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Big Money Energy

Big Money Energy

How to Rule at Work, Dominate at Life, and Make Millions
by Ryan Serhant 2021 241 pages
4.17
1k+ ratings
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Key Takeaways

1. Unleash Your Big Money Energy to Achieve Greater Success

Big Money Energy is the vibe you get from someone who is massively succeeding at life in every direction.

Cultivate confidence and success. Big Money Energy (BME) is the aura of self-assurance and accomplishment that radiates from highly successful individuals. It's not about bravado or bragging, but rather a genuine commitment to realizing one's vision for themselves. People with BME are:

  • Confident without being cocky
  • Committed to hard work, gratitude, and continuous growth
  • Resilient in the face of setbacks
  • Magnetic, drawing others to them

To develop your own BME:

  • Identify areas where you lack confidence
  • Set ambitious goals and work tirelessly towards them
  • Learn from failures and brush off losses
  • Project an image of success, even before you've fully achieved it

2. Amplify Your Best Traits to Project Confidence

If you need to mask your insecurities, amplify the traits that are working for you.

Leverage your strengths. When faced with challenging situations or opportunities beyond your current level, focus on amplifying your positive traits rather than dwelling on insecurities. This approach helps you project confidence and competence, even if you're not fully there yet.

To amplify your best traits:

  • Identify your strongest qualities and skills
  • Practice emphasizing these traits in various situations
  • Use positive self-talk to reinforce your confidence
  • Dress and act the part of the successful person you aspire to be

Remember, amplifying your best traits is not about being inauthentic, but rather about presenting the best version of yourself while working towards your goals.

3. Dress for Success: Your Appearance Matters

Don't dress for your mood today; dress for the success you want tomorrow.

Your outfit is your ambassador. How you present yourself visually is a crucial component of your personal brand and can significantly impact your success. Your appearance communicates your worth, expertise, and power before you even open your mouth.

Key elements of dressing for success:

  • Fit: Ensure your clothes fit properly and flatter your body type
  • Clean: Keep your clothes immaculate and well-maintained
  • Shined: Pay attention to details, especially your shoes
  • Appropriate: Dress for your audience and industry standards

Create a "confidence costume" – an outfit that makes you feel invincible – for important occasions. Remember, dressing well isn't about vanity; it's about projecting competence and respect for yourself and others.

4. Master Selective Communication to Close Deals

Keep some cards close to your chest: Some details are best left unshared.

Strategic information sharing. Effective communication is crucial in business, but knowing when to withhold certain information can be equally important. Selective communication involves carefully managing what you share and when you share it to maintain control over negotiations and relationships.

When deciding what information to share, consider:

  • Materiality: Is this information crucial to the deal or decision?
  • Answers: Do you have solutions to potential problems?
  • Personality: What does your client or counterpart expect or need to know?

Use the MAP (Material, Answer, Personality) checklist to guide your communication decisions. By mastering selective communication, you can maintain trust while strategically managing information flow to achieve your desired outcomes.

5. Maximize Your Time with the 1,000-Minute Rule

You can no longer think of your time as free anymore.

Treat time like money. After accounting for sleep and basic needs, you have about 1,000 minutes each day to invest in your success. Approach these minutes as a valuable resource, just like money, and allocate them wisely to maximize your productivity and earnings.

To implement the 1,000-Minute Rule:

  • Conduct a time audit to identify how you currently spend your minutes
  • Categorize tasks based on their importance and potential return on investment
  • Eliminate or delegate low-value activities
  • Focus on high-impact tasks that directly contribute to your success

Be aware of common time-wasters:

  1. The Perfection Trap: Obsessing over minor details
  2. The Red Zone: Getting stuck in crisis mode
  3. Work Overload: Taking on too many tasks

By treating your time as a precious commodity, you can significantly increase your productivity and ultimately your success.

6. Take Calculated Risks to Earn More

If you want to convince someone to spend more, never focus on the money—focus on the VALUE.

Embrace smart risk-taking. To achieve extraordinary success, you must be willing to take calculated risks. This doesn't mean being reckless, but rather carefully assessing potential opportunities and being willing to step outside your comfort zone when the potential rewards outweigh the risks.

Before taking a risk, consider:

  • Worst-case scenario: What's the potential downside?
  • Execution plan: Can you realistically carry out your idea?
  • Alternatives: Is there a less risky way to achieve your goal?
  • Obstacles: What challenges might you face, and how can you overcome them?

Remember, the biggest risk is often not taking any risk at all. By carefully evaluating opportunities and being willing to take smart risks, you open yourself up to greater potential for success and higher earnings.

7. Evolve or Die: Continuously Adapt to Stay Ahead

IF YOU AREN'T EVOLVING, YOU ARE DYING OUT.

Embrace change and growth. In today's fast-paced world, complacency is the enemy of success. To maintain and increase your success, you must continuously evolve, adapt, and improve. This mindset applies to your skills, business strategies, and personal development.

Strategies for continuous evolution:

  • Regularly assess your current position and identify areas for improvement
  • Stay informed about industry trends and emerging technologies
  • Be open to new ideas and approaches
  • Seek feedback and learn from both successes and failures
  • Set ambitious goals that push you out of your comfort zone

Remember that evolution is not always comfortable, but it's essential for long-term success. Be willing to let go of outdated methods and embrace new opportunities, even if they initially feel challenging or unfamiliar.

8. Build Your Round Table for Support and Guidance

No one succeeds all on their own.

Cultivate a support network. Success is rarely achieved in isolation. Building a "round table" of supportive individuals and resources is crucial for reaching your goals and maintaining your momentum. This network should include people who challenge you, provide guidance, and offer different perspectives.

Key elements of your round table:

  • Reputation: Cultivate a positive image in your industry
  • Competition: Use healthy competition as motivation
  • Your "Who": Identify someone who keeps you focused and accountable
  • Task Master: Develop systems to manage life's tasks efficiently

Remember to leave space at your table for new opportunities and connections. By surrounding yourself with the right people and resources, you create a powerful support system that can help propel you to greater heights of success.

9. Overcome Setbacks with Persistence and Determination

Successful people make decisions based on their commitments. Amateurs make decisions based on how they feel.

Push through challenges. Setbacks and failures are inevitable on the path to success. What separates high achievers from the rest is their ability to persevere in the face of adversity. When confronted with obstacles, focus on your commitments rather than your momentary feelings.

Strategies for overcoming setbacks:

  • Maintain a positive mindset and look for opportunities in challenges
  • Break large goals into smaller, manageable steps
  • Celebrate small victories to maintain motivation
  • Learn from failures and use them as stepping stones to improvement
  • Surround yourself with supportive people who believe in your vision

Remember that success is often a long game. By staying committed to your goals and pushing through difficulties, you build the resilience and determination necessary for long-term achievement.

Last updated:

Review Summary

4.17 out of 5
Average of 1k+ ratings from Goodreads and Amazon.

Big Money Energy receives mixed reviews. Many praise Serhant's motivational stories and practical advice on confidence, time management, and success mindset. Readers appreciate his entertaining writing style and personal anecdotes. However, some criticize the book for promoting unethical behavior, lacking substance, and being overly focused on real estate. Positive reviewers find it inspiring and applicable to various fields, while critics argue it glorifies privilege and encourages "fake it till you make it" mentality. Overall, fans of Serhant and those seeking motivation enjoy the book, while others find it shallow or problematic.

Your rating:

About the Author

Ryan Serhant is a prominent figure in the real estate industry and reality television. He gained fame as a star of Bravo's "Million Dollar Listing New York" and has built a successful career as a real estate broker in New York City. Serhant is known for his high-energy approach to sales and business. He has authored two books, "Sell It Like Serhant" and "Big Money Energy," both of which draw from his experiences in real estate and offer advice on success and personal development. Serhant's background includes early aspirations in acting before transitioning to real estate, where he has achieved significant success and recognition.

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