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SoBrief
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Corporate Social Responsibility
by Philip Kotler • 2004
The framework that turns corporate giving from a cost into a competitive lever.
3.90
187
Corporate Social Responsibility Summary
Corporate Social Responsibility 89%
The framework that turns corporate giving from a cost into a competitive lever.
by Philip Kotler 2004
3.90
187 ratings
Market Your Way to Growth
by Philip Kotler • 2012
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
3.95
99
Market Your Way to Growth Summary
Market Your Way to Growth 89%
A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.
by Philip Kotler 2012
3.95
99 ratings
Managing The Professional Service Firm
by David H. Maister • 1993
Your firm's profits hide in three ratios. Most partners track only billable hours.
4.16
2k+
Managing The Professional Service Firm Summary
Managing The Professional Service Firm 88%
Your firm's profits hide in three ratios. Most partners track only billable hours.
by David H. Maister 1993
4.16
2k+ ratings
Marketing 3.0
by Philip Kotler • 2010
Marketing sold products, then won customers. The next era competes for meaning.
3.99
2k+
Marketing 3.0 Summary
Marketing 3.0 88%
Marketing sold products, then won customers. The next era competes for meaning.
by Philip Kotler 2010
3.99
2k+ ratings
Working Together
by Michael D. Eisner • 2010
The most iconic business successes were built by two people, not one. Here's why.
3.55
300
Working Together Summary
Working Together 88%
The most iconic business successes were built by two people, not one. Here's why.
by Michael D. Eisner 2010
3.55
300 ratings
The Brand Idea
by Nathalie Laidler-Kylande • 2013
Nonprofit brands shouldn't compete. They should align, involve stakeholders, and partner for impact.
3.40
52
The Brand Idea Summary
The Brand Idea 88%
Nonprofit brands shouldn't compete. They should align, involve stakeholders, and partner for impact.
by Nathalie Laidler-Kylande 2013
3.40
52 ratings
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
Brandscaping Summary
Brandscaping 88%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
Slicing Pie - Funding Your Business Without Funds
by Mike Moyer • 2012
A dynamic equity model that replaces fixed splits, so your stake matches your actual contribution.
4.16
1k+
Slicing Pie - Funding Your Business Without Funds Summary
Slicing Pie - Funding Your Business Without Funds 88%
A dynamic equity model that replaces fixed splits, so your stake matches your actual contribution.
by Mike Moyer 2012
4.16
1k+ ratings
Corporate Strategy for a Sustainable Growth
by Guido Corbetta • 2020
The disciplines that earn a parent company the right to own each business in its portfolio.
Corporate Strategy for a Sustainable Growth Summary
Corporate Strategy for a Sustainable Growth 88%
The disciplines that earn a parent company the right to own each business in its portfolio.
by Guido Corbetta 2020
What Great Brands Do
by Denise Lee Yohn • 2013
The best brands stop pursuing customers and start attracting them. They build from the inside out.
3.91
365
What Great Brands Do Summary
What Great Brands Do 88%
The best brands stop pursuing customers and start attracting them. They build from the inside out.
by Denise Lee Yohn 2013
3.91
365 ratings
Social Intrapreneurism and All That Jazz
by David Grayson • 2014
Playbook for corporate changemakers: recruit sponsors, build teams, scale pilot to global operation.
3.5
4
Social Intrapreneurism and All That Jazz Summary
Social Intrapreneurism and All That Jazz 88%
Playbook for corporate changemakers: recruit sponsors, build teams, scale pilot to global operation.
by David Grayson 2014
3.5
4 ratings
Little Black Book of Connections
by Jeffrey Gitomer • 2006
Why the people who give without a ledger end up with the fullest networks.
3.94
2k+
Little Black Book of Connections Summary
Little Black Book of Connections 88%
Why the people who give without a ledger end up with the fullest networks.
by Jeffrey Gitomer 2006
3.94
2k+ ratings
The Third Wave
by Steve Case • 2016
The Internet's next phase: health care, education, food. Disruptors need the disrupted as partners.
3.67
4k+
The Third Wave Summary
The Third Wave 87%
The Internet's next phase: health care, education, food. Disruptors need the disrupted as partners.
by Steve Case 2016
3.67
4k+ ratings
The People's Business
by Lee Drutman • 2004
Corporations are not people, yet they won human rights and bought the democracy that created them.
4.33
12
The People's Business Summary
The People's Business 87%
Corporations are not people, yet they won human rights and bought the democracy that created them.
by Lee Drutman 2004
4.33
12 ratings
Brand Now
by Nick Westergaard • 2018
Brands are DNA, not pyramids. Here is how to re-sequence yours.
3.99
138
Brand Now Summary
Brand Now 87%
Brands are DNA, not pyramids. Here is how to re-sequence yours.
by Nick Westergaard 2018
3.99
138 ratings
Brick by Brick
by David C. Robertson • 2013
Innovation nearly killed LEGO. The rules it wrote to survive rewrote the playbook.
3.85
2k+
Brick by Brick Summary
Brick by Brick 87%
Innovation nearly killed LEGO. The rules it wrote to survive rewrote the playbook.
by David C. Robertson 2013
3.85
2k+ ratings
Dream Big
by Cristiane Correa • 2013
Three Brazilian bankers bought Budweiser by rewarding performance and cutting everything else.
4.17
6k+
Dream Big Summary
Dream Big 87%
Three Brazilian bankers bought Budweiser by rewarding performance and cutting everything else.
by Cristiane Correa 2013
4.17
6k+ ratings
Category Creation
by Anthony Kennada • 2019
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
3.86
72
Category Creation Summary
Category Creation 87%
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
by Anthony Kennada 2019
3.86
72 ratings
The Firm
by Duff McDonald • 2013
The consulting firm that shaped American business from the inside, and what that secrecy bought.
3.75
3k+
The Firm Summary
The Firm 87%
The consulting firm that shaped American business from the inside, and what that secrecy bought.
by Duff McDonald 2013
3.75
3k+ ratings
Samsung Electronics and the Struggle for Leadership of the Electronics Industry
by Anthony Michell • 2010
Sony became a customer; Samsung became the supplier. The inside story of the reversal.
3.50
20
Samsung Electronics and the Struggle for Leadership of the Electronics Industry Summary
Samsung Electronics and the Struggle for Leadership of the Electronics Industry 87%
Sony became a customer; Samsung became the supplier. The inside story of the reversal.
by Anthony Michell 2010
3.50
20 ratings
Dealing with Darwin
by Geoffrey A. Moore • 2005
Growth and mature markets demand opposite innovation strategies. Few companies master both.
3.75
389
Dealing with Darwin Summary
Dealing with Darwin 87%
Growth and mature markets demand opposite innovation strategies. Few companies master both.
by Geoffrey A. Moore 2005
3.75
389 ratings
Competing for the Future
by Gary Hamel • 1994
Your current products matter less than your ability to create products no one has imagined yet.
4.03
3k+
Competing for the Future Summary
Competing for the Future 87%
Your current products matter less than your ability to create products no one has imagined yet.
by Gary Hamel 1994
4.03
3k+ ratings
The Kickstarter Handbook
by Don Steinberg • 2012
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
3.74
133
The Kickstarter Handbook Summary
The Kickstarter Handbook 87%
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
by Don Steinberg 2012
3.74
133 ratings
The Ride of a Lifetime
by Robert Iger • 2019
Disrupt yourself first, preserve what you buy, lead with optimism: a Disney CEO's playbook.
4.40
97k+
The Ride of a Lifetime Summary
The Ride of a Lifetime 87%
Disrupt yourself first, preserve what you buy, lead with optimism: a Disney CEO's playbook.
by Robert Iger 2019
4.40
97k+ ratings
The Fish Rots from the Head
by Bob Garratt • 1997
Failure starts in the boardroom. How directors create organizations that learn and last.
4.33
6
The Fish Rots from the Head Summary
The Fish Rots from the Head 87%
Failure starts in the boardroom. How directors create organizations that learn and last.
by Bob Garratt 1997
4.33
6 ratings
Partnering
by Jean Oelwang • 2022
Lone genius is a myth. The world changes through deep partnerships, rituals, and shared purpose.
3.77
195
Partnering Summary
Partnering 87%
Lone genius is a myth. The world changes through deep partnerships, rituals, and shared purpose.
by Jean Oelwang 2022
3.77
195 ratings
Corporate Governance
by Bob Tricker • 2009
Governance is not management: the global guide to oversight, risk, and real boardroom power.
4.06
77
Corporate Governance Summary
Corporate Governance 87%
Governance is not management: the global guide to oversight, risk, and real boardroom power.
by Bob Tricker 2009
4.06
77 ratings
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 87%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
Youtility Summary
Youtility 87%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
Who Not How
by Dan Sullivan • 2020
Delegation isn't outsourcing busywork. It's breaking through ceilings you couldn't crack alone.
4.15
6k+
Who Not How Summary
Who Not How 87%
Delegation isn't outsourcing busywork. It's breaking through ceilings you couldn't crack alone.
by Dan Sullivan 2020
4.15
6k+ ratings
The Business Ethics Handbook
by Jack Marks • 2009
Ethics isn't a poster. Audits, hotlines, supplier contracts. One handbook, every template.
The Business Ethics Handbook Summary
The Business Ethics Handbook 87%
Ethics isn't a poster. Audits, hotlines, supplier contracts. One handbook, every template.
by Jack Marks 2009
The Mesh
by Lisa Gansky • 2010
Selling access beats selling ownership. One product, dozens of transactions, and the customers stay.
3.66
1k+
The Mesh Summary
The Mesh 87%
Selling access beats selling ownership. One product, dozens of transactions, and the customers stay.
by Lisa Gansky 2010
3.66
1k+ ratings
Startup Communities
by Brad Feld • 2012
Startup communities are built, not copied. The entrepreneur's guide to growing one in your own city.
4.01
2k+
Startup Communities Summary
Startup Communities 87%
Startup communities are built, not copied. The entrepreneur's guide to growing one in your own city.
by Brad Feld 2012
4.01
2k+ ratings
Strategic Foresight
by Sarah Lai Cheah • 2020
An end-to-end system for turning market foresight into products your customers actually want.
Strategic Foresight Summary
Strategic Foresight 87%
An end-to-end system for turning market foresight into products your customers actually want.
by Sarah Lai Cheah 2020
Play Nice But Win
by Michael Dell • 2021
Wall Street declared his company dead. He bet $24 billion on the long term. The long term won.
4.13
3k+
Play Nice But Win Summary
Play Nice But Win 87%
Wall Street declared his company dead. He bet $24 billion on the long term. The long term won.
by Michael Dell 2021
4.13
3k+ ratings
HBR's 10 Must Reads 2022
by Harvard Business Review • 2021
Your diversity efforts are failing, trust is eroding, and AI hides risks. Here are the fixes.
3.72
175
HBR's 10 Must Reads 2022 Summary
HBR's 10 Must Reads 2022 87%
Your diversity efforts are failing, trust is eroding, and AI hides risks. Here are the fixes.
by Harvard Business Review 2021
3.72
175 ratings
How to Grow When Markets Don't
by Adrian J. Slywotzky • 2003
Markets have stalled. The next revenue wave hides in your customer's biggest operational headaches.
3.59
87
How to Grow When Markets Don't Summary
How to Grow When Markets Don't 87%
Markets have stalled. The next revenue wave hides in your customer's biggest operational headaches.
by Adrian J. Slywotzky 2003
3.59
87 ratings
Rocket Fuel
by Gino Wickman • 2015
Your business has a missing half: the operator who executes while you dream. Find them.
4.07
4k+
Rocket Fuel Summary
Rocket Fuel 87%
Your business has a missing half: the operator who executes while you dream. Find them.
by Gino Wickman 2015
4.07
4k+ ratings
How Boards Work
by Dambisa Moyo • 2021
Approval-only boards are dead. Co-creation, CEO ethics, and cultural oversight now define the role.
3.58
290
How Boards Work Summary
How Boards Work 87%
Approval-only boards are dead. Co-creation, CEO ethics, and cultural oversight now define the role.
by Dambisa Moyo 2021
3.58
290 ratings
Networking Like a Pro
by Ivan R. Misner • 2009
800 contacts sleep in your database. The playbook for turning them into a referral engine.
3.81
305
Networking Like a Pro Summary
Networking Like a Pro 87%
800 contacts sleep in your database. The playbook for turning them into a referral engine.
by Ivan R. Misner 2009
3.81
305 ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 87%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
The Republic of Tea
by Mel Ziegler • 1992
One plane ride, a fax machine, and the unlikely birth of a tea republic.
3.79
316
The Republic of Tea Summary
The Republic of Tea 87%
One plane ride, a fax machine, and the unlikely birth of a tea republic.
by Mel Ziegler 1992
3.79
316 ratings
Build Your Dream Network
by J. Kelly Hoey • 2017
The career asset nobody teaches: a network built with purpose, not collected at parties.
3.67
336
Build Your Dream Network Summary
Build Your Dream Network 87%
The career asset nobody teaches: a network built with purpose, not collected at parties.
by J. Kelly Hoey 2017
3.67
336 ratings
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
The Origin of Brands Summary
The Origin of Brands 87%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
Go Woke, Go Broke
by Charles Gasparino • 2024
How Disney, Budweiser, and Target lost billions betting their customers wanted progressive politics.
3.81
178
Go Woke, Go Broke Summary
Go Woke, Go Broke 87%
How Disney, Budweiser, and Target lost billions betting their customers wanted progressive politics.
by Charles Gasparino 2024
3.81
178 ratings
The Inside Counsel Revolution
by Benjamin W. Heineman Jr. • 2016
The general counsel's impossible job: help the business win, then tell it when it can't.
3.77
43
The Inside Counsel Revolution Summary
The Inside Counsel Revolution 87%
The general counsel's impossible job: help the business win, then tell it when it can't.
by Benjamin W. Heineman Jr. 2016
3.77
43 ratings
Key Person of Influence
by Daniel Priestley • 2010
Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.
4.02
2k+
Key Person of Influence Summary
Key Person of Influence 87%
Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.
by Daniel Priestley 2010
4.02
2k+ ratings
The Strategist
by Cynthia A. Montgomery • 2012
Ask what the world loses if your company disappears; the answer is your strategy.
3.86
1k+
The Strategist Summary
The Strategist 87%
Ask what the world loses if your company disappears; the answer is your strategy.
by Cynthia A. Montgomery 2012
3.86
1k+ ratings
Your Strategy Needs a Strategy
by Martin Reeves • 2015
Five environments call for five different strategies. How to diagnose yours and pick the right play.
4.01
661
Your Strategy Needs a Strategy Summary
Your Strategy Needs a Strategy 87%
Five environments call for five different strategies. How to diagnose yours and pick the right play.
by Martin Reeves 2015
4.01
661 ratings
Winning Now, Winning Later
by David M. Cote • 2020
Most leaders pick quarterly wins or long-term bets. A Honeywell CEO's method for delivering both.
4.03
560
Winning Now, Winning Later Summary
Winning Now, Winning Later 87%
Most leaders pick quarterly wins or long-term bets. A Honeywell CEO's method for delivering both.
by David M. Cote 2020
4.03
560 ratings
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