
by Christian Rudder 2014
3.73
12k+ ratings
Measuring the User Experience
by Thomas Tullis • 2008
Three metrics that show exactly where users get stuck: task success, time, and errors.
4.08
567
Measuring the User Experience Summary
Measuring the User Experience 86%
Three metrics that show exactly where users get stuck: task success, time, and errors.
by Thomas Tullis 2008
4.08
567 ratings
Statistics for Dummies
by Deborah J. Rumsey • 2003
The numbers behind the headline, the margin of error they hid, and how to spot the difference.
3.66
667
Statistics for Dummies Summary
Statistics for Dummies 86%
The numbers behind the headline, the margin of error they hid, and how to spot the difference.
by Deborah J. Rumsey 2003
3.66
667 ratings
Quality Research Papers
by Nancy J. Vyhmeister • 2014
The theology student's guide to research that earns the grade, from first question to final defense.
3.74
172
Quality Research Papers Summary
Quality Research Papers 86%
The theology student's guide to research that earns the grade, from first question to final defense.
by Nancy J. Vyhmeister 2014
3.74
172 ratings
Hacking the Electorate
by Eitan D. Hersh • 2015
Campaigns see you through public records, not profiles. State data laws decide who gets mobilized.
3.84
55
Hacking the Electorate Summary
Hacking the Electorate 86%
Campaigns see you through public records, not profiles. State data laws decide who gets mobilized.
by Eitan D. Hersh 2015
3.84
55 ratings
Dragnet Nation
by Julia Angwin • 2014
A journalist tried to opt out of digital surveillance for a year. The system refused.
3.68
659
Dragnet Nation Summary
Dragnet Nation 86%
A journalist tried to opt out of digital surveillance for a year. The system refused.
by Julia Angwin 2014
3.68
659 ratings
A Manual for Writers of Research Papers, Theses, and Dissertations
by Kate L. Turabian • 1955
Research is not a mystery: a system for turning a question into a polished, cited argument.
3.99
3k+
A Manual for Writers of Research Papers, Theses, and Dissertations Summary
A Manual for Writers of Research Papers, Theses, and Dissertations 86%
Research is not a mystery: a system for turning a question into a polished, cited argument.
by Kate L. Turabian 1955
3.99
3k+ ratings
The Numbers Game
by Michael Blastland • 2008
Most numbers in the news mislead you; a few mental habits reveal the real story.
3.65
344
The Numbers Game Summary
The Numbers Game 86%
Most numbers in the news mislead you; a few mental habits reveal the real story.
by Michael Blastland 2008
3.65
344 ratings
La science politique
by Philippe Braud • 1986
Elections are spectacle; political science studies the regulation of conflict beneath.
3
13
La science politique Summary
La science politique 86%
Elections are spectacle; political science studies the regulation of conflict beneath.
by Philippe Braud 1986
3
13 ratings
The Craft of Research
by Wayne C. Booth • 1995
Finding a question worth fighting over, then building the case your reader cannot walk away from.
3.92
4k+
The Craft of Research Summary
The Craft of Research 86%
Finding a question worth fighting over, then building the case your reader cannot walk away from.
by Wayne C. Booth 1995
3.92
4k+ ratings
How to Lie with Maps
by Mark Monmonier • 1991
Maps must lie to be readable. The visual tricks that turn distortion into propaganda.
3.58
1k+
How to Lie with Maps Summary
How to Lie with Maps 86%
Maps must lie to be readable. The visual tricks that turn distortion into propaganda.
by Mark Monmonier 1991
3.58
1k+ ratings
Visual Methodologies
by Gillian Rose • 2001
Seven methods for interpreting images, one demand: know your own position and why it matters.
3.87
278
Visual Methodologies Summary
Visual Methodologies 86%
Seven methods for interpreting images, one demand: know your own position and why it matters.
by Gillian Rose 2001
3.87
278 ratings
The Golem (Canto Classics)
by Harry Collins • 1992
Science, like a golem, is powerful but clumsy. Its real process is social, not neat method.
3.77
341
The Golem (Canto Classics) Summary
The Golem (Canto Classics) 86%
Science, like a golem, is powerful but clumsy. Its real process is social, not neat method.
by Harry Collins 1992
3.77
341 ratings
The Right to Oblivion
by Lowry Pressly • 2024
Privacy isn't about controlling your data. It's about keeping whole regions of life unrecordable.
4.01
254
The Right to Oblivion Summary
The Right to Oblivion 86%
Privacy isn't about controlling your data. It's about keeping whole regions of life unrecordable.
by Lowry Pressly 2024
4.01
254 ratings
The Quantified Self
by Deborah Lupton • 2016
Your fitness tracker feeds a digital economy that profits from your body's data.
3.81
86
The Quantified Self Summary
The Quantified Self 86%
Your fitness tracker feeds a digital economy that profits from your body's data.
by Deborah Lupton 2016
3.81
86 ratings
Just Enough Research
by Erika Hall • 2013
The research you need fits in a sprint, not a dissertation. How to investigate, decide, and ship.
4.19
2k+
Just Enough Research Summary
Just Enough Research 86%
The research you need fits in a sprint, not a dissertation. How to investigate, decide, and ship.
by Erika Hall 2013
4.19
2k+ ratings
Social Theory and Social Structure
by Robert K. Merton • 1949
Why false beliefs become real, rules outlast their purpose, and satisfaction is always relative.
4.23
124
Social Theory and Social Structure Summary
Social Theory and Social Structure 86%
Why false beliefs become real, rules outlast their purpose, and satisfaction is always relative.
by Robert K. Merton 1949
4.23
124 ratings
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