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The Evolutionary Bases of Consumption
by Gad Saad • 2007
Your shopping cart is a fossil. Every purchase reveals a survival strategy from the Pleistocene.
3.87
54
The Evolutionary Bases of Consumption Summary
The Evolutionary Bases of Consumption 98%
Your shopping cart is a fossil. Every purchase reveals a survival strategy from the Pleistocene.
by Gad Saad 2007
3.87
54 ratings
Cool
by Steven Quartz • 2015
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
3.60
225
Cool Summary
Cool 98%
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
by Steven Quartz 2015
3.60
225 ratings
The Elephant in the Brain
by Kevin Simler • 2017
Your brain hides your true motives. It's not a bug; it's a feature for deceiving others.
3.96
9k+
The Elephant in the Brain Summary
The Elephant in the Brain 97%
Your brain hides your true motives. It's not a bug; it's a feature for deceiving others.
by Kevin Simler 2017
3.96
9k+ ratings
Consuming Instinct
by Gad Saad • 2011
Your cravings for burgers, Ferraris, and porn all trace back to the same evolutionary wiring.
3.70
755
Consuming Instinct Summary
Consuming Instinct 96%
Your cravings for burgers, Ferraris, and porn all trace back to the same evolutionary wiring.
by Gad Saad 2011
3.70
755 ratings
The Darwin Economy
by Robert H. Frank • 2011
Darwin explains tax policy better than Adam Smith: the evolutionary case for taxing the top.
3.77
631
The Darwin Economy Summary
The Darwin Economy 95%
Darwin explains tax policy better than Adam Smith: the evolutionary case for taxing the top.
by Robert H. Frank 2011
3.77
631 ratings
Status and Culture
by W. David Marx • 2022
All culture is a status game. Fashion cycles, taste boundaries, and why nothing cool stays cool.
3.89
1k+
Status and Culture Summary
Status and Culture 95%
All culture is a status game. Fashion cycles, taste boundaries, and why nothing cool stays cool.
by W. David Marx 2022
3.89
1k+ ratings
The Brain Sell
by David R. Lewis • 2013
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
3.88
138
The Brain Sell Summary
The Brain Sell 95%
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
by David R. Lewis 2013
3.88
138 ratings
The Cult of the Luxury Brand
by Radha Chadha • 2006
A new social order built on handbags and logos: how Asia's luxury cult reshaped global desire.
3.94
119
The Cult of the Luxury Brand Summary
The Cult of the Luxury Brand 94%
A new social order built on handbags and logos: how Asia's luxury cult reshaped global desire.
by Radha Chadha 2006
3.94
119 ratings
The Choice Factory
by Richard Shotton • 2018
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
4.11
2k+
The Choice Factory Summary
The Choice Factory 94%
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
by Richard Shotton 2018
4.11
2k+ ratings
Luxury Fever
by Robert H. Frank • 1999
Your happiness depends less on what you own than on having more than your neighbor.
3.77
184
Luxury Fever Summary
Luxury Fever 94%
Your happiness depends less on what you own than on having more than your neighbor.
by Robert H. Frank 1999
3.77
184 ratings
Brandwashed
by Martin Lindstrom • 2011
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
3.81
4k+
Brandwashed Summary
Brandwashed 94%
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
by Martin Lindstrom 2011
3.81
4k+ ratings
Hidden Games
by Erez Yoeli • 2022
Luxury, outrage, stubborn beliefs: game theory shows the hidden logic behind your irrational side.
3.66
358
Hidden Games Summary
Hidden Games 94%
Luxury, outrage, stubborn beliefs: game theory shows the hidden logic behind your irrational side.
by Erez Yoeli 2022
3.66
358 ratings
Discover Your Inner Economist
by Tyler Cowen • 2007
Hidden economics of love, lunch, and looking good: incentives that work when cash fails.
3.41
2k+
Discover Your Inner Economist Summary
Discover Your Inner Economist 94%
Hidden economics of love, lunch, and looking good: incentives that work when cash fails.
by Tyler Cowen 2007
3.41
2k+ ratings
The Buying Brain
by A.K. Pradeep • 2010
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
3.71
357
The Buying Brain Summary
The Buying Brain 94%
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
by A.K. Pradeep 2010
3.71
357 ratings
The High Price of Materialism
by Tim Kasser • 2002
Worldwide, materialism predicts less happiness and worse relationships. The reason isn't obvious.
3.65
708
The High Price of Materialism Summary
The High Price of Materialism 94%
Worldwide, materialism predicts less happiness and worse relationships. The reason isn't obvious.
by Tim Kasser 2002
3.65
708 ratings
Sex, Murder, and the Meaning of Life
by Douglas T. Kenrick • 2011
What if your brain is not one self but a committee, and the mating module runs most meetings?
3.56
672
Sex, Murder, and the Meaning of Life Summary
Sex, Murder, and the Meaning of Life 94%
What if your brain is not one self but a committee, and the mating module runs most meetings?
by Douglas T. Kenrick 2011
3.56
672 ratings
Decoded
by Phil P. Barden • 2013
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
4.18
1k+
Decoded Summary
Decoded 94%
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
by Phil P. Barden 2013
4.18
1k+ ratings
Under the Influence
by Robert H. Frank • 2020
Nobody decides alone. The $2 trillion proof that social contagion drives everything.
3.75
154
Under the Influence Summary
Under the Influence 94%
Nobody decides alone. The $2 trillion proof that social contagion drives everything.
by Robert H. Frank 2020
3.75
154 ratings
Stuffocation
by James Wallman • 2013
More stuff, less happiness. The science is in: experiences beat possessions every time.
3.49
4k+
Stuffocation Summary
Stuffocation 94%
More stuff, less happiness. The science is in: experiences beat possessions every time.
by James Wallman 2013
3.49
4k+ ratings
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
Unthinking Summary
Unthinking 94%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
Unconscious Branding
by Douglas Van Praet • 2012
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
3.94
342
Unconscious Branding Summary
Unconscious Branding 94%
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
by Douglas Van Praet 2012
3.94
342 ratings
Rebel Sell
by Joseph Heath • 2004
The counterculture's war on consumerism is the consumer economy's greatest weapon.
3.84
2k+
Rebel Sell Summary
Rebel Sell 94%
The counterculture's war on consumerism is the consumer economy's greatest weapon.
by Joseph Heath 2004
3.84
2k+ ratings
Phishing for Phools
by George A. Akerlof • 2015
Your blind spots are a business model. Free markets reward deception as reliably as innovation.
3.43
2k+
Phishing for Phools Summary
Phishing for Phools 93%
Your blind spots are a business model. Free markets reward deception as reliably as innovation.
by George A. Akerlof 2015
3.43
2k+ ratings
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
The Advertising Effect Summary
The Advertising Effect 93%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
Fascinate
by Sally Hogshead • 2010
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
3.78
3k+
Fascinate Summary
Fascinate 93%
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
by Sally Hogshead 2010
3.78
3k+ ratings
Marketing to Mindstates
by Will Leach • 2018
Swap customer surveys for brain science: four levers that sell to the automatic mind.
4.13
182
Marketing to Mindstates Summary
Marketing to Mindstates 93%
Swap customer surveys for brain science: four levers that sell to the automatic mind.
by Will Leach 2018
4.13
182 ratings
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 93%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
Supernormal Stimuli
by Deirdre Barrett • 2010
Giant fake eggs fool geese. Junk food, screens, and porn pull the same trick on you.
3.69
391
Supernormal Stimuli Summary
Supernormal Stimuli 93%
Giant fake eggs fool geese. Junk food, screens, and porn pull the same trick on you.
by Deirdre Barrett 2010
3.69
391 ratings
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
Seducing the Subconscious Summary
Seducing the Subconscious 93%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
How Ideas Spread
by Jonah Berger • 2014
We share things to signal who we are. That single insight unlocks why ideas spread.
3.70
378
How Ideas Spread Summary
How Ideas Spread 93%
We share things to signal who we are. That single insight unlocks why ideas spread.
by Jonah Berger 2014
3.70
378 ratings
How Customers Think
by Gerald Zaltman • 2003
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
4.00
443
How Customers Think Summary
How Customers Think 93%
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
by Gerald Zaltman 2003
4.00
443 ratings
The Economic Naturalist's Field Guide
by Robert H. Frank • 2009
Why your neighbor's house determines your mortgage, and other economic laws hiding in plain sight.
3.49
300
The Economic Naturalist's Field Guide Summary
The Economic Naturalist's Field Guide 93%
Why your neighbor's house determines your mortgage, and other economic laws hiding in plain sight.
by Robert H. Frank 2009
3.49
300 ratings
Priceless
by William Poundstone • 2010
An arbitrary number shown moments before can change what you'll pay by a factor of ten.
3.82
2k+
Priceless Summary
Priceless 93%
An arbitrary number shown moments before can change what you'll pay by a factor of ten.
by William Poundstone 2010
3.82
2k+ ratings
Split-Second Persuasion
by Kevin Dutton • 2009
Influence is decided in an instant. Five learnable elements control that verdict.
3.66
2k+
Split-Second Persuasion Summary
Split-Second Persuasion 93%
Influence is decided in an instant. Five learnable elements control that verdict.
by Kevin Dutton 2009
3.66
2k+ ratings
The Status Game
by Will Storr • 2021
Belonging and rank: the twin drives of human life. The hidden tournament behind every act.
4.11
3k+
The Status Game Summary
The Status Game 93%
Belonging and rank: the twin drives of human life. The hidden tournament behind every act.
by Will Storr 2021
4.11
3k+ ratings
You May Also Like
by Tom Vanderbilt • 2016
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
3.29
1k+
You May Also Like Summary
You May Also Like 93%
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
by Tom Vanderbilt 2016
3.29
1k+ ratings
Using Behavioral Science in Marketing
by Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
Using Behavioral Science in Marketing Summary
Using Behavioral Science in Marketing 93%
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
by Nancy Harhut 2022
4.38
177 ratings
Why We Buy
by Paco Underhill • 1999
The hidden choreography of shoppers, decoded from thousands of hours of store video.
3.88
14k+
Why We Buy Summary
Why We Buy 93%
The hidden choreography of shoppers, decoded from thousands of hours of store video.
by Paco Underhill 1999
3.88
14k+ ratings
Consumerology
by Philip Graves • 2010
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
3.50
264
Consumerology Summary
Consumerology 93%
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
by Philip Graves 2010
3.50
264 ratings
Clicks, Bricks & Brands
by Martin Lindstrom • 2001
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
4.15
20
Clicks, Bricks & Brands Summary
Clicks, Bricks & Brands 93%
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
by Martin Lindstrom 2001
4.15
20 ratings
The Anatomy of Humbug
by Paul Feldwick • 2015
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
4.21
376
The Anatomy of Humbug Summary
The Anatomy of Humbug 93%
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
by Paul Feldwick 2015
4.21
376 ratings
No B.S. Marketing to the Affluent
by Dan S. Kennedy • 2008
Stop selling to the disappearing middle class. A playbook for finding and keeping wealthy customers.
4.11
425
No B.S. Marketing to the Affluent Summary
No B.S. Marketing to the Affluent 93%
Stop selling to the disappearing middle class. A playbook for finding and keeping wealthy customers.
by Dan S. Kennedy 2008
4.11
425 ratings
Branding that Means Business
by Matt Johnson • 2022
The psychology that turns brands into identities and the strategy for building one.
4.04
76
Branding that Means Business Summary
Branding that Means Business 93%
The psychology that turns brands into identities and the strategy for building one.
by Matt Johnson 2022
4.04
76 ratings
Influence
by Robert B. Cialdini • 1984
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
4.21
179k+
Influence Summary
Influence 93%
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
by Robert B. Cialdini 1984
4.21
179k+ ratings
Mean Genes
by Terry Burnham • 2000
Overeating, overspending, cheating: your genes want all three. The science of overriding them.
3.85
1k+
Mean Genes Summary
Mean Genes 93%
Overeating, overspending, cheating: your genes want all three. The science of overriding them.
by Terry Burnham 2000
3.85
1k+ ratings
Brainfluence
by Roger Dooley • 2011
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
3.96
1k+
Brainfluence Summary
Brainfluence 93%
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
by Roger Dooley 2011
3.96
1k+ ratings
The Culture Code
by Clotaire Rapaille • 2006
Every culture boils health, money, love down to a single unconscious word. Here are America's.
3.94
4k+
The Culture Code Summary
The Culture Code 92%
Every culture boils health, money, love down to a single unconscious word. Here are America's.
by Clotaire Rapaille 2006
3.94
4k+ ratings
Captains Of Consciousness
by Stuart Ewen • 1977
Your desires were not your own. They were manufactured to pacify a restless industrial workforce.
4.10
229
Captains Of Consciousness Summary
Captains Of Consciousness 92%
Your desires were not your own. They were manufactured to pacify a restless industrial workforce.
by Stuart Ewen 1977
4.10
229 ratings
Invisible Rivals
by Jonathan R Goodman • 2025
We compete constantly without knowing it; language is the weapon that hides the battle.
3.76
33
Invisible Rivals Summary
Invisible Rivals 92%
We compete constantly without knowing it; language is the weapon that hides the battle.
by Jonathan R Goodman 2025
3.76
33 ratings
How Pleasure Works
by Paul Bloom • 2010
You don't enjoy what you sense; you enjoy what you believe. The underlying nature of pleasure.
3.71
4k+
How Pleasure Works Summary
How Pleasure Works 92%
You don't enjoy what you sense; you enjoy what you believe. The underlying nature of pleasure.
by Paul Bloom 2010
3.71
4k+ ratings
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