👔 Executive Branding

How senior leaders craft and communicate a personal brand that amplifies their authority, attracts opportunity, and shapes how markets and boards perceive them.

The Brand Mapping Strategy

by Karen Leland • 2016

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

3.74

107

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy 💡 Thought Leadership 📱 Social Media Strategy

The Brand Mapping Strategy 93%

The market is already defining your brand. A step-by-step process for reclaiming that narrative.

by Karen Leland 2016

3.74

107 ratings

🧑‍💼 Personal Branding 🏢 Corporate Branding 🗺️ Brand Strategy 💡 Thought Leadership 📱 Social Media Strategy

BrandingPays

by Karen Kang • 2013

A five-step system for building the personal brand that makes opportunities chase you.

3.69

178

🏷️ Personal Branding 📈 Career Development 👔 Executive Presence 📱 Social Media Presence 🛡️ Reputation Management

BrandingPays 93%

A five-step system for building the personal brand that makes opportunities chase you.

by Karen Kang 2013

3.69

178 ratings

🏷️ Personal Branding 📈 Career Development 👔 Executive Presence 📱 Social Media Presence 🛡️ Reputation Management

You Are a Brand!

by Catherine Kaputa • 2005

Brand your career like a product: a step-by-step guide to packaging your skills, look, and story.

3.65

231

🏷️ Personal Branding 📈 Career Development 👔 Professional Image 🤝 Networking Strategies 📖 Business Storytelling

You Are a Brand! 92%

Brand your career like a product: a step-by-step guide to packaging your skills, look, and story.

by Catherine Kaputa 2005

3.65

231 ratings

🏷️ Personal Branding 📈 Career Development 👔 Professional Image 🤝 Networking Strategies 📖 Business Storytelling

Category Creation

by Anthony Kennada • 2019

Don't disrupt an old market. Invent a new one, then build the brand that owns it.

3.86

🏗️ Market Creation 🎯 Brand Strategy 💼 B2B Marketing 👥 Community Building 💡 Thought Leadership

Category Creation 91%

Don't disrupt an old market. Invent a new one, then build the brand that owns it.

by Anthony Kennada 2019

3.86

72 ratings

🏗️ Market Creation 🎯 Brand Strategy 💼 B2B Marketing 👥 Community Building 💡 Thought Leadership

Personal Branding for Dummies

by Susan Chritton • 2012

Being the best-kept secret in your industry is a career killer. The fix.

3.79

135

👤 Personal Branding 📈 Career Development 🤝 Strategic Networking 👔 Professional Image 🔍 Self-Assessment

Personal Branding for Dummies 91%

Being the best-kept secret in your industry is a career killer. The fix.

by Susan Chritton 2012

3.79

135 ratings

👤 Personal Branding 📈 Career Development 🤝 Strategic Networking 👔 Professional Image 🔍 Self-Assessment

Be The Brand

by Jules Marcoux • 2016

Turn your reputation into revenue: the playbook for building a personal brand that pays.

3.75

🧑‍💼 Personal Branding 📝 Content Marketing 👥 Audience Building 💰 Brand Monetization 🌐 Online Presence

Be The Brand 91%

Turn your reputation into revenue: the playbook for building a personal brand that pays.

by Jules Marcoux 2016

3.75

72 ratings

🧑‍💼 Personal Branding 📝 Content Marketing 👥 Audience Building 💰 Brand Monetization 🌐 Online Presence

Platform

by Cynthia Johnson • 2019

Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.

3.74

359

🏷️ Personal Branding 🔍 Digital Reputation 📱 Social Media Strategy 📈 Growth Hacking 🧭 Career Strategy

Platform 91%

Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.

by Cynthia Johnson 2019

3.74

359 ratings

🏷️ Personal Branding 🔍 Digital Reputation 📱 Social Media Strategy 📈 Growth Hacking 🧭 Career Strategy

Rise of the Youpreneur

by Chris Ducker • 2018

When your brand is your name, no platform algorithm or policy change can make you obsolete.

4.08

283

🎯 Personal Branding 🚀 Solopreneurship 🏆 Expert Positioning 📧 Email Marketing 📣 Launch Marketing

Rise of the Youpreneur 91%

When your brand is your name, no platform algorithm or policy change can make you obsolete.

by Chris Ducker 2018

4.08

283 ratings

🎯 Personal Branding 🚀 Solopreneurship 🏆 Expert Positioning 📧 Email Marketing 📣 Launch Marketing

Niche Down

by Christopher Lochhead • 2018

Stop competing to be best. The rules for creating a new category and owning it outright.

3.80

196

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding 🧠 Thought Leadership 📚 Market Education

Niche Down 91%

Stop competing to be best. The rules for creating a new category and owning it outright.

by Christopher Lochhead 2018

3.80

196 ratings

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding 🧠 Thought Leadership 📚 Market Education

Breakthrough Branding

by Catherine Kaputa • 2012

How to own a niche, be the face, and build a machine: the small-brand playbook.

3.82

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding 📖 Storytelling 💻 Digital Branding

Breakthrough Branding 91%

How to own a niche, be the face, and build a machine: the small-brand playbook.

by Catherine Kaputa 2012

3.82

85 ratings

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding 📖 Storytelling 💻 Digital Branding

Be Your Own Brand

by David McNally • 2002

Your brand already exists in the minds of others. A system for shaping it deliberately.

3.46

112

🏷️ Personal Branding 📈 Career Development 💎 Authenticity 🎭 Impression Management 🤝 Relationship Building

Be Your Own Brand 91%

Your brand already exists in the minds of others. A system for shaping it deliberately.

by David McNally 2002

3.46

112 ratings

🏷️ Personal Branding 📈 Career Development 💎 Authenticity 🎭 Impression Management 🤝 Relationship Building

by Jessica Zweig • 2021

Most personal branding advice demands a performance. This one proves authenticity pays better.

3.88

329

🧱 Personal Branding 🌱 Authentic Leadership 💻 Online Presence 📝 Content Strategy 🌍 Conscious Capitalism

Be 91%

Most personal branding advice demands a performance. This one proves authenticity pays better.

by Jessica Zweig 2021

3.88

329 ratings

🧱 Personal Branding 🌱 Authentic Leadership 💻 Online Presence 📝 Content Strategy 🌍 Conscious Capitalism

What Great Brands Do

by Denise Lee Yohn • 2013

The best brands stop pursuing customers and start attracting them. They build from the inside out.

3.91

365

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding ✨ Customer Experience 🏷️ Brand Identity

What Great Brands Do 91%

The best brands stop pursuing customers and start attracting them. They build from the inside out.

by Denise Lee Yohn 2013

3.91

365 ratings

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding ✨ Customer Experience 🏷️ Brand Identity

The Origin of Brands

by Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

The Origin of Brands 91%

The market doesn't converge. It branches, and every branch is a brand you can own.

by Al Ries 2005

3.71

436 ratings

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

Brand You50

by Tom Peters • 1999

The career ladder is obsolete. Rules for building a personal brand companies compete to hire.

3.74

708

🧑‍💼 Personal Branding 📈 Career Management 📋 Project-Based Work 🤝 Professional Networking 📣 Self-Promotion

Brand You50 91%

The career ladder is obsolete. Rules for building a personal brand companies compete to hire.

by Tom Peters 1999

3.74

708 ratings

🧑‍💼 Personal Branding 📈 Career Management 📋 Project-Based Work 🤝 Professional Networking 📣 Self-Promotion

Key Person of Influence

by Daniel Priestley • 2010

Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.

4.02

2k+

🧱 Personal Branding 🧠 Thought Leadership 🎤 Pitch Craft 🤝 Strategic Partnerships 📦 Product Creation

Key Person of Influence 91%

Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.

by Daniel Priestley 2010

4.02

2k+ ratings

🧱 Personal Branding 🧠 Thought Leadership 🎤 Pitch Craft 🤝 Strategic Partnerships 📦 Product Creation

Brand Now

by Nick Westergaard • 2018

Brands are DNA, not pyramids. Here is how to re-sequence yours.

3.99

138

🎯 Brand Strategy 📖 Storytelling 🤝 Customer Experience 😂 Corporate Humor 🏘️ Community Building

Brand Now 91%

Brands are DNA, not pyramids. Here is how to re-sequence yours.

by Nick Westergaard 2018

3.99

138 ratings

🎯 Brand Strategy 📖 Storytelling 🤝 Customer Experience 😂 Corporate Humor 🏘️ Community Building

Think Like an Entrepreneur, Act Like a CEO

by Beverly E. Jones • 2016

Lead before the title, bounce back faster, and make your work impossible to ignore.

3.76

304

💼 Career Development 🚀 Entrepreneurial Mindset 🎯 Personal Branding 👔 Executive Presence 🤝 Career Networking

Think Like an Entrepreneur, Act Like a CEO Summary

Think Like an Entrepreneur, Act Like a CEO 91%

Lead before the title, bounce back faster, and make your work impossible to ignore.

by Beverly E. Jones 2016

3.76

304 ratings

💼 Career Development 🚀 Entrepreneurial Mindset 🎯 Personal Branding 👔 Executive Presence 🤝 Career Networking

How to Launch a Brand

by Fabian Geyrhalter • 2020

Where brand names come from, how logos earn attention, and what turns a business into a brand.

3.90

191

🧭 Brand Strategy 🎨 Visual Identity 🏷️ Brand Naming 🎯 Brand Positioning 🚀 Startup Branding

How to Launch a Brand 91%

Where brand names come from, how logos earn attention, and what turns a business into a brand.

by Fabian Geyrhalter 2020

3.90

191 ratings

🧭 Brand Strategy 🎨 Visual Identity 🏷️ Brand Naming 🎯 Brand Positioning 🚀 Startup Branding

Mastering the New Media Landscape

by Barbara Henricks • 2016

Your social media audience isn't yours. Here is how to build one that is.

4.16

📣 Content Marketing 🎯 Personal Branding 📰 Public Relations 👥 Audience Building 📱 Social Media Strategy

Mastering the New Media Landscape Summary

Mastering the New Media Landscape 91%

Your social media audience isn't yours. Here is how to build one that is.

by Barbara Henricks 2016

4.16

32 ratings

📣 Content Marketing 🎯 Personal Branding 📰 Public Relations 👥 Audience Building 📱 Social Media Strategy

The Wisdom of Compassion

by Dalai Lama XIV • 2012

A championship training plan for landing a top leadership role: brand, network, interview smarter.

3.98

675

🎯 Executive Job Search 🏷 Personal Branding 🤝 Networking Strategies 🎤 Interview Preparation 📋 Structured Job Search

The Wisdom of Compassion 90%

A championship training plan for landing a top leadership role: brand, network, interview smarter.

by Dalai Lama XIV 2012

3.98

675 ratings

🎯 Executive Job Search 🏷 Personal Branding 🤝 Networking Strategies 🎤 Interview Preparation 📋 Structured Job Search

The Rules Of Work

by Richard Templar • 2002

The hidden script for getting ahead at work that your boss will never explain to you.

3.70

4k+

🏛️ Office Politics 🏢 Corporate Culture 🧭 Career Strategy 👔 Executive Presence 🪪 Personal Branding

The Rules Of Work 90%

The hidden script for getting ahead at work that your boss will never explain to you.

by Richard Templar 2002

3.70

4k+ ratings

🏛️ Office Politics 🏢 Corporate Culture 🧭 Career Strategy 👔 Executive Presence 🪪 Personal Branding

Creative personal branding

by Jürgen Salenbacher • 2010

A branding guide that starts where most don't: self-awareness, vision, and creative leadership.

3.14

247

🧱 Personal Branding 🎨 Creative Economy 💡 Design Thinking 🎯 Career Strategy 🤝 Networking

Creative personal branding 90%

A branding guide that starts where most don't: self-awareness, vision, and creative leadership.

by Jürgen Salenbacher 2010

3.14

247 ratings

🧱 Personal Branding 🎨 Creative Economy 💡 Design Thinking 🎯 Career Strategy 🤝 Networking

Bigger Than This

by Fabian Geyrhalter • 2018

Commodity brands become icons not by invention but by the eight traits that make them matter.

4.17

213

📊 Brand Strategy 🚀 Startup Branding 📖 Brand Storytelling 🎯 Purpose-Driven Brands 💖 Emotional Branding

Bigger Than This 90%

Commodity brands become icons not by invention but by the eight traits that make them matter.

by Fabian Geyrhalter 2018

4.17

213 ratings

📊 Brand Strategy 🚀 Startup Branding 📖 Brand Storytelling 🎯 Purpose-Driven Brands 💖 Emotional Branding

You Are The Brand

by Mike Kim • 2021

Build a personal brand that sounds like you, not a corporation, starting with a single platform.

4.22

259

👤 Personal Branding 🧑‍💻 Solopreneurship 📖 Story Marketing 🏗️ Platform Building 💰 Value-Based Pricing

You Are The Brand 90%

Build a personal brand that sounds like you, not a corporation, starting with a single platform.

by Mike Kim 2021

4.22

259 ratings

👤 Personal Branding 🧑‍💻 Solopreneurship 📖 Story Marketing 🏗️ Platform Building 💰 Value-Based Pricing

Platform

by Michael Hyatt • 2012

The exact playbook for building an online platform from scratch: a blog that fuels a career.

4.16

13k+

🌐 Personal Branding 📱 Social Media Marketing 📝 Blogging 📧 Email Marketing 👥 Audience Building

Platform 90%

The exact playbook for building an online platform from scratch: a blog that fuels a career.

by Michael Hyatt 2012

4.16

13k+ ratings

🌐 Personal Branding 📱 Social Media Marketing 📝 Blogging 📧 Email Marketing 👥 Audience Building

Career Warfare

by David F. D'Alessandro • 1955

Great work isn't enough. Ten rules for the reputation game that actually decides your career.

3.82

562

🏛️ Corporate Politics 💼 Personal Branding ⬆️ Managing Up 📈 Career Advancement 🪑 Office Dynamics

Career Warfare 90%

Great work isn't enough. Ten rules for the reputation game that actually decides your career.

by David F. D'Alessandro 1955

3.82

562 ratings

🏛️ Corporate Politics 💼 Personal Branding ⬆️ Managing Up 📈 Career Advancement 🪑 Office Dynamics

StoryBranding 2.0

by Jim Signorelli • 2011

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

3.95

216

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

StoryBranding 2.0 90%

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

by Jim Signorelli 2011

3.95

216 ratings

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

All about Them

by Bruce Turkel • 2016

Your product works. Everyone's does. Brands that win make people feel something about themselves.

3.53

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

All about Them 90%

Your product works. Everyone's does. Brands that win make people feel something about themselves.

by Bruce Turkel 2016

3.53

74 ratings

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

The Fortune Cookie Principle

by Bernadette Jiwa • 2013

Twenty design decisions that make your brand a story worth telling and sharing.

3.88

686

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

The Fortune Cookie Principle 90%

Twenty design decisions that make your brand a story worth telling and sharing.

by Bernadette Jiwa 2013

3.88

686 ratings

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

Reinventing You

by Dorie Clark • 2013

People have already decided who you are. Here is how you rewrite that story.

3.63

1k+

🌀 Career Transitions 🏷️ Personal Branding 👥 Mentorship Strategies 🤝 Strategic Networking 💡 Thought Leadership

Reinventing You 90%

People have already decided who you are. Here is how you rewrite that story.

by Dorie Clark 2013

3.63

1k+ ratings

🌀 Career Transitions 🏷️ Personal Branding 👥 Mentorship Strategies 🤝 Strategic Networking 💡 Thought Leadership

Don't Pay for Your MBA

by Laurie Pickard • 2017

An MBA-level business education from free online courses, with the network and brand to match.

3.95

104

🎓 Alternative Mba 💻 Online Education 📊 Business Fundamentals 📖 Self-Education 🏷️ Personal Branding

Don't Pay for Your MBA 90%

An MBA-level business education from free online courses, with the network and brand to match.

by Laurie Pickard 2017

3.95

104 ratings

🎓 Alternative Mba 💻 Online Education 📊 Business Fundamentals 📖 Self-Education 🏷️ Personal Branding

Instant Networking

by Stefan Thomas • 2016

Six months to a business network that delivers clients, not just contacts.

3.47

🕸️ Professional Networking 📱 Social Media Marketing 📝 Content Marketing 👤 Personal Branding 🛡️ Trust Building

Instant Networking 90%

Six months to a business network that delivers clients, not just contacts.

by Stefan Thomas 2016

3.47

19 ratings

🕸️ Professional Networking 📱 Social Media Marketing 📝 Content Marketing 👤 Personal Branding 🛡️ Trust Building

Designing Brand Identity

by Alina Wheeler • 2003

The complete playbook for turning abstract company values into a brand people trust on sight.

4.12

3k+

🆔 Brand Identity 🏢 Corporate Branding 🧭 Brand Strategy ⚙️ Design Process 🔗 Identity Systems

Designing Brand Identity 90%

The complete playbook for turning abstract company values into a brand people trust on sight.

by Alina Wheeler 2003

4.12

3k+ ratings

🆔 Brand Identity 🏢 Corporate Branding 🧭 Brand Strategy ⚙️ Design Process 🔗 Identity Systems

KNOWN

by Mark W. Schaefer • 2017

Real influence is quiet. The playbook for earning it in a world obsessed with noise.

4.00

443

🏷️ Personal Branding 📝 Content Strategy 📣 Audience Building 💡 Thought Leadership 🚀 Solopreneurship

KNOWN 90%

Real influence is quiet. The playbook for earning it in a world obsessed with noise.

by Mark W. Schaefer 2017

4.00

443 ratings

🏷️ Personal Branding 📝 Content Strategy 📣 Audience Building 💡 Thought Leadership 🚀 Solopreneurship

Executive Presence

by Harrison Monarth • 2019

Presence is trainable. The specific behaviors that signal leadership, even before you speak.

3.61

290

🏢 Executive Presence 🧘 Emotional Regulation 🧠 Social Intelligence 🏷️ Personal Branding 📖 Business Storytelling

Executive Presence 90%

Presence is trainable. The specific behaviors that signal leadership, even before you speak.

by Harrison Monarth 2019

3.61

290 ratings

🏢 Executive Presence 🧘 Emotional Regulation 🧠 Social Intelligence 🏷️ Personal Branding 📖 Business Storytelling

Eating the Big Fish

by Adam Morgan • 1999

Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.

3.93

752

🛠️ Brand Strategy ⚔️ Competitive Positioning 💥 Market Disruption 🗺️ Category Design 🏷️ Brand Identity

Eating the Big Fish 90%

Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.

by Adam Morgan 1999

3.93

752 ratings

🛠️ Brand Strategy ⚔️ Competitive Positioning 💥 Market Disruption 🗺️ Category Design 🏷️ Brand Identity

Social Networking for Career Success

by Miriam Salpeter • 2011

Turn LinkedIn, Twitter, and a blog into a career magnet that pulls opportunities toward you.

3.53

🎯 Career Development 🏷️ Personal Branding 📱 Social Media Strategy 🔍 Job Search Tactics 🤝 Digital Networking

Social Networking for Career Success Summary

Social Networking for Career Success 90%

Turn LinkedIn, Twitter, and a blog into a career magnet that pulls opportunities toward you.

by Miriam Salpeter 2011

3.53

40 ratings

🎯 Career Development 🏷️ Personal Branding 📱 Social Media Strategy 🔍 Job Search Tactics 🤝 Digital Networking

Business Etiquette

by Shital Kakkar Mehra • 2011

From boardroom to banquet: how the unspoken rules of business get Indian professionals ahead.

3.83

📋 Business Etiquette 👔 Executive Presence 🤝 Professional Networking 🌏 Cross-Cultural Business 🇮🇳 Indian Professionals

Business Etiquette 90%

From boardroom to banquet: how the unspoken rules of business get Indian professionals ahead.

by Shital Kakkar Mehra 2011

3.83

72 ratings

📋 Business Etiquette 👔 Executive Presence 🤝 Professional Networking 🌏 Cross-Cultural Business 🇮🇳 Indian Professionals

Tell Me About Yourself

by Holley M. Murchison • 2017

Stop reciting your resume when someone says 'tell me about yourself.' There's a better script.

3.30

107

🎤 Self Presentation 📖 Personal Storytelling 🤝 Professional Networking ✂️ Applied Storytelling 💎 Authenticity At Work

Tell Me About Yourself 90%

Stop reciting your resume when someone says 'tell me about yourself.' There's a better script.

by Holley M. Murchison 2017

3.30

107 ratings

🎤 Self Presentation 📖 Personal Storytelling 🤝 Professional Networking ✂️ Applied Storytelling 💎 Authenticity At Work

The Sell

by Fredrik Eklund • 2015

A top broker's playbook: sell anything by being unforgettable, not by being slick.

3.77

3k+

🏷️ Personal Branding 🧠 Sales Psychology 👔 Self-Presentation 📱 Social Media Presence 🤝 Relationship Selling

The Sell 90%

A top broker's playbook: sell anything by being unforgettable, not by being slick.

by Fredrik Eklund 2015

3.77

3k+ ratings

🏷️ Personal Branding 🧠 Sales Psychology 👔 Self-Presentation 📱 Social Media Presence 🤝 Relationship Selling

Badass Your Brand

by Pia Silva • 2017

The brand playbook for commanding premium prices and working only with clients you actually want.

4.40

400

🎯 Personal Branding 🏆 Expert Positioning 🌟 Brand Differentiation 💰 Value-Based Pricing 🧲 Client Attraction

Badass Your Brand 90%

The brand playbook for commanding premium prices and working only with clients you actually want.

by Pia Silva 2017

4.40

400 ratings

🎯 Personal Branding 🏆 Expert Positioning 🌟 Brand Differentiation 💰 Value-Based Pricing 🧲 Client Attraction

Storytelling in Business

by Janis Forman • 2013

Strategy is a story. How the best organizations build storytelling into a systematic capability.

3.53

🏢 Corporate Storytelling 📢 Brand Storytelling 🎤 Executive Communication 🗺️ Strategic Narrative ✍️ Storytelling Techniques

Storytelling in Business 90%

Strategy is a story. How the best organizations build storytelling into a systematic capability.

by Janis Forman 2013

3.53

17 ratings

🏢 Corporate Storytelling 📢 Brand Storytelling 🎤 Executive Communication 🗺️ Strategic Narrative ✍️ Storytelling Techniques

7 Rules of Power

by Jeffrey Pfeffer • 2022

Everything you learned about being a good colleague is keeping you from the corner office.

4.01

2k+

🎭 Organizational Politics 🦊 Machiavellianism 🧠 Organizational Behavior 👔 Executive Presence 🤝 Strategic Networking

7 Rules of Power 90%

Everything you learned about being a good colleague is keeping you from the corner office.

by Jeffrey Pfeffer 2022

4.01

2k+ ratings

🎭 Organizational Politics 🦊 Machiavellianism 🧠 Organizational Behavior 👔 Executive Presence 🤝 Strategic Networking

How to Write a Killer LinkedIn Profile... And 18 Mistakes to Avoid

by Brenda Bernstein • 2013

The headline, keyword, and network rules that move your LinkedIn profile from ignored to found.

3.88

308

🖥️ Linkedin Optimization 🏷️ Personal Branding 🔍 Job Search Tactics 🤝 Networking ✍️ Profile Writing

How to Write a Killer LinkedIn Profile... And 18 Mistakes to Avoid 90%

The headline, keyword, and network rules that move your LinkedIn profile from ignored to found.

by Brenda Bernstein 2013

3.88

308 ratings

🖥️ Linkedin Optimization 🏷️ Personal Branding 🔍 Job Search Tactics 🤝 Networking ✍️ Profile Writing

Visual Hammer

by Laura Ries • 2012

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

3.88

161

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

Visual Hammer 90%

The emotional brain doesn't read. It sees. The brands that understand this rule the market.

by Laura Ries 2012

3.88

161 ratings

🎯 Brand Strategy 👁️ Visual Branding ❤️ Emotional Branding 🔀 Differentiation 📍 Positioning School

Rethinking Prestige Branding

by Wolfgang Schaefer • 2013

The new luxury does not sell scarcity; it builds missions and myths that people chase.

4.05

👜 Luxury Branding 📖 Brand Storytelling 🎯 Mission-Driven Brands 🌐 Cultural Branding 🧭 Brand Authenticity

Rethinking Prestige Branding 90%

The new luxury does not sell scarcity; it builds missions and myths that people chase.

by Wolfgang Schaefer 2013

4.05

82 ratings

👜 Luxury Branding 📖 Brand Storytelling 🎯 Mission-Driven Brands 🌐 Cultural Branding 🧭 Brand Authenticity

Conquer Your Rebrand

by Bill Kenney • 2023

Most rebrands are cosmetic. How to run one that turns identity into a growth engine.

4.28

🏷️ Brand Identity 🏢 B2b Branding 🔄 Rebranding 🧭 Brand Strategy 🎨 Visual Identity

Conquer Your Rebrand 90%

Most rebrands are cosmetic. How to run one that turns identity into a growth engine.

by Bill Kenney 2023

4.28

32 ratings

🏷️ Brand Identity 🏢 B2b Branding 🔄 Rebranding 🧭 Brand Strategy 🎨 Visual Identity

Building Strong Brands

by David A. Aaker • 1995

A brand is an asset hiding inside your marketing budget. The system for unlocking it.

3.99

657

🏷️ Brand Management 🎯 Brand Identity 🧠 Consumer Psychology 💙 Emotional Branding 🔲 Marketing Frameworks

Building Strong Brands 90%

A brand is an asset hiding inside your marketing budget. The system for unlocking it.

by David A. Aaker 1995

3.99

657 ratings

🏷️ Brand Management 🎯 Brand Identity 🧠 Consumer Psychology 💙 Emotional Branding 🔲 Marketing Frameworks

Linkedin Top Success Secrets and Best Practices

by Paul Neville • 2008

The early expert playbook for turning a static LinkedIn profile into a job-offer and client magnet.

🤝 Professional Networking 💼 Linkedin Marketing 🚀 Career Development 🔍 Job Search Strategies 🏷️ Personal Branding

Linkedin Top Success Secrets and Best Practices Summary

Linkedin Top Success Secrets and Best Practices 90%

The early expert playbook for turning a static LinkedIn profile into a job-offer and client magnet.

by Paul Neville 2008

🤝 Professional Networking 💼 Linkedin Marketing 🚀 Career Development 🔍 Job Search Strategies 🏷️ Personal Branding

Compare Features	Free	Pro
📖 Read Summaries Read unlimited summaries. Free users get 3 per month
🎧 Listen to Summaries Listen to unlimited summaries in 40 languages	—
❤️ Unlimited Bookmarks Free users are limited to 4	—
📜 Unlimited History Free users are limited to 4	—
📥 Unlimited Downloads Free users are limited to 1	—

People love SoBrief

Join our global community of 600,000+ readers

★★★★★

This site is a total game-changer. I've been flying through book summaries like never before. Highly, highly recommend.

— Dave G

Worth my money and time, and really well made. I've never seen this quality of summaries on other websites. Very helpful!

— Em

Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.

— Greg M