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Ogilvy on Advertising
by David Ogilvy • 1983
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
4.15
12k+
Ogilvy on Advertising Summary
Ogilvy on Advertising 92%
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
by David Ogilvy 1983
4.15
12k+ ratings
The Anatomy of Humbug
by Paul Feldwick • 2015
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
4.21
376
The Anatomy of Humbug Summary
The Anatomy of Humbug 92%
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
by Paul Feldwick 2015
4.21
376 ratings
Frenemies
by Ken Auletta • 2018
Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.
3.42
592
Frenemies Summary
Frenemies 92%
Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.
by Ken Auletta 2018
3.42
592 ratings
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
Paid Attention Summary
Paid Attention 91%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
Scientific Advertising
by Claude C. Hopkins • 1923
Why the best ads are not creative gambles but salesmanship measured to the penny.
4.06
4k+
Scientific Advertising Summary
Scientific Advertising 91%
Why the best ads are not creative gambles but salesmanship measured to the penny.
by Claude C. Hopkins 1923
4.06
4k+ ratings
Seducing Strangers
by Josh Weltman • 2015
Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.
3.84
317
Seducing Strangers Summary
Seducing Strangers 91%
Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.
by Josh Weltman 2015
3.84
317 ratings
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 91%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
Cashvertising
by Drew Eric Whitman • 2008
Most ads fail because they sell features. Your customers are already wired to buy something else.
4.35
3k+
Cashvertising Summary
Cashvertising 91%
Most ads fail because they sell features. Your customers are already wired to buy something else.
by Drew Eric Whitman 2008
4.35
3k+ ratings
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
Seducing the Subconscious Summary
Seducing the Subconscious 91%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
Breakthrough Advertising
by Eugene M. Schwartz • 1966
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
4.54
1k+
Breakthrough Advertising Summary
Breakthrough Advertising 91%
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
by Eugene M. Schwartz 1966
4.54
1k+ ratings
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 91%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
Tested Advertising Methods
by John Caples • 1980
Half your ad is the headline. The direct-mail pioneer's test-proven formula.
4.23
1k+
Tested Advertising Methods Summary
Tested Advertising Methods 91%
Half your ad is the headline. The direct-mail pioneer's test-proven formula.
by John Caples 1980
4.23
1k+ ratings
Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
Buy Now Summary
Buy Now 91%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
The Robert Collier Letter Book
by Robert Collier • 1989
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
4.11
371
The Robert Collier Letter Book Summary
The Robert Collier Letter Book 91%
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
by Robert Collier 1989
4.11
371 ratings
Predatory Thinking
by Dave Trott • 2013
89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.
4.24
2k+
Predatory Thinking Summary
Predatory Thinking 91%
89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.
by Dave Trott 2013
4.24
2k+ ratings
One Plus One Equals Three
by Dave Trott • 2015
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
4.19
2k+
One Plus One Equals Three Summary
One Plus One Equals Three 91%
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
by Dave Trott 2015
4.19
2k+ ratings
My Life in Advertising and Scientific Advertising
by Claude C. Hopkins • 1923
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
4.23
1k+
My Life in Advertising and Scientific Advertising Summary
My Life in Advertising and Scientific Advertising 90%
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
by Claude C. Hopkins 1923
4.23
1k+ ratings
How to Write a Good Advertisement
by Victor O. Schwab • 1980
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
4.21
521
How to Write a Good Advertisement Summary
How to Write a Good Advertisement 90%
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
by Victor O. Schwab 1980
4.21
521 ratings
The Adweek Copywriting Handbook
by Joseph Sugarman • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
2k+
The Adweek Copywriting Handbook Summary
The Adweek Copywriting Handbook 90%
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
by Joseph Sugarman 2006
4.14
2k+ ratings
Hey Whipple, Squeeze This
by Luke Sullivan • 1998
Why a simple visual beats a clever headline every time, and how to sell it.
4.21
5k+
Hey Whipple, Squeeze This Summary
Hey Whipple, Squeeze This 90%
Why a simple visual beats a clever headline every time, and how to sell it.
by Luke Sullivan 1998
4.21
5k+ ratings
Captains Of Consciousness
by Stuart Ewen • 1977
Your desires were not your own. They were manufactured to pacify a restless industrial workforce.
4.10
229
Captains Of Consciousness Summary
Captains Of Consciousness 90%
Your desires were not your own. They were manufactured to pacify a restless industrial workforce.
by Stuart Ewen 1977
4.10
229 ratings
Creative Blindness (And How To Cure It)
by Dave Trott • 2019
Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.
4.27
549
Creative Blindness (And How To Cure It) Summary
Creative Blindness (And How To Cure It) 90%
Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.
by Dave Trott 2019
4.27
549 ratings
Killer Facebook Ads
by Marty Weintraub • 2011
Turn Facebook's social data into a precision ad pipeline that costs less and converts more.
3.63
65
Killer Facebook Ads Summary
Killer Facebook Ads 90%
Turn Facebook's social data into a precision ad pipeline that costs less and converts more.
by Marty Weintraub 2011
3.63
65 ratings
The New Positioning
by Jack Trout • 1995
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
3.71
222
The New Positioning Summary
The New Positioning 90%
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
by Jack Trout 1995
3.71
222 ratings
Positioning
by Al Ries • 1980
Better products lose. The marketing war is about owning a single, simple word in the brain.
4.04
19k+
Positioning Summary
Positioning 90%
Better products lose. The marketing war is about owning a single, simple word in the brain.
by Al Ries 1980
4.04
19k+ ratings
Great Leads
by Michael Masterson • 2011
Six reusable openings for any sales message, keyed to how much your reader already knows.
4.57
774
Great Leads Summary
Great Leads 90%
Six reusable openings for any sales message, keyed to how much your reader already knows.
by Michael Masterson 2011
4.57
774 ratings
Hegarty on Advertising
by John Hegarty • 2011
An advertising legend on why data never made anyone care, and what actually works instead.
4.07
732
Hegarty on Advertising Summary
Hegarty on Advertising 90%
An advertising legend on why data never made anyone care, and what actually works instead.
by John Hegarty 2011
4.07
732 ratings
Ultimate Guide to Facebook Advertising
by Perry Marshall • 2011
Precision targeting, not scale, wins on Facebook. The rules for finding your exact customer.
4.04
394
Ultimate Guide to Facebook Advertising Summary
Ultimate Guide to Facebook Advertising 90%
Precision targeting, not scale, wins on Facebook. The rules for finding your exact customer.
by Perry Marshall 2011
4.04
394 ratings
The Real Mad Men
by Andrew Cracknell • 2011
Why you never saw a VW ad with tail fins: the revolt that birthed modern advertising.
3.56
302
The Real Mad Men Summary
The Real Mad Men 90%
Why you never saw a VW ad with tail fins: the revolt that birthed modern advertising.
by Andrew Cracknell 2011
3.56
302 ratings
Breakthrough Copywriter 2.0
by Robert C. Worstell • 2018
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
3.33
3
Breakthrough Copywriter 2.0 Summary
Breakthrough Copywriter 2.0 90%
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
by Robert C. Worstell 2018
3.33
3 ratings
Advertising and Psychology
by Leslie Ernest Gill • 2013
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
3.50
2
Advertising and Psychology Summary
Advertising and Psychology 90%
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
by Leslie Ernest Gill 2013
3.50
2 ratings
Confessions of an Advertising Man
by David Ogilvy • 2004
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
4
6k+
Confessions of an Advertising Man Summary
Confessions of an Advertising Man 90%
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
by David Ogilvy 2004
4
6k+ ratings
Unconscious Branding
by Douglas Van Praet • 2012
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
3.94
342
Unconscious Branding Summary
Unconscious Branding 90%
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
by Douglas Van Praet 2012
3.94
342 ratings
Clicks, Bricks & Brands
by Martin Lindstrom • 2001
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
4.15
20
Clicks, Bricks & Brands Summary
Clicks, Bricks & Brands 90%
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
by Martin Lindstrom 2001
4.15
20 ratings
The Unpublished David Ogilvy
by David Ogilvy • 1987
The advertising legend's private memos: how to hire, lead, write, and build brands that last.
4.14
541
The Unpublished David Ogilvy Summary
The Unpublished David Ogilvy 90%
The advertising legend's private memos: how to hire, lead, write, and build brands that last.
by David Ogilvy 1987
4.14
541 ratings
Words that Sell
by Richard Bayan • 1987
A thesaurus not for finding the right word, but for finding the word that sells.
4.02
836
Words that Sell Summary
Words that Sell 90%
A thesaurus not for finding the right word, but for finding the word that sells.
by Richard Bayan 1987
4.02
836 ratings
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
The Advertising Effect Summary
The Advertising Effect 90%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 90%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 90%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
How not to Plan
by APG Ltd • 2018
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
4.43
405
How not to Plan Summary
How not to Plan 90%
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
by APG Ltd 2018
4.43
405 ratings
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
Unthinking Summary
Unthinking 90%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
The Architecture of Persuasion
by Michael Masterson • 2009
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
4.25
166
The Architecture of Persuasion Summary
The Architecture of Persuasion 90%
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
by Michael Masterson 2009
4.25
166 ratings
Ultimate Guide to Google AdWords
by Perry Marshall • 2016
A million visitors while you sleep: the Google ad formula that prizes relevance over budget.
4.07
779
Ultimate Guide to Google AdWords Summary
Ultimate Guide to Google AdWords 90%
A million visitors while you sleep: the Google ad formula that prizes relevance over budget.
by Perry Marshall 2016
4.07
779 ratings
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 90%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 89%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
Rebel Sell
by Joseph Heath • 2004
The counterculture's war on consumerism is the consumer economy's greatest weapon.
3.84
2k+
Rebel Sell Summary
Rebel Sell 89%
The counterculture's war on consumerism is the consumer economy's greatest weapon.
by Joseph Heath 2004
3.84
2k+ ratings
How Brands Grow
by Byron Sharp • 2010
The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.
4.16
4k+
How Brands Grow Summary
How Brands Grow 89%
The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.
by Byron Sharp 2010
4.16
4k+ ratings
The 22 Immutable Laws of Branding
by Laura Ries • 1998
Twenty-two laws: own a word, kill the extensions, and let publicity earn your place.
3.88
4k+
The 22 Immutable Laws of Branding Summary
The 22 Immutable Laws of Branding 89%
Twenty-two laws: own a word, kill the extensions, and let publicity earn your place.
by Laura Ries 1998
3.88
4k+ ratings
Strategic Marketing Management
by Alexander Chernev • 2008
Five linked decisions that, when aligned, capture markets; when one slips, value erodes.
4.01
224
Strategic Marketing Management Summary
Strategic Marketing Management 89%
Five linked decisions that, when aligned, capture markets; when one slips, value erodes.
by Alexander Chernev 2008
4.01
224 ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 89%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
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