乔·普利兹

joepulizzi.com @JoePulizzi

商业悬疑惊悚

乔·普利兹是内容营销行业著名的作家和企业家。他撰写了多本畅销的营销书籍，包括《史诗内容营销》和《内容公司》。普利兹创立了内容营销学院和The Tilt，并因其在该领域的贡献而获得内容委员会的终身成就奖。他主持了一档名为《老营销》的热门播客，并活跃于各大社交媒体平台。普利兹的工作重点是帮助企业制定有效的内容策略并建立活跃的受众群体。他还运营橙色效应基金会，为儿童提供语言治疗和技术服务。.

作品列表 · 乔·普利兹

Content Inc.

作者 Joe Pulizzi • 2015

Build the audience first. The product comes later: six steps to a content business.

3.96

1,000+

📝 Content Entrepreneurship 👥 Audience Building 📋 Content Strategy 🎯 Niche Authority 💸 Creator Economy

Content Inc.

Build the audience first. The product comes later: six steps to a content business.

作者 Joe Pulizzi 2015 352 页

3.96

1,000+ 条评分

📝 Content Entrepreneurship 👥 Audience Building 📋 Content Strategy 🎯 Niche Authority 💸 Creator Economy

史诗内容营销：如何讲述不同的故事、突破信息噪音、用更少的营销赢得更多客户

作者 乔·普利兹 • 2013

The publishing playbook: stop interrupting, start teaching, and make customers seek you out.

3.96

1,000+

📝 Content Marketing 📊 Marketing Strategy 🏗️ Owned Media Platforms 👥 Audience Building 🗂️ Content Strategy

史诗内容营销：如何讲述不同的故事、突破信息噪音、用更少的营销赢得更多客户

The publishing playbook: stop interrupting, start teaching, and make customers seek you out.

作者 乔·普利兹 2013 332 页

3.96

1,000+ 条评分

📝 Content Marketing 📊 Marketing Strategy 🏗️ Owned Media Platforms 👥 Audience Building 🗂️ Content Strategy

Killing Marketing

作者 Joe Pulizzi • 2013

The smartest brands no longer rent attention. They own audiences and charge for access instead.

3.90

232

📝 Content Marketing 👥 Audience Building 🎯 Marketing Strategy 📊 Media Business Models 📥 Inbound Marketing

Killing Marketing

The smartest brands no longer rent attention. They own audiences and charge for access instead.

作者 Joe Pulizzi 2013 272 页

3.90

232 条评分

📝 Content Marketing 👥 Audience Building 🎯 Marketing Strategy 📊 Media Business Models 📥 Inbound Marketing

Managing Content Marketing

作者 Robert Rose • 2011

A story framework that turns your brand into a magnet for subscribers, not just viewers.

3.78

153

📄 Content Marketing 📖 Brand Storytelling 🎯 Buyer Personas 🌐 Multichannel Marketing 📊 Marketing Measurement

Managing Content Marketing

A story framework that turns your brand into a magnet for subscribers, not just viewers.

作者 Robert Rose 2011 180 页

3.78

153 条评分

📄 Content Marketing 📖 Brand Storytelling 🎯 Buyer Personas 🌐 Multichannel Marketing 📊 Marketing Measurement

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