🎯 Customer Profiling

Building rich, nuanced portraits of who your customers really are — their demographics, psychographics, and hidden motivations — to serve them with precision.

Ask

by Ryan Levesque • 2015

What they don't want teaches more than what they do. One survey builds the whole funnel.

3.66

3k+

🔍 Customer Research 💻 Online Marketing 🛒 Sales Funnels

Ask 90%

What they don't want teaches more than what they do. One survey builds the whole funnel.

by Ryan Levesque 2015

3.66

3k+ ratings

🔍 Customer Research 💻 Online Marketing 🛒 Sales Funnels

The Customer Centricity Playbook

by Peter Fader • 2018

The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.

3.76

319

📊 Customer Analytics 💻 CRM Strategy 🔄 Retention Marketing

The Customer Centricity Playbook Summary

The Customer Centricity Playbook 89%

The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.

by Peter Fader 2018

3.76

319 ratings

📊 Customer Analytics 💻 CRM Strategy 🔄 Retention Marketing

Buyer Personas

by Adele Revella • 2015

Most marketers guess why customers buy. The answer is in a handful of interviews, done right.

3.84

436

📊 Marketing Strategy 🧩 Customer Insights 🛒 Buyer Personas

Buyer Personas 89%

Most marketers guess why customers buy. The answer is in a handful of interviews, done right.

by Adele Revella 2015

3.84

436 ratings

📊 Marketing Strategy 🧩 Customer Insights 🛒 Buyer Personas

The Effortless Experience

by Matthew Dixon • 2013

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

3.94

1k+

📞 Customer Service 💝 Customer Experience 🎨 Service Design

The Effortless Experience 89%

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

by Matthew Dixon 2013

3.94

1k+ ratings

📞 Customer Service 💝 Customer Experience 🎨 Service Design

Bright Marketing for Small Business

by Robert Craven • 2011

Why small businesses should spend 60% of marketing on existing customers, and how to do it.

3.83

🚀 Marketing Strategy 👥 Customer Focus 🔷 Differentiation

Bright Marketing for Small Business Summary

Bright Marketing for Small Business 89%

Why small businesses should spend 60% of marketing on existing customers, and how to do it.

by Robert Craven 2011

3.83

6 ratings

🚀 Marketing Strategy 👥 Customer Focus 🔷 Differentiation

The Pumpkin Plan

by Mike Michalowicz • 2012

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

4.10

4k+

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning

The Pumpkin Plan 89%

Fire your worst clients, spoil your best, and build systems so you don't have to run the show.

by Mike Michalowicz 2012

4.10

4k+ ratings

🧑‍💼 Client Management 🔍 Extreme Focus ✂️ Business Pruning

Data Mining Techniques

by Michael J.A. Berry • 1997

How to pull business answers from transaction data using six core data mining techniques.

4.06

233

📊 Data-Driven Marketing 📈 Customer Analytics ⛏️ Data Mining

Data Mining Techniques 89%

How to pull business answers from transaction data using six core data mining techniques.

by Michael J.A. Berry 1997

4.06

233 ratings

📊 Data-Driven Marketing 📈 Customer Analytics ⛏️ Data Mining

Customer Obsessed

by Eric Berridge • 2016

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

3.21

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business

Customer Obsessed 89%

Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.

by Eric Berridge 2016

3.21

48 ratings

🤝 Customer Experience 👥 Employee Engagement 📊 Data-Driven Business

Hug Your Customers

by Jack Mitchell • 2003

A family retailer's playbook for replacing sales scripts with genuine human connection.

4.03

986

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management

Hug Your Customers 89%

A family retailer's playbook for replacing sales scripts with genuine human connection.

by Jack Mitchell 2003

4.03

986 ratings

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management

The Invisible Touch

by Harry Beckwith • 2000

Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.

3.9

184

🏢 Service Businesses 🏷️ Brand Perception 🤝 Client Relationships

The Invisible Touch 89%

Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.

by Harry Beckwith 2000

3.9

184 ratings

🏢 Service Businesses 🏷️ Brand Perception 🤝 Client Relationships

CRM at the Speed of Light

by Paul Greenberg • 2001

CRM is a business philosophy, not a technology project. The blueprint for making it real.

3.82

103

🤝 Customer Relationship Management 🎯 Customer-Centricity 🔄 Customer Retention

CRM at the Speed of Light 89%

CRM is a business philosophy, not a technology project. The blueprint for making it real.

by Paul Greenberg 2001

3.82

103 ratings

🤝 Customer Relationship Management 🎯 Customer-Centricity 🔄 Customer Retention

Customer Relationship Management

by 50Minutes • 2017

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

3.50

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing

Customer Relationship Management Summary

Customer Relationship Management 89%

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

by 50Minutes 2017

3.50

2 ratings

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing

Never Lose a Customer Again

by Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

1k+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding

Never Lose a Customer Again 89%

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

by Joey Coleman 2018

4.18

1k+ ratings

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding

Sexy Little Numbers

by Dimitri Maex • 2012

Your database hides your most profitable customers. A data-driven method for finding them.

3.80

235

🎯 Data-Driven Marketing 📊 Customer Analytics 💰 Marketing Roi

Sexy Little Numbers 89%

Your database hides your most profitable customers. A data-driven method for finding them.

by Dimitri Maex 2012

3.80

235 ratings

🎯 Data-Driven Marketing 📊 Customer Analytics 💰 Marketing Roi

Decoding the New Consumer Mind

by Kit Yarrow • 2014

The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.

3.76

325

🧠 Consumer Psychology 📱 Digital Marketing ❤️ Emotional Branding

Decoding the New Consumer Mind 89%

The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.

by Kit Yarrow 2014

3.76

325 ratings

🧠 Consumer Psychology 📱 Digital Marketing ❤️ Emotional Branding

Clicks, Bricks & Brands

by Martin Lindstrom • 2001

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

4.15

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing

Clicks, Bricks & Brands 89%

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

by Martin Lindstrom 2001

4.15

20 ratings

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing

Converted

by Neil Hoyne • 2022

Your best customers are hiding in your data. How to find them before your competitors do.

3.88

335

📊 Customer Analytics 🧠 Behavioral Economics 🔄 Customer Retention

Converted 89%

Your best customers are hiding in your data. How to find them before your competitors do.

by Neil Hoyne 2022

3.88

335 ratings

📊 Customer Analytics 🧠 Behavioral Economics 🔄 Customer Retention

Customer Behaviour in eCommerce

by Šárka Zapletalová • 2023

Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.

🛒 Online Grocery 👥 Customer Segmentation 💻 E-Commerce Strategy

Customer Behaviour in eCommerce 89%

Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.

by Šárka Zapletalová 2023

🛒 Online Grocery 👥 Customer Segmentation 💻 E-Commerce Strategy

AI for Marketing and Product Innovation

by A.K. Pradeep • 2018

Algorithmic customer segments your surveys will never find, priced to exactly what each will pay.

3.33

📱 Digital Marketing 💡 Product Innovation 📊 Predictive Analytics

AI for Marketing and Product Innovation Summary

AI for Marketing and Product Innovation 88%

Algorithmic customer segments your surveys will never find, priced to exactly what each will pay.

by A.K. Pradeep 2018

3.33

57 ratings

📱 Digital Marketing 💡 Product Innovation 📊 Predictive Analytics

No B.S. Trust Based Marketing

by Matt Zagula • 2012

Make customers trust you before they buy, using a system that removes risk and proves results.

4.29

149

🤝 Relationship Marketing 📬 Direct Response 🛡️ Consumer Trust

No B.S. Trust Based Marketing 88%

Make customers trust you before they buy, using a system that removes risk and proves results.

by Matt Zagula 2012

4.29

149 ratings

🤝 Relationship Marketing 📬 Direct Response 🛡️ Consumer Trust

The Retail Revival

by Doug Stephens • 2013

Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.

3.87

110

🛒 Retail Strategy 🧠 Consumer Psychology 📉 Market Polarization

The Retail Revival 88%

Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.

by Doug Stephens 2013

3.87

110 ratings

🛒 Retail Strategy 🧠 Consumer Psychology 📉 Market Polarization

The Ultimate Marketing Plan

by Dan S. Kennedy • 1991

Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.

4.12

609

📬 Direct Response 🏪 Small Business Marketing ✍️ Copywriting

The Ultimate Marketing Plan 88%

Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.

by Dan S. Kennedy 1991

4.12

609 ratings

📬 Direct Response 🏪 Small Business Marketing ✍️ Copywriting

How to Win Customers and Keep Them for Life

by Michael LeBoeuf • 2000

Customers stay when the experience pays off for them. A system for making every touchpoint deliver.

3.9

200

🔄 Customer Retention ✨ Customer Experience 🎯 Customer Centricity

How to Win Customers and Keep Them for Life Summary

How to Win Customers and Keep Them for Life 88%

Customers stay when the experience pays off for them. A system for making every touchpoint deliver.

by Michael LeBoeuf 2000

3.9

200 ratings

🔄 Customer Retention ✨ Customer Experience 🎯 Customer Centricity

Creating Superfans

by Brittany Hodak • 2023

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

4.37

260

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design

Creating Superfans 88%

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

by Brittany Hodak 2023

4.37

260 ratings

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design

Notes from a Friend

by Anthony Robbins • 1995

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

3.97

2k+

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy

Notes from a Friend 88%

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

by Anthony Robbins 1995

3.97

2k+ ratings

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy

Forget the Funnel

by Georgiana Laudi • 2023

Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.

4.14

159

📊 Saas Marketing 🧭 Customer Experience 🎯 Jobs-To-Be-Done

Forget the Funnel 88%

Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.

by Georgiana Laudi 2023

4.14

159 ratings

📊 Saas Marketing 🧭 Customer Experience 🎯 Jobs-To-Be-Done

No B.S. Guide to Maximum Referrals and Customer Retention

by Dan S. Kennedy • 2016

Turn every customer into a referral engine: no luck, no begging, just a system that compounds.

4.13

🔄 Customer Retention 🔗 Referral Marketing 📬 Direct Response Marketing

No B.S. Guide to Maximum Referrals and Customer Retention Summary

No B.S. Guide to Maximum Referrals and Customer Retention 88%

Turn every customer into a referral engine: no luck, no begging, just a system that compounds.

by Dan S. Kennedy 2016

4.13

84 ratings

🔄 Customer Retention 🔗 Referral Marketing 📬 Direct Response Marketing

Non Obvious Megatrends

by Rohit Bhargava • 2020

Most people see what's obvious. The five habits and one method for seeing what comes next.

3.56

351

📈 Trend Forecasting 🔍 Pattern Recognition 👁️ Attention Economy

Non Obvious Megatrends 88%

Most people see what's obvious. The five habits and one method for seeing what comes next.

by Rohit Bhargava 2020

3.56

351 ratings

📈 Trend Forecasting 🔍 Pattern Recognition 👁️ Attention Economy

What Customers Crave

by Nicholas J. Webb • 2016

Good customer service is killing your business. The design-driven method that replaces it.

3.69

289

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service

What Customers Crave 88%

Good customer service is killing your business. The design-driven method that replaces it.

by Nicholas J. Webb 2016

3.69

289 ratings

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service

42 Rules for a Web Presence That Wins (2nd Edition)

by Philippa Gamse • 2011

Who is in charge of your website? Forty-two rules for turning it into a business asset.

4.33

🌐 Digital Strategy 📣 Online Marketing ✍️ Content Strategy

42 Rules for a Web Presence That Wins (2nd Edition) Summary

42 Rules for a Web Presence That Wins (2nd Edition) 88%

Who is in charge of your website? Forty-two rules for turning it into a business asset.

by Philippa Gamse 2011

4.33

9 ratings

🌐 Digital Strategy 📣 Online Marketing ✍️ Content Strategy

The Brain Sell

by David R. Lewis • 2013

Brain scans, store scents, data trails: the invisible science of turning you into a buyer.

3.88

138

🧠 Consumer Psychology 🧬 Neuromarketing 🛒 Retail Psychology

The Brain Sell 88%

Brain scans, store scents, data trails: the invisible science of turning you into a buyer.

by David R. Lewis 2013

3.88

138 ratings

🧠 Consumer Psychology 🧬 Neuromarketing 🛒 Retail Psychology

Youtility

by Jay Baer • 2013

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

3.99

1k+

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing

Youtility 88%

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

by Jay Baer 2013

3.99

1k+ ratings

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing

Why She Buys

by Bridget Brennan • 2009

Women decide 80 percent of all purchases. Most marketing was still built for a male brain.

3.82

488

🎯 Consumer Marketing 👩 Women Consumers 🧠 Neuromarketing

Why She Buys 88%

Women decide 80 percent of all purchases. Most marketing was still built for a male brain.

by Bridget Brennan 2009

3.82

488 ratings

🎯 Consumer Marketing 👩 Women Consumers 🧠 Neuromarketing

Superconsumers

by Eddie Yoon • 2016

Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.

3.72

112

🎯 Consumer Segmentation ❤️ Passionate Users 📈 Brand Growth

Superconsumers 88%

Ten percent of customers drive most of your profit. Find them, fuel their passion, and grow.

by Eddie Yoon 2016

3.72

112 ratings

🎯 Consumer Segmentation ❤️ Passionate Users 📈 Brand Growth

The Brain Audit

by Sean D'Souza • 2009

Seven checks a customer's brain makes before buying, and the script for passing each.

4.46

604

🧠 Marketing Psychology ❓ Problem-First Messaging 🚧 Customer Objections

The Brain Audit 88%

Seven checks a customer's brain makes before buying, and the script for passing each.

by Sean D'Souza 2009

4.46

604 ratings

🧠 Marketing Psychology ❓ Problem-First Messaging 🚧 Customer Objections

The Brand Flip

by Marty Neumeier • 2015

The internet handed customers the controls. Most companies still haven't noticed who's driving.

4.30

673

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking

The Brand Flip 88%

The internet handed customers the controls. Most companies still haven't noticed who's driving.

by Marty Neumeier 2015

4.30

673 ratings

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking

Go Mobile

by Jeanne Hopkins • 2011

Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.

3.55

📱 Mobile Marketing 📊 Digital Strategy 🧠 Consumer Behavior

Go Mobile 88%

Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.

by Jeanne Hopkins 2011

3.55

60 ratings

📱 Mobile Marketing 📊 Digital Strategy 🧠 Consumer Behavior

Marketing Rebellion

by Mark W. Schaefer • 2019

Your customers now control your marketing. Only the truly human companies survive.

4.20

479

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty

Marketing Rebellion 88%

Your customers now control your marketing. Only the truly human companies survive.

by Mark W. Schaefer 2019

4.20

479 ratings

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty

Demand-Side Sales 101

by Bob Moesta • 2020

Stop selling features. The customer's desire to make progress is what actually closes deals.

4.30

538

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done

Demand-Side Sales 101 88%

Stop selling features. The customer's desire to make progress is what actually closes deals.

by Bob Moesta 2020

4.30

538 ratings

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done

Predictive Analytics

by Eric Siegel • 2013

Companies know whether you'll leave, buy, or default before you've decided. Here's how.

3.66

2k+

📊 Data Science 🔮 Predictive Analytics 📈 Big Data

Predictive Analytics 88%

Companies know whether you'll leave, buy, or default before you've decided. Here's how.

by Eric Siegel 2013

3.66

2k+ ratings

📊 Data Science 🔮 Predictive Analytics 📈 Big Data

Rocket

by Michael J. Silverstein • 2015

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

3.37

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy

Rocket 88%

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

by Michael J. Silverstein 2015

3.37

54 ratings

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy

Marketing to Gen Z

by Jeff Fromm • 2018

The next consumer majority trusts peers over ads, speaks visually, and buys based on values.

3.78

121

🧬 Generational Marketing 🧠 Consumer Behavior 📱 Digital Marketing

Marketing to Gen Z 88%

The next consumer majority trusts peers over ads, speaks visually, and buys based on values.

by Jeff Fromm 2018

3.78

121 ratings

🧬 Generational Marketing 🧠 Consumer Behavior 📱 Digital Marketing

For the Culture

by Marcus Collins • 2023

Demographics tell you who someone is. Culture tells who they want to be. Only one sells.

3.99

662

🛒 Consumer Behavior 🪪 Identity Based Marketing 📜 Cultural Codes

For the Culture 88%

Demographics tell you who someone is. Culture tells who they want to be. Only one sells.

by Marcus Collins 2023

3.99

662 ratings

🛒 Consumer Behavior 🪪 Identity Based Marketing 📜 Cultural Codes

Conversion Optimization

by Khalid Saleh • 2010

Double revenue without a single new visitor. The psychology of online conversion, tested.

3.93

🎯 Conversion Optimization 🧠 Customer Psychology 🧪 A/B Testing

Conversion Optimization 88%

Double revenue without a single new visitor. The psychology of online conversion, tested.

by Khalid Saleh 2010

3.93

74 ratings

🎯 Conversion Optimization 🧠 Customer Psychology 🧪 A/B Testing

Unthinking

by Harry Beckwith • 2011

What really makes consumers buy: the invisible forces no focus group will ever reveal.

3.46

355

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building

Unthinking 88%

What really makes consumers buy: the invisible forces no focus group will ever reveal.

by Harry Beckwith 2011

3.46

355 ratings

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building

Permission Marketing

by Seth Godin • 2014

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

3.91

15k+

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing

Permission Marketing 88%

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

by Seth Godin 2014

3.91

15k+ ratings

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing

Chief Culture Officer

by Grant McCracken • 2009

Your competitors treat culture like weather. One C-suite role can read it first.

3.76

254

🏢 Business Anthropology 🗺️ Cultural Strategy 📈 Trend Forecasting

Chief Culture Officer 88%

Your competitors treat culture like weather. One C-suite role can read it first.

by Grant McCracken 2009

3.76

254 ratings

🏢 Business Anthropology 🗺️ Cultural Strategy 📈 Trend Forecasting

Selling Luxury

by Robin Lent • 2009

Win luxury clients who return for life: the five-star service skills no sales training teaches.

3.54

233

🛍️ Luxury Retail 🧠 Sales Psychology ✨ Customer Experience

Selling Luxury 88%

Win luxury clients who return for life: the five-star service skills no sales training teaches.

by Robin Lent 2009

3.54

233 ratings

🛍️ Luxury Retail 🧠 Sales Psychology ✨ Customer Experience

Rain Making

by Ford Harding • 2008

A system for winning clients when you'd rather do the work, built on three multiplying levers.

3.82

🏢 Professional Services 🎯 Client Acquisition 🤝 Networking Strategy

Rain Making 88%

A system for winning clients when you'd rather do the work, built on three multiplying levers.

by Ford Harding 2008

3.82

97 ratings

🏢 Professional Services 🎯 Client Acquisition 🤝 Networking Strategy

What Clients Love

by Harry Beckwith • 2003

Clients choose who they like. A field guide for turning that fact into faster growth.

4.00

354

🤝 Client Relationships 🏢 Service Businesses 🏗️ Brand Building

What Clients Love 88%

Clients choose who they like. A field guide for turning that fact into faster growth.

by Harry Beckwith 2003

4.00

354 ratings

🤝 Client Relationships 🏢 Service Businesses 🏗️ Brand Building

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