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Books like Groundswell

33 Million People in the Room
by Juliette Powell • 2008
Turn your social network into a distribution channel, a talent pool, and a growth engine.
3.36
109
📱 Social Media Marketing🔄 Digital Transformation💎 Brand Authenticity👥 Community Building🦠 Viral Marketing
33 Million People in the Room Summary
33 Million People in the Room 98%
Turn your social network into a distribution channel, a talent pool, and a growth engine.
by Juliette Powell 2008
3.36
109 ratings
📱 Social Media Marketing🔄 Digital Transformation💎 Brand Authenticity👥 Community Building🦠 Viral Marketing
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing👥 Community Building💬 Online Engagement
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 97%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
📱 Social Media Strategy🧲 Inbound Marketing📝 Content Marketing👥 Community Building💬 Online Engagement
Social Media Marketing
by Emi E Moriuchi • 2016
Consumers now run your marketing. A cross-cultural guide for leveraging what they create.
4.5
2
📱 Social Media Marketing📝 Content Marketing👥 User-Generated Content🤝 Consumer Trust🗣️ Word-Of-Mouth Marketing
Social Media Marketing Summary
Social Media Marketing 97%
Consumers now run your marketing. A cross-cultural guide for leveraging what they create.
by Emi E Moriuchi 2016
4.5
2 ratings
📱 Social Media Marketing📝 Content Marketing👥 User-Generated Content🤝 Consumer Trust🗣️ Word-Of-Mouth Marketing
Marketing 4.0
by Philip Kotler • 2016
The classic marketing playbook, rewritten for when customers trust each other more than ads.
4.06
3k+
📱 Digital Marketing🎯 Marketing Strategy🗺️ Customer Journey🏗️ Brand Building📝 Content Marketing
Marketing 4.0 Summary
Marketing 4.0 97%
The classic marketing playbook, rewritten for when customers trust each other more than ads.
by Philip Kotler 2016
4.06
3k+ ratings
📱 Digital Marketing🎯 Marketing Strategy🗺️ Customer Journey🏗️ Brand Building📝 Content Marketing
Digital Marketing
by Godfrey Parkin • 2009
The consumer took control. Now master search, social, email, and the site that sells.
3.77
95
💻 Digital Marketing🔍 Search Engine Marketing📱 Social Media Marketing✍️ Content Marketing🧠 Consumer Behavior
Digital Marketing Summary
Digital Marketing 97%
The consumer took control. Now master search, social, email, and the site that sells.
by Godfrey Parkin 2009
3.77
95 ratings
💻 Digital Marketing🔍 Search Engine Marketing📱 Social Media Marketing✍️ Content Marketing🧠 Consumer Behavior
Marketing to Gen Z
by Jeff Fromm • 2018
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
3.78
121
🧬 Generational Marketing🧠 Consumer Behavior📱 Digital Marketing🎯 Brand Purpose📲 Social Media Strategy
Marketing to Gen Z Summary
Marketing to Gen Z 97%
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
by Jeff Fromm 2018
3.78
121 ratings
🧬 Generational Marketing🧠 Consumer Behavior📱 Digital Marketing🎯 Brand Purpose📲 Social Media Strategy
The New Relationship Marketing
by Mari Smith • 2011
Building a loyal online community that pays. It starts with soft skills, not another post.
3.82
140
📱 Social Media Marketing🏘️ Community Building📝 Content Strategy🤝 Trust Building🧠 Soft Skills
The New Relationship Marketing Summary
The New Relationship Marketing 96%
Building a loyal online community that pays. It starts with soft skills, not another post.
by Mari Smith 2011
3.82
140 ratings
📱 Social Media Marketing🏘️ Community Building📝 Content Strategy🤝 Trust Building🧠 Soft Skills
Social Media ROI
by Olivier A. Blanchard • 2011
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
3.96
530
🧭 Social Media Strategy💰 Marketing Roi👂 Social Listening📊 Data-Driven Marketing🔗 Integrated Marketing
Social Media ROI Summary
Social Media ROI 96%
Social media can pay for itself. The framework that moves it from cost center to revenue driver.
by Olivier A. Blanchard 2011
3.96
530 ratings
🧭 Social Media Strategy💰 Marketing Roi👂 Social Listening📊 Data-Driven Marketing🔗 Integrated Marketing
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing🤝 Brand Authenticity💬 Relationship Marketing
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 96%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing🤝 Brand Authenticity💬 Relationship Marketing
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
🤝 Customer Experience👥 Employee Engagement📊 Data-Driven Business💻 Digital Transformation⚖️ Gender Diversity
Customer Obsessed Summary
Customer Obsessed 96%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
🤝 Customer Experience👥 Employee Engagement📊 Data-Driven Business💻 Digital Transformation⚖️ Gender Diversity
Six Pixels of Separation
by Mitch Joel • 2009
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
3.83
1k+
🖥️ Digital Marketing👤 Personal Branding📝 Content Marketing🏘️ Community Building🎯 Niche Marketing
Six Pixels of Separation Summary
Six Pixels of Separation 96%
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
by Mitch Joel 2009
3.83
1k+ ratings
🖥️ Digital Marketing👤 Personal Branding📝 Content Marketing🏘️ Community Building🎯 Niche Marketing
Go Mobile
by Jeanne Hopkins • 2011
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
3.55
60
📱 Mobile Marketing📊 Digital Strategy🧠 Consumer Behavior🏗️ Brand Building💼 Small Business
Go Mobile Summary
Go Mobile 96%
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
by Jeanne Hopkins 2011
3.55
60 ratings
📱 Mobile Marketing📊 Digital Strategy🧠 Consumer Behavior🏗️ Brand Building💼 Small Business
The New Rules of Sales and Service
by David Meerman Scott • 2014
When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.
3.87
143
🎯 Content Marketing📱 Social Selling📖 Brand Storytelling⚡ Real-Time Marketing📊 Data-Driven Sales
The New Rules of Sales and Service Summary
The New Rules of Sales and Service 96%
When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.
by David Meerman Scott 2014
3.87
143 ratings
🎯 Content Marketing📱 Social Selling📖 Brand Storytelling⚡ Real-Time Marketing📊 Data-Driven Sales
How To Become A Digital Marketing Hero
by Rufus Lidman • 2018
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
4.50
2
📱 Digital Marketing📋 Marketing Frameworks📊 Marketing Analytics🔄 Digital Transformation🌐 Platform Ecosystems
How To Become A Digital Marketing Hero Summary
How To Become A Digital Marketing Hero 96%
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
by Rufus Lidman 2018
4.50
2 ratings
📱 Digital Marketing📋 Marketing Frameworks📊 Marketing Analytics🔄 Digital Transformation🌐 Platform Ecosystems
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing🏪 Small Business🛟 Helpful Marketing
Youtility Summary
Youtility 96%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing🏪 Small Business🛟 Helpful Marketing
YouthNation
by Matt Britton • 2015
Eighty million young Americans dismantled marketing, work, and ownership. Most brands never noticed.
4.06
18
🧒 Youth Marketing💻 Digital Marketing🔄 Sharing Economy🎪 Experience Economy📣 Influencer Marketing
YouthNation Summary
YouthNation 96%
Eighty million young Americans dismantled marketing, work, and ownership. Most brands never noticed.
by Matt Britton 2015
4.06
18 ratings
🧒 Youth Marketing💻 Digital Marketing🔄 Sharing Economy🎪 Experience Economy📣 Influencer Marketing
Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest
by Adidas Wilson • 2020
Stop posting and start selling: the cross-platform method that drives traffic, leads, and revenue.
🧠 Social Media Strategy📝 Content Marketing👥 Influencer Marketing📊 Digital Advertising📖 Brand Storytelling
Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest Summary
Social Media Marketing - Ultimate User Guide to Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn, TikTok, Pinterest 96%
Stop posting and start selling: the cross-platform method that drives traffic, leads, and revenue.
by Adidas Wilson 2020
🧠 Social Media Strategy📝 Content Marketing👥 Influencer Marketing📊 Digital Advertising📖 Brand Storytelling
Inbound Marketing, Revised and Updated
by Brian Halligan • 2009
Interruption marketing no longer works. How content and search turn strangers into customers.
3.87
4k+
📱 Digital Marketing📝 Content Marketing🔍 Search Optimization🎯 Lead Generation📣 Social Media Strategy
Inbound Marketing, Revised and Updated Summary
Inbound Marketing, Revised and Updated 96%
Interruption marketing no longer works. How content and search turn strangers into customers.
by Brian Halligan 2009
3.87
4k+ ratings
📱 Digital Marketing📝 Content Marketing🔍 Search Optimization🎯 Lead Generation📣 Social Media Strategy
101 Facebook Marketing Tips and Strategies for Small Businesses
by Lasse Rouhiainen • 2016
Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline
3.63
27
🖥️ Digital Marketing📱 Social Media Strategy📘 Facebook Marketing📷 Instagram Marketing🎬 Video Marketing
101 Facebook Marketing Tips and Strategies for Small Businesses Summary
101 Facebook Marketing Tips and Strategies for Small Businesses 96%
Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline
by Lasse Rouhiainen 2016
3.63
27 ratings
🖥️ Digital Marketing📱 Social Media Strategy📘 Facebook Marketing📷 Instagram Marketing🎬 Video Marketing
Understanding Digital Marketing
by Damian Ryan • 2009
Your website is your most valuable asset: how to build a digital marketing engine around it.
3.78
343
🌐 Digital Marketing🔍 Search Marketing📧 Email Marketing💬 Social Media Marketing📝 Content Marketing
Understanding Digital Marketing Summary
Understanding Digital Marketing 96%
Your website is your most valuable asset: how to build a digital marketing engine around it.
by Damian Ryan 2009
3.78
343 ratings
🌐 Digital Marketing🔍 Search Marketing📧 Email Marketing💬 Social Media Marketing📝 Content Marketing
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling👁️ Attention Economy🧠 Cognitive Psychology
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 96%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling👁️ Attention Economy🧠 Cognitive Psychology
The Content Code
by Mark W. Schaefer • 2015
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
3.83
339
🔥 Content Marketing📉 Attention Economics🔗 Social Sharing🤝 Influencer Outreach🏗️ Brand Building
The Content Code Summary
The Content Code 96%
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
by Mark W. Schaefer 2015
3.83
339 ratings
🔥 Content Marketing📉 Attention Economics🔗 Social Sharing🤝 Influencer Outreach🏗️ Brand Building
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
🎯 Content Marketing📱 Social Media Marketing🔍 Organic Search🗺️ Content Strategy👥 Audience Research
Optimize Summary
Optimize 96%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
🎯 Content Marketing📱 Social Media Marketing🔍 Organic Search🗺️ Content Strategy👥 Audience Research
Get Scrappy
by Nick Westergaard • 2016
Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.
3.8
156
📱 Digital Marketing🏪 Small Business Marketing🧱 Brand Building✍️ Content Marketing💬 Social Media Strategy
Get Scrappy Summary
Get Scrappy 96%
Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.
by Nick Westergaard 2016
3.8
156 ratings
📱 Digital Marketing🏪 Small Business Marketing🧱 Brand Building✍️ Content Marketing💬 Social Media Strategy
Marketing Rebellion
by Mark W. Schaefer • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty👥 Community Building🤝 Human-Centric Marketing
Marketing Rebellion Summary
Marketing Rebellion 96%
Your customers now control your marketing. Only the truly human companies survive.
by Mark W. Schaefer 2019
4.20
479 ratings
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty👥 Community Building🤝 Human-Centric Marketing
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation🎯 Niche Targeting🧠 Content Strategy
Brandscaping Summary
Brandscaping 96%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
📝 Content Marketing🤝 Brand Partnerships📈 Demand Generation🎯 Niche Targeting🧠 Content Strategy
The thank you economy
by Gary Vaynerchuk • 2010
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
3.84
13k+
🛍️ Customer Experience🤝 Relationship Marketing🗣️ Word-Of-Mouth Marketing📱 Social Media Strategy🎯 Customer-Centricity
The thank you economy Summary
The thank you economy 95%
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
by Gary Vaynerchuk 2010
3.84
13k+ ratings
🛍️ Customer Experience🤝 Relationship Marketing🗣️ Word-Of-Mouth Marketing📱 Social Media Strategy🎯 Customer-Centricity
One Million Followers
by Brendan Kane • 2018
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
3.42
2k+
📱 Social Media Marketing👤 Personal Branding🚀 Growth Hacking🦠 Viral Content📊 Data-Driven Marketing
One Million Followers Summary
One Million Followers 95%
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
by Brendan Kane 2018
3.42
2k+ ratings
📱 Social Media Marketing👤 Personal Branding🚀 Growth Hacking🦠 Viral Content📊 Data-Driven Marketing
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 95%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building💡 Meaning Creation🧠 Consumer Psychology
e-Riches 2.0
by Scott Fox • 2009
Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.
3.78
50
🖥️ Digital Marketing📧 Email Marketing📝 Content Marketing📱 Social Media Marketing🎯 Lead Generation
e-Riches 2.0 Summary
e-Riches 2.0 95%
Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.
by Scott Fox 2009
3.78
50 ratings
🖥️ Digital Marketing📧 Email Marketing📝 Content Marketing📱 Social Media Marketing🎯 Lead Generation
The Hidden Psychology of Social Networks
by Joe Federer • 2020
The psychology that turns a scroll into a share: why network structure matters more than content.
4.00
85
🏷️ Social Media Marketing🎯 Brand Strategy💻 Digital Marketing🧬 Meme Theory🧠 Evolutionary Psychology
The Hidden Psychology of Social Networks Summary
The Hidden Psychology of Social Networks 95%
The psychology that turns a scroll into a share: why network structure matters more than content.
by Joe Federer 2020
4.00
85 ratings
🏷️ Social Media Marketing🎯 Brand Strategy💻 Digital Marketing🧬 Meme Theory🧠 Evolutionary Psychology
Quantum Marketing
by Raja Rajamannar • 2021
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
3.70
372
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics🧬 Neuromarketing🏗️ Brand Building
Quantum Marketing Summary
Quantum Marketing 95%
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
by Raja Rajamannar 2021
3.70
372 ratings
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics🧬 Neuromarketing🏗️ Brand Building
The New Rules of Marketing and PR
by David Meerman Scott • 2007
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
3.85
7k+
📝 Content Marketing💻 Digital Marketing📣 Public Relations📱 Social Media Strategy🔍 Search Engines
The New Rules of Marketing and PR Summary
The New Rules of Marketing and PR 95%
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
by David Meerman Scott 2007
3.85
7k+ ratings
📝 Content Marketing💻 Digital Marketing📣 Public Relations📱 Social Media Strategy🔍 Search Engines
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling🤝 Community Engagement🎨 Visual Branding
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 95%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling🤝 Community Engagement🎨 Visual Branding
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy📊 Media Business Models📥 Inbound Marketing
Killing Marketing Summary
Killing Marketing 95%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy📊 Media Business Models📥 Inbound Marketing
Hook Point
by Brendan Kane • 2020
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
3.49
1k+
🖥️ Digital Marketing👤 Personal Branding👁️ Attention Economics🦠 Viral Content📋 Content Strategy
Hook Point Summary
Hook Point 95%
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
by Brendan Kane 2020
3.49
1k+ ratings
🖥️ Digital Marketing👤 Personal Branding👁️ Attention Economics🦠 Viral Content📋 Content Strategy
What Would Google Do?
by Jeff Jarvis • 2009
The internet's most successful company wrote a playbook, and it has nothing to do with search.
3.87
11k+
🌐 Internet Business🏗️ Platform Economics🔓 Open Systems👥 Crowd Wisdom🆓 Freeconomics
What Would Google Do? Summary
What Would Google Do? 95%
The internet's most successful company wrote a playbook, and it has nothing to do with search.
by Jeff Jarvis 2009
3.87
11k+ ratings
🌐 Internet Business🏗️ Platform Economics🔓 Open Systems👥 Crowd Wisdom🆓 Freeconomics
The Digital Transformation Playbook
by David L. Rogers • 2016
Five outdated assumptions that derail digital transformation before any technology gets installed.
4.09
898
🖥️ Digital Strategy🔄 Business Transformation🏗️ Platform Economics📊 Data Strategy🔬 Lean Methodology
The Digital Transformation Playbook Summary
The Digital Transformation Playbook 95%
Five outdated assumptions that derail digital transformation before any technology gets installed.
by David L. Rogers 2016
4.09
898 ratings
🖥️ Digital Strategy🔄 Business Transformation🏗️ Platform Economics📊 Data Strategy🔬 Lean Methodology
Modern Marketing Using AI
by Malay A. Upadhyay • 2021
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
3.75
8
📊 Marketing Strategy💻 Digital Marketing🏗️ Brand Building🤖 Ai In Business⚙️ Marketing Automation
Modern Marketing Using AI Summary
Modern Marketing Using AI 95%
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
by Malay A. Upadhyay 2021
3.75
8 ratings
📊 Marketing Strategy💻 Digital Marketing🏗️ Brand Building🤖 Ai In Business⚙️ Marketing Automation
Fast, Cheap and Viral
by Aashish Chopra • 2019
Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.
4.17
271
🔥 Viral Marketing🥷 Guerrilla Marketing📝 Content Marketing📱 Social Media Strategy👥 Community Marketing
Fast, Cheap and Viral Summary
Fast, Cheap and Viral 95%
Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.
by Aashish Chopra 2019
4.17
271 ratings
🔥 Viral Marketing🥷 Guerrilla Marketing📝 Content Marketing📱 Social Media Strategy👥 Community Marketing
The Art of Social Media
by Guy Kawasaki • 2014
How to optimize every profile, post, and reply so your social media earns its own audience.
3.55
3k+
🧑‍💻 Social Media Marketing🗂️ Content Curation🔄 Shareable Content💬 Audience Engagement🌱 Organic Growth
The Art of Social Media Summary
The Art of Social Media 95%
How to optimize every profile, post, and reply so your social media earns its own audience.
by Guy Kawasaki 2014
3.55
3k+ ratings
🧑‍💻 Social Media Marketing🗂️ Content Curation🔄 Shareable Content💬 Audience Engagement🌱 Organic Growth
Driving Digital Strategy
by Sunil Gupta • 2018
Digital strategy is business model strategy. Guide for reimagining yours without killing the present
4.05
442
🔄 Digital Transformation🌐 Platform Strategy💡 Open Innovation😊 Customer Experience📊 Marketing Measurement
Driving Digital Strategy Summary
Driving Digital Strategy 95%
Digital strategy is business model strategy. Guide for reimagining yours without killing the present
by Sunil Gupta 2018
4.05
442 ratings
🔄 Digital Transformation🌐 Platform Strategy💡 Open Innovation😊 Customer Experience📊 Marketing Measurement
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
Rocket Summary
Rocket 95%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy💥 Disruptive Innovation🧠 Consumer Psychology
Zconomy
by Jason Dorsey • 2020
Gen Z expects speed, values, and constant feedback from both employers and brands. Old rules break.
3.55
332
🧑‍🎤 Generational Marketing👥 Talent Management📱 Digital Natives🏢 Workplace Culture🔄 Feedback Culture
Zconomy Summary
Zconomy 95%
Gen Z expects speed, values, and constant feedback from both employers and brands. Old rules break.
by Jason Dorsey 2020
3.55
332 ratings
🧑‍🎤 Generational Marketing👥 Talent Management📱 Digital Natives🏢 Workplace Culture🔄 Feedback Culture
Beginners Guide to Digital Marketing
by Romuald Andrade • 2015
30 days from silent site to lead machine: the SEO, email, and ad playbook for beginners.
3.73
56
📈 Digital Marketing🏪 Small Business Marketing🔍 Seo Tactics📧 Email Marketing🧲 Lead Generation
Beginners Guide to Digital Marketing Summary
Beginners Guide to Digital Marketing 95%
30 days from silent site to lead machine: the SEO, email, and ad playbook for beginners.
by Romuald Andrade 2015
3.73
56 ratings
📈 Digital Marketing🏪 Small Business Marketing🔍 Seo Tactics📧 Email Marketing🧲 Lead Generation
Content Rules
by Ann Handley • 2010
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
3.91
4k+
🛠️ Content Marketing🗣️ Brand Voice🔥 Audience Engagement📋 Content Strategy📖 Authentic Storytelling
Content Rules Summary
Content Rules 95%
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
by Ann Handley 2010
3.91
4k+ ratings
🛠️ Content Marketing🗣️ Brand Voice🔥 Audience Engagement📋 Content Strategy📖 Authentic Storytelling
Unleashing the Idea Virus
by Seth Godin • 2000
Find your carriers. Arm them with a remarkable idea. The right community does the rest.
3.93
6k+
🧬 Viral Marketing💬 Word Of Mouth🕸️ Network Effects📣 Influencer Strategy🚀 Innovation Adoption
Unleashing the Idea Virus Summary
Unleashing the Idea Virus 95%
Find your carriers. Arm them with a remarkable idea. The right community does the rest.
by Seth Godin 2000
3.93
6k+ ratings
🧬 Viral Marketing💬 Word Of Mouth🕸️ Network Effects📣 Influencer Strategy🚀 Innovation Adoption
Digital Marketing For Dummies (For Dummies
by Ryan Deiss • 2016
The framework that wires content, search, social, email, and ads into a single customer journey.
4.02
346
🖥️ Digital Marketing📝 Content Marketing🔍 Seo📱 Social Media Marketing✉️ Email Marketing
Digital Marketing For Dummies (For Dummies Summary
Digital Marketing For Dummies (For Dummies 95%
The framework that wires content, search, social, email, and ads into a single customer journey.
by Ryan Deiss 2016
4.02
346 ratings
🖥️ Digital Marketing📝 Content Marketing🔍 Seo📱 Social Media Marketing✉️ Email Marketing
Customer Relationship Management
by 50Minutes • 2017
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
3.50
2
🎯 Customer-Centricity🛎️ Customer Experience📊 Data-Driven Marketing🔄 Customer Retention📡 Multichannel Marketing
Customer Relationship Management Summary
Customer Relationship Management 95%
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
by 50Minutes 2017
3.50
2 ratings
🎯 Customer-Centricity🛎️ Customer Experience📊 Data-Driven Marketing🔄 Customer Retention📡 Multichannel Marketing
Marketing in the Age of Google
by Vanessa Fox • 2010
Most searchers bypass ads entirely. A strategy for capturing the 85% of clicks you are missing.
3.91
390
📱 Digital Marketing🔍 Search Engine Optimization📊 Market Research🧲 Inbound Marketing🎯 Customer Intent
Marketing in the Age of Google Summary
Marketing in the Age of Google 95%
Most searchers bypass ads entirely. A strategy for capturing the 85% of clicks you are missing.
by Vanessa Fox 2010
3.91
390 ratings
📱 Digital Marketing🔍 Search Engine Optimization📊 Market Research🧲 Inbound Marketing🎯 Customer Intent
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