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SoBrief
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Why She Buys
by Bridget Brennan • 2009
Women decide 80 percent of all purchases. Most marketing was still built for a male brain.
3.82
488
Why She Buys Summary
Why She Buys 92%
Women decide 80 percent of all purchases. Most marketing was still built for a male brain.
by Bridget Brennan 2009
3.82
488 ratings
CustomHer Experience
by Katie Mares • 2023
Women drive global consumer spending, yet 91 percent feel brands ignore them. The solution.
3.62
26
CustomHer Experience Summary
CustomHer Experience 91%
Women drive global consumer spending, yet 91 percent feel brands ignore them. The solution.
by Katie Mares 2023
3.62
26 ratings
Not Just a Pretty Face
by Stacy Malkan • 2007
168 chemicals enter your body daily through cosmetics. Not one was FDA safety-tested.
3.96
511
Not Just a Pretty Face Summary
Not Just a Pretty Face 89%
168 chemicals enter your body daily through cosmetics. Not one was FDA safety-tested.
by Stacy Malkan 2007
3.96
511 ratings
Why Women Are Poorer Than Men and What We Can Do About It
by Annabelle Williams • 2021
No single policy fixes it: the interlocking traps that keep women poorer across their entire lives.
4.17
535
Why Women Are Poorer Than Men and What We Can Do About It Summary
Why Women Are Poorer Than Men and What We Can Do About It 89%
No single policy fixes it: the interlocking traps that keep women poorer across their entire lives.
by Annabelle Williams 2021
4.17
535 ratings
Why We Buy
by Paco Underhill • 1999
The hidden choreography of shoppers, decoded from thousands of hours of store video.
3.88
14k+
Why We Buy Summary
Why We Buy 89%
The hidden choreography of shoppers, decoded from thousands of hours of store video.
by Paco Underhill 1999
3.88
14k+ ratings
The Beauty Myth
by Naomi Wolf • 1990
Beauty standards are a weapon of social control, and they intensify every time women advance.
3.91
31k+
The Beauty Myth Summary
The Beauty Myth 88%
Beauty standards are a weapon of social control, and they intensify every time women advance.
by Naomi Wolf 1990
3.91
31k+ ratings
The Brain Sell
by David R. Lewis • 2013
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
3.88
138
The Brain Sell Summary
The Brain Sell 88%
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
by David R. Lewis 2013
3.88
138 ratings
Culture Jam
by Kalle Lasn • 1999
The inside of your head is a billboard. Here is the spray paint.
3.63
2k+
Culture Jam Summary
Culture Jam 88%
The inside of your head is a billboard. Here is the spray paint.
by Kalle Lasn 1999
3.63
2k+ ratings
Fashion Brands
by Mark Tungate • 2005
Clothes are secondary. The brand is the product, sold long before you enter the store.
3.90
267
Fashion Brands Summary
Fashion Brands 88%
Clothes are secondary. The brand is the product, sold long before you enter the store.
by Mark Tungate 2005
3.90
267 ratings
Cool
by Steven Quartz • 2015
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
3.60
225
Cool Summary
Cool 88%
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
by Steven Quartz 2015
3.60
225 ratings
Going Gray
by Anne Kreamer • 2007
She stopped dyeing her hair, posted the gray photo, and her dating matches tripled.
3.36
1k+
Going Gray Summary
Going Gray 88%
She stopped dyeing her hair, posted the gray photo, and her dating matches tripled.
by Anne Kreamer 2007
3.36
1k+ ratings
Captains Of Consciousness
by Stuart Ewen • 1977
Your desires were not your own. They were manufactured to pacify a restless industrial workforce.
4.10
229
Captains Of Consciousness Summary
Captains Of Consciousness 88%
Your desires were not your own. They were manufactured to pacify a restless industrial workforce.
by Stuart Ewen 1977
4.10
229 ratings
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 88%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
Clicks, Bricks & Brands
by Martin Lindstrom • 2001
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
4.15
20
Clicks, Bricks & Brands Summary
Clicks, Bricks & Brands 88%
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
by Martin Lindstrom 2001
4.15
20 ratings
The Body Project
by Joan Jacobs Brumberg • 1997
How a century made American girls' bodies into a consumer project, from menarche to first diet.
3.82
4k+
The Body Project Summary
The Body Project 88%
How a century made American girls' bodies into a consumer project, from menarche to first diet.
by Joan Jacobs Brumberg 1997
3.82
4k+ ratings
WHAT OUR MOTHERS DIDN'T TELL US
by Danielle Crittenden • 1999
Feminism told women to delay marriage for careers. The biological clock was not listening.
3.71
454
WHAT OUR MOTHERS DIDN'T TELL US Summary
WHAT OUR MOTHERS DIDN'T TELL US 88%
Feminism told women to delay marriage for careers. The biological clock was not listening.
by Danielle Crittenden 1999
3.71
454 ratings
Girl on Girl
by Sophie Gilbert • 2025
Pop culture sold sexual objectification as empowerment, and a generation of women bought the lie.
3.84
20k+
Girl on Girl Summary
Girl on Girl 88%
Pop culture sold sexual objectification as empowerment, and a generation of women bought the lie.
by Sophie Gilbert 2025
3.84
20k+ ratings
Mother of Invention
by Katrine Marçal • 2020
From the wheeled suitcase to AI, one question decides what succeeds: does it threaten masculinity?
3.90
2k+
Mother of Invention Summary
Mother of Invention 88%
From the wheeled suitcase to AI, one question decides what succeeds: does it threaten masculinity?
by Katrine Marçal 2020
3.90
2k+ ratings
Rebel Sell
by Joseph Heath • 2004
The counterculture's war on consumerism is the consumer economy's greatest weapon.
3.84
2k+
Rebel Sell Summary
Rebel Sell 88%
The counterculture's war on consumerism is the consumer economy's greatest weapon.
by Joseph Heath 2004
3.84
2k+ ratings
Obsessives, Pioneers, and Other Varieties of Minor Genius
by Malcolm Gladwell • 2009
A copywriter, a Catholic doctor, a dog whisperer: how obsessive outsiders see what others overlook.
3.96
936
Obsessives, Pioneers, and Other Varieties of Minor Genius Summary
Obsessives, Pioneers, and Other Varieties of Minor Genius 88%
A copywriter, a Catholic doctor, a dog whisperer: how obsessive outsiders see what others overlook.
by Malcolm Gladwell 2009
3.96
936 ratings
Call of the Mall
by Paco Underhill • 2004
Your local mall was engineered to keep you spending. A retail anthropologist maps exactly how.
3.63
1k+
Call of the Mall Summary
Call of the Mall 88%
Your local mall was engineered to keep you spending. A retail anthropologist maps exactly how.
by Paco Underhill 2004
3.63
1k+ ratings
Rock-a-by Baby
by Verta Taylor • 1996
How postpartum depression support groups evolved into a feminist political movement.
3.67
9
Rock-a-by Baby Summary
Rock-a-by Baby 88%
How postpartum depression support groups evolved into a feminist political movement.
by Verta Taylor 1996
3.67
9 ratings
For Her Own Good
by Barbara Ehrenreich • 1976
Male experts sold science and child-rearing advice; the price was women's autonomy.
3.96
3k+
For Her Own Good Summary
For Her Own Good 88%
Male experts sold science and child-rearing advice; the price was women's autonomy.
by Barbara Ehrenreich 1976
3.96
3k+ ratings
The Luxury Strategy
by Jean-Noël Kapferer • 2008
High prices increase desire, scarcity beats availability, and the customer is never king.
4.24
563
The Luxury Strategy Summary
The Luxury Strategy 87%
High prices increase desire, scarcity beats availability, and the customer is never king.
by Jean-Noël Kapferer 2008
4.24
563 ratings
White Feminism
by Koa Beck • 2021
Individual success or collective liberation: the choice mainstream feminism keeps getting wrong.
4.24
2k+
White Feminism Summary
White Feminism 87%
Individual success or collective liberation: the choice mainstream feminism keeps getting wrong.
by Koa Beck 2021
4.24
2k+ ratings
The Gospel According to Coco Chanel
by Karen Karbo • 2009
From orphan to icon: Chanel's lessons on style, money, love, and never needing permission.
3.53
3k+
The Gospel According to Coco Chanel Summary
The Gospel According to Coco Chanel 87%
From orphan to icon: Chanel's lessons on style, money, love, and never needing permission.
by Karen Karbo 2009
3.53
3k+ ratings
All the Single Ladies
by Rebecca Traister • 2016
Single women outnumber married ones; that shift is rewriting work, love, and the state.
4.00
17k+
All the Single Ladies Summary
All the Single Ladies 87%
Single women outnumber married ones; that shift is rewriting work, love, and the state.
by Rebecca Traister 2016
4.00
17k+ ratings
Girls on Film
by Alicia Malone • 2022
Landing her dream job as a TCM host was only act one of her film education.
3.82
272
Girls on Film Summary
Girls on Film 87%
Landing her dream job as a TCM host was only act one of her film education.
by Alicia Malone 2022
3.82
272 ratings
Buyology
by Martin Lindstrom • 2008
Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.
3.76
14k+
Buyology Summary
Buyology 87%
Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.
by Martin Lindstrom 2008
3.76
14k+ ratings
Hardball for Women
by Pat Heim • 1992
The business world plays by male rules. The playbook for women who were never handed one.
3.80
444
Hardball for Women Summary
Hardball for Women 87%
The business world plays by male rules. The playbook for women who were never handed one.
by Pat Heim 1992
3.80
444 ratings
Labor of Love
by Moira Weigel • 2016
The dinner-and-a-movie date is a recent invention, and its real author is capitalism.
3.69
1k+
Labor of Love Summary
Labor of Love 87%
The dinner-and-a-movie date is a recent invention, and its real author is capitalism.
by Moira Weigel 2016
3.69
1k+ ratings
Girly Drinks
by Mallory O'Meara • 2021
Women invented alcohol. The backlash: witch trials, Prohibition, and a label mocking their taste.
4.15
4k+
Girly Drinks Summary
Girly Drinks 87%
Women invented alcohol. The backlash: witch trials, Prohibition, and a label mocking their taste.
by Mallory O'Meara 2021
4.15
4k+ ratings
Beauty Sick
by Renee Engeln • 2017
The mental job of monitoring their own bodies costs women more than any beauty product.
4.13
7k+
Beauty Sick Summary
Beauty Sick 87%
The mental job of monitoring their own bodies costs women more than any beauty product.
by Renee Engeln 2017
4.13
7k+ ratings
Enhancing Energy-Based Livelihoods for Women Micro-Entrepreneurs
by Asian Development Bank • 2018
Clean energy micro-enterprises in India are giving women economic power and reshaping communities.
Enhancing Energy-Based Livelihoods for Women Micro-Entrepreneurs Summary
Enhancing Energy-Based Livelihoods for Women Micro-Entrepreneurs 87%
Clean energy micro-enterprises in India are giving women economic power and reshaping communities.
by Asian Development Bank 2018
Spent
by Geoffrey Miller • 2009
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
3.85
1k+
Spent Summary
Spent 87%
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
by Geoffrey Miller 2009
3.85
1k+ ratings
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
Unthinking Summary
Unthinking 87%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
Why Women Have Better Sex Under Socialism
by Kristen R. Ghodsee • 2018
East German women had more orgasms. The reason: they didn't need men's money.
3.98
8k+
Why Women Have Better Sex Under Socialism Summary
Why Women Have Better Sex Under Socialism 87%
East German women had more orgasms. The reason: they didn't need men's money.
by Kristen R. Ghodsee 2018
3.98
8k+ ratings
The Lost Art of Dress
by Linda Przybyszewski • 2014
Before fast fashion, women educators taught America that art and thrift, not wealth, made style.
3.87
1k+
The Lost Art of Dress Summary
The Lost Art of Dress 87%
Before fast fashion, women educators taught America that art and thrift, not wealth, made style.
by Linda Przybyszewski 2014
3.87
1k+ ratings
Selling Luxury
by Robin Lent • 2009
Win luxury clients who return for life: the five-star service skills no sales training teaches.
3.54
233
Selling Luxury Summary
Selling Luxury 87%
Win luxury clients who return for life: the five-star service skills no sales training teaches.
by Robin Lent 2009
3.54
233 ratings
Marketing to Gen Z
by Jeff Fromm • 2018
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
3.78
121
Marketing to Gen Z Summary
Marketing to Gen Z 87%
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
by Jeff Fromm 2018
3.78
121 ratings
Bachelor Girl
by Betsy Israel • 2002
The hidden history of single women: from spinsters to the women who refused to settle.
3.72
1k+
Bachelor Girl Summary
Bachelor Girl 87%
The hidden history of single women: from spinsters to the women who refused to settle.
by Betsy Israel 2002
3.72
1k+ ratings
Brandwashed
by Martin Lindstrom • 2011
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
3.81
4k+
Brandwashed Summary
Brandwashed 87%
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
by Martin Lindstrom 2011
3.81
4k+ ratings
Luxury Brand Management
by Michel Chevalier • 2008
Why a small fashion label outshines an industrial giant: the rules luxury lives by.
3.80
75
Luxury Brand Management Summary
Luxury Brand Management 87%
Why a small fashion label outshines an industrial giant: the rules luxury lives by.
by Michel Chevalier 2008
3.80
75 ratings
Where We Stand
by bell hooks • 2000
Feminism and antiracism won't succeed until they confront the thing they most ignore: class.
4.24
3k+
Where We Stand Summary
Where We Stand 87%
Feminism and antiracism won't succeed until they confront the thing they most ignore: class.
by bell hooks 2000
4.24
3k+ ratings
Live Alone and Like It
by Marjorie Hillis • 1936
Living alone isn't a misfortune: the 1936 rules for turning it into an advantage.
3.68
1k+
Live Alone and Like It Summary
Live Alone and Like It 87%
Living alone isn't a misfortune: the 1936 rules for turning it into an advantage.
by Marjorie Hillis 1936
3.68
1k+ ratings
Manifesta
by Jennifer Baumgardner • 2000
The next wave is hot pink, unapologetic, and political: feminism didn't die, it changed its look.
3.73
3k+
Manifesta Summary
Manifesta 87%
The next wave is hot pink, unapologetic, and political: feminism didn't die, it changed its look.
by Jennifer Baumgardner 2000
3.73
3k+ ratings
Reengineering Retail
by Doug Stephens • 2017
E-commerce ate the store. Here's how to rebuild retail into something worth leaving the couch for.
4.14
442
Reengineering Retail Summary
Reengineering Retail 87%
E-commerce ate the store. Here's how to rebuild retail into something worth leaving the couch for.
by Doug Stephens 2017
4.14
442 ratings
The Cult of the Luxury Brand
by Radha Chadha • 2006
A new social order built on handbags and logos: how Asia's luxury cult reshaped global desire.
3.94
119
The Cult of the Luxury Brand Summary
The Cult of the Luxury Brand 87%
A new social order built on handbags and logos: how Asia's luxury cult reshaped global desire.
by Radha Chadha 2006
3.94
119 ratings
Invisible Women
by Caroline Criado Pérez • 2019
Crash dummies are male. Drug trials skip women. GDP ignores unpaid care. The pattern runs deep.
4.34
173k+
Invisible Women Summary
Invisible Women 87%
Crash dummies are male. Drug trials skip women. GDP ignores unpaid care. The pattern runs deep.
by Caroline Criado Pérez 2019
4.34
173k+ ratings
The Buying Brain
by A.K. Pradeep • 2010
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
3.71
357
The Buying Brain Summary
The Buying Brain 87%
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
by A.K. Pradeep 2010
3.71
357 ratings
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