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SoBrief
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Customer Behaviour in eCommerce
by Šárka Zapletalová • 2023
Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.
Customer Behaviour in eCommerce Summary
Customer Behaviour in eCommerce 89%
Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.
by Šárka Zapletalová 2023
How We Eat
by Paco Underhill • 2022
Supermarkets seduce, apps deliver, cars feed: the hidden design of modern eating.
3.50
459
How We Eat Summary
How We Eat 87%
Supermarkets seduce, apps deliver, cars feed: the hidden design of modern eating.
by Paco Underhill 2022
3.50
459 ratings
Grocery
by Michael Ruhlman • 2017
A $650 billion engine. How the American grocery store shapes our health, culture, and daily lives.
3.78
4k+
Grocery Summary
Grocery 86%
A $650 billion engine. How the American grocery store shapes our health, culture, and daily lives.
by Michael Ruhlman 2017
3.78
4k+ ratings
Shopify For Dummies
by Paul Waddy • 2022
Launch a profitable Shopify store: the full roadmap from product research to repeat customers.
4.00
19
Shopify For Dummies Summary
Shopify For Dummies 86%
Launch a profitable Shopify store: the full roadmap from product research to repeat customers.
by Paul Waddy 2022
4.00
19 ratings
E-commerce Success Mastery 2019
by Derek Ed Wilson • 2019
Why $100-$200 products beat Amazon: a six-figure online store blueprint.
4.00
2
E-commerce Success Mastery 2019 Summary
E-commerce Success Mastery 2019 86%
Why $100-$200 products beat Amazon: a six-figure online store blueprint.
by Derek Ed Wilson 2019
4.00
2 ratings
Reengineering Retail
by Doug Stephens • 2017
E-commerce ate the store. Here's how to rebuild retail into something worth leaving the couch for.
4.14
442
Reengineering Retail Summary
Reengineering Retail 86%
E-commerce ate the store. Here's how to rebuild retail into something worth leaving the couch for.
by Doug Stephens 2017
4.14
442 ratings
The Secret Life of Groceries
by Benjamin Lorr • 2020
Supermarket abundance rests on debt-bonded truckers, enslaved fishermen, and the illusion of choice.
3.94
15k+
The Secret Life of Groceries Summary
The Secret Life of Groceries 86%
Supermarket abundance rests on debt-bonded truckers, enslaved fishermen, and the illusion of choice.
by Benjamin Lorr 2020
3.94
15k+ ratings
Intention Economy
by Doc Searls • 2012
The market flipped: when customers bring the data and set the terms, everybody wins.
3.71
177
Intention Economy Summary
Intention Economy 86%
The market flipped: when customers bring the data and set the terms, everybody wins.
by Doc Searls 2012
3.71
177 ratings
Selling on Shopify
by Brian Patrick • 2014
Launch a Shopify store in an afternoon and learn the built-in tools that bring in customers.
3.90
67
Selling on Shopify Summary
Selling on Shopify 86%
Launch a Shopify store in an afternoon and learn the built-in tools that bring in customers.
by Brian Patrick 2014
3.90
67 ratings
Buy Buttons
by Nick Loper • 2016
An extra $500 a month, one spare hour a day, and 300 platforms to make it happen.
3.97
201
Buy Buttons Summary
Buy Buttons 85%
An extra $500 a month, one spare hour a day, and 300 platforms to make it happen.
by Nick Loper 2016
3.97
201 ratings
Dropshipping
by Anthony Parker • 2017
Why stock nothing and still outsell retail stores: the Shopify setup that built 400,000 businesses.
4.08
131
Dropshipping Summary
Dropshipping 85%
Why stock nothing and still outsell retail stores: the Shopify setup that built 400,000 businesses.
by Anthony Parker 2017
4.08
131 ratings
Eat Well, Save More
by Cath Armstrong • 2012
Four people, $80 a week: no coupons, just price tracking and a stocked pantry.
3.57
7
Eat Well, Save More Summary
Eat Well, Save More 85%
Four people, $80 a week: no coupons, just price tracking and a stocked pantry.
by Cath Armstrong 2012
3.57
7 ratings
What to Eat Now
by Marion Nestle • 2025
Every supermarket aisle is engineered by an industry that profits from your confusion.
4.04
292
What to Eat Now Summary
What to Eat Now 85%
Every supermarket aisle is engineered by an industry that profits from your confusion.
by Marion Nestle 2025
4.04
292 ratings
Moveable Feasts
by Sarah Murray • 2007
Rome needed grain ships. Cities need container ports. How moving food built the modern world.
3.55
205
Moveable Feasts Summary
Moveable Feasts 85%
Rome needed grain ships. Cities need container ports. How moving food built the modern world.
by Sarah Murray 2007
3.55
205 ratings
Silent Sales Machine 10.0
by Jim Cockrum • 2012
Find the audience, sell what they want: the multi-platform method for unsinkable online income.
3.82
323
Silent Sales Machine 10.0 Summary
Silent Sales Machine 10.0 85%
Find the audience, sell what they want: the multi-platform method for unsinkable online income.
by Jim Cockrum 2012
3.82
323 ratings
Ultimate Guide to Amazon Advertising
by Timothy Seward • 2019
Amazon advertising buys organic ranking. A blueprint for turning ad spend into lasting visibility.
4.44
16
Ultimate Guide to Amazon Advertising Summary
Ultimate Guide to Amazon Advertising 85%
Amazon advertising buys organic ranking. A blueprint for turning ad spend into lasting visibility.
by Timothy Seward 2019
4.44
16 ratings
I Quit Sugar for Life
by Sarah Wilson • 2014
A fat-fueled, four-week reset for breaking sugar's hold for good, without hunger or denial.
3.87
588
I Quit Sugar for Life Summary
I Quit Sugar for Life 85%
A fat-fueled, four-week reset for breaking sugar's hold for good, without hunger or denial.
by Sarah Wilson 2014
3.87
588 ratings
Your Ecommerce Store
by David Brock • 2019
Build an online store that sells: a non-techie's guide to platforms, pricing, and getting found.
Your Ecommerce Store Summary
Your Ecommerce Store 85%
Build an online store that sells: a non-techie's guide to platforms, pricing, and getting found.
by David Brock 2019
The Ultimate Guide to Selling on Etsy
by Noelle Ihli • 2021
Crack Etsy's algorithm, make your products pop, and turn a craft hobby into real income.
4.27
162
The Ultimate Guide to Selling on Etsy Summary
The Ultimate Guide to Selling on Etsy 85%
Crack Etsy's algorithm, make your products pop, and turn a craft hobby into real income.
by Noelle Ihli 2021
4.27
162 ratings
Click.ology
by Graham Jones • 2013
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
3.70
43
Click.ology Summary
Click.ology 85%
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
by Graham Jones 2013
3.70
43 ratings
The New Rules of Retail
by Robin Lewis • 2010
Only three retail models will survive the next decade. Half of all brands will vanish.
3.80
314
The New Rules of Retail Summary
The New Rules of Retail 85%
Only three retail models will survive the next decade. Half of all brands will vanish.
by Robin Lewis 2010
3.80
314 ratings
Amazon
by Natalie Berg • 2019
The company that started with books now controls the infrastructure for how America buys everything.
3.77
196
Amazon Summary
Amazon 85%
The company that started with books now controls the infrastructure for how America buys everything.
by Natalie Berg 2019
3.77
196 ratings
Email Marketing Demystified
by Matthew Paulson • 2015
The $43-to-$1 channel: a system for building a list that sells on demand.
3.96
163
Email Marketing Demystified Summary
Email Marketing Demystified 85%
The $43-to-$1 channel: a system for building a list that sells on demand.
by Matthew Paulson 2015
3.96
163 ratings
Shopify Ecommerce Mastery
by Robert Hill
The Shopify playbook for selling without stock: pick a niche, build a brand, and scale.
Shopify Ecommerce Mastery Summary
Shopify Ecommerce Mastery 85%
The Shopify playbook for selling without stock: pick a niche, build a brand, and scale.
by Robert Hill
The Digital Marketing Handbook
by Robert W. Bly • 2018
Email costs ten dollars a customer. Everything else is just a way to get the address.
3.72
50
The Digital Marketing Handbook Summary
The Digital Marketing Handbook 85%
Email costs ten dollars a customer. Everything else is just a way to get the address.
by Robert W. Bly 2018
3.72
50 ratings
HOW I QUIT GOOGLE TO SELL SAMOSAS
by Munaf Kapadia • 2021
Walk away from Google, sell samosas from home, build a brand the press couldn't resist.
4.26
235
HOW I QUIT GOOGLE TO SELL SAMOSAS Summary
HOW I QUIT GOOGLE TO SELL SAMOSAS 85%
Walk away from Google, sell samosas from home, build a brand the press couldn't resist.
by Munaf Kapadia 2021
4.26
235 ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 85%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
Go Mobile
by Jeanne Hopkins • 2011
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
3.55
60
Go Mobile Summary
Go Mobile 85%
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
by Jeanne Hopkins 2011
3.55
60 ratings
One Click
by Richard L. Brandt • 2011
Sell at a loss, think in decades, ignore Wall Street: the unorthodox playbook that built Amazon.
3.74
8k+
One Click Summary
One Click 85%
Sell at a loss, think in decades, ignore Wall Street: the unorthodox playbook that built Amazon.
by Richard L. Brandt 2011
3.74
8k+ ratings
101 Facebook Marketing Tips and Strategies for Small Businesses
by Lasse Rouhiainen • 2016
Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline
3.63
27
101 Facebook Marketing Tips and Strategies for Small Businesses Summary
101 Facebook Marketing Tips and Strategies for Small Businesses 85%
Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline
by Lasse Rouhiainen 2016
3.63
27 ratings
Food Matters
by Mark Bittman • 2008
Put plants at the center, meat on the side, and guilt off the table entirely.
3.97
11k+
Food Matters Summary
Food Matters 84%
Put plants at the center, meat on the side, and guilt off the table entirely.
by Mark Bittman 2008
3.97
11k+ ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 84%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
All Consuming
by Ruby Tandoh • 2025
Supermarket design, viral queues, and ice cream science: the hidden forces behind modern appetite.
3.61
2k+
All Consuming Summary
All Consuming 84%
Supermarket design, viral queues, and ice cream science: the hidden forces behind modern appetite.
by Ruby Tandoh 2025
3.61
2k+ ratings
Launch
by Jeff Walker • 2014
The launch formula that compresses a year of sales into one week, no existing audience required.
3.99
4k+
Launch Summary
Launch 84%
The launch formula that compresses a year of sales into one week, no existing audience required.
by Jeff Walker 2014
3.99
4k+ ratings
Alibaba's World
by Porter Erisman • 2015
How an English teacher and seventeen friends outsmarted eBay in China.
3.89
2k+
Alibaba's World Summary
Alibaba's World 84%
How an English teacher and seventeen friends outsmarted eBay in China.
by Porter Erisman 2015
3.89
2k+ ratings
Bezonomics
by Brian Dumaine • 2020
The self-reinforcing loop that built Amazon's empire, and how the best companies are stealing it.
3.76
2k+
Bezonomics Summary
Bezonomics 84%
The self-reinforcing loop that built Amazon's empire, and how the best companies are stealing it.
by Brian Dumaine 2020
3.76
2k+ ratings
Amazon and the Rise of E-commerce
by 50Minutes • 2017
The Amazon playbook: why selling at a loss built the world's biggest online retailer.
2.00
2
Amazon and the Rise of E-commerce Summary
Amazon and the Rise of E-commerce 84%
The Amazon playbook: why selling at a loss built the world's biggest online retailer.
by 50Minutes 2017
2.00
2 ratings
e-Riches 2.0
by Scott Fox • 2009
Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.
3.78
50
e-Riches 2.0 Summary
e-Riches 2.0 84%
Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.
by Scott Fox 2009
3.78
50 ratings
Sugar Has 56 Names
by Robert H. Lustig • 2013
Fifty-six names for sugar crowd the grocery shelves. Your body cannot tell them apart.
3.90
100
Sugar Has 56 Names Summary
Sugar Has 56 Names 84%
Fifty-six names for sugar crowd the grocery shelves. Your body cannot tell them apart.
by Robert H. Lustig 2013
3.90
100 ratings
Without Their Permission
by Alexis Ohanian • 2013
A college project became a top-ten site. Why that path is open to everyone.
3.70
2k+
Without Their Permission Summary
Without Their Permission 84%
A college project became a top-ten site. Why that path is open to everyone.
by Alexis Ohanian 2013
3.70
2k+ ratings
Digital Marketing
by Godfrey Parkin • 2009
The consumer took control. Now master search, social, email, and the site that sells.
3.77
95
Digital Marketing Summary
Digital Marketing 84%
The consumer took control. Now master search, social, email, and the site that sells.
by Godfrey Parkin 2009
3.77
95 ratings
ProBlogger
by Darren Rowse • 2008
Find your niche, earn reader trust, then layer ads, affiliates, and products into a living.
3.77
2k+
ProBlogger Summary
ProBlogger 84%
Find your niche, earn reader trust, then layer ads, affiliates, and products into a living.
by Darren Rowse 2008
3.77
2k+ ratings
What Would Google Do?
by Jeff Jarvis • 2009
The internet's most successful company wrote a playbook, and it has nothing to do with search.
3.87
11k+
What Would Google Do? Summary
What Would Google Do? 84%
The internet's most successful company wrote a playbook, and it has nothing to do with search.
by Jeff Jarvis 2009
3.87
11k+ ratings
Digital Millionaire Secrets
by Dan Henry • 2020
Turn your expertise into an 8-figure business: pre-sell, run a webinar, charge more.
4.38
250
Digital Millionaire Secrets Summary
Digital Millionaire Secrets 84%
Turn your expertise into an 8-figure business: pre-sell, run a webinar, charge more.
by Dan Henry 2020
4.38
250 ratings
Easy Weeknight Dinners
by Emily Weinstein • 2024
100 recipes that each use two pans max, mostly under 30 minutes, and actually taste like something.
3.97
289
Easy Weeknight Dinners Summary
Easy Weeknight Dinners 84%
100 recipes that each use two pans max, mostly under 30 minutes, and actually taste like something.
by Emily Weinstein 2024
3.97
289 ratings
Traffic Secrets
by Russell Brunson • 2020
Your customers gather online. Find those streams, hook their attention, and own the click.
4.31
1k+
Traffic Secrets Summary
Traffic Secrets 84%
Your customers gather online. Find those streams, hook their attention, and own the click.
by Russell Brunson 2020
4.31
1k+ ratings
The New Rules of Marketing and PR
by David Meerman Scott • 2007
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
3.85
7k+
The New Rules of Marketing and PR Summary
The New Rules of Marketing and PR 84%
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
by David Meerman Scott 2007
3.85
7k+ ratings
Attention! This Book Will Make You Money
by Jim F. Kukral • 2010
How to get attention without ads, build a cult following, and convert it into cash.
3.63
119
Attention! This Book Will Make You Money Summary
Attention! This Book Will Make You Money 84%
How to get attention without ads, build a cult following, and convert it into cash.
by Jim F. Kukral 2010
3.63
119 ratings
Eat Nordic
by Trine Hahnemann • 2016
Rye bread, herring, home baking: how Nordic eating sheds pounds without counting a single calorie.
3.19
16
Eat Nordic Summary
Eat Nordic 84%
Rye bread, herring, home baking: how Nordic eating sheds pounds without counting a single calorie.
by Trine Hahnemann 2016
3.19
16 ratings
The Long Tail
by Chris Anderson • 2006
Digital shelves flip the economics: niche products collectively now outsell blockbusters.
3.82
30k+
The Long Tail Summary
The Long Tail 84%
Digital shelves flip the economics: niche products collectively now outsell blockbusters.
by Chris Anderson 2006
3.82
30k+ ratings
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