27 Books like Contagious

How Ideas Spread

by Jonah Berger • 2014

We share things to signal who we are. That single insight unlocks why ideas spread.

3.70

378

🚀 Viral Marketing 🛒 Consumer Psychology 🗣️ Word Of Mouth

How Ideas Spread 98%

We share things to signal who we are. That single insight unlocks why ideas spread.

by Jonah Berger 2014

3.70

378 ratings

🚀 Viral Marketing 🛒 Consumer Psychology 🗣️ Word Of Mouth

Unleashing the Idea Virus

by Seth Godin • 2000

Find your carriers. Arm them with a remarkable idea. The right community does the rest.

3.93

6k+

🧬 Viral Marketing 💬 Word Of Mouth 🕸️ Network Effects

Unleashing the Idea Virus 97%

Find your carriers. Arm them with a remarkable idea. The right community does the rest.

by Seth Godin 2000

3.93

6k+ ratings

🧬 Viral Marketing 💬 Word Of Mouth 🕸️ Network Effects

The Advertising Effect

by Adam Ferrier • 2014

Most ads try to change minds. The ones that work change what people do first.

4.24

352

📊 Advertising Strategy 🧠 Consumer Psychology 📈 Behavioral Economics

The Advertising Effect 96%

Most ads try to change minds. The ones that work change what people do first.

by Adam Ferrier 2014

4.24

352 ratings

📊 Advertising Strategy 🧠 Consumer Psychology 📈 Behavioral Economics

The Choice Factory

by Richard Shotton • 2018

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

4.11

2k+

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior

The Choice Factory 96%

Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.

by Richard Shotton 2018

4.11

2k+ ratings

📢 Advertising Psychology 📊 Behavioral Economics 🛒 Consumer Behavior

Using Behavioral Science in Marketing

by Nancy Harhut • 2022

Seventeen cognitive biases that make customers click and buy, and the words to trigger each.

4.38

177

🧠 Marketing Psychology 📉 Behavioral Economics 🛒 Consumer Behavior

Using Behavioral Science in Marketing Summary

Using Behavioral Science in Marketing 95%

Seventeen cognitive biases that make customers click and buy, and the words to trigger each.

by Nancy Harhut 2022

4.38

177 ratings

🧠 Marketing Psychology 📉 Behavioral Economics 🛒 Consumer Behavior

7 Secrets of Persuasion

by James C. Crimmins • 2016

The nonconscious brain decides before you do. The persuasion techniques that reach it first.

4.07

166

🧠 Neuromarketing 🗣️ Persuasion Techniques ⚡ Automatic Thinking

7 Secrets of Persuasion 95%

The nonconscious brain decides before you do. The persuasion techniques that reach it first.

by James C. Crimmins 2016

4.07

166 ratings

🧠 Neuromarketing 🗣️ Persuasion Techniques ⚡ Automatic Thinking

Unthinking

by Harry Beckwith • 2011

What really makes consumers buy: the invisible forces no focus group will ever reveal.

3.46

355

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building

Unthinking 95%

What really makes consumers buy: the invisible forces no focus group will ever reveal.

by Harry Beckwith 2011

3.46

355 ratings

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building

The small BIG

by Robert B. Cialdini • 2014

Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.

3.78

1k+

🤓 Behavioral Economics 🧠 Social Psychology 🧪 Persuasion Science

The small BIG 95%

Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.

by Robert B. Cialdini 2014

3.78

1k+ ratings

🤓 Behavioral Economics 🧠 Social Psychology 🧪 Persuasion Science

Yes!

by Noah J. Goldstein • 2008

Why people say yes is predictable. Fifty research-backed levers you can pull.

3.97

12k+

🧪 Persuasion Science 📊 Behavioral Economics 👥 Social Influence

Yes! 95%

Why people say yes is predictable. Fifty research-backed levers you can pull.

by Noah J. Goldstein 2008

3.97

12k+ ratings

🧪 Persuasion Science 📊 Behavioral Economics 👥 Social Influence

Influence

by Robert B. Cialdini • 1984

Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.

4.21

179k+

🤝 Social Influence 🗣️ Persuasion Psychology ✅ Compliance Tactics

Influence 95%

Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.

by Robert B. Cialdini 1984

4.21

179k+ ratings

🤝 Social Influence 🗣️ Persuasion Psychology ✅ Compliance Tactics

Fascinate

by Sally Hogshead • 2010

Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.

3.78

3k+

🧠 Consumer Psychology 🏷️ Brand Identity 🧲 Neuromarketing

Fascinate 95%

Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.

by Sally Hogshead 2010

3.78

3k+ ratings

🧠 Consumer Psychology 🏷️ Brand Identity 🧲 Neuromarketing

Decoded

by Phil P. Barden • 2013

Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.

4.18

1k+

🧠 Consumer Psychology 🔬 Neuromarketing 💰 Behavioral Economics

Decoded 95%

Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.

by Phil P. Barden 2013

4.18

1k+ ratings

🧠 Consumer Psychology 🔬 Neuromarketing 💰 Behavioral Economics

Brandwashed

by Martin Lindstrom • 2011

From before you were born, marketers have been shaping what you buy. The playbook, exposed.

3.81

4k+

🧠 Consumer Psychology 📊 Marketing Tactics 💡 Behavioral Economics

Brandwashed 95%

From before you were born, marketers have been shaping what you buy. The playbook, exposed.

by Martin Lindstrom 2011

3.81

4k+ ratings

🧠 Consumer Psychology 📊 Marketing Tactics 💡 Behavioral Economics

This Is Marketing

by Seth Godin • 2018

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

3.92

18k+

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling

This Is Marketing 95%

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

by Seth Godin 2018

3.92

18k+ ratings

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling

The Irresistible Offer

by Mark Joyner • 2005

Three seconds to win a buyer. The offer design rules that make your product sell itself.

3.85

448

🎯 Marketing Strategy 🧠 Sales Psychology 🗣️ Persuasion Techniques

The Irresistible Offer 95%

Three seconds to win a buyer. The offer design rules that make your product sell itself.

by Mark Joyner 2005

3.85

448 ratings

🎯 Marketing Strategy 🧠 Sales Psychology 🗣️ Persuasion Techniques

Social Media Marketing

by Emi E Moriuchi • 2016

Consumers now run your marketing. A cross-cultural guide for leveraging what they create.

4.5

📱 Social Media Marketing 📝 Content Marketing 👥 User-Generated Content

Social Media Marketing 95%

Consumers now run your marketing. A cross-cultural guide for leveraging what they create.

by Emi E Moriuchi 2016

4.5

2 ratings

📱 Social Media Marketing 📝 Content Marketing 👥 User-Generated Content

Persuasion Psychology

by Akash Karia • 2013

Twenty-six persuasion tools from social psychology, including three words that double compliance.

3.40

🧠 Persuasion Psychology 💼 Sales Psychology 🤝 Influence Skills

Persuasion Psychology 95%

Twenty-six persuasion tools from social psychology, including three words that double compliance.

by Akash Karia 2013

3.40

35 ratings

🧠 Persuasion Psychology 💼 Sales Psychology 🤝 Influence Skills

Marketing to Mindstates

by Will Leach • 2018

Swap customer surveys for brain science: four levers that sell to the automatic mind.

4.13

182

🛒 Consumer Behavior 🧠 Behavioral Economics 🧪 Neuromarketing

Marketing to Mindstates 95%

Swap customer surveys for brain science: four levers that sell to the automatic mind.

by Will Leach 2018

4.13

182 ratings

🛒 Consumer Behavior 🧠 Behavioral Economics 🧪 Neuromarketing

Talk Triggers

by Jay Baer • 2018

Most word of mouth is accidental. The formula for engineering it on purpose.

4.02

434

🗣️ Word Of Mouth 💡 Brand Differentiation 🤝 Customer Experience

Talk Triggers 95%

Most word of mouth is accidental. The formula for engineering it on purpose.

by Jay Baer 2018

4.02

434 ratings

🗣️ Word Of Mouth 💡 Brand Differentiation 🤝 Customer Experience

Under the Influence

by Robert H. Frank • 2020

Nobody decides alone. The $2 trillion proof that social contagion drives everything.

3.75

154

🧠 Behavioral Economics 🦠 Social Contagion 👥 Social Influence

Under the Influence 94%

Nobody decides alone. The $2 trillion proof that social contagion drives everything.

by Robert H. Frank 2020

3.75

154 ratings

🧠 Behavioral Economics 🦠 Social Contagion 👥 Social Influence

All Marketers Are Liars

by Seth Godin • 2005

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

3.88

16k+

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing

All Marketers Are Liars 94%

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

by Seth Godin 2005

3.88

16k+ ratings

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing

Brainfluence

by Roger Dooley • 2011

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

3.96

1k+

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics

Brainfluence 94%

100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.

by Roger Dooley 2011

3.96

1k+ ratings

🧠 Neuromarketing 🛒 Consumer Psychology 📈 Behavioral Economics

Methods of Persuasion

by Nick Kolenda • 2013

Every decision rides on invisible psychological rails. Here is how to lay the track.

4.14

2k+

🧠 Persuasion Psychology 👥 Social Influence 🔍 Cognitive Biases

Methods of Persuasion 94%

Every decision rides on invisible psychological rails. Here is how to lay the track.

by Nick Kolenda 2013

4.14

2k+ ratings

🧠 Persuasion Psychology 👥 Social Influence 🔍 Cognitive Biases

Enchantment

by Guy Kawasaki • 2011

Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.

3.74

11k+

🕊️ Ethical Influence 🤝 Trust Building 📖 Storytelling In Business

Enchantment 94%

Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.

by Guy Kawasaki 2011

3.74

11k+ ratings

🕊️ Ethical Influence 🤝 Trust Building 📖 Storytelling In Business

For the Culture

by Marcus Collins • 2023

Demographics tell you who someone is. Culture tells who they want to be. Only one sells.

3.99

662

🛒 Consumer Behavior 🪪 Identity Based Marketing 📜 Cultural Codes

For the Culture 94%

Demographics tell you who someone is. Culture tells who they want to be. Only one sells.

by Marcus Collins 2023

3.99

662 ratings

🛒 Consumer Behavior 🪪 Identity Based Marketing 📜 Cultural Codes

Hit Makers

by Derek Thompson • 2017

The psychology that turns a song, a show, or an idea into a global sensation.

3.90

7k+

📈 Cultural Contagion 👁️ Attention Economics 🕸️ Network Effects

Hit Makers 94%

The psychology that turns a song, a show, or an idea into a global sensation.

by Derek Thompson 2017

3.90

7k+ ratings

📈 Cultural Contagion 👁️ Attention Economics 🕸️ Network Effects

The Content Code

by Mark W. Schaefer • 2015

The content flood means yours goes unseen. Six strategies for getting it shared and trusted.

3.83

339

🔥 Content Marketing 📉 Attention Economics 🔗 Social Sharing

The Content Code 94%

The content flood means yours goes unseen. Six strategies for getting it shared and trusted.

by Mark W. Schaefer 2015

3.83

339 ratings

🔥 Content Marketing 📉 Attention Economics 🔗 Social Sharing

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