Themes Lists Trending New
Start free trial
EnglishEnglish
EspañolSpanish
简体中文Chinese
繁體中文Chinese (Traditional)
FrançaisFrench
DeutschGerman
日本語Japanese
PortuguêsPortuguese
ItalianoItalian
한국어Korean
РусскийRussian
NederlandsDutch
العربيةArabic
PolskiPolish
हिन्दीHindi
Tiếng ViệtVietnamese
SvenskaSwedish
ΕλληνικάGreek
TürkçeTurkish
ไทยThai
ČeštinaCzech
RomânăRomanian
MagyarHungarian
УкраїнськаUkrainian
IndonesiaIndonesian
DanskDanish
SuomiFinnish
БългарскиBulgarian
עבריתHebrew
NorskNorwegian
HrvatskiCroatian
CatalàCatalan
SlovenčinaSlovak
LietuviųLithuanian
SlovenščinaSlovenian
СрпскиSerbian
EestiEstonian
LatviešuLatvian
فارسیPersian
മലയാളംMalayalam
தமிழ்Tamil
اردوUrdu
SoBrief
Searching...

🎯 Brand Focus

Strategic guides centered on building, refining, and leveraging a brand's identity, for readers who understand that perception and positioning drive lasting business success.
What Great Brands Do
by Denise Lee Yohn • 2013
The best brands stop pursuing customers and start attracting them. They build from the inside out.
3.91
365
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding
What Great Brands Do Summary
What Great Brands Do 89%
The best brands stop pursuing customers and start attracting them. They build from the inside out.
by Denise Lee Yohn 2013
3.91
365 ratings
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding
Bigger Than This
by Fabian Geyrhalter • 2018
Commodity brands become icons not by invention but by the eight traits that make them matter.
4.17
213
📊 Brand Strategy🚀 Startup Branding📖 Brand Storytelling
Bigger Than This Summary
Bigger Than This 89%
Commodity brands become icons not by invention but by the eight traits that make them matter.
by Fabian Geyrhalter 2018
4.17
213 ratings
📊 Brand Strategy🚀 Startup Branding📖 Brand Storytelling
Branding
by Michael Johnson • 2016
Why most brands look the same and the disciplined process that makes yours the exception.
4.32
294
🧭 Brand Strategy🎨 Visual Identity Design🏷️ Brand Naming
Branding Summary
Branding 89%
Why most brands look the same and the disciplined process that makes yours the exception.
by Michael Johnson 2016
4.32
294 ratings
🧭 Brand Strategy🎨 Visual Identity Design🏷️ Brand Naming
Branding For Dummies
by Bill Chiaravalle • 2006
Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.
3.74
118
🧭 Brand Strategy🎯 Market Positioning🤝 Consumer Trust
Branding For Dummies Summary
Branding For Dummies 89%
Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.
by Bill Chiaravalle 2006
3.74
118 ratings
🧭 Brand Strategy🎯 Market Positioning🤝 Consumer Trust
How to Launch a Brand
by Fabian Geyrhalter • 2020
Where brand names come from, how logos earn attention, and what turns a business into a brand.
3.90
191
🧭 Brand Strategy🎨 Visual Identity🏷️ Brand Naming
How to Launch a Brand Summary
How to Launch a Brand 89%
Where brand names come from, how logos earn attention, and what turns a business into a brand.
by Fabian Geyrhalter 2020
3.90
191 ratings
🧭 Brand Strategy🎨 Visual Identity🏷️ Brand Naming
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning
The Origin of Brands Summary
The Origin of Brands 89%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning
The Power of Licensing
by Michael Stone • 2018
Your brand could be in categories you never manufactured. The licensing playbook.
4.33
3
🏷️ Brand Licensing🛡️ Trademark Strategy🌟 Celebrity Branding
The Power of Licensing Summary
The Power of Licensing 89%
Your brand could be in categories you never manufactured. The licensing playbook.
by Michael Stone 2018
4.33
3 ratings
🏷️ Brand Licensing🛡️ Trademark Strategy🌟 Celebrity Branding
Building Strong Brands
by David A. Aaker • 1995
A brand is an asset hiding inside your marketing budget. The system for unlocking it.
3.99
657
🏷️ Brand Management🎯 Brand Identity🧠 Consumer Psychology
Building Strong Brands Summary
Building Strong Brands 89%
A brand is an asset hiding inside your marketing budget. The system for unlocking it.
by David A. Aaker 1995
3.99
657 ratings
🏷️ Brand Management🎯 Brand Identity🧠 Consumer Psychology
Brand Gap, The
by Marty Neumeier • 2003
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
3.98
6k+
🧠 Brand Strategy🧭 Brand Differentiation💡 Design Thinking
Brand Gap, The Summary
Brand Gap, The 89%
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
by Marty Neumeier 2003
3.98
6k+ ratings
🧠 Brand Strategy🧭 Brand Differentiation💡 Design Thinking
Rethinking Prestige Branding
by Wolfgang Schaefer • 2013
The new luxury does not sell scarcity; it builds missions and myths that people chase.
4.05
82
👜 Luxury Branding📖 Brand Storytelling🎯 Mission-Driven Brands
Rethinking Prestige Branding Summary
Rethinking Prestige Branding 89%
The new luxury does not sell scarcity; it builds missions and myths that people chase.
by Wolfgang Schaefer 2013
4.05
82 ratings
👜 Luxury Branding📖 Brand Storytelling🎯 Mission-Driven Brands
Kellogg on Branding
by Alice M. Tybout • 2005
Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.
4.09
276
🏷️ Brand Management📈 Marketing Strategy📍 Brand Positioning
Kellogg on Branding Summary
Kellogg on Branding 89%
Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.
by Alice M. Tybout 2005
4.09
276 ratings
🏷️ Brand Management📈 Marketing Strategy📍 Brand Positioning
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
🎤 Public Relations📢 Advertising🏗️ Category Creation
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 89%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
🎤 Public Relations📢 Advertising🏗️ Category Creation
Eating the Big Fish
by Adam Morgan • 1999
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
3.93
752
🛠️ Brand Strategy⚔️ Competitive Positioning💥 Market Disruption
Eating the Big Fish Summary
Eating the Big Fish 89%
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
by Adam Morgan 1999
3.93
752 ratings
🛠️ Brand Strategy⚔️ Competitive Positioning💥 Market Disruption
Breakthrough Branding
by Catherine Kaputa • 2012
How to own a niche, be the face, and build a machine: the small-brand playbook.
3.82
85
🎯 Brand Strategy🔎 Niche Marketing👤 Personal Branding
Breakthrough Branding Summary
Breakthrough Branding 89%
How to own a niche, be the face, and build a machine: the small-brand playbook.
by Catherine Kaputa 2012
3.82
85 ratings
🎯 Brand Strategy🔎 Niche Marketing👤 Personal Branding
The Fortune Cookie Principle
by Bernadette Jiwa • 2013
Twenty design decisions that make your brand a story worth telling and sharing.
3.88
686
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven
The Fortune Cookie Principle Summary
The Fortune Cookie Principle 89%
Twenty design decisions that make your brand a story worth telling and sharing.
by Bernadette Jiwa 2013
3.88
686 ratings
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven
The 22 Immutable Laws Of Branding
by Al Ries • 1998
Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.
3.88
4k+
🎯 Brand Positioning🏗️ Category Creation🏷️ Brand Naming
The 22 Immutable Laws Of Branding Summary
The 22 Immutable Laws Of Branding 89%
Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.
by Al Ries 1998
3.88
4k+ ratings
🎯 Brand Positioning🏗️ Category Creation🏷️ Brand Naming
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics
Paid Attention Summary
Paid Attention 88%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics
Visual Hammer
by Laura Ries • 2012
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
3.88
161
🎯 Brand Strategy👁️ Visual Branding❤️ Emotional Branding
Visual Hammer Summary
Visual Hammer 88%
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
by Laura Ries 2012
3.88
161 ratings
🎯 Brand Strategy👁️ Visual Branding❤️ Emotional Branding
Lovemarks The Future Beyond Brands
by Kevin Roberts • 2005
Brands lost their mystery. Three buried instincts are the only way to get it back.
3.86
1k+
🎯 Brand Strategy❤️ Emotional Branding🧠 Consumer Psychology
Lovemarks The Future Beyond Brands Summary
Lovemarks The Future Beyond Brands 88%
Brands lost their mystery. Three buried instincts are the only way to get it back.
by Kevin Roberts 2005
3.86
1k+ ratings
🎯 Brand Strategy❤️ Emotional Branding🧠 Consumer Psychology
The Brand Mapping Strategy
by Karen Leland • 2016
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
3.74
107
🧑‍💼 Personal Branding🏢 Corporate Branding🗺️ Brand Strategy
The Brand Mapping Strategy Summary
The Brand Mapping Strategy 88%
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
by Karen Leland 2016
3.74
107 ratings
🧑‍💼 Personal Branding🏢 Corporate Branding🗺️ Brand Strategy
Designing Brand Identity
by Alina Wheeler • 2003
The complete playbook for turning abstract company values into a brand people trust on sight.
4.12
3k+
🆔 Brand Identity🏢 Corporate Branding🧭 Brand Strategy
Designing Brand Identity Summary
Designing Brand Identity 88%
The complete playbook for turning abstract company values into a brand people trust on sight.
by Alina Wheeler 2003
4.12
3k+ ratings
🆔 Brand Identity🏢 Corporate Branding🧭 Brand Strategy
Brand Now
by Nick Westergaard • 2018
Brands are DNA, not pyramids. Here is how to re-sequence yours.
3.99
138
🎯 Brand Strategy📖 Storytelling🤝 Customer Experience
Brand Now Summary
Brand Now 88%
Brands are DNA, not pyramids. Here is how to re-sequence yours.
by Nick Westergaard 2018
3.99
138 ratings
🎯 Brand Strategy📖 Storytelling🤝 Customer Experience
All about Them
by Bruce Turkel • 2016
Your product works. Everyone's does. Brands that win make people feel something about themselves.
3.53
74
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding
All about Them Summary
All about Them 88%
Your product works. Everyone's does. Brands that win make people feel something about themselves.
by Bruce Turkel 2016
3.53
74 ratings
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding
Obsessed
by Emily Heyward • 2020
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
3.96
976
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity
Obsessed Summary
Obsessed 88%
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
by Emily Heyward 2020
3.96
976 ratings
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity
Emotional Branding, Revised Edition
by Marc Gobé • 2001
Emotions, not features, drive loyalty. The sensory, story-driven playbook for brands people love.
3.76
398
🧭 Brand Strategy🧠 Consumer Psychology👁️ Sensory Marketing
Emotional Branding, Revised Edition Summary
Emotional Branding, Revised Edition 88%
Emotions, not features, drive loyalty. The sensory, story-driven playbook for brands people love.
by Marc Gobé 2001
3.76
398 ratings
🧭 Brand Strategy🧠 Consumer Psychology👁️ Sensory Marketing
StoryBranding 2.0
by Jim Signorelli • 2011
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
3.95
216
🧱 Brand Strategy📖 Brand Storytelling🎭 Archetypal Branding
StoryBranding 2.0 Summary
StoryBranding 2.0 88%
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
by Jim Signorelli 2011
3.95
216 ratings
🧱 Brand Strategy📖 Brand Storytelling🎭 Archetypal Branding
The Other Guy Blinked
by Jesse Kornbluth • 1986
Coke killed its century-old formula. Pepsi had a $5 million pop star and a bold plan.
3.82
243
🥤 Cola Wars🥊 Challenger Brands❤️ Emotional Branding
The Other Guy Blinked Summary
The Other Guy Blinked 88%
Coke killed its century-old formula. Pepsi had a $5 million pop star and a bold plan.
by Jesse Kornbluth 1986
3.82
243 ratings
🥤 Cola Wars🥊 Challenger Brands❤️ Emotional Branding
Zag
by Marty Neumeier • 2006
Why different beats better, and the method for making your brand the one they remember.
3.99
4k+
🔖 Brand Strategy⚡ Radical Differentiation🎨 Design Thinking
Zag Summary
Zag 88%
Why different beats better, and the method for making your brand the one they remember.
by Marty Neumeier 2006
3.99
4k+ ratings
🔖 Brand Strategy⚡ Radical Differentiation🎨 Design Thinking
Luxury Brand Management
by Michel Chevalier • 2008
Why a small fashion label outshines an industrial giant: the rules luxury lives by.
3.80
75
🧳 Luxury Business👗 Fashion Business🎯 Brand Strategy
Luxury Brand Management Summary
Luxury Brand Management 88%
Why a small fashion label outshines an industrial giant: the rules luxury lives by.
by Michel Chevalier 2008
3.80
75 ratings
🧳 Luxury Business👗 Fashion Business🎯 Brand Strategy
How Brands Become Icons
by Douglas B. Holt • 2004
Brands become icons by telling myths that resolve cultural tensions.
3.84
392
🧱 Brand Strategy🌍 Cultural Strategy📖 Brand Mythology
How Brands Become Icons Summary
How Brands Become Icons 88%
Brands become icons by telling myths that resolve cultural tensions.
by Douglas B. Holt 2004
3.84
392 ratings
🧱 Brand Strategy🌍 Cultural Strategy📖 Brand Mythology
Be The Brand
by Jules Marcoux • 2016
Turn your reputation into revenue: the playbook for building a personal brand that pays.
3.75
72
🧑‍💼 Personal Branding📝 Content Marketing👥 Audience Building
Be The Brand Summary
Be The Brand 88%
Turn your reputation into revenue: the playbook for building a personal brand that pays.
by Jules Marcoux 2016
3.75
72 ratings
🧑‍💼 Personal Branding📝 Content Marketing👥 Audience Building
Category Creation
by Anthony Kennada • 2019
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
3.86
72
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing
Category Creation Summary
Category Creation 88%
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
by Anthony Kennada 2019
3.86
72 ratings
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing
Niche Down
by Christopher Lochhead • 2018
Stop competing to be best. The rules for creating a new category and owning it outright.
3.80
196
💡 Category Creation🎯 Differentiation🏷️ Personal Branding
Niche Down Summary
Niche Down 88%
Stop competing to be best. The rules for creating a new category and owning it outright.
by Christopher Lochhead 2018
3.80
196 ratings
💡 Category Creation🎯 Differentiation🏷️ Personal Branding
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 88%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 88%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling
The Inside Advantage
by Robert H. Bloom • 2007
Most growth strategies chase the next shiny thing. This one mines the gold you already own.
3.97
58
📈 Growth Strategy🎯 Value Proposition Design👤 Core Customer Focus
The Inside Advantage Summary
The Inside Advantage 88%
Most growth strategies chase the next shiny thing. This one mines the gold you already own.
by Robert H. Bloom 2007
3.97
58 ratings
📈 Growth Strategy🎯 Value Proposition Design👤 Core Customer Focus
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy
Rocket Summary
Rocket 88%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 88%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling
The 22 Immutable Laws of Marketing
by Al Ries • 1993
Better products don't win. Better perceptions do, and the rules for shaping them are knowable.
4.05
22k+
🎯 Brand Positioning🧠 Consumer Psychology🏗️ Category Creation
The 22 Immutable Laws of Marketing Summary
The 22 Immutable Laws of Marketing 88%
Better products don't win. Better perceptions do, and the rules for shaping them are knowable.
by Al Ries 1993
4.05
22k+ ratings
🎯 Brand Positioning🧠 Consumer Psychology🏗️ Category Creation
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy
Killing Marketing Summary
Killing Marketing 88%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy
Strategic Marketing Management
by Alexander Chernev • 2008
Five linked decisions that, when aligned, capture markets; when one slips, value erodes.
4.01
224
🎯 Marketing Strategy🏷️ Brand Management📦 Product Management
Strategic Marketing Management Summary
Strategic Marketing Management 88%
Five linked decisions that, when aligned, capture markets; when one slips, value erodes.
by Alexander Chernev 2008
4.01
224 ratings
🎯 Marketing Strategy🏷️ Brand Management📦 Product Management
Hegarty on Advertising
by John Hegarty • 2011
An advertising legend on why data never made anyone care, and what actually works instead.
4.07
732
🏢 Advertising Industry💡 Creative Philosophy📖 Brand Storytelling
Hegarty on Advertising Summary
Hegarty on Advertising 88%
An advertising legend on why data never made anyone care, and what actually works instead.
by John Hegarty 2011
4.07
732 ratings
🏢 Advertising Industry💡 Creative Philosophy📖 Brand Storytelling
Strategic Brand Management
by Kevin Lane Keller • 2007
Customer memory, not ad spend, determines brand value. The system for measuring and building it.
4.03
440
🏷️ Brand Equity🎯 Brand Positioning🎨 Brand Identity
Strategic Brand Management Summary
Strategic Brand Management 88%
Customer memory, not ad spend, determines brand value. The system for measuring and building it.
by Kevin Lane Keller 2007
4.03
440 ratings
🏷️ Brand Equity🎯 Brand Positioning🎨 Brand Identity
Focus
by Al Ries • 1996
The surest way to kill a business is to expand it. Why the market punishes generalists.
4.00
780
🏢 Corporate Strategy📍 Brand Positioning🔍 Strategic Focus
Focus Summary
Focus 88%
The surest way to kill a business is to expand it. Why the market punishes generalists.
by Al Ries 1996
4.00
780 ratings
🏢 Corporate Strategy📍 Brand Positioning🔍 Strategic Focus
Ogilvy on Advertising
by David Ogilvy • 1983
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
4.15
12k+
🏗️ Advertising Fundamentals✍️ Copywriting Craft📬 Direct Response
Ogilvy on Advertising Summary
Ogilvy on Advertising 88%
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
by David Ogilvy 1983
4.15
12k+ ratings
🏗️ Advertising Fundamentals✍️ Copywriting Craft📬 Direct Response
Insanely Simple
by Ken Segall • 2012
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
3.91
6k+
📱 Product Design🏢 Corporate Culture👥 Small Teams
Insanely Simple Summary
Insanely Simple 88%
Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.
by Ken Segall 2012
3.91
6k+ ratings
📱 Product Design🏢 Corporate Culture👥 Small Teams
The Hero and the Outlaw
by Margaret Mark • 2001
The deepest brands play a role your customer already knows; here is the full cast.
4.13
947
🏛️ Brand Identity❤️ Emotional Branding📖 Brand Storytelling
The Hero and the Outlaw Summary
The Hero and the Outlaw 88%
The deepest brands play a role your customer already knows; here is the full cast.
by Margaret Mark 2001
4.13
947 ratings
🏛️ Brand Identity❤️ Emotional Branding📖 Brand Storytelling
Lean Branding
by Laura Busche • 2014
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
3.71
99
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling
Lean Branding Summary
Lean Branding 88%
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
by Laura Busche 2014
3.71
99 ratings
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling
Brand Thinking and Other Noble Pursuits
by Debbie Millman • 2011
Brands are modern myths. The world's best designers reveal how they shape identity and culture.
3.85
886
📈 Brand Strategy🧠 Consumer Psychology🎨 Design Thinking
Brand Thinking and Other Noble Pursuits Summary
Brand Thinking and Other Noble Pursuits 88%
Brands are modern myths. The world's best designers reveal how they shape identity and culture.
by Debbie Millman 2011
3.85
886 ratings
📈 Brand Strategy🧠 Consumer Psychology🎨 Design Thinking
Brand Seduction
by Daryl Weber • 2016
Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.
4.08
146
🏗️ Brand Strategy🧠 Consumer Psychology🧪 Neuromarketing
Brand Seduction Summary
Brand Seduction 88%
Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.
by Daryl Weber 2016
4.08
146 ratings
🏗️ Brand Strategy🧠 Consumer Psychology🧪 Neuromarketing
Home
Search
Swipe
Library
Get App
Try Full Access for 3 Days
Listen, bookmark, and more
Compare Features Free Pro
📖 Read Summaries
Read unlimited summaries. Free users get 3 per month
🎧 Listen to Summaries
Listen to unlimited summaries in 40 languages
 —
❤️ Unlimited Bookmarks
Free users are limited to 4
 —
📜 Unlimited History
Free users are limited to 4
 —
📥 Unlimited Downloads
Free users are limited to 1
 —
Risk-Free Timeline
Today: Get Instant Access
Listen to full summaries of 26,000+ books. That's 12,000+ hours of audio!
Day 2: Trial Reminder
We'll send you a notification that your trial is ending soon.
Day 3: Your subscription begins
You'll be charged on Jul 25,
cancel anytime before.
Consume 2.8× More Books
2.8× more books Listening Reading
Our users love us
600,000+ readers
Trustpilot Rating
TrustPilot
4.6 Excellent
This site is a total game-changer. I've been flying through book summaries like never before. Highly, highly recommend.
— Dave G
Worth my money and time, and really well made. I've never seen this quality of summaries on other websites. Very helpful!
— Em
Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.
— Greg M
Save 62%
Yearly
$119.88 $44.99/year/yr
$3.75/mo
Monthly
$9.99/mo
Start a 3-Day Free Trial
3 days free, then $44.99/year. Cancel anytime.
Unlock a world of fiction & nonfiction books
26,000+ books for the price of 2 books
Read any book in 10 minutes
Discover new books like Tinder
Request any book if it's not summarized
Read more books than anyone you know
#1 app for book lovers
Lifelike & immersive summaries
30-day money-back guarantee
Download summaries in EPUBs or PDFs
Cancel anytime in a few clicks
Scanner
Find a barcode to scan

⭐
⭐
⭐
We have a special gift for you
Open
38% OFF
DISCOUNT FOR YOU
⭐
⭐
⭐
$79.99
$49.99/year
only $4.16 per month
Continue
2 taps to start, super easy to cancel
Settings
General
Widget
Loading...
⭐
⭐
⭐
We have a special gift for you
Open
38% OFF
DISCOUNT FOR YOU
⭐
⭐
⭐
$79.99
$49.99/year
only $4.16 per month
Continue
2 taps to start, super easy to cancel